Episode 326

full
Published on:

2nd Sep 2025

Coaching Gen Z to Lead with EQ and AI with Jeremy Williams | RR326

The future of leadership is being shaped by teenagers who are building real businesses today. This is fascinating!

I had the pleasure of speaking with Jeremy Williams, Head of Coaching at Founders Path, who is helping teens grow into emotionally intelligent entrepreneurs. Through this innovative program, students aged 13 to 17 are learning AI, blockchain, product development, and most importantly, how to communicate, collaborate, and lead.

Jeremy is also the creator of Peer Coaching 460, a method that brings professionals together across industries to share insights and solve real-world challenges through connection and feedback.

Jeremy believes emotional intelligence is just as important as technical skills and he’s proving it by guiding a generation of teens who are already thinking like founders. You’ll hear how relationships, curiosity, and simplicity are the foundations of both his youth and executive coaching work. This one will leave you hopeful about where business is heading.

Highlights:

1. Why EQ Beats IQ for Entrepreneurs - Emotional intelligence helps young leaders build trust, handle feedback, and connect with real customers.

2. A Teen Business Accelerator That’s Actually Working - Inside Founders Path, students move from idea to product to pitch in just five sprints.

3. Feedback as a Life Skill - Jeremy teaches teens how to ask for and receive honest feedback without taking it personally.

4. Simplicity Is a Superpower - Whether coaching execs or teens, Jeremy stresses the value of clear, simple communication.

5. Building Real-World Confidence Through Peer Coaching - His 460 method helps professionals gain insight by solving challenges with peers outside their company.

Connect with Jeremy:

Website: https://fluentexecutive.com/

LinkedIn: https://www.linkedin.com/in/jpw1/


In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it. 


AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!


Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/


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Transcript
Janice Porter:

Steve, hello. Hello everyone, and welcome to

Janice Porter:

this week's episode of relationships rule. My guest

Janice Porter:

today is actually helping shape not just the future of business,

Janice Porter:

but the future of its leaders. Jeremy Williams is with me all

Janice Porter:

the way from France, which I find very exciting and romantic,

Janice Porter:

actually, but that's not even part of the conversation. Jeremy

Janice Porter:

is the head of coaching at founders path, where he's

Janice Porter:

training the next generation of teen entrepreneurs in skills

Janice Porter:

like aI blockchain and emotional intelligence. He's also the

Janice Porter:

creator of peer coaching 460 a program designed to foster

Janice Porter:

connection and collective intelligence across industries.

Janice Porter:

Today, we're going to explore how Jeremy is using the power of

Janice Porter:

relationships to develop entrepreneurial minds in Gen Z,

Janice Porter:

and why emotional intelligence may just be the edge that

Janice Porter:

tomorrow's leaders need most welcome. Welcome to the show,

Janice Porter:

Jeremy,

Jeremy Williams:

thanks, Janice, great to be here and excited for

Jeremy Williams:

our discussion.

Janice Porter:

Perfect. Well, let's jump in by starting with

Janice Porter:

founders path. What drew you to this role and how did the

Janice Porter:

mission resonate with your own journey?

Jeremy Williams:

Right? Well, I actually first met the CEO Aaron

Jeremy Williams:

of founders path in January of this year, just after he had

Jeremy Williams:

kicked off his company. So the journey, and within a couple of

Jeremy Williams:

minutes of listening to Aaron pitch what his mission was, I

Jeremy Williams:

was sold. Because as far as I'm concerned, I think many people

Jeremy Williams:

would agree with me in many countries around the world, the

Jeremy Williams:

education system has broken in many senses, and many people,

Jeremy Williams:

parents included, and I'm one of those would feel that the

Jeremy Williams:

education system, in many cases, is not preparing our children

Jeremy Williams:

for the reality that they're going to go into. Yeah, so this

Jeremy Williams:

seems sort of misalignment of education in the real world, I

Jeremy Williams:

think is really starting to cause concern for parents and

Jeremy Williams:

businesses alike. So the idea of helping teenagers develop their

Jeremy Williams:

emotional intelligence and all the aspects that come under

Jeremy Williams:

that, along with, you know, their tech knowledge, so going

Jeremy Williams:

beyond just consuming content, but actually creating it using

Jeremy Williams:

this amazing technology, you know, the importance of building

Jeremy Williams:

really solid relationships, and how the emotional intelligence

Jeremy Williams:

and artificial intelligence and blockchain, all of this tech can

Jeremy Williams:

work together, hand in hand, to really open their minds and

Jeremy Williams:

allow them to create businesses and solutions that the world

Jeremy Williams:

really needs. So that's why I got involved with founders path.

Janice Porter:

Well, I do you have teenagers yourself?

Jeremy Williams:

Yes, we have an 11 year old and a 13 year old.

Janice Porter:

So are you? Are they being involved in this

Janice Porter:

program? Because I can't see why they wouldn't be, except that

Janice Porter:

dad doing it

Jeremy Williams:

exactly. Dad's going first. I'm running one of

Jeremy Williams:

the cohorts along with my team of coaches, but yes, hopefully

Jeremy Williams:

they'll be joining in the coming months and years. Absolutely

Janice Porter:

Okay. So what's it like coaching? Is it 13 to 17

Janice Porter:

year olds in advanced topics like AI and blockchain and how

Janice Porter:

do relationships play a role in this learning? I know you're

Janice Porter:

just into your first cohort now, but you probably got enough of a

Janice Porter:

take on it to answer that.

