Southern Charm meets Podcast Magic – with Joanne Bolt | RR234
Joanne Bolt and I met through a referral. It couldn’t be more perfect … as we both believe in the power of podcasting.
Joanne shares her journey from successful real estate agent to podcast host and podcast trainer, emphasizing the power of building relationships through referrals. Joanne's infectious Southern charm shines through as she discusses the nuances of podcasting, the importance of bringing high energy to hosting, and the value of creating a community for women in podcasting. Tune in for practical tips on turning a podcast into a marketing machine for your business and learn how to make your podcast a relationship-building tool.
In this episode you will learn:
- Importance of referrals in business
- Turning a podcast into a marketing machine for your business
- The importance of energy and tone in podcasting
- Podcast sales funnel strategy
- Strategic way to build your audience
Learn more about Joanne:
Website: https://www.joannebolt.com/
Instagram: https://www.instagram.com/itsjoannebolt
Youtube: https://www.youtube.com/@JoanneBolt
Twitter (X): https://www.twitter.com/itsjoannebolt
A little about me:
I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected.
In appreciation for being here, I have a couple of gifts for you.
A LinkedIn Checklist for setting up your fully optimized Profile: http://janiceporter.com/download-checklist.html
An opportunity to test drive the Follow Up system I recommend by sending a FREE greeting card (on me): www.sendacardeverytime.com
Connect with me:
https://www.linkedin.com/in/janiceporter/
https://www.facebook.com/JanicePorterBiz
https://twitter.com/janiceporter
Join our Relationships Rule community on FB here:
https://www.facebook.com/groups/relationshipsrule/
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Transcript
Hello, everyone, and welcome to this week's
Janice Porter:episode of relationships rule. I have a super special guest with
Janice Porter:me today. Her name is Joanne bolt. And she is somebody that I
Janice Porter:love it I met through referrals really somebody else who had
Janice Porter:been on my podcast a very long time ago, but I was taking one
Janice Porter:of her programs, Stacy brown Randall, a great woman and super
Janice Porter:referral person introduced me to Joanne and I'm so glad that she
Janice Porter:did. So first of all, welcome to the show. Joanne.
Joanne Bolt:Oh, thank you so much for having me. I'm super
Joanne Bolt:excited to be here.
Janice Porter:My pleasure. And and that's what I love the most
Janice Porter:is about referrals and connecting with people and
Janice Porter:people knowing that they're your kind of person and those kinds
Janice Porter:of things. Do you how do you operate your business that way
Janice Porter:as well?
Joanne Bolt:Oh, 100% referrals, I've every business I've ever
Joanne Bolt:been in or run. I'm just not a cold call person. I'm not a go
Joanne Bolt:out and just hunt business person, I may form
Joanne Bolt:relationships, girl and let the business unfold through that.
Joanne Bolt:And that's
Janice Porter:what probably what I loved about you in the
Janice Porter:first place. Tell my audience a little bit about you, Joanne,
Janice Porter:tell us, you know what you do now and maybe even how you got
Janice Porter:there would be kind of fun. Sure.
Joanne Bolt:So my name is Joanne bolts. I'm in Atlanta,
Joanne Bolt:Georgia. I started my career 20 plus years ago, we won't really
Joanne Bolt:talk about how long ago as a real estate agent, which is
Joanne Bolt:where I learned to perfect the art of the referral based
Joanne Bolt:business. During that time. I also ran sorority recruitment
Joanne Bolt:nationally for my sorority, where I taught other women how
Joanne Bolt:to talk to people in a great referral kind of way to get them
Joanne Bolt:to join the sorority. And then in COVID, year 2020 2021, I
Joanne Bolt:shifted into the online world of podcasting, and started to share
Joanne Bolt:my gifts and my joy and my story through the art of podcasting.
Joanne Bolt:And then really just learned that, you know, at the end of
Joanne Bolt:the day, podcasting is another form of referral based business.
Joanne Bolt:And so it was a natural flow for me. And that is what I'm doing
Joanne Bolt:now is I host the B word podcast, and I have a community
Joanne Bolt:called podcast her.
Janice Porter:Fantastic. So I have to first of all, ask, what
Janice Porter:sorority were you in Sigma Kappa? Wouldn't that have been
Janice Porter:weird if we were in the same sorority?
Joanne Bolt:What were you in alpha C? O Alpha fee? Yeah, I
Joanne Bolt:was at the University of Georgia. So we had I think, 20
Joanne Bolt:of 26 National sororities. And then when I ran it, nationally,
Joanne Bolt:I joined the, you know, I joined the, you know, the head, like
Joanne Bolt:the team, for the National recruitment team, and I'd be
Joanne Bolt:bopped all across the country, going to various chapters that
Joanne Bolt:we have that were struggling and helping them and struggle.
Janice Porter:Interesting. And that would be another whole
Janice Porter:topic someday, because sororities I'm in Canada, right.
Janice Porter:And I think it's run a little bit differently here. But I
Janice Porter:didn't realize that I know how huge that the Greek organization
Janice Porter:has been in university. So I just wondered if it still is,
Janice Porter:you know, today with everything different the ways,
Joanne Bolt:certainly not what it was, but I think it's still
Joanne Bolt:as powerful. It just looks a little bit different. Yeah,
Janice Porter:exactly. But I think the whole thing about
Janice Porter:anything like that is joining something to belong to be part
Janice Porter:of the campus to be part of something whether it's, you
Janice Porter:know, some people need it, some people, it's a leadership thing,
Janice Porter:whatever. Anyway, with this, another whole topic. Let's talk,
Janice Porter:let's talk about, actually, I have to read this, if you may,
Janice Porter:because so far, it speaks to your sense of humor and what I
Janice Porter:love about your Southern way, okay, because I'm so not, I'm
Janice Porter:like the North. I have a friend in Georgia, who lives in a small
Janice Porter:town outside Atlanta, I think, as well. And I see her all the
Janice Porter:time at at SendOutCards conventions, and I follow her,
Janice Porter:you know, her things on Facebook and stuff. And I just love to
Janice Porter:listen to her talk because she has some great expressions. And
Janice Porter:I'm sure that you do too, just because of being in the south.
Janice Porter:So this is what you said. I love the hat. Mom, I wear it proudly.
Janice Porter:I laughing I laughingly say I'm snarky, and I am a little
Janice Porter:sarcastic. A little sweet. A little. Well, Beth Dutton. And
Janice Porter:of course, I know who she is on Yellowstone. For those of you
Janice Porter:who don't know, and Rebecca Well, love her TED lasso, best
Janice Porter:character on the show, all rolled into one. And I just love
Janice Porter:that you have put that together there because I think it's so
Janice Porter:cool. And so the transition from being a realtor to being a
Janice Porter:podcast, your podcast host, but your podcast trainer as well.
Janice Porter:You teach other people how to start podcasts. Am I correct?
Joanne Bolt:I don't necessarily teach them how to start it. I do
Joanne Bolt:that once a year in a boot camp that I do. What I really do is I
Joanne Bolt:help them take that Little podcasts that they may or may
Joanne Bolt:not have started and turn it into a marketing machine for
Joanne Bolt:their business. That's right. Because what I have learned
Joanne Bolt:throughout the years is a in a business, you have to market B
Joanne Bolt:relationships, no pun intended role in the form of marketing
Joanne Bolt:for your business and see a podcast rolls all that into one.
Joanne Bolt:Yes,
Janice Porter:now. Okay. It's been a while since we spoken
Janice Porter:and, and I remember in listening to a couple of your episodes,
Janice Porter:that was something that oh, yeah, I watched how you, you've
Janice Porter:done little mini episodes, many topics that you've put into like
Janice Porter:a special edition of your podcast that I've never even
Janice Porter:thought about before. So I thought that was really
Janice Porter:interesting. And so you've got some great ideas around how to
Janice Porter:make it really, in some cases, a person's actual primary
Janice Porter:business, right? The podcast is the primary this
Joanne Bolt:I mean, that's the ultimate goal, right, is to get
Joanne Bolt:that podcast to where you don't have the other business or your
Joanne Bolt:other businesses running on autopilot. And really, you're
Joanne Bolt:just podcasting. I say, just out of my language. Yeah. You're
Joanne Bolt:podcasting is the main marketing median, to bring in the revenue
Joanne Bolt:into your world.
Janice Porter:Yeah. Which is so fun, because it's just I love
Janice Porter:talking to people and interviewing people. Now. In
Janice Porter:your case, I know that you do a lot of solo episodes, correct?
Joanne Bolt:I do. I really, what I have found through the
Joanne Bolt:years is I love to talk to people. I also love those quick
Joanne Bolt:hits that dopamine rush of getting a little bit of
Joanne Bolt:information that you can quickly implement into your business.
Joanne Bolt:And that's something people ask me for all the time. So I do
Joanne Bolt:some solo episodes where I just give you one to three tips on or
Joanne Bolt:how to or something you hadn't thought about to take an
Joanne Bolt:implement into your business and you can listen to them in 20
Joanne Bolt:minutes or less, and then die then on your own.
Janice Porter:How many podcasts Do you listen to in a week?
Joanne Bolt:Oh my gosh, I think I have 20 on my regular
Joanne Bolt:rotation. And then I bebop in and out of other ones. So my
Joanne Bolt:kids always laugh because the other moms in carpool line are
Joanne Bolt:picking their you know, kiddos up from school and they're
Joanne Bolt:listening to country music or Christian music or whatever, you
Joanne Bolt:know, sports talk, I am on listening to podcasts all the
Joanne Bolt:time. And it's it's gotten to where even my my daughter? Yeah,
Joanne Bolt:she'll grab, you know, she'll get into the car sometimes. And
Joanne Bolt:she'll be like, Ah, you're listening to Stacy brown Randall
Joanne Bolt:again. Or oh, Jenna Kutcher, because she knows like, I
Joanne Bolt:listened to some of that same podcast over and over and over
Joanne Bolt:again. Because you feel like you know, these people, they become
Joanne Bolt:a part of your world. And so I just need to listen to my girls.
Joanne Bolt:Yeah.
Janice Porter:I love it. That's so true. I've actually gone off
Janice Porter:on a tangent myself. And I'm not listening to any what I would
Janice Porter:call educational podcasts for me at the moment I'm I'm just, I
Janice Porter:don't know, I think I'm almost finished all of the episodes
Janice Porter:that are there on smartlace.