Jeremy Williams:

Yeah, I mean, there's, there's no getting away

Jeremy Williams:

from the fact that this, obviously, this period the

Jeremy Williams:

teenage years. You know, it's a period of change, radical

Jeremy Williams:

change, discovery. There's a lot going on. So was ranging from,

Jeremy Williams:

he has a coach, from a coach's perspective, there's the

Jeremy Williams:

discipline needed to make sure that there is clear rules in

Jeremy Williams:

place, which I think is absolutely essential. But

Jeremy Williams:

there's also the mindset, because they're coming out of

Jeremy Williams:

the traditional education system, or they're still in it,

Jeremy Williams:

of course, but we need to reboot their mindset into more of an

Jeremy Williams:

entrepreneurial way of thinking, and their minds to, you know

Jeremy Williams:

generative AI as an example how to prompt, because it's not like

Jeremy Williams:

using Google, as many of us now know, technologies like

Jeremy Williams:

blockchain and of course, then as we go into the emotional

Jeremy Williams:

intelligence side of things, so it's certainly mind opening.

Jeremy Williams:

It's a challenge. However, what we have all noticed as coaches,

Jeremy Williams:

is the energy, the enthusiasm and the passion to make positive

Jeremy Williams:

change in the world is palpable. It's from the first session. We

Jeremy Williams:

all notice that really, that gives us a lot of it was me, a

Jeremy Williams:

lot of, you know, optimism for our future.

Janice Porter:

So they all had ideas and of how they want to

Janice Porter:

change the world, so to speak.

Jeremy Williams:

Yeah, most of them. I mean, we started off

Jeremy Williams:

with the icky guy model. And you know, the passions that they

Jeremy Williams:

have and what they're good at, you know, what the world can pay

Jeremy Williams:

them for? What could you make positive change? So we discussed

Jeremy Williams:

that model along with some others, to get them thinking,

Jeremy Williams:

put them into small groups. But. Some of the initial ideas that

Jeremy Williams:

some of them brought to to the first workshop were great. And

Jeremy Williams:

now we're sort of, in many cases, 6789, 10 weeks into the

Jeremy Williams:

cohorts, and we're moving well into the product phase now and

Jeremy Williams:

off into marketing. So we've got five sprints. We start off with

Jeremy Williams:

research, then we move through to product and then marketing,

Jeremy Williams:

sales and pitching, okay, the process of starting a business,

Janice Porter:

right, right? So I'm curious. This isn't on my

Janice Porter:

questions here, but I it always comes up for me some other

Janice Porter:

things. And the thing that's coming up for me right now is,

Janice Porter:

you're, you're doing this over video conferencing right over

Janice Porter:

Google meet. And these are kids who are probably, well, you've

Janice Porter:

probably got all different kinds. You've got the, what I

Janice Porter:

call the But, sir, but Sir. Who was this kid in my class when I

Janice Porter:

was in school who would interrupt the teacher all the

Janice Porter:

time because she had an idea that she had to or she had to

Janice Porter:

answer first, and then there's the listeners, but generally

Janice Porter:

speaking, I'm picturing these kids all have their phones in

Janice Porter:

front of them, because that's what they are normally doing in

Janice Porter:

front of their phones. They're not interacting as much. So did

Janice Porter:

that be? Was that an issue? Or were these kids initially, you

Janice Porter:

know, all in

Jeremy Williams:

well, we encourage them to use the

Jeremy Williams:

technology alright? Because this is not a traditional coaching

Jeremy Williams:

journey from a coaching perspective, but also a

Jeremy Williams:

learner's perspective. We don't have PowerPoint presentations

Jeremy Williams:

with lots of slides and lots of content. We're not teaching them

Jeremy Williams:

a mini MBA, right? That's really clear. So what we do is we have

Jeremy Williams:

our, you know, the curriculum that we follow. We have the

Jeremy Williams:

missions that we ask them to complete between the workshops,

Jeremy Williams:

which are weekly, 90 minute workshops. Okay, we have a clear

Jeremy Williams:

deliverable in the workshop. They're highly interactive. We

Jeremy Williams:

put them into two breakout sessions of about 30 minutes

Jeremy Williams:

each. You start off with a 15 minute warmer and a review of

Jeremy Williams:

their mission to 30 minute sessions where they work

Jeremy Williams:

together in small groups, leveraging the tools, excuse me.

Jeremy Williams:

And then we finish off with a 15 minute cooldown, setting the

Jeremy Williams:

mission. And then off they go. So we get them to use chatgpt,

Jeremy Williams:

Gemini, grok, you know the go to AI tools for many people now,

Jeremy Williams:

where with the product sprint that we're well into now. We're

Jeremy Williams:

using during the workshops in groups, they are actually

Jeremy Williams:

building their products and challenging each other. Okay,

Jeremy Williams:

what they're actually building? So we're we're advising them on

Jeremy Williams:

the tech, but they're also discovering it. So we are,

Jeremy Williams:

effectively as coaches, we're guides and we're project

Jeremy Williams:

managers of this six month journey, yeah. So

Janice Porter:

when they're in the breakout rooms, do you have

Janice Porter:

you can't be in more than one place at a time? Are you going

Janice Porter:

from group to group, or is there someone else in there helping

Janice Porter:

you?

Jeremy Williams:

No, exactly. I actually set them up in their

Jeremy Williams:

groups, and then I give them a few minutes to settle in, and

Jeremy Williams:

then I rotate through the rooms just quick visit, check the

Jeremy Williams:

direction, answer any questions.