Joanne Bolt:Do you know that well, so I think for me, I am
Joanne Bolt:very likely in my home to have music play and throughout the
Joanne Bolt:house all day long. Yes. But when I'm in the car, I'm either
Joanne Bolt:going to listen to a book on Audible. And when I discovered
Joanne Bolt:how much I love to listen to a book on Audible, it was pretty
Joanne Bolt:natural for me to move into the Now just listen to podcasts that
Joanne Bolt:are educational. One of my girlfriends is really big into
Joanne Bolt:listening to true crime. I haven't quite gone that route
Joanne Bolt:yet. But maybe on the next long car ride trip. I will.
Janice Porter:Yeah, I've listened to a couple of those
Janice Porter:that were quite interesting. And I think because I had a period
Janice Porter:in time when I was reading True Crime books and and rural and
Janice Porter:she was amazing. And so I started I've listened to a few
Janice Porter:true crime. But um, what about a con artist? That was amazing,
Janice Porter:actually. Yeah.
Joanne Bolt:Be interesting.
Janice Porter:Yeah. Con artists. They're fascinating
Janice Porter:because they're so smart. Because they're able to con you.
Janice Porter:They're just so smart. Anyway, so that's a sideline, but I know
Janice Porter:there's so many podcasts, right. There are so many podcasts, but
Janice Porter:there's, you know, do you do you notice and I guess I'm going
Janice Porter:this route because I'm interested in podcasts too, of
Janice Porter:course and I love podcasting. Do you can you right away tell if
Janice Porter:it's good or not good. When you start listening to a podcast?
Janice Porter:Oh, yeah. So what? Yeah, by what by the just the tone of the, the
Janice Porter:questioning or the tone of the the voice that the hosts have. I
Joanne Bolt:love it. Yeah, I think a lot of podcasters don't
Joanne Bolt:really realize because they sit oftentimes in our homes in a
Joanne Bolt:studio. We're not live so we're talking into a microphone, or
Joanne Bolt:we're talking like this on a zoom. And they don't realize
Joanne Bolt:that sitting up up, having that energy, bringing everything
Joanne Bolt:you've got as if you were on a stage doing a keynote talk is
Joanne Bolt:really critical. Yeah, it's less for me about the quality of your
Joanne Bolt:recording. I will give someone a lot of grace if I listened to
Joanne Bolt:them the first time. And the recording is echoey. Or, you
Joanne Bolt:know, they're struggling with their microphones, because
Joanne Bolt:chances are, they don't know yet how to make it better. And or
Joanne Bolt:they're just having an off day on their equipment. We've all
Joanne Bolt:had that. So I will give them grace on that. And then keep
Joanne Bolt:listening to see if I like the quality and the tone and what
Joanne Bolt:comes out of the episode. But I can quickly tell you, I mean,
Joanne Bolt:probably in the first two minutes of listening to someone
Joanne Bolt:if their energy is one I want to listen to if I mean, honestly,
Joanne Bolt:this sounds really bad, but I've had people not listen to me
Joanne Bolt:because they don't like my southern accent. And that's
Joanne Bolt:fine. How can they not like that, but I mean, that's fine.
Joanne Bolt:There's, there's people whose voice tones I don't like either.
Joanne Bolt:And you have to think about podcasting, like developing that
Joanne Bolt:friendship, that relationship. If you really just emotionally
Joanne Bolt:do not enjoy listening to them, you're never going to dive into
Joanne Bolt:what they're saying and how they're saying it females will
Joanne Bolt:click off and go on to a different podcast. So yes, I can
Joanne Bolt:tell very quickly for me, whether I like a podcast or not.
Joanne Bolt:And
Janice Porter:do you find yourself? Or does it matter if
Janice Porter:you're listening to one that's an interview, or one that's just
Janice Porter:the host talking, it really
Joanne Bolt:is all about what I'm there to hear and the value
Joanne Bolt:that I'm getting from that podcast. And a lot of podcast
Joanne Bolt:hosts, you know, they start their podcast, because they just
Joanne Bolt:want to talk about stuff where they want to like sell into
Joanne Bolt:their business. And I think that we often forget that the podcast
Joanne Bolt:is not about us as the host. It's about the listener and what
Joanne Bolt:they need to hear and what they need to get and the relationship
Joanne Bolt:they need to build with you. And so if your relationship you need
Joanne Bolt:to build with them comes from bringing in guests, experts,
Joanne Bolt:showcasing great stories through interview telling, then do an
Joanne Bolt:interview type podcast, if what they need to get from you is
Joanne Bolt:your expertise and what you know, and the tips and tricks
Joanne Bolt:that you can bring into them. Then I say do solo episodes or
Joanne Bolt:do a combination. As long as you're pretty consistent with
Joanne Bolt:how you're doing your episodes and people know what to expect,
Joanne Bolt:then you're okay. What I don't want to hear is someone who one
Joanne Bolt:day does a solo about fitness and the next day has a guest
Joanne Bolt:expert about dog training and the next day does a solo about
Joanne Bolt:you know clothing shopping like I have no idea what what you're
Joanne Bolt:talking about. And so I don't have a reason to stay tuned to
Joanne Bolt:you.
Janice Porter:Right. Very good point. Absolutely. I say gonna
Janice Porter:say I lost my train of thought. Oh, yes.
Joanne Bolt:And for me, a lot of times it does come back to
Joanne Bolt:just what are you feeling when you're listening to it? You
Joanne Bolt:know, I listen to Jenna Kutcher, the gold digger her podcast a
Joanne Bolt:lot. Is Jenna teaching me anything in her episodes on
Joanne Bolt:Pinterest? Probably not. I am quite the Pinterest person
Joanne Bolt:myself. Is she teaching me anything when she's talking
Joanne Bolt:about building an email list? Probably not. But her tone and
Joanne Bolt:the way she talks to you feels like I've got a business bestie
Joanne Bolt:in the car next to me, and we are discussing business tactics
Joanne Bolt:together. So I'll listen to her.
Janice Porter:That's a that's a an asset for sure that she has
Janice Porter:developed
Joanne Bolt:very well. Absolutely. Great storyteller.
Janice Porter:Yeah. And there's the key right there, right.
Janice Porter:Being a storyteller. I find that for me. I like to hear from my
Janice Porter:audience. People that I know will give me feedback, right?
Janice Porter:And they'll tell me and, and this episode was great, because
Janice Porter:or this episode lacked a little bit because or whatever. And,
Janice Porter:and I like that, because they're all different. And it's all
Janice Porter:actually based for me on how I'm feeling, but also how I connect
Janice Porter:with the guests. And I have had situations where I didn't know
Janice Porter:the person and I really didn't know how to get past that
Janice Porter:initial piece with them even. Even though and I always do
Janice Porter:this. I don't like to go blind into a podcast. I like to have
Janice Porter:met the person at least once. Just to get a sense. Yeah, you
Janice Porter:too. Yeah. I think that's important. But I always want to
Janice Porter:make sure that I can spotlight you spotlight the guest because
Janice Porter:that's what I want you on here so I can share your zone of
Janice Porter:genius with my audience as well. Because I think that's
Janice Porter:important. And that's part of what I'm doing. I want people in
Janice Porter:my world to meet the new people in my world, I think because I
Janice Porter:think I can connect people and that's what I love to do. In
Janice Porter:fact, I just remember that I was going to connect you with
Janice Porter:somebody and I haven't yet so that I thought you should meet I
Janice Porter:remember the last time we talked. So how do you feel
Janice Porter:about? And you don't have to know names needed here. But how
Janice Porter:do you feel about podcasts that because I think I'm doing one
Janice Porter:this week as a guest podcasters who have specific the same
Janice Porter:questions that they ask every single time.
Joanne Bolt:You know, it's like, Okay, roll with me on this
Joanne Bolt:analogy. It's like buying jeans. At the core of it, a pair of
Joanne Bolt:jeans is the same from every single brand, at the core of it.
Joanne Bolt:But I might like the way that one particular brand fits versus
Joanne Bolt:another particular brand. Or I might like the price point of
Joanne Bolt:the gap versus the price point of free people, as accompanies
Joanne Bolt:right. Podcasts are very much the same way. So for me
Joanne Bolt:personally, if you're getting into interviewing, and it is the
Joanne Bolt:same format, and it is the same questions every single time,
Joanne Bolt:just a different person answering them, I might listen
Joanne Bolt:to one or two, and then I'm out. I'm not interested any longer.
Joanne Bolt:However, much like jeans fit everyone differently with the
Joanne Bolt:different brands, there's a different flavor for everyone.
Joanne Bolt:If your ideal listener is someone who likes the structure,
Joanne Bolt:they like knowing that you know what's going to come next,
Joanne Bolt:what's going to come next how long your episode is going to be
Joanne Bolt:when you know, they like that order to things and what you're
Joanne Bolt:answering is fulfilling their ultimate reason why they're
Joanne Bolt:listening. It's a great format. If you as a host or someone
Joanne Bolt:who's not a good refer, you really need to follow predawn
Joanne Bolt:stuff, then, then that's the right format for you to take
Joanne Bolt:because you can be consistent and comfortable when you're
Joanne Bolt:doing that. No, I will tell you because I'm more of a off the
Joanne Bolt:cuff. Give me the riff, let's just chat like girlfriends kind
Joanne Bolt:of girl. I like listening to those podcasts the best. I also
Joanne Bolt:like being on this podcast the best. You know, I've been asked
Joanne Bolt:to be on podcasts before, and then they've sent me you know,
Joanne Bolt:the 10 questions they want me to answer. And I'm like, no. Okay,
Joanne Bolt:you're not the right podcast for me to be on. If you need me to
Joanne Bolt:predefine all my answers. I'm out. Yeah, because I know, I'm
Joanne Bolt:not gonna give your audience what they're looking for. You
Joanne Bolt:know, I'm just not that structured in my responses. And
Joanne Bolt:so, you know, for me, personally, I don't like the
Joanne Bolt:structured ones. But you know, like I said, for some people, it
Joanne Bolt:fits great. Yeah,
Janice Porter:fair, very neutral answer.
Joanne Bolt:I mean, and I'm not actually trying to be neutral.
Joanne Bolt:It's gonna know I use honest truth. You know, like, there,
Joanne Bolt:there is one that I love. And I will tell you, because I don't
Joanne Bolt:mind saying it because he is a fantastic person. John Lee, do
Joanne Bolt:you do most JLD entrepreneurs on fire? I think he's a fantastic
Joanne Bolt:person. I don't enjoy listening to his podcast very often,
Joanne Bolt:because he's very structured. He has questions he's going to act
Joanne Bolt:like you know what you're getting with JL these podcast?