Janice Porter:

Got it okay. So what? Why do you think you're an

Janice Porter:

emotional intelligence practitioner? So why do you

Janice Porter:

think emotional intelligence is so critical for entrepreneurial

Janice Porter:

success, especially with these young people? So start them

Janice Porter:

young?

Jeremy Williams:

Yeah, great question. So we're obviously in

Jeremy Williams:

an era of AI, and the buzz is palpable, and everybody can feel

Jeremy Williams:

it right. So the way I look at it is that this technology is

Jeremy Williams:

not going away. We have to embrace it. There's no doubt

Jeremy Williams:

about it. So I see a world that we're moving into where we've

Jeremy Williams:

almost got half of the equation is our tech master. So

Jeremy Williams:

we've got the tech mastery on one side of the equation how we

Jeremy Williams:

can leverage that to really boost our productivity. And on

Jeremy Williams:

the other side, we've got our emotional intelligence, so how

Jeremy Williams:

we can build and nurture meaningful connections with

Jeremy Williams:

other humans. There's something that we've communicated to our

Jeremy Williams:

team, teenage founders, you know, many times throughout the

Jeremy Williams:

journey so far, is that getting the balance between these two

Jeremy Williams:

aspects is critical to their success, because business is

Jeremy Williams:

about people. It always has been about people, and it always will

Jeremy Williams:

be. The technology will come and go, and it will have a greater

Jeremy Williams:

impact. There's no doubt about that. But people buy from

Jeremy Williams:

people, so you've got to be able to build those relationships and

Jeremy Williams:

nurture them.

Janice Porter:

That's like music to my ears, right? But are they

Janice Porter:

buying it? Can you see like, have you? Can you share, like, a

Janice Porter:

moment or a story where you've seen a breakthrough in one of

Janice Porter:

the students because of that, because of relationship or

Janice Porter:

coaching interaction?

Jeremy Williams:

Yes, absolutely. I mean, for.

Jeremy Williams:

Example, one of the things I advocated very early on was that

Jeremy Williams:

feedback, I said to my students and the other coaches too, is

Jeremy Williams:

like you have to think about feedback as a gift, and as

Jeremy Williams:

you're developing your idea and you're moving towards your MVP,

Jeremy Williams:

you need to be sharing it with people and getting their

Jeremy Williams:

feedback, and not taking it personally, taking it in a

Jeremy Williams:

constructive way. So we talked about the GDD feedback model. So

Jeremy Williams:

what's good, what's difficult, and anything that you would do

Jeremy Williams:

differently. So, very constructive, yeah, which is

Jeremy Williams:

great. I put them into some breakouts, and we actually role

Jeremy Williams:

played, you know, how to push and pull feedback. And I said to

Jeremy Williams:

them, you know, the first thing you need to do before you

Jeremy Williams:

actually ask people you know for feedback is to reflect on, how

Jeremy Williams:

do you as an individual receive feedback when, especially when

Jeremy Williams:

it's pretty critical, you know, from parents, from brothers,

Jeremy Williams:

sisters, you know, classmates, friends, etc.

Janice Porter:

And did they know themselves well enough to know

Janice Porter:

that answer?

Jeremy Williams:

Most of them, I think, had a pretty good

Jeremy Williams:

understanding of that. A lot of them said, hey, it's quite

Jeremy Williams:

difficult, especially when it's it's a little bit edgy, you

Jeremy Williams:

know, it's not what I would expect. So we discussed that,

Jeremy Williams:

and I put them into breakouts, and we role played some

Jeremy Williams:

scenarios. We they shared some of the work they've been working

Jeremy Williams:

on, and they got some constructive feedback. And we

Jeremy Williams:

won't really accept, oh, yeah, that's great, right? It's like,

Jeremy Williams:

okay, this is not like a back slapping, you know, exercise.

Jeremy Williams:

But there's always something that could be better, no matter

Jeremy Williams:

how good it is. So let's, let's, you know, move in this

Jeremy Williams:

direction. And we saw, we've seen some great results since

Jeremy Williams:

then, so very important part of the journey.

Janice Porter:

Oh, totally. Because, I mean, that's going to

Janice Porter:

help them in life, like in spades, really. I mean, 10 fold,

Janice Porter:

that's going to help them, right? And if you know how you

Janice Porter:

respond to things early on, then you've also got a longer time to

Janice Porter:

change those things that maybe don't work for you. So I think

Janice Porter:

that's really that's really good. Is there one little

Janice Porter:

instance, without saying a person's name, that you could

Janice Porter:

share, where you saw something brilliant happen? Yeah,

Jeremy Williams:

there was one particular instance that comes

Jeremy Williams:

to mind where a guy had got particularly attached to a

Jeremy Williams:

particular color scheme for his app. And he put together some,

Jeremy Williams:

you know, like a mock up in Canva, and was sharing it Yes.

Jeremy Williams:

And two or three of his peers challenged him on the color, the

Jeremy Williams:

colors that he had chosen. And I knew because he'd already said

Jeremy Williams:

that he was really attached to this particular colors. And he

Jeremy Williams:

was challenged by some of his peers. And the following week,

Jeremy Williams:

you know, he we, we got everybody together, and he

Jeremy Williams:

shared what he had done, and he changed the colors, and he

Jeremy Williams:

actually said, you know, that was hard for me, because these

Jeremy Williams:

are my favorite colors. This is the image I had from week one.

Jeremy Williams:

And, you know, I listened to the feedback. So have to listen to

Jeremy Williams:

my customers for his

Janice Porter:

words. So fantastic. Yes. And how old is

Janice Porter:

that person? 14? Okay, perfect. And how many of the 20 I know

Janice Porter:

you have 24 people in this cohort, how many of them are

Janice Porter:

male and how many of them are female? Just

Jeremy Williams:

curious. So sorry, just a quick correction.

Jeremy Williams:

So we have 10 Max. Oh, I'm

Janice Porter:

sorry. Okay, 10 groups. Where did I get 24

Jeremy Williams:

from? 24 weeks, six

Janice Porter:

months? Oh, okay. I knew I got it from somewhere.

Janice Porter:

Okay, so you have 10 children or teenagers in this group. How

Janice Porter:

many are male and how many are female?

Jeremy Williams:

Generally, I would say the spread is about

Jeremy Williams:

5050, at the moment.

Janice Porter:

Good, good. She's encouraging. Yeah, that is

Janice Porter:

encouraging. Yeah, awesome. All right, so, and by the way, just

Janice Porter:

as an aside, if I ever get a chance to work with them, let me

Janice Porter:

know, because I love to to, you know, see how, how the future is

Janice Porter:

coming and, and what's, you know, the the positive side of

Janice Porter:

what's coming up, right by seeing, yeah, it would be great.

Jeremy Williams:

Yeah, it's really exciting. And also, we're

Jeremy Williams:

gamifying the experience as well more and more, so with awards

Jeremy Williams:

and badges for it and points for achieving certain goals. Yeah.

Jeremy Williams:

So there are some big changes afoot, and we're listening to

Jeremy Williams:

our, you know, to the feedback from the students each session,

Jeremy Williams:

and their parents as well. And we're iterating constantly,

Jeremy Williams:

because it needs to be gamified. They love the idea of

Jeremy Williams:

competition and positive encouragement. So, yeah,

Janice Porter:

that's really interesting, because we have

Janice Porter:

gone through, and I don't know I haven't taught for a long time,

Janice Porter:

but I used to be a school teacher years ago, and it got to

Janice Porter:

a phase where everybody got a ribbon right in sports, for

Janice Porter:

example, and there was no competition. And has it swung

Janice Porter:

the other way, or is this just something that. The kids are

Janice Porter:

craving and they want it, and so this is a good place to put it

Janice Porter:

in.

Jeremy Williams:

No, it's absolutely they really want it.

Jeremy Williams:

They love the competition. Yeah, we can't have awards for

Jeremy Williams:

everybody. I mean, that has to be the focus.

Janice Porter:

Was playing this game last night with my

Janice Porter:

granddaughter and my husband and my daughter, and she's sick,

Janice Porter:

just turned six, and it's a tricky game, actually, it's

Janice Porter:

called uzzle, which is kind of interesting, I thought, yeah,

Janice Porter:

and it's a series of blocks that have different images on them to

Janice Porter:

and you can turn them and find the right combination. So you

Janice Porter:

have a card you turn over, and it's got the pattern that you

Janice Porter:

have to put together with the blocks, and there's easier ones

Janice Porter:

and different, more difficult ones, and she's pretty good at

Janice Porter:

it, for someone who just turned six, but she didn't win the

Janice Porter:

second time, and she didn't like that, she cried because she

Janice Porter:

didn't win. And so, you know, there's a lesson there. Of

Janice Porter:

course, you can't win all the time, but I love that she has

Janice Porter:

that competitive spirit that she wanted to win, right? So we had

Janice Porter:

to, you know, balance that out a little bit too, but she's only

Janice Porter:

six, so I'm glad she has a competitive spirit.

Jeremy Williams:

That's good. It's really important. I mean,

Jeremy Williams:

it's, yes, the journey is important, but the outcome is

Jeremy Williams:

also very important. So it's a balance of the two, isn't it? I

Jeremy Williams:

mean, taking part is super important, but you have to

Jeremy Williams:

compete to win Absolutely.

Janice Porter:

Yeah, so I thought that was interesting.

Janice Porter:

Okay, let's switch gears now a little bit, and let's talk about

Janice Porter:

your peer. For your peer, coaching 460 I love that. I

Janice Porter:

don't know where the number comes from, because I always

Janice Porter:

hear coaching 360 right? That 360 a lot of people use that. So

Janice Porter:

Was that intentional? And what does it mean?

Jeremy Williams:

Yeah, okay, so peer coaching 460 so the four is

Jeremy Williams:

for four people. That's what it stands for. Okay? The so it's

Jeremy Williams:

four people over four weeks, four consecutive sessions, 60

Jeremy Williams:

minutes a session, all right? 60 came from, okay. So the the idea

Jeremy Williams:

was that in many of the the consultancy training sessions

Jeremy Williams:

that I've run over the years, I very often had so you have a

Jeremy Williams:

company that would say, Okay, we have a need for, you know, to to

Jeremy Williams:

improve our communication or feedback. So there's a big buzz.

Jeremy Williams:

They get a ambassador, high up in the C suite, they they put it

Jeremy Williams:

out for tender. They get to the company. They choose the

Jeremy Williams:

company. The company comes in, you know, they have a one, you

Jeremy Williams:

know, a meeting. They work out that's a need analysis, and

Jeremy Williams:

needs analysis that is done, and then obviously the training is

Jeremy Williams:

put together, big buzz. And it's rolled out, everybody turns up

Jeremy Williams:

because, in many cases, they feel pressure to turn up. Yes,

Jeremy Williams:

everything starts. And then normally what happens is, over

Jeremy Williams:

time, less and less people turn up, and you end up with sort of

Jeremy Williams:

30, 40% of the original sort of hanging on whilst the session

Jeremy Williams:

finished. All the cohort finishes, and there's a certain

Jeremy Williams:

amount of value there, yes, but the retention is always tricky.