Joanne Bolt:That? I mean, do I tune in occasionally? Sure. Is it one I
Joanne Bolt:keep on my regular rotation? No, because it doesn't fit my
Joanne Bolt:personality. But clearly, with the amount of podcast episodes
Joanne Bolt:that you know, in downloads he has. He's meeting somebody's
Joanne Bolt:personality. So those people are out there. Yeah, he
Janice Porter:was one of the first and he he is has become
Janice Porter:very successful.
Joanne Bolt:Oh, yeah. You can't tell to get what he does. Yeah.
Joanne Bolt:But
Janice Porter:that was the one that came to mind for me in
Janice Porter:that. But that's, I can, I can handle it with him. But again,
Janice Porter:I'm like you not all the time. But there are people who I find
Janice Porter:hide behind that. And they need to just realize that they could
Janice Porter:do it themselves. They don't need to, you know, right. So and
Janice Porter:yet I was on a podcast, actually, the other day this
Janice Porter:woman had sent me she said 20 minutes. Here's the four
Janice Porter:questions that I'm going to ask. And they were, they were four
Janice Porter:questions that weren't the same for everybody. She tailored them
Janice Porter:to me. But when she asked them to me, and when we spoke, she
Janice Porter:managed to make it real and conversational, and it was
Janice Porter:great. And she did a good job. So I
Joanne Bolt:guess I think that's fine. You know, she has
Joanne Bolt:that ability. But yeah, so Well, okay, let me let me specify the
Joanne Bolt:ones I turned down are the ones that send me a list of
Joanne Bolt:questions, and want me to fill the answers out and send it back
Joanne Bolt:prior to the interview. Yep. Oh, my God. I'm not your person.
Joanne Bolt:Yeah, I'm just not.
Janice Porter:I totally agree. That's totally the same. So I
Janice Porter:don't know why, but I'm struggling with some questions
Janice Porter:for you this morning. And I think
Joanne Bolt:it's too early.
Janice Porter:Because you're, you're a podcaster. I don't
Janice Porter:know. But what I want to ask you now is just to go off track for
Janice Porter:a second and tell me what you do. I know what I want to say. I
Janice Porter:wanted to say that from that conversation just now about not
Janice Porter:liking those structured types of things. And yet I sense from
Janice Porter:you, with our former conversations, that you're very
Janice Porter:organized and structured in your business and in am, yeah, that
Janice Porter:that is where you are very, you know what you want, you know
Janice Porter:where you're going. And I love that.
Joanne Bolt:I have systems for everything. My spreadsheets have
Joanne Bolt:spreadsheets. My calendar is very structured out. But there's
Joanne Bolt:also I'm I'm a creative, right podcast host by nature are
Joanne Bolt:creatives. We don't think of that initially. Because we think
Joanne Bolt:creatives are people that are on Instagram all day long, or, you
Joanne Bolt:know, painting or, you know, creating music. No, a podcast
Joanne Bolt:host is a creative just in the digital online world in a
Joanne Bolt:different way. Right? So what do you have to leave that space for
Joanne Bolt:the creativity to flow? You know, like, I but I know for me,
Joanne Bolt:like, if I'm gonna sit down and start outlining an episode for a
Joanne Bolt:podcast, I have to schedule it into my morning time and not my
Joanne Bolt:afternoon. That's when I'm at my most creative. But I do like to
Joanne Bolt:have things calendar and organized. That being said, when
Joanne Bolt:it comes to the actual Speaking of things, actually doing my
Joanne Bolt:podcast, you won't hear me reading a script, you'll you
Joanne Bolt:know, I will have bullet points written out, like what do I want
Joanne Bolt:to touch on? But I'm an off the cuff speaker. And so I know that
Joanne Bolt:about me when it comes to interviewing and being on a
Joanne Bolt:podcast, but when it comes to the details of the business, I'm
Joanne Bolt:very structured.
Janice Porter:Yeah, that's why you were successful in your last
Janice Porter:business and why you'll be successful in this newer in this
Janice Porter:new business for sure. So when you're not working, and I think
Janice Porter:you work a lot when you're not working, what are you doing?
Joanne Bolt:I am most likely on my back deck, having a glass of
Joanne Bolt:wine, watching some show on Netflix because I love a good TV
Joanne Bolt:show. I really do. I am a junkie for TV shows. Give me a good
Joanne Bolt:Downton Abbey you know the Gilded Age, I will sit and binge
Joanne Bolt:that sucker all day long. Or I'm hanging out with my kids, you
Joanne Bolt:know, taking them to swim practice baseball practice.
Joanne Bolt:Something like that. But honestly, if it's a Saturday
Joanne Bolt:afternoon, I'm on the porch with a glass of wine in the evenings.
Joanne Bolt:I like to cook I am I believe I will watch Food Network all day
Joanne Bolt:long. And then DoorDash whatever I needed to make a recipe and
Joanne Bolt:then go and I will spend hours in the kitchen cooking. I
Janice Porter:lately I've been obsessed with Instagram chefs
Janice Porter:cooking and whenever and every time yeah, great videos, I save
Janice Porter:them and then I have to copy the recipe and I've been doing that
Janice Porter:lately, which is kind of fun. Especially during the summer
Janice Porter:because they were some great salads on there. And I love to
Joanne Bolt:where I'm currently obsessed with butternut squash.
Joanne Bolt:So my 13 year old has asked me to not have it in any meals
Joanne Bolt:anytime soon because I finding ways to put in pasta or cream
Joanne Bolt:sauces or salads or Yeah, I'm a butternut squash season.
Janice Porter:funny because I had a recipe that came out me on
Janice Porter:Instagram for butternut squash soup. And then this you'll have
Janice Porter:to share it with me bro and this amazing sourdough bread grilled
Janice Porter:cheese sandwich to go with it. Yes, please. So I went I went
Janice Porter:all I've got to butternut squash this in the fridge and then we
Janice Porter:had Thanksgiving here. It's Canada. Last Monday was
Janice Porter:Thanksgiving here and I didn't get to the butternut squash
Janice Porter:because we had the turkey dinner and everything else so and
Janice Porter:anyway, it's still in the fridge but I'll send you that recipe
Janice Porter:because it's Yes, please. But so funny because I
Joanne Bolt:made a ravioli filled Gouda squash the other
Joanne Bolt:day and I'm proud to say myself it was
Janice Porter:homemade ravioli. Oh, yeah. Oh, yeah. Like
Joanne Bolt:I say I like to cook I really enjoy from
Joanne Bolt:scratch, start to finish all the things and probably for me,
Joanne Bolt:that's one of the best things about what I do is you know, I
Joanne Bolt:went into real estate thinking it was going to be so flexible.
Joanne Bolt:And if you're not watching this podcast, I'm air quoting, so
Joanne Bolt:flexible, much like many real estate agents do. And then you
Joanne Bolt:realize it's not flexible at all. Because when you have to be
Joanne Bolt:out with your clients or when they're not at work, yeah, which
Joanne Bolt:means it's your evenings, it's your weekends, you know, and
Joanne Bolt:then you're doing all the stuff that goes along with a contract.
Joanne Bolt:And you're dealing with lenders and closing attorneys and title
Joanne Bolt:attorneys and inspectors will they only work during the work
Joanne Bolt:day so you are legitimately working at all times. And then
Joanne Bolt:when I got into podcasting, I discovered oh my gosh, I really
Joanne Bolt:can put an episode together, put the blog together, do the
Joanne Bolt:freebie do all the things be done by 12 o'clock, and then go
Joanne Bolt:spend my time in the kitchen if I want. So, for me, podcasting
Joanne Bolt:opened up a whole new world of flexibility.
Janice Porter:Nice. How do you feel about the fact that there
Janice Porter:are so many podcasts now like it's just exploded. What would
Janice Porter:you say? What do you say to people who you know, think they
Janice Porter:want to start a podcast, and they have no idea like,
Joanne Bolt:I would say, evaluate whether it's right for
Joanne Bolt:you in your business, do not start a podcast thinking you're
Joanne Bolt:going to be able to monetize a podcast. Unless you've got a
Joanne Bolt:million followers on Instagram and your social media is just
Joanne Bolt:begging, that's not going to happen for about five years.
Joanne Bolt:What you do with a podcast is create a podcast to actually
Joanne Bolt:sell into your business. And when you can marry the two of
Joanne Bolt:those together, you've hit the sweet spot. But if you aren't
Joanne Bolt:someone who can be consistent, you don't have topics you can
Joanne Bolt:talk about a lot. And all you're going to do on a podcast is come
Joanne Bolt:across with commission breath buy from me buy from me buy for
Joanne Bolt:me, it's not the right avenue for you. Now, my opinion on
Joanne Bolt:there being 8 million out there, I come out of a world of real
Joanne Bolt:estate, girlfriend in Atlanta, you can pretty much throw a
Joanne Bolt:tennis ball, it'll bop someone on the head, who's an agent
Joanne Bolt:bounce off her head and hit three more on its way down. So I
Joanne Bolt:come out of an industry that is oversaturated. And it really all
Joanne Bolt:is about forming relationships, getting to know your ideal
Joanne Bolt:customer, meeting them where they need you. It's the same
Joanne Bolt:concept in podcasting, there are 20,000 podcasts that all talk
Joanne Bolt:about marketing, or podcasting or email list or, you know, some
Joanne Bolt:of the topics that I discussed, right. And here's the thing,
Joanne Bolt:people are going to listen to five or six of them. And that's
Joanne Bolt:okay, they'll take a tidbit from here, or tidbit from there a
Joanne Bolt:tidbit from there. But if I'm the one that they find the most
Joanne Bolt:value out of there, I'm the one that they think they know me the
Joanne Bolt:best, I'm the one they enjoy the most. When it comes time for my
Joanne Bolt:offer to drop, it could be the same offer that my competitor
Joanne Bolt:has, they're still going to purchase from me. So I'm okay
Joanne Bolt:with it. Okay, so
Janice Porter:that's interesting. Let's just talk
Janice Porter:about that for a second. So when it comes time for your offer to
Janice Porter:drop, so in your podcast, let's say Do you drop once a week, by
Janice Porter:the way, is, um, twice a week now? Twice a week? Okay. So do
Janice Porter:you have like a, you know, a cycle of a few weeks, where
Janice Porter:you're, you're going to talk about a product on your show,
Janice Porter:and then it becomes available? What do you mean by that, when
Janice Porter:you say I've
Joanne Bolt:gotten very good at the podcast sales funnel, which
Joanne Bolt:means if I look eight weeks out, and I know that I'm going to
Joanne Bolt:open up, say, a new digital course or entry into my network
Joanne Bolt:that I have formed, or, you know, we just finished doing