Jeremy Williams:

There's all there are always reasons why not to turn up. And

Jeremy Williams:

what I felt, and I also heard from quite a few students and

Jeremy Williams:

participants over the years, was that, hey, great subject, but I

Jeremy Williams:

really wanted to share a real challenge that I was facing, but

Jeremy Williams:

my boss was in the training, or colleague that I was having a

Jeremy Williams:

bit of a challenge with was in the session. So I couldn't say

Jeremy Williams:

anything, even though I wanted to, yes, this started to come

Jeremy Williams:

back. This feedback started to come back to me time and time

Jeremy Williams:

again. I remember thinking, well, there's an opportunity

Jeremy Williams:

here, where you could have one to one coaching, for sure,

Jeremy Williams:

mentorship that would help in that situation. What about

Jeremy Williams:

something in the middle, where you could, if you have a

Jeremy Williams:

challenge, you could meet up with peers from different

Jeremy Williams:

companies, different industries, with different roles, and get

Jeremy Williams:

inside from their perspective, and that's where I came up with

Jeremy Williams:

the term collective intelligence. Because my

Jeremy Williams:

sentiment was, well, if you've got a challenge as a business

Jeremy Williams:

professional, no matter who you are, it's not sure that someone

Jeremy Williams:

else has had a similar challenge, somewhere else in the

Jeremy Williams:

world, in another company, at another time. If you could pull

Jeremy Williams:

on that. So the idea was and is, and that's what we do, is that

Jeremy Williams:

you come together with three other professionals, you have a

Jeremy Williams:

session that's dedicated to your challenge, so you share for X

Jeremy Williams:

amount of minutes. Okay, so 10 minutes, typically, is how it

Jeremy Williams:

works. The first 10 minutes your challenge clearly and concisely

Jeremy Williams:

as you can you then get a period of time where your peers ask you

Jeremy Williams:

questions just to ascertain the specifics of your challenge. And

Jeremy Williams:

then what we ask the candidates to do is switch off their camera

Jeremy Williams:

and mic, pick up a pen and paper and just acquire. You observe,

Jeremy Williams:

okay, their peers, deliberating over their challenge and looking

Jeremy Williams:

at their perspectives, taking notes if they so wish. And then

Jeremy Williams:

for the last that's 20 minutes, and for the last 20 minutes, you

Jeremy Williams:

bring everybody back together, and we share the insight. And

Jeremy Williams:

the idea is that that candidate then leaves that session with

Jeremy Williams:

some actionable points that they can then take away and apply

Jeremy Williams:

straight away. And then next time they come back with the

Jeremy Williams:

peer coaching hat on and their colleague takes the hot seat. So

Jeremy Williams:

you build a community, a very intimate community, during those

Jeremy Williams:

four weeks of four professionals from four different industries,

Jeremy Williams:

perspectives, and what normally happens is those people connect

Jeremy Williams:

on LinkedIn, and then when the cohort is finished, they've all

Jeremy Williams:

got insight from their peers. They've built connections.

Jeremy Williams:

There's been a psychologically safe environment, and they

Jeremy Williams:

hopefully go on to, you know, stay connected and continue

Jeremy Williams:

building love it. And that's what I'm doing. I'm building

Jeremy Williams:

that community.

Janice Porter:

So it really doesn't matter what industry

Janice Porter:

they're in, really, it's just that they're not in that same

Janice Porter:

company, but they've experienced a similar issue. So do you do

Janice Porter:

you have to screen that out first so you can match people

Janice Porter:

up?

Jeremy Williams:

I've been doing this manually at this stage

Jeremy Williams:

because I'm relatively new to this, but I'm actually right now

Jeremy Williams:

in the process of creating an app, and I will actually

Jeremy Williams:

interview candidates myself, so for 30 minutes to profile them,

Jeremy Williams:

yes, and I will actually have an AI. I'm building, at the moment,

Jeremy Williams:

an AI agent that will actually match based on criteria that I'm

Jeremy Williams:

defining, that will actually match complementary profiles and

Jeremy Williams:

schedule.

Janice Porter:

That makes me think of Have you seen boardy,

Janice Porter:

B, O, A R, B, O, A r, d, y, no, I haven't. Okay, check that out.

Janice Porter:

It's an app, or it's, I don't, I guess it's an app. I've actually

Janice Porter:

saw it through LinkedIn, where somebody I knew had connected

Janice Porter:

with boardy, and then he shared boardy with me, and then I had

Janice Porter:

my own conversation. And boardy is, is an AI tool, I guess, who

Janice Porter:

matches people to network them, right? Or networking. So it's a

Janice Porter:

similar kind of thing, where you'll get the information and

Janice Porter:

then it will match it with people I don't know. Anyway,

Janice Porter:

it's quite fascinating, so I'll talk to you about that offline

Janice Porter:

if you want. But anyway, it sounds similar to what you're

Janice Porter:

doing, but but fascinating so you too, just like your students

Janice Porter:

in your in your founders path, are leveraging technology, but

Janice Porter:

being sure that you're focused on the human side of things and

Janice Porter:

people, getting help from people and building relationships. I

Janice Porter:

love that

Jeremy Williams:

absolutely. And I'm really focused on striking

Jeremy Williams:

that delicate balance between the human side and the tech

Jeremy Williams:

side. And I think companies that do that and get that balance

Jeremy Williams:

right, or will have a huge advantage over the companies who

Jeremy Williams:

just stick with, you know, we are people centric, and we're

Jeremy Williams:

going to resist the technology, or we're running around with all

Jeremy Williams:

this tech, but we don't quite know what we're doing with it.