Joanne Bolt:press record, which is a once a year bootcamp that I do for
Joanne Bolt:people to learn how to create a podcast. Then, in the weeks
Joanne Bolt:cycling up to that, I'm going to stick to my same format of
Joanne Bolt:podcasts, I'm going to stick to my same content pillars that I
Joanne Bolt:talked about, but there'll be a little bit more geared toward,
Joanne Bolt:but I'm getting you primed and ready for, you know, so if my
Joanne Bolt:next course coming out is all about lead magnets and creating
Joanne Bolt:this powerful lead magnet for your business, which FYI it is,
Joanne Bolt:then you're going to hear me start to discuss what a lead
Joanne Bolt:magnet is how you can use it in your business, how you can
Joanne Bolt:develop one for free, I might give you a free lead magnet like
Joanne Bolt:I'm going to start to discuss the concept of lead magnets for
Joanne Bolt:you in your business. So that when I then say, Oh, by the way,
Joanne Bolt:my new course on creating this fabulous lead magnet has just
Joanne Bolt:dropped your you're gonna raise your hand because I have just
Joanne Bolt:given you so many tools for lead magnets. It's a natural yes for
Joanne Bolt:you. But during those episodes leading up, have you ever heard
Joanne Bolt:me say anything about the upcoming course? No. That's
Joanne Bolt:commission breath. What I'm doing is teaching you what the
Joanne Bolt:concept is, how to use it in your business, why it's
Joanne Bolt:important for your business. And then I'll invite you in and say,
Joanne Bolt:Listen, I can help you out with this. But if not, we're gonna go
Joanne Bolt:on to the next thing. And I'm really good at cycling that
Joanne Bolt:throughout my sales cycle on the podcast. Yeah,
Janice Porter:I think that is one of your sweet spots for
Janice Porter:sure. And, and something that I'm just learning. So you know,
Janice Porter:because I've decided, just actually decided probably
Janice Porter:halfway through this year that it was time to step up with my
Janice Porter:podcast and make something else happen and do some things a
Janice Porter:little bit differently or try some different things. So for
Janice Porter:2024 That's, that's the plan. But yeah, so learning what I can
Janice Porter:from people like us been really good, and I really appreciate
Janice Porter:it. And but but I never feel that I'm like commission breath,
Janice Porter:but I don't think I use my platform as well as I could. And
Janice Porter:so maybe that you know, how do you feel about be building your
Janice Porter:audience were like, is there a strategic way to build your
Janice Porter:audience? Absolutely.
Joanne Bolt:You building your audience is all about care.
Joanne Bolt:Creating visibility and credibility. And you know that
Joanne Bolt:with the recoverability, here's all my abilities. But your
Joanne Bolt:audience will naturally grow over time and you want to buffer
Joanne Bolt:it, you want to help it along, much like you would your
Joanne Bolt:toddlers naturally going to learn to walk, but you're going
Joanne Bolt:to help them learn to a wall. The more you build your
Joanne Bolt:credibility in the space of knowing your ish about your
Joanne Bolt:industry, the more a the content you talk about gets easier and
Joanne Bolt:easier and easier. When you're not all over the place. When you
Joanne Bolt:really hone it in on teaching others or showcasing others in
Joanne Bolt:your industry to your consumer, they'll start seeing you as the
Joanne Bolt:goat the greatest of all times the one who has the answers
Joanne Bolt:about XYZ. And as you build that credibility, they'll start
Joanne Bolt:leaving the reviews, they'll start hopping into your email
Joanne Bolt:list. And that's really where the money comes from, is your
Joanne Bolt:your email list. It's really not the Podcast, the podcast is the
Joanne Bolt:way for them to fall in love with you is your welcome that
Joanne Bolt:into your world, then we bring them in with a lead magnet, or
Joanne Bolt:we get them onto our you know, our email list. We nurture them
Joanne Bolt:throughout that and a different and more magical way, and then
Joanne Bolt:we sell to them. And that's when it becomes that easy. Yes, for
Joanne Bolt:them. You know, like if they want to be coached about
Joanne Bolt:referrals, if they want to build a referral business, they're
Joanne Bolt:gonna go to Stacey brown Randall, they've been listening
Joanne Bolt:to her because she talks all about referrals all the time,
Joanne Bolt:right? You know, if they want to learn from you about LinkedIn
Joanne Bolt:and using it to do referrals, you talk about it a lot. And so
Joanne Bolt:when you put that offer out, it becomes very easy for you to
Joanne Bolt:sell it because you've been credible. Here's the thing about
Joanne Bolt:building that audience though. You know, if I'm sitting around
Joanne Bolt:talking to someone in my business, about LinkedIn, and
Joanne Bolt:referrals and things of that nature, it is very natural for
Joanne Bolt:me to say, oh my god, you should listen to Janice's podcast and
Joanne Bolt:share it with her. Right. And really, it's just about teaching
Joanne Bolt:your audience to do that, to share you with their friends who
Joanne Bolt:need a specific episode to hear. Yeah,
Janice Porter:that's awesome. I love that. Yeah, you're full of
Janice Porter:wisdom, full of good,
Joanne Bolt:good, like these little bitty strategies.