Jeremy Williams:

But it's cool. People get frustrated because, no, they've

Jeremy Williams:

not had any training, and they're just thrown in with

Jeremy Williams:

these new systems. They don't know what they're doing. So

Jeremy Williams:

it's, it's, you can go one way or the other as a company, yeah,

Jeremy Williams:

for sure, strike the balance. Yeah,

Janice Porter:

interesting. So, um, so now you've worked with

Janice Porter:

executives and you're working with teens. What similarities

Janice Porter:

come up when it comes to growth and leadership? Because I'm sure

Janice Porter:

that you can see the future CEO in your group and the future

Janice Porter:

account exec, whatever. I don't know. Do you see similarities

Janice Porter:

when it comes to working with execs and now with teens?

Jeremy Williams:

Yes, there are similarities. But you know, the

Jeremy Williams:

thing that really strikes me, and what I love about working

Jeremy Williams:

with the teenagers is that they look at things in a very simple

Jeremy Williams:

way. They Don't over complicate.

Janice Porter:

Well, they haven't had the time to do that,

Janice Porter:

right? Yeah,

Jeremy Williams:

exactly, yeah. So the the innocence, in a way,

Jeremy Williams:

is great, because they look at things in a very simplistic way.

Jeremy Williams:

And I mean that in a

Janice Porter:

positive sense, yes, I hear you, yeah, I love

Janice Porter:

it. And

Jeremy Williams:

I think we should take a leaf out of their

Jeremy Williams:

book, because I've seen so many companies, you know, executives

Jeremy Williams:

in companies that just over complicate things, especially

Jeremy Williams:

with technology, like another app for this, another app for

Jeremy Williams:

that. And I know one company have like, 35 different apps.

Jeremy Williams:

Purpose that they use. So the onboarding takes an eternity,

Jeremy Williams:

because if you know how to use these it's it's just a complete

Jeremy Williams:

mess, and it causes a lot of stress. So for me, the idea of

Jeremy Williams:

keeping it simple straight to the point. And again, with the

Jeremy Williams:

founders, I was just having a discussion with them last week

Jeremy Williams:

where I said, if you can, like Richard Feynman famously said,

Jeremy Williams:

explain it to me like I'm five, right? The people who can take

Jeremy Williams:

something complex, strip it down into the bare essentials, and

Jeremy Williams:

communicate it so a grandmother would understand it, yes, 10

Jeremy Williams:

year old will understand it, and a business executive would

Jeremy Williams:

understand, if you can do that repeatedly and do it very well,

Jeremy Williams:

you will be worth your weight in gold, because so many people

Jeremy Williams:

over complicate simple things.

Janice Porter:

Oh, that's such a good lesson and statement.

Janice Porter:

Honestly, I totally agree it's so true, and that's why I think

Janice Porter:

they say it from the mouths of babes, right? They always say

Janice Porter:

from the mouths of babes. It's an expression I remember from

Janice Porter:

years ago, because they say it like it is, or they say it as

Janice Porter:

you know, simply as they can. So I love that.

Jeremy Williams:

Yeah. Just one thing, if I may, the Toyota

Jeremy Williams:

five. Whys we use this a few weeks back. What is this? Aha.

Jeremy Williams:

So a Toyota when they want to develop a new

Janice Porter:

oh, five wise. Okay, got it, yeah.

Jeremy Williams:

So you just drill down by asking, why, why?

Jeremy Williams:

Why? And when we were looking at the product for the team

Jeremy Williams:

founders, and we were digging into the features, that's what

Jeremy Williams:

we actually employed in the breakouts. And they thought it

Jeremy Williams:

was really funny initially, but I was like, no, no, there's a

Jeremy Williams:

lot. No, there's a logic to this first question very often that

Jeremy Williams:

children ask, isn't it? It's one of the first words, yes.

Janice Porter:

Why? Yeah, yeah, that's good. So when you say

Janice Porter:

product, are you saying it generically? Are some people,

Janice Porter:

some of the kids, looking at a service, or are they all doing

Janice Porter:

some kind of technology, app or product?

Jeremy Williams:

It's a variety. Generally speaking, we're

Jeremy Williams:

looking at apps, but some of them are starting websites, with

Jeremy Williams:

shops, you know, with product that maybe will be because at

Jeremy Williams:

the moment, the founders are Polish okay, we're in the

Jeremy Williams:

Polish. Yeah, and we have a few groups in English that we've

Jeremy Williams:

been trialing, but in September this year, we're going to go

Jeremy Williams:

global, so English, of course, will be the main language that

Jeremy Williams:

will focus on.

Janice Porter:

So yeah, okay, so now I've got more questions,

Janice Porter:

because, okay, I forgot about that. So the first group is

Janice Porter:

Polish, children, teenagers,

Jeremy Williams:

the first few groups,

Janice Porter:

yeah, do you? Do you speak Polish? No, so you're

Janice Porter:

doing it in English, or,

Jeremy Williams:

yeah, we check their English level before we

Jeremy Williams:

onboarded them. Oh,

Janice Porter:

okay, but, but why I'm asking is because how

Janice Porter:

global is global today? Like, are the Polish teenagers as

Janice Porter:

savvy as or not, or more savvy than the North American

Janice Porter:

teenagers? I don't know. I'm like, I'm curious. Or is it

Janice Porter:

global?