Janice Porter:I love it. I love that's, for me, those those are
Janice Porter:the things that they're the gold nuggets, right that people leave
Janice Porter:for my audit. And you
Joanne Bolt:know, I think a lot of business owners and here's a
Joanne Bolt:great tip for your audience, they get overwhelmed by how many
Joanne Bolt:options they have. It's so simple. It's hard. I mean, I say
Joanne Bolt:this all the time. It is so simple. It's hard. If you are
Joanne Bolt:listening to a million podcasts, and they're given you a million
Joanne Bolt:different strategies, just pick one. Pick one that aligns with
Joanne Bolt:you the best that you think you can get behind that you think
Joanne Bolt:you can master. Every skill set is a muscle that has to be honed
Joanne Bolt:and toned. So get the one that you want to like try out for a
Joanne Bolt:while see if you can make it work for you. And then and then
Joanne Bolt:ignore the rest. Yeah, don't worry about 600 lead magnets,
Joanne Bolt:you only need one to two that are really good for your
Joanne Bolt:business. But heck, if you love producing one for every podcast,
Joanne Bolt:you know a download, go for it if that's your jam, and that's
Joanne Bolt:what you're good at. There's a zillion strategies, pick one or
Joanne Bolt:two that you like and just hone them and
Janice Porter:you and be truthful with yourself, you know
Janice Porter:what works for you and what you like, and you're going to be
Janice Porter:comfortable for you. So for sure. Well, coming to a close,
Janice Porter:I'm going to ask you two questions. One is a two part
Janice Porter:question. This is my my favorite word is curiosity. And the two
Janice Porter:part question one, do you believe that curiosity is
Janice Porter:innate? Or learned? And part two? What are you most curious
Janice Porter:about today?
Joanne Bolt:I believe that curiosity is innate. The part of
Joanne Bolt:it that is learned is for you to figure out what you're actually
Joanne Bolt:curious about. And what I'm curious about today is what is
Joanne Bolt:stopping other people from taking their podcast to the next
Joanne Bolt:level? Because for me, I think it's naturally XYZ, when I'm
Joanne Bolt:learning from other people is there are a lot of other
Joanne Bolt:roadblocks that I never even considered for them starting
Joanne Bolt:one. So that's what I'm curious about today. And what I mean by
Joanne Bolt:the the learning piece of curiosity is you may think
Joanne Bolt:you're curious about something, but you may not actually be
Joanne Bolt:learning what you're actually curious about. And then diving
Joanne Bolt:deep into that, like, that's where the secret sauce is, I
Janice Porter:think. Okay, awesome.
Joanne Bolt:Thank you for that really roundabout answer. So I'm
Joanne Bolt:sorry. That's literally how my brain works. That's
Janice Porter:okay. Um, do you are your kids curious?
Joanne Bolt:I have one who's very curious and one who's very
Joanne Bolt:black and white. That's just like, No, my black and white
Joanne Bolt:kiddo is he's only curious if it interests him. If not, he's out.
Joanne Bolt:Don't ask him questions. And the other one is my more creative
Joanne Bolt:child. And so she's more like, oh, what? Well, you told me that
Joanne Bolt:one plus one equals two. Hmm, why? Let's talk about that.
Joanne Bolt:Let's dive into it. One plus one. I couldn't ever equal
Joanne Bolt:three. And so my curious one that I've
Janice Porter:got Same with me to two daughters, but same one
Janice Porter:is one isn't. Okay, last question. Really just what would
Janice Porter:you like to leave with my audience as your best business
Janice Porter:tip or whatever comes to mind at the moment, my
Joanne Bolt:best business tip is get it on record. Whatever
Joanne Bolt:you're doing for your business, record it, put it on video, get
Joanne Bolt:behind a microphone, you may hate seeing yourself on YouTube,
Joanne Bolt:you may hate the sound of your voice. But at some point in your
Joanne Bolt:business, you may need some of that, and you may need it to
Joanne Bolt:come back to so get everything on record. That way when and if
Joanne Bolt:you decide to start a YouTube channel, or an Instagram account
Joanne Bolt:or a podcast, you've got material, and you're not feeling
Joanne Bolt:so overwhelmed about things so every single day in your
Joanne Bolt:business, get recorded somehow, and then figure out how to use
Joanne Bolt:it.
Janice Porter:Great advice. Thanks, Joanne. Now how can my
Janice Porter:audience find you?
Joanne Bolt:Oh my gosh, they can find me on Instagram at it's
Joanne Bolt:Joanne bolt, or on Facebook podcast. Her is my company. I
Joanne Bolt:exist to help women podcasters make more money and their
Joanne Bolt:overall business. I've actually just opened up a network for
Joanne Bolt:female podcast post where it's all we're doing is helping them
Joanne Bolt:grow their audience their credibility, their visibility to
Joanne Bolt:create some profitability. So podcast her at its Joanne bolt.
Joanne Bolt:Those are my my two spots are hanging out in the most.
Janice Porter:Okay, perfect. So we will put that in the show
Janice Porter:notes. Perfect, and I appreciate your time and all your work
Janice Porter:today. Me. Well, my pleasure. And to my audience. Thanks for
Janice Porter:being here again. And if you like what you heard, please go
Janice Porter:check out Joanne's podcast, the B word podcast check out her
Janice Porter:website as well and her and on Instagram at it's Joanne it's
Janice Porter:joined both right or it's just yeah.
Joanne Bolt:Okay. It's like the word it doable. Yeah, I'll see
Joanne Bolt:you there. And,
Janice Porter:and please leave a review. We love those and the
Janice Porter:algorithms love those even better. So thanks again for
Janice Porter:being here. And remember to stay connected and be remembered