Jeremy Williams:

No, it's, I mean, we've started because the

Jeremy Williams:

company is Polish. We started off with the Polish market,

Jeremy Williams:

which makes sense, yeah. What I've been very impressed with is

Jeremy Williams:

the level of English. You know, 13 to 17 year olds with A, b2,

Jeremy Williams:

plus level of English. So, you know, they can have a good

Jeremy Williams:

conversation and very, very well. But once we get to

Jeremy Williams:

September, when we say we go global, then we'll open it up to

Jeremy Williams:

different countries that will be English speaking primarily, so,

Jeremy Williams:

okay,

Janice Porter:

but, but, but, back to the Polish teenagers.

Janice Porter:

How? How sophisticated are they compared to North Americans,

Jeremy Williams:

right? Okay, so, good question. There is

Jeremy Williams:

definitely in these countries. So Poland, Germany, to a degree

Jeremy Williams:

as well, maybe France, but to a lesser extent, there's a real

Jeremy Williams:

focus on maths and science, definitely. So that's very clear

Jeremy Williams:

to me, okay, focus and also as well English, the importance of

Jeremy Williams:

the English language global. If they want to go, you know, to

Jeremy Williams:

Silicon Valley, they obviously speak a good level of English.

Jeremy Williams:

So that's very evident, absolutely

Janice Porter:

So, but, but so well, I don't know. Does it come

Janice Porter:

out like the I was going to say socially? So their interactions

Janice Porter:

with each other, perhaps, is that, as are they as

Janice Porter:

comfortable? Is it different? Sorry,

Jeremy Williams:

yeah, I would say that. I would say the

Jeremy Williams:

interaction in the groups and with each other is seems to be

Jeremy Williams:

very fluent. They challenge each humor. There. It? No, I would

Jeremy Williams:

say I'm so far so good from what I've experienced.

Janice Porter:

Okay, I'm just curious, because maybe it's

Janice Porter:

leveled off now, you know, because the world is so small

Janice Porter:

these days and and everyone's caught up, you know, maybe

Janice Porter:

that's it, yeah, and I get that, so that's, that's cool. All

Janice Porter:

right, so can you, I'm sure that you would say yes to this, but

Janice Porter:

how and what was going to be the biggest thing do you think that

Janice Porter:

comes from what you're doing with young people towards

Janice Porter:

business leadership? Is it going to up level the leadership that

Janice Porter:

we're going to see in the future. We have to, of course,

Janice Porter:

but you know, like, is it going to, I guess my question is,

Janice Porter:

really, is it going to augment the education systems? Is it

Janice Porter:

going to bypass the education systems, or is it going to help

Janice Porter:

them get caught up in the future?

Jeremy Williams:

Yeah, that's the billion dollar question.

Janice Porter:

Yeah, yeah, it is, isn't it? Yeah,

Jeremy Williams:

we're already, how I look at it is that we're

Jeremy Williams:

already seeing millennials in positions of power, in very big

Jeremy Williams:

and influential global companies and now in government as well.

Jeremy Williams:

So we've definitely had a changing of the guard in the

Jeremy Williams:

last five to 10 years, that's for sure. And I think the change

Jeremy Williams:

that many of us have experienced as a result of that has been

Jeremy Williams:

pretty radical. You know, we've seen company culture changing.

Jeremy Williams:

You know, the Google type office has been replicated millions of

Jeremy Williams:

times now around the world. So well being being more of a focus

Jeremy Williams:

place to work, you know, back to office after the lockdowns, etc.

Jeremy Williams:

So we've already seen a huge acceleration in, you know, many

Jeremy Williams:

aspects of modern business, this next generation that are coming

Jeremy Williams:

through are very straight talking. From what I can see,

Jeremy Williams:

they have very clear vision of doing things in a very fair way.

Jeremy Williams:

One thing that is really, has really struck me, and I'm big

Jeremy Williams:

fan of this, they're massive advocates of meeting up face to

Jeremy Williams:

face. Oh, I love that, yeah. So they, obviously, they're very

Jeremy Williams:

savvy with the with the online stuff, they're very used to it

Jeremy Williams:

now, but they're crying out to meet up face to face and have

Jeremy Williams:

real human connection at events. That's something we're also

Jeremy Williams:

considering doing as we scale founders path as well, so that's

Jeremy Williams:

already in the pipeline, so that they're very focused on

Jeremy Williams:

emotional intelligence, on how they show up in the eyes of

Jeremy Williams:

stakeholders. So that brings me a lot of comfort. So I think

Jeremy Williams:

with AI taking more ownership of the deliverables that we've all

Jeremy Williams:

become preoccupied with, you know, KPIs, OKRs, etc, I think

Jeremy Williams:

what this is going to do is it's going to bring the business

Jeremy Williams:

world at large back to focusing on the journey, to move away

Jeremy Williams:

from this obsession with destination, which the AI is

Jeremy Williams:

going to take care of way better than humans can, because it'll

Jeremy Williams:

be much faster, much more accurate. It's going to push us

Jeremy Williams:

back to focus on what's important, which is, as what we

Jeremy Williams:

said earlier on, it's the people in life and business. So yeah,

Jeremy Williams:

if you're going to focus on the relationships and building those

Jeremy Williams:

and nurturing those relationships, you have to spend

Jeremy Williams:

time. There's no app, there's no quick fix to building a

Jeremy Williams:

meaningful trust based relationship with another human

Jeremy Williams:

being, you have to spend the time. So that's something that

Jeremy Williams:

this generation really want to do. And I think that's

Jeremy Williams:

absolutely, very timely, and it brings me a lot of, you know, a

Jeremy Williams:

lot of warmth to see that, because that's where we need to

Jeremy Williams:

go, in my view. Oh,

Janice Porter:

absolutely. And that's music to my ears. As I

Janice Porter:

said earlier, I love it. It's, it's, it's interesting, and it's

Janice Porter:

necessary, and especially over here in the North America

Janice Porter:

nowadays, for sure. All right, thank you. And what would you

Janice Porter:

say? Your best piece of I'm putting you on the spot business

Janice Porter:

advice is today for my listeners. So those are people

Janice Porter:

you know. Who are they range from Baby Boomers down to

Janice Porter:

through you know, the generations who are listening to

Janice Porter:

you. What's your best piece of business advice today?

Jeremy Williams:

It would be to become comfortable with being

Jeremy Williams:

uncomfortable. I like that. And I think in this era of

Jeremy Williams:

exponential technology, obviously, especially around AI

Jeremy Williams:

in particular, is play with the technology in work and outside

Jeremy Williams:

of work. Be, be curious about it. You know, really explore it.

Jeremy Williams:

So you know what the pros and cons are of this technology, but

Jeremy Williams:

at the same time, don't lose focus that business is about

Jeremy Williams:

people. So I look at it as that, you know, that circle and

Jeremy Williams:

there's a split down the middle, tech brush up that as best as

Jeremy Williams:

you can, and the emotional intelligence side, building

Jeremy Williams:

relationships, trust, talk the talk, but walk the walk. And I

Jeremy Williams:

think that will be my best advice. So become comfortable

Jeremy Williams:

with being

Janice Porter:

brilliant. Love it. That's great. And anybody

Janice Porter:

listening who may be interested, as you go global with founders

Janice Porter:

path. How can people find you, get hold of you, ask you

Janice Porter:

questions, etc. I will put it in the show notes, of course, but

Janice Porter:

feel free.

Jeremy Williams:

Yeah, so founders path.pl, is the

Jeremy Williams:

website, so that's

Janice Porter:

Poland, right. That's poland.pl

Jeremy Williams:

and then my profile on LinkedIn as well,

Jeremy Williams:

because I I've got founders path right on my on my profile there

Jeremy Williams:

as well, you can be directed to peer coaching and to founders

Jeremy Williams:

path from my LinkedIn, yeah,

Janice Porter:

have you did? Have you ever been over to North

Janice Porter:

America?

Jeremy Williams:

No, I would love to come over. It's on my

Jeremy Williams:

bucket list. I've done many other places

Janice Porter:

on North America. Okay, well, let me know if

Janice Porter:

you're coming west coast. And thank you. Yeah, no, I'm in

Janice Porter:

Canada, but I'm on the West Coast. I'm in Vancouver, right?

Janice Porter:

So, and you got a clear path down to Washington, Oregon,

Janice Porter:

California,

Jeremy Williams:

right? It's too tempting, isn't it? I'll have to

Jeremy Williams:

take you up on that. Yeah, it

Janice Porter:

is. I know I actually, last weekend, had

Janice Porter:

dinner with a woman that I had met and become colleagues,

Janice Porter:

LinkedIn, colleagues, and, you know, we exchanged some business

Janice Porter:

ideas and stuff. And she's in California. She was up here for

Janice Porter:

a conference, and she and her husband met my husband and I for

Janice Porter:

dinner, and it was like we were old friends. It was like, it was

Janice Porter:

fantastic, you know, because we've been connected for so

Janice Porter:

long, so that's always fun. So thank you. Thank you for that.

Janice Porter:

And just to wrap up, I'll just tell my audience that I think

Janice Porter:

that we've heard today that entrepreneurship isn't just

Janice Porter:

about ideas, it's about people. And you, Jeremy, have shown us

Janice Porter:

that when we equip young leaders with the with emotional

Janice Porter:

intelligence, strong relationships and a sense of

Janice Porter:

purpose, we're investing in a future where business is more

Janice Porter:

human, more collaborative and more impactful. So whether

Janice Porter:

you're mentoring, leading or learning yourself, your work,

Janice Porter:

Jeremy, Jeremy Williams's work reminds us that connection is

Janice Porter:

the foundation for growth at any age. I love it. Thank you so

Janice Porter:

much for being here, and thank you to my audience as well. If

Janice Porter:

you like what you heard, please reach out and check Jeremy's

Janice Porter:

work out. I'm sure he'd love to have a conversation and remember

Janice Porter:

to stay connected and be remembered. You.

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About the Podcast

Relationships Rule
It’s always about Relationships!
Imagine that 68% of our clients leave because they feel we don’t care. Then visualize having authentic heart-based retention strategies, proven to minimize client losses, while organically generating a substantial number of loyal clients through referrals.

Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests – heart-based business owners and entrepreneurs. In mere minutes, guests generously share their most sweet and powerful retention systems that you can adopt today!

As a seasoned relationship marketing specialist, Janice invites us to listen in weekly, as she reveals how to nurture and build relationships in real-time.

The Relationships Rule podcast’s aim, is to help you naturally ease your networking fears, so you can adopt strategies that amplify your client list, because the facts are, that today, success is built on a foundation of strong relationships. You can relax now, knowing you can activate your relationship marketing plan, by simply tuning in to Relationships Rule each week.

About your host

Profile picture for Janice Porter

Janice Porter

I began my career as a teacher, was a corporate trainer for many years, and have now found my niche in coaching business owners to network at a world-class level.
My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (offline & online). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected.