Danielle Hutchinson on How to Write a Book That Feels Like You | RR309

Janice Porter: 00:00:02

Hello everyone, and welcome to this week's

Janice Porter: 00:00:04

episode of relationships rule. Today, we're going to be looking

Janice Porter: 00:00:09

at a unique and powerful way that entrepreneurs can build

Janice Porter: 00:00:12

trust, deepen client relationships and grow their

Janice Porter: 00:00:15

influence by writing a book. My guest, Danielle Hutchinson, is a

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seasoned ghost ghost writer, editor and chief creative

Janice Porter: 00:00:24

officer at authors on mission. She's helped over 150

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entrepreneurs and thought leaders craft best selling books

Janice Porter: 00:00:32

that don't just inform, they connect. And in this episode, we

Janice Porter: 00:00:36

explore why writing a book isn't just a smart marketing move, but

Janice Porter: 00:00:39

a relationship building superpower for today's business

Janice Porter: 00:00:43

leaders. So welcome to the show. Danielle,

Danielle Hutchinson: 00:00:46

thank you so much for having me. Janice,

Danielle Hutchinson: 00:00:48

I'm excited to hop on and talk about how you can build these

Danielle Hutchinson: 00:00:50

relationships through the words on your pages of your book. So

Danielle Hutchinson: 00:00:54

wonderful,

Janice Porter: 00:00:55

wonderful. So before we get into that, though,

Janice Porter: 00:00:58

I think that you probably bring a different perspective than I

Janice Porter: 00:01:02

have talked to people before about writing a book, and, you

Janice Porter: 00:01:05

know, there's a lot of opportunities and a lot of

Janice Porter: 00:01:08

choices out there for people to get help with that. But you're

Janice Porter: 00:01:12

young, you also have, from what I saw on your LinkedIn profile,

Janice Porter: 00:01:18

you're a digital nomad. You've been around the world a couple

Janice Porter: 00:01:21

of times, and I kind of am thinking, wow, that's something

Janice Porter: 00:01:24

I didn't get to experience when I was younger. My I remember my

Janice Porter: 00:01:28

dad saying to me, I was thinking about getting married, and he

Janice Porter: 00:01:31

said, Well, you can either have a wedding or you can go to

Janice Porter: 00:01:33

Europe for your graduation present from University. And I

Janice Porter: 00:01:37

chose to get married, so I never got that trip. So I think it's

Janice Porter: 00:01:40

wonderful that you were able and have been able to do that. What

Janice Porter: 00:01:44

when you were doing that? Is this recently, or was it a while

Janice Porter: 00:01:49

ago, or over the past? How many years, you

Danielle Hutchinson: 00:01:52

know, funny enough, my path into the writing

Danielle Hutchinson: 00:01:55

world actually correlated a lot with my traveling days. I mean,

Danielle Hutchinson: 00:01:58

it kind of was more coincidental, but also because I

Danielle Hutchinson: 00:02:01

was able to build my, you know, writing business and my get my

Danielle Hutchinson: 00:02:05

experience in that while also traveling. So, you know that

Danielle Hutchinson: 00:02:08

being said, it's been about, I would say, like, two and a half

Danielle Hutchinson: 00:02:12

years since I really started traveling, almost three years

Danielle Hutchinson: 00:02:15

now. But it's not connected to it, guys, because, you know, as

Danielle Hutchinson: 00:02:19

an example, I've been fortunate enough to be able to continue

Danielle Hutchinson: 00:02:22

writing and reading and building more connections while abroad in

Danielle Hutchinson: 00:02:25

these places. So of

Janice Porter: 00:02:27

course, it's, it's kind of a nomad type

Janice Porter: 00:02:30

business really, right? Is that's what, I think. That's

Janice Porter: 00:02:32

what you're saying, that you're able to to work online. So

Janice Porter: 00:02:35

wherever you are, did you write about your travels?

Danielle Hutchinson: 00:02:41

You know what? Funny enough, I have not.

Danielle Hutchinson: 00:02:43

I have so many, like notes and pictures that I am inspired by,

Danielle Hutchinson: 00:02:47

and I would love to one day. But you know, as many of us know,

Danielle Hutchinson: 00:02:50

especially your listeners, sometimes you have to cater to,

Danielle Hutchinson: 00:02:54

you know, your clients first, and making sure that all your

Danielle Hutchinson: 00:02:56

projects are complete. So it's on my to do list. I would love

Danielle Hutchinson: 00:02:59

to write my own book one day, but it's, it's just on the on

Danielle Hutchinson: 00:03:03

that to do list still. I mean, that being said, though the

Danielle Hutchinson: 00:03:06

travels really did, you know, add a lot of inspiration and,

Danielle Hutchinson: 00:03:09

you know, heart to this project that I was working on. So it

Danielle Hutchinson: 00:03:13

definitely was a huge benefit. Well, I think that you

Janice Porter: 00:03:18

have, don't you also like, like, I'm going to

Janice Porter: 00:03:21

talk to you about books for entrepreneurs and books for

Janice Porter: 00:03:24

people in business. But don't you also write or ghost write

Janice Porter: 00:03:28

novels? Because I think that's another side to what you could

Janice Porter: 00:03:32

have been doing as or could be doing in the future, right?

Janice Porter: 00:03:35

Yeah,

Danielle Hutchinson: 00:03:35

definitely. You know, I started off writing

Danielle Hutchinson: 00:03:38

romance books and mystery all like, okay, for people. Funny

Danielle Hutchinson: 00:03:43

enough, it just so happened this way, but one client had reached

Danielle Hutchinson: 00:03:46

out to me wanting to write a fiction book about samurais. And

Danielle Hutchinson: 00:03:50

funny enough, guess who was on the leg of my planned trip? Was

Danielle Hutchinson: 00:03:53

Japan. So it was funny because I was able to actually be there

Danielle Hutchinson: 00:03:58

around the same time that I was, you know, writing those books

Danielle Hutchinson: 00:04:00

and kind of just, you know, being inspired by the

Danielle Hutchinson: 00:04:02

environment around me. I mean, mind you, if you are listening

Danielle Hutchinson: 00:04:06

today and you're interested in getting into the writing world,

Danielle Hutchinson: 00:04:08

you do not, by any means need to travel to Japan to write about

Danielle Hutchinson: 00:04:11

Japan these days. But of course, it's very fun to have that

Danielle Hutchinson: 00:04:15

experience.

Janice Porter: 00:04:16

Yeah. What a wonderful opportunity that was.

Janice Porter: 00:04:18

So tell me a little bit, tell my my audience, a little bit about

Janice Porter: 00:04:22

authors on mission, what's what's that all about? Because

Janice Porter: 00:04:26

that's where you are. You're the creative officer there, chief

Janice Porter: 00:04:29

creative officer there. Tell us about that organization.

Danielle Hutchinson: 00:04:33

Yeah, yeah. So you know, since 2014 we've

Danielle Hutchinson: 00:04:37

worked with over 1100 entrepreneurs and thought

Danielle Hutchinson: 00:04:40

leaders really just taking their ideas and their experiences and

Danielle Hutchinson: 00:04:44

putting them into the written word. Because, you know,

Danielle Hutchinson: 00:04:47

everybody can benefit from having their name on a book and

Danielle Hutchinson: 00:04:50

having it on the shelves in so many ways, but we help you,

Danielle Hutchinson: 00:04:54

because not everybody has the time to do that. So we sort of

Danielle Hutchinson: 00:04:58

offer what I like to call a buffet. Different services

Danielle Hutchinson: 00:05:01

where, you know, if you have, if you need, support, from the very

Danielle Hutchinson: 00:05:04

start, we have a team of Angel writers, which, you know, it's a

Danielle Hutchinson: 00:05:08

fancy word for ghost writer. I

Janice Porter: 00:05:10

love that. Angel writers, yes, it's much more

Janice Porter: 00:05:13

positive sounding.

Danielle Hutchinson: 00:05:14

Yeah, yeah. I mean it, really think about

Danielle Hutchinson: 00:05:17

it. But I would much rather have an angel on my shoulder than a

Danielle Hutchinson: 00:05:19

ghost, though. Yeah, exactly, exactly, yeah. So, I mean, you

Danielle Hutchinson: 00:05:24

know, you can really pick the services if you want to start

Danielle Hutchinson: 00:05:27

from that sort of very scratch, somebody helping you write the

Danielle Hutchinson: 00:05:30

way, or maybe you already have a manuscript written now and you

Danielle Hutchinson: 00:05:33

need editing work. Maybe your book has already been published.

Danielle Hutchinson: 00:05:37

You just need some help with marketing or getting your name

Danielle Hutchinson: 00:05:39

out there for TED Talks and, you know, promoting that sort of

Danielle Hutchinson: 00:05:43

thing. So we sort of just help you wherever you are at. We meet

Danielle Hutchinson: 00:05:47

you there, and we get you to where you need to be. Okay,

Janice Porter: 00:05:50

that's good to know. And I was just thinking

Janice Porter: 00:05:55

that if you were going to, if someone in your organization is

Janice Porter: 00:05:59

going to be an angel writer? How much time is is needed to get to

Janice Porter: 00:06:05

know somebody, to be able to write in their style? Yeah,

Danielle Hutchinson: 00:06:10

I mean, that's an excellent question,

Danielle Hutchinson: 00:06:11

especially for this line of work. I always say, you know,

Danielle Hutchinson: 00:06:14

those personal connections are so important in order to write

Danielle Hutchinson: 00:06:18

some I mean, these days when you know, anybody could just throw

Danielle Hutchinson: 00:06:22

something into a chat bot and have it written out, you know,

Danielle Hutchinson: 00:06:25

it's not gonna sound like the exact person that you know

Danielle Hutchinson: 00:06:28

you're trying to convey their ideas for. So, you know, to

Danielle Hutchinson: 00:06:32

answer your question, I would say like, you know, it really

Danielle Hutchinson: 00:06:35

requires those weekly zoom calls. And I think that's how,

Danielle Hutchinson: 00:06:38

you know, my best books get written with my clients, you

Danielle Hutchinson: 00:06:41

know, some my very first ones fell off our own mission. We

Danielle Hutchinson: 00:06:44

would sit down together weekly basis. Sometimes we'd have a cup

Danielle Hutchinson: 00:06:47

of coffee together, sometimes a beer, just like chatting. And

Danielle Hutchinson: 00:06:51

you know, I would get a good idea for their mannerisms, the

Danielle Hutchinson: 00:06:55

way they speak their favorite words. For example, yes, they

Danielle Hutchinson: 00:06:58

helped me, you know, sure, yeah, and I, we did use technology to

Danielle Hutchinson: 00:07:02

record those calls so I can go back and kind of like analyze it

Danielle Hutchinson: 00:07:05

a little bit. But I think that works out a lot better than, you

Danielle Hutchinson: 00:07:09

know, some clients who do come to me, they're too busy to get

Danielle Hutchinson: 00:07:11

on Zoom calls, which is perfectly fine, you know, and so

Danielle Hutchinson: 00:07:14

they sometimes just send me notes in bullet point form.

Danielle Hutchinson: 00:07:17

Would that book be as sounding as much as they would like to be

Danielle Hutchinson: 00:07:21

their own voice. Maybe not. Maybe will. But that's kind of

Danielle Hutchinson: 00:07:24

the challenge in it. So, you know, if you want to build those

Danielle Hutchinson: 00:07:27

relationships, you do need to kind of carve out some time. I

Danielle Hutchinson: 00:07:30

would say, I do agree there. Yeah,

Janice Porter: 00:07:32

that makes a lot of sense. I feel that way too.

Janice Porter: 00:07:34

When, when I'm working, people say, Well, do you because I do

Janice Porter: 00:07:38

work with people on their LinkedIn profiles, and they say,

Janice Porter: 00:07:41

Well, do you do it for me? What can I send you do? What do you

Janice Porter: 00:07:43

need? Or I know I do it with you, because I need to make sure

Janice Porter: 00:07:47

that it speaks to what you want it to speak to, right and and I

Janice Porter: 00:07:51

think that there's an art in being able to capture what

Janice Porter: 00:07:56

someone is trying to say in the way that they're trying to say

Janice Porter: 00:07:59

it. And I do believe that there's an art to doing that

Janice Porter: 00:08:02

properly. So I think that that's probably what separates the good

Janice Porter: 00:08:11

books from the great books, right, is making sure that that

Janice Porter: 00:08:14

it feels like the author so, so you your your company, authors

Janice Porter: 00:08:21

on mission, then does both. It does the right helps people with

Janice Porter: 00:08:24

writing books, but it also helps do the marketing as well, if

Janice Porter: 00:08:27

they want it

Danielle Hutchinson: 00:08:28

to, yeah, 100% and editing as well, which,

Danielle Hutchinson: 00:08:31

oh, editing, right? Okay, so all in one Okay,

Janice Porter: 00:08:36

so I want to talk a little bit about trust. How

Janice Porter: 00:08:43

does storytelling in a book help build that emotional connection

Janice Porter: 00:08:47

with the clients or customers that you're speaking to the

Janice Porter: 00:08:50

audience for the book? So I mean, there's trust between you

Janice Porter: 00:08:54

and the the client, but now you want to build that book so that

Janice Porter: 00:09:00

you are portraying that person, the author, in a way that they

Janice Porter: 00:09:05

can build trust with their clients and prospects and so on.

Danielle Hutchinson: 00:09:10

Yeah, well, there's a couple different ways

Danielle Hutchinson: 00:09:12

to think about that. First, you know, you mentioned the

Danielle Hutchinson: 00:09:15

storytelling element, which is huge for any non fiction book,

Danielle Hutchinson: 00:09:18

especially a business book. Yes, rattle off theories and ideas,

Danielle Hutchinson: 00:09:23

but there's a difference between having it listed or having it

Danielle Hutchinson: 00:09:26

ingrained at a story where the reader could see it in practice.

Danielle Hutchinson: 00:09:31

So there's that element of it and seeing it verified, like,

Danielle Hutchinson: 00:09:34

Okay, I see how this works with through this example. Really

Danielle Hutchinson: 00:09:38

helps too. The other side I would say to that is that, you

Danielle Hutchinson: 00:09:42

know, a lot of my clients, they like to talk about all their

Danielle Hutchinson: 00:09:45

successes, like I did this, I did that, but sometimes you also

Danielle Hutchinson: 00:09:50

need to throw in those failures too, which I think is another

Danielle Hutchinson: 00:09:53

way to build trust, because if you're reading the book, you're

Danielle Hutchinson: 00:09:56

going to say, what? So this guy's been perfect. You know,

Danielle Hutchinson: 00:09:59

this is. So, you know, that's another thing I always kind of

Danielle Hutchinson: 00:10:02

encourage my clients to do. Also is as much as we want to talk

Danielle Hutchinson: 00:10:05

ourselves up, you know, if you do share a little bit of those

Danielle Hutchinson: 00:10:08

setbacks, it allows your readers to really see you as a human

Danielle Hutchinson: 00:10:12

being, too, right? Like I get that I was there once, so,

Janice Porter: 00:10:16

right? You know, knowing that I was coming to

Janice Porter: 00:10:19

this interview today, I've been reading a business book that is

Janice Porter: 00:10:25

that was written by a gentleman that I'm going to be

Janice Porter: 00:10:28

interviewing next week. And of course, I'm forever reading or

Janice Porter: 00:10:32

skimming through books of people that I am going to be

Janice Porter: 00:10:36

interviewing. And because I knew that was on my mind, I realized

Janice Porter: 00:10:40

that as I'm reading this book, I'm really liking it, and what's

Janice Porter: 00:10:45

making it feel easy enough to read but I'm liking it is the

Janice Porter: 00:10:52

stories that just always gets me. The stories and whether and

Janice Porter: 00:10:56

in this case, he does exactly what you just said. He tells of

Janice Porter: 00:10:59

a couple of instances where he made the mistake and he wouldn't

Janice Porter: 00:11:03

do that again, and he learned from that mistake, and and the

Janice Porter: 00:11:05

stories definitely are the the key. Now, when somebody says to

Janice Porter: 00:11:11

me, and this happened last week on an interview, when I was

Janice Porter: 00:11:13

being interviewed, you know what are? What are a couple of

Janice Porter: 00:11:17

stories or examples you can give me of when such and such happen,

Janice Porter: 00:11:20

and I can't think of them on the spot. It's like, oh my goodness,

Janice Porter: 00:11:24

right? And so it takes a little bit for me to remember or or I

Janice Porter: 00:11:29

don't think they're really worthy of telling does that ever

Janice Porter: 00:11:32

happen with your clients, and how would you bring them out of

Janice Porter: 00:11:35

that?

Danielle Hutchinson: 00:11:37

Yeah, no. I mean, I've definitely started

Danielle Hutchinson: 00:11:39

off speaking to some people who just want to state their

Danielle Hutchinson: 00:11:43

successes or their theories, and yeah, you need to bring out

Danielle Hutchinson: 00:11:46

those stories in them. So, you know, I always like to say,

Danielle Hutchinson: 00:11:49

everybody does have a story to tell. It might not be like, you

Danielle Hutchinson: 00:11:53

know, you climbed Mount Everest, but you know, even if it's like

Danielle Hutchinson: 00:11:56

I had this, you know, successful climb came to me, and we did so

Danielle Hutchinson: 00:12:01

and so with them, and this was the result of it. That's a good

Danielle Hutchinson: 00:12:05

enough story to show like, you know who you are, how your

Danielle Hutchinson: 00:12:08

practices, you know, are put into place. And you know, just

Danielle Hutchinson: 00:12:13

the engagement level too is just huge, because you could either

Danielle Hutchinson: 00:12:16

be, well, I would like to give this example too. Would you

Danielle Hutchinson: 00:12:19

rather be sitting at a college course having a professor tell

Danielle Hutchinson: 00:12:22

you about business stories, or would you rather be, you know,

Danielle Hutchinson: 00:12:25

having a cup of coffee with a friend as they share, like their

Danielle Hutchinson: 00:12:27

anecdotes from their day you know about their business. So

Danielle Hutchinson: 00:12:31

it's kind of like, which would you rather learn from? Of

Danielle Hutchinson: 00:12:33

course,

Janice Porter: 00:12:34

makes sense. So um,

Janice Porter: 00:12:38

how have

Janice Porter: 00:12:40

you ever come across someone who think they're not sure if

Janice Porter: 00:12:42

they're ready? They're talking to you because they're thinking

Janice Porter: 00:12:45

about writing a book. Are there different signs or stages in in

Janice Porter: 00:12:51

a person's business that that point to whether they're ready

Janice Porter: 00:12:54

or not, or can you just tell by just answer asking the right

Janice Porter: 00:12:58

questions? I

Danielle Hutchinson: 00:13:00

wouldn't say that there's any sign, you

Danielle Hutchinson: 00:13:01

know, if you're ready or not. You know there's, there's

Danielle Hutchinson: 00:13:04

upsides and downsides of it, because if you wait too long,

Danielle Hutchinson: 00:13:07

then you might miss your chance to have it out there. You know,

Danielle Hutchinson: 00:13:11

I think you know, if you have an idea and you're inspired by

Danielle Hutchinson: 00:13:14

something, to get it out on the page, don't wait just, you know,

Danielle Hutchinson: 00:13:17

pick up the phone and or pick turn on your computer and do

Danielle Hutchinson: 00:13:20

what you need to do. Um, that being said, No, I, I've had a

Danielle Hutchinson: 00:13:24

couple people reach out, kind of just, you know, testing the

Danielle Hutchinson: 00:13:27

waters a little bit. And you know, what I have to do with

Danielle Hutchinson: 00:13:31

them is, is build that relationship like you've, you

Danielle Hutchinson: 00:13:33

know, talked about before, you know, kind of seeing, okay, why

Danielle Hutchinson: 00:13:36

are they unsure about this? What is holding them back? A lot of

Danielle Hutchinson: 00:13:40

the time, it's the time, you know, they think, you know, I'm

Danielle Hutchinson: 00:13:44

not going to have time to sit down and work on this, or to

Danielle Hutchinson: 00:13:47

read the chapters you sent back to me and, you know, so on and

Danielle Hutchinson: 00:13:51

so then, why? Yeah, then why do it, right? Yeah. And, you know,

Danielle Hutchinson: 00:13:54

Janice, that's why I kind of wanted to go back to what we

Danielle Hutchinson: 00:13:56

were talking about before, where, you know, those zoom,

Danielle Hutchinson: 00:13:58

those weekly zoom calls are huge, and do a tremendous amount

Danielle Hutchinson: 00:14:02

of, you know, benefit to making the authentic voice come out on

Danielle Hutchinson: 00:14:06

the page however. You know, is it necessary? No, it could make

Danielle Hutchinson: 00:14:11

it better, but there are ways around that. So it should, that

Danielle Hutchinson: 00:14:14

shouldn't be the factor that makes you scared. You know, I've

Danielle Hutchinson: 00:14:18

had a client, actually, many clients who voice message me

Danielle Hutchinson: 00:14:22

whenever they have a chance with their ideas and their thoughts.

Danielle Hutchinson: 00:14:25

That's fair enough idea for their tone. I've woken up in the

Danielle Hutchinson: 00:14:30

middle of the night, so like, five voice messages from my one

Danielle Hutchinson: 00:14:32

client who's in a different time zone. I'm just like, okay, so

Danielle Hutchinson: 00:14:35

this is chapter five right here. Oh, that's good. Oh, yeah. And

Danielle Hutchinson: 00:14:39

you know, it's on your own time. So you know, that's just one of

Danielle Hutchinson: 00:14:43

many reasons.

Janice Porter: 00:14:45

Okay, so I want to address the elephant in the

Janice Porter: 00:14:48

room in a sense that, you know, AI is everywhere, and it's in

Janice Porter: 00:14:57

your business, it's in my business, it's everywhere. And.

Janice Porter: 00:15:00

And how is authors on mission and you, including you,

Janice Porter: 00:15:06

embracing that become part of what you do in the process for

Janice Porter: 00:15:11

your clients, or do you avoid it altogether if you use it? Are

Janice Porter: 00:15:16

you upfront about it like because I agree with you that

Janice Porter: 00:15:20

you mentioned earlier that, you know, it can sound very AI and

Janice Porter: 00:15:26

not real, but there's also ways to use it where you can teach it

Janice Porter: 00:15:31

to be you. So I just very curious what your take is on it.

Danielle Hutchinson: 00:15:35

Yeah, so as of right now, we do not use AI.

Danielle Hutchinson: 00:15:39

It's actually a policy, and they sent us out like a memo

Danielle Hutchinson: 00:15:41

recently, with the new Rise of it all, is that we should not be

Danielle Hutchinson: 00:15:44

using it in our writing. You know, we're meant to be a more

Danielle Hutchinson: 00:15:47

authentic that being said. I'm sure there is some leeway in

Danielle Hutchinson: 00:15:50

terms of, like, research and all that, but a final product

Danielle Hutchinson: 00:15:53

absolutely just humanized. I personally think it could, you

Danielle Hutchinson: 00:15:58

know, there are benefits to AI in terms of, you know, coming up

Danielle Hutchinson: 00:16:01

with ideas, or, you know, outlining those research

Danielle Hutchinson: 00:16:05

elements. For me, I work with a lot of you know, entrepreneurs

Danielle Hutchinson: 00:16:10

who they speak in jargon, and so sometimes I need to think, okay,

Danielle Hutchinson: 00:16:14

like, what does this word mean? Or, can you clarify this

Danielle Hutchinson: 00:16:17

sentence, you know, when I'm getting something from a client,

Danielle Hutchinson: 00:16:19

but do I use that exact you know, what they push back to me

Danielle Hutchinson: 00:16:22

and not at all right, like you need to still, you know, raise

Danielle Hutchinson: 00:16:25

in their words at the end of the day, that robot is just not

Danielle Hutchinson: 00:16:29

going to sound like them. So no,

Janice Porter: 00:16:31

I mean, I think that it can take you a fair

Janice Porter: 00:16:34

amount of the way, but then you have to personalize it and make

Janice Porter: 00:16:38

it yourself, you know for sure. But do you Sorry? Go ahead. I

Janice Porter: 00:16:46

was

Danielle Hutchinson: 00:16:46

saying it's very easy to use AI and just

Danielle Hutchinson: 00:16:48

say, write me a book about the current state of healthcare. But

Danielle Hutchinson: 00:16:53

is that going to be any good? Probably not. So. Sorry. Go

Danielle Hutchinson: 00:16:57

ahead. And I mean, what were you going to

Janice Porter: 00:16:58

say? No, I was going to say, if you teach the

Janice Porter: 00:17:01

the AI to to be you and to give it all those prompts that make

Janice Porter: 00:17:06

it more like you. It can work, but it's still only 80% of the

Janice Porter: 00:17:10

way. It's not 100% so in your industry, though, I'm just

Janice Porter: 00:17:16

curious, are people coming like you said. You had a and I don't

Janice Porter: 00:17:20

want to get anyone in trouble, but you had a directive that

Janice Porter: 00:17:23

you're not allowed to use it. You're it's supposed to be all

Janice Porter: 00:17:25

humanized and so on. Fine, I get that. That's what people are

Janice Porter: 00:17:29

paying for. They're paying for your expertise, right? Um, but

Janice Porter: 00:17:33

it's not going away. So, right? So I would think it, it would be

Janice Porter: 00:17:41

something to not if you can't beat them, join them. Is like,

Janice Porter: 00:17:47

learn it. Learn a good way to use it, and make sure that

Janice Porter: 00:17:50

you're upfront about it if you are using it. That's all I would

Janice Porter: 00:17:53

say to that.

Danielle Hutchinson: 00:17:54

I do agree with that. I mean, any business

Danielle Hutchinson: 00:17:57

that stays stagnant is not going to stay in the market for long.

Danielle Hutchinson: 00:18:00

I mean, you know, think about, you know, Blockbuster, when you

Danielle Hutchinson: 00:18:03

know Netflix came out, you need to embrace these kinds of

Danielle Hutchinson: 00:18:05

changes exactly. So, yeah. I mean, on on the side, I do do a

Danielle Hutchinson: 00:18:10

little bit of freelancing, and I do actually have a lot of people

Danielle Hutchinson: 00:18:13

coming to me asking me to humanize their manuscripts,

Danielle Hutchinson: 00:18:16

which I found is a whole nother realm of, yeah, would be they've

Danielle Hutchinson: 00:18:21

written their own book, yeah, you need editing, but they need

Danielle Hutchinson: 00:18:25

somebody to humanize it sort of passes this AI check or sort of

Danielle Hutchinson: 00:18:28

sounds like, yes, it's not repetitive, you know. So I do

Danielle Hutchinson: 00:18:33

say that you know it, there are ways to embrace it and see those

Danielle Hutchinson: 00:18:37

benefits, but it does take a lot of skill and to do that, yeah?

Danielle Hutchinson: 00:18:41

So, you know, at this time, you know, especially when we're

Danielle Hutchinson: 00:18:44

working with our clients, and really, you know, we want to get

Danielle Hutchinson: 00:18:48

their voice out. They want to give them a quality piece of

Danielle Hutchinson: 00:18:50

work, you know, that's sort of where we're at now. And but that

Danielle Hutchinson: 00:18:54

being said, there is definitely benefits to using it, I would

Danielle Hutchinson: 00:18:57

say, you know, in other ways too, you know. So, yeah, I

Janice Porter: 00:19:01

mean, it has to be talked about. It has to be

Janice Porter: 00:19:03

looked at, because you can

Danielle Hutchinson: 00:19:05

pretend it's not on the rise, for sure.

Danielle Hutchinson: 00:19:08

So what

Janice Porter: 00:19:10

would you say the biggest misconception people

Janice Porter: 00:19:14

have about writing a book to grow their business is

Danielle Hutchinson: 00:19:20

the biggest misconception about growing

Danielle Hutchinson: 00:19:22

their business

Janice Porter: 00:19:24

writing a book,

Danielle Hutchinson: 00:19:28

I would well, what I wanted the

Danielle Hutchinson: 00:19:29

direction I was thinking to go with that is, you know, if you

Danielle Hutchinson: 00:19:32

write a book when you're working with somebody else, your worry

Danielle Hutchinson: 00:19:34

is that, well, it's not going to be the quality that I'm looking

Danielle Hutchinson: 00:19:37

for if somebody else is helping you, but if you're thinking more

Danielle Hutchinson: 00:19:40

so just writing it in general, I would say that, you know, what

Danielle Hutchinson: 00:19:44

am I going to do with it once it gets out on the shelf, like I

Danielle Hutchinson: 00:19:46

write the book? Okay, my name's on it, and that's, that's great,

Danielle Hutchinson: 00:19:50

but you know, is it going to do anything for me? So I'd say, you

Danielle Hutchinson: 00:19:52

know, the the truth behind that is, it can do wonders for you,

Danielle Hutchinson: 00:19:56

right? Could, you know, really enhance your credibility, help

Danielle Hutchinson: 00:19:59

you? Of, you know, get into new areas of your field, and you

Danielle Hutchinson: 00:20:03

know, not to mention that the connections that it makes as

Danielle Hutchinson: 00:20:05

well, so well it

Janice Porter: 00:20:07

doesn't make the connections. You make the

Janice Porter: 00:20:09

connection, right?

Danielle Hutchinson: 00:20:10

I'm going to go out there with a little

Danielle Hutchinson: 00:20:12

business suit on and walk the knock on doors, but, but

Janice Porter: 00:20:16

do people come? Do people like, um, do you get a

Janice Porter: 00:20:20

lot of like, coaches and consultants and that kind of

Janice Porter: 00:20:23

people that want to write a book, service providers,

Danielle Hutchinson: 00:20:27

oh, yeah, absolutely thought leaders.

Danielle Hutchinson: 00:20:30

That's right.

Janice Porter: 00:20:30

So when they come and they say, look, I've got, I

Janice Porter: 00:20:32

want to write a book, I'm going on a speaking tour, and it would

Janice Porter: 00:20:35

be helpful if I had a book, are they thinking that the book is

Janice Porter: 00:20:40

going to give them more credibility. And is that true,

Janice Porter: 00:20:44

or is it? And I'm going to go back to something I said to you,

Janice Porter: 00:20:49

off air. Is it? Yeah, better than a business card. But is it

Janice Porter: 00:20:55

enough? I mean, people, okay, for example, I'm going to put

Janice Porter: 00:21:00

this into my my terms for what I do. People say they want their

Janice Porter: 00:21:04

their LinkedIn profile updated, or they want it better LinkedIn

Janice Porter: 00:21:07

profile, or whatever. And they and I say, and why do you want

Janice Porter: 00:21:11

this? What do you expect to have happen? And they say, Well, I

Janice Porter: 00:21:15

want to get more clients. Well, just by having a new LinkedIn

Janice Porter: 00:21:20

page, they're not going to come flocking to you. You're going to

Janice Porter: 00:21:24

be speaking to the right audience. Should they find your

Janice Porter: 00:21:27

page or be searching for your page and find you? But you have

Janice Porter: 00:21:31

to do some work to make that happen. So I'm wondering if it's

Janice Porter: 00:21:35

similar in your field, where they come to you thinking it's

Janice Porter: 00:21:39

going to be the be all and end all. Yeah,

Danielle Hutchinson: 00:21:42

I do appreciate you kind of helping

Danielle Hutchinson: 00:21:44

to clarify that a little bit, and I see where we're going with

Danielle Hutchinson: 00:21:46

that. Because, you know, you are right. You know, having your

Danielle Hutchinson: 00:21:50

book out there, it's great, but you do need to do something more

Danielle Hutchinson: 00:21:53

with it. So, you know, we do have a lot of people, their end

Danielle Hutchinson: 00:21:56

goal is to get more clients. It is to get more speaking

Danielle Hutchinson: 00:21:59

engagement. Um, you know that being said, when you do have

Danielle Hutchinson: 00:22:03

that book and you bring it to speaking engagements, I mean,

Danielle Hutchinson: 00:22:06

that's just one amazing way to have, like, a high value

Danielle Hutchinson: 00:22:09

networking tool just in your pocket, right? You know, if

Danielle Hutchinson: 00:22:12

you're giving out as a gift to people who come up to you at the

Danielle Hutchinson: 00:22:15

events there, yeah, it's something we get to go home

Danielle Hutchinson: 00:22:18

with. And also it's going to sit, you know, on their shelves,

Danielle Hutchinson: 00:22:21

like the books I have behind me, and they're thinking of you. And

Danielle Hutchinson: 00:22:24

so exactly, I need to hire somebody for this task. Who are

Danielle Hutchinson: 00:22:30

they gonna look for? Exactly, look I see my name, you know

Danielle Hutchinson: 00:22:35

your name, I'm gonna give you a call. So you know, not only

Danielle Hutchinson: 00:22:39

that, but you know, you kind of just expand your reach. You

Danielle Hutchinson: 00:22:43

don't know who's going to pick up the book. So, you know, you

Danielle Hutchinson: 00:22:46

never know who's going to end up with it. You know it, they might

Danielle Hutchinson: 00:22:49

know your name before you even give them a call. For example,

Danielle Hutchinson: 00:22:51

it was fine, right out there. So

Janice Porter: 00:22:54

I think that's good. I think you've you

Janice Porter: 00:22:56

understood what I was getting at and and it makes sense. So I ran

Janice Porter: 00:23:00

into somebody that I know at a coffee shop last week, and I

Janice Porter: 00:23:05

hadn't seen him for a long time, and I knew his wife, and I said,

Janice Porter: 00:23:08

How is she doing? And he said, she's great. I said, she

Janice Porter: 00:23:10

retired. He said, Yeah, but she's written a book, or a

Janice Porter: 00:23:13

couple of books or something. And I said, Oh, that's great.

Janice Porter: 00:23:16

You know, had a conversation and, and I think she he told me

Janice Porter: 00:23:21

they were a certain type of book, and that she's been

Janice Porter: 00:23:24

speaking at these I think they were churches. I think it was a

Janice Porter: 00:23:31

spiritual book and and he said, and she's really excited,

Janice Porter: 00:23:35

because she sold about 50 books, or something like that. And I

Janice Porter: 00:23:39

thought, wow, that's if that's excited her, and she spent all

Janice Porter: 00:23:42

this money, or wrote the book herself, or whatever, and put

Janice Porter: 00:23:44

all this time in, that's great, because most people think

Janice Porter: 00:23:47

they're going to sell 1000s of books, and that isn't usually

Janice Porter: 00:23:51

the case, correct?

Danielle Hutchinson: 00:23:53

Yeah, no. And I have many people who, you

Danielle Hutchinson: 00:23:55

know, they don't have a lot of books being sold. You know, that

Danielle Hutchinson: 00:23:58

being said, they might have made the best seller list at one

Danielle Hutchinson: 00:24:01

point, and perhaps, you know, it just kind of faltered off to the

Danielle Hutchinson: 00:24:04

poor, you know, they just don't keep it up after a while, right?

Danielle Hutchinson: 00:24:08

But that doesn't mean that it's not valuable, you know, right,

Danielle Hutchinson: 00:24:12

exactly. And still bring it with each those events. You can still

Danielle Hutchinson: 00:24:16

give it to your clients, you know, just as like a welcome

Danielle Hutchinson: 00:24:19

gift, even to our employees, you can use it as a tool to teach

Danielle Hutchinson: 00:24:23

them through strategies and methods. It just, there's so

Danielle Hutchinson: 00:24:27

many opportunities for you to leverage it in building, you

Danielle Hutchinson: 00:24:30

know, relationships in whatever area you're looking to increase

Danielle Hutchinson: 00:24:33

those relationships. Yeah, good

Janice Porter: 00:24:35

point. Um, can you? Can you? I'm going to put

Janice Porter: 00:24:38

you on the spot now. Can you share a client story where a

Janice Porter: 00:24:42

book has truly transformed that person's brand or their business

Janice Porter: 00:24:46

relationships?

Danielle Hutchinson: 00:24:48

Yeah, there's this one, you know,

Danielle Hutchinson: 00:24:49

amazing woman. She, um, actually came onto one of my podcasts

Danielle Hutchinson: 00:24:53

once, and she, you know, she had a book out, and when she did,

Danielle Hutchinson: 00:24:56

she was able to actually get on a TED talk because of, you know,

Danielle Hutchinson: 00:24:59

having that. Published book and being able to use it to expand

Danielle Hutchinson: 00:25:02

her reach and forming those connections. So that's one

Danielle Hutchinson: 00:25:04

example. Another example, actually this. He was a popular

Danielle Hutchinson: 00:25:09

YouTuber, and he, you know, his views were kind of faltering

Danielle Hutchinson: 00:25:13

after a while, because he kind of fell off of it for a

Danielle Hutchinson: 00:25:15

beginning. Way to increase his listeners. So, you know, we

Danielle Hutchinson: 00:25:19

wrote a book for him. And every, you know, couple chapters,

Danielle Hutchinson: 00:25:22

there's a QR code linking it to one of his videos. So as

Danielle Hutchinson: 00:25:25

somebody was reading, they were able to go right to it. And, you

Danielle Hutchinson: 00:25:28

know, he advertised the book also through his channel. So

Danielle Hutchinson: 00:25:31

kind of was a win win situation. It helped him out too. So

Danielle Hutchinson: 00:25:35

there's just different ways you can go with that. And I mean,

Danielle Hutchinson: 00:25:38

even that, it was a great way to build connections with your

Danielle Hutchinson: 00:25:41

audience too. If so, yeah,

Janice Porter: 00:25:42

I think that's that's very smart. Okay, that

Janice Porter: 00:25:44

makes me think of another completely aside question.

Janice Porter: 00:25:51

Somebody come to you to write a book based on, somehow, based on

Janice Porter: 00:25:58

their podcast episodes?

Danielle Hutchinson: 00:26:02

I have not actually yet. Um, that would be

Danielle Hutchinson: 00:26:06

a fun one, though I've considered doing a couple blogs,

Danielle Hutchinson: 00:26:10

like, related to podcasts I've, you know, been on or had myself.

Danielle Hutchinson: 00:26:13

So that would be very interesting, because it must be

Danielle Hutchinson: 00:26:16

like a compilation story of other people's stories. But

Danielle Hutchinson: 00:26:19

also, like,

Janice Porter: 00:26:19

Yeah, but all based on like, I have an idea,

Janice Porter: 00:26:23

but I don't know if I could pull it together, because I interview

Janice Porter: 00:26:27

people pretty much every week. I've done the odd solo episode,

Janice Porter: 00:26:33

but and I have a theme running through some, not all, but most

Janice Porter: 00:26:37

of my episodes about curiosity, and that's what I've been

Janice Porter: 00:26:39

thinking about putting something together around that, and

Janice Porter: 00:26:44

intertwining somehow the opinions that or the theories

Janice Porter: 00:26:50

around that, that my guests talk about. I don't know it's just

Janice Porter: 00:26:53

something I've been thinking about. I

Danielle Hutchinson: 00:26:55

mean, hey, I love that idea, and I think

Danielle Hutchinson: 00:26:57

this is a great thing for listeners to be hearing too,

Danielle Hutchinson: 00:26:59

because they might also be inspired and not quite know, go

Danielle Hutchinson: 00:27:02

with it. So, you know, in your case, you have the content right

Danielle Hutchinson: 00:27:07

there easy. You even have the transcript, so you can even

Danielle Hutchinson: 00:27:11

exact words, I think, for you, then the main task could be

Danielle Hutchinson: 00:27:15

organizing, picking and choosing which ones are, you know, the

Danielle Hutchinson: 00:27:19

most beneficial to share, and also, how are you going to

Danielle Hutchinson: 00:27:22

structure it? How are you going to present it? Are you going to

Danielle Hutchinson: 00:27:24

go word for word on the transcript or summarize it? So

Danielle Hutchinson: 00:27:27

you know, what you'd probably need is just someone to kind of,

Danielle Hutchinson: 00:27:30

you know, bounce ideas off of. And yeah,

Janice Porter: 00:27:33

because it would be daunting by by myself, I

Janice Porter: 00:27:35

think, but something I've been thinking about for a while

Janice Porter: 00:27:38

anyway, that's good to know, because, yeah, it'd be curious

Janice Porter: 00:27:43

now to see if something comes your way, because I've opened up

Janice Porter: 00:27:45

that, yeah,

Danielle Hutchinson: 00:27:48

I know Curiosity

Janice Porter: 00:27:51

Exactly. So what would you say? And I'm just

Janice Porter: 00:27:56

going to last question on on books, what would you say? Your

Janice Porter: 00:28:03

best advice is to someone who is thinking about writing a book,

Janice Porter: 00:28:07

but they're not sure, and they know, based on what we've just

Janice Porter: 00:28:10

talked about, they know that, you know, it could be a better

Janice Porter: 00:28:16

than a business card tool to help me get out there, be seen

Janice Porter: 00:28:20

and heard by more people. But what are the three say top

Janice Porter: 00:28:25

things that you would advise someone to think about?

Danielle Hutchinson: 00:28:29

Well, at the risk of being cliche, just

Danielle Hutchinson: 00:28:32

do it. You know, if you're holding back just because you

Danielle Hutchinson: 00:28:36

know it's you don't think there's enough time, it's not

Danielle Hutchinson: 00:28:38

the right time, then you

Janice Porter: 00:28:40

know why? Okay, yeah,

Danielle Hutchinson: 00:28:44

so just go for it and give it a shot. You

Danielle Hutchinson: 00:28:47

know, one thing is also, like, if you're holding back because,

Danielle Hutchinson: 00:28:50

you know, you don't think you're good enough, your writing is not

Danielle Hutchinson: 00:28:52

good enough. Also, just throw that idea away. You know, you

Danielle Hutchinson: 00:28:55

can work with somebody else to help make sure that your ideas

Danielle Hutchinson: 00:28:59

are presented clearly, that they were presented, you know, in an

Danielle Hutchinson: 00:29:01

engaging way. So I guess that's two, you know, tips right there.

Danielle Hutchinson: 00:29:05

And we're speaking mainly on the lines of, if they're feeling

Danielle Hutchinson: 00:29:08

they shouldn't write a book, is that correct? Janice,

Janice Porter: 00:29:11

not that they shouldn't, but just not knowing.

Janice Porter: 00:29:13

So just as an add on to that question about how many pages is

Janice Porter: 00:29:18

a business book that someone isn't, you know, out to write

Janice Porter: 00:29:22

the best, you know, the the biggest and best. They're doing

Janice Porter: 00:29:24

it as a tool for their business. How many pages and what kind of

Janice Porter: 00:29:27

costs are we looking at? Just to give people a ballpark idea or a

Janice Porter: 00:29:32

lowest to highest type of thing, right?

Danielle Hutchinson: 00:29:35

Well, I always like to say, you know,

Danielle Hutchinson: 00:29:37

don't focus on the you know page count, you know, just because,

Danielle Hutchinson: 00:29:40

you know, you don't want to add in too much fluff and have it be

Danielle Hutchinson: 00:29:43

just nonsense, you know, or you don't want it to be too brief.

Danielle Hutchinson: 00:29:47

Focus on what's right for your topic. That being said, we found

Danielle Hutchinson: 00:29:50

an average. It's about like 30, 40,000 words about, you know,

Danielle Hutchinson: 00:29:56

that translates to, I mean, it really depends on format. Into

Janice Porter: 00:30:00

that's a whole nother sized, about 100 pages.

Janice Porter: 00:30:02

Is that about, um, I

Danielle Hutchinson: 00:30:04

guess so, like, closer to 200 I would say,

Danielle Hutchinson: 00:30:07

um, again, it's all about formatting. You know, what's on

Danielle Hutchinson: 00:30:10

a Google doc size is going to be different than ever page on your

Janice Porter: 00:30:14

fine, I know I put you on the spot there. Yeah,

Janice Porter: 00:30:17

that's the thing too,

Danielle Hutchinson: 00:30:17

because it's really not an answer for

Danielle Hutchinson: 00:30:19

that. It's something that you'd have to, you know, have a

Danielle Hutchinson: 00:30:21

consultation with, for example, one of our experts who knows,

Danielle Hutchinson: 00:30:26

like what the best for your specific topic, and to answer

Danielle Hutchinson: 00:30:31

your other question in terms of price, that also does depend on

Danielle Hutchinson: 00:30:34

the package. If you're looking from start to finish, it's going

Danielle Hutchinson: 00:30:38

to be more costly than if you're just looking for marketing

Danielle Hutchinson: 00:30:41

services. Fair enough. Fair enough. A couple of grand area.

Danielle Hutchinson: 00:30:46

Okay, that's

Janice Porter: 00:30:47

enough. That's good, that's good. Um, all

Janice Porter: 00:30:50

right, just a couple of quick questions before we wrap up. So

Janice Porter: 00:30:54

as a writer and someone in the writing business, do you write

Janice Porter: 00:30:58

for yourself? Do you are you a journal person. Or, you know, do

Janice Porter: 00:31:02

you find that you make time to write for yourself?

Danielle Hutchinson: 00:31:06

You know, I used to have my own journal. I

Danielle Hutchinson: 00:31:09

had, you know, actually whole series in the closet in this

Danielle Hutchinson: 00:31:12

very room of, just like, funny enough, it's more transitions

Danielle Hutchinson: 00:31:17

now to just sort of memos on my phone because, you know, it's

Danielle Hutchinson: 00:31:22

funny. I joke with my friends. My one friend actually just puts

Danielle Hutchinson: 00:31:25

emojis for each day of her to kind of remind herself, like

Danielle Hutchinson: 00:31:29

what you know, she was feeling each day. Sometimes she just

Danielle Hutchinson: 00:31:31

don't have the time to, but I do make an effort. Sometimes, you

Danielle Hutchinson: 00:31:35

know, it's it's crazy. I get to write every day for everybody

Danielle Hutchinson: 00:31:39

else, but one day I'll do for myself.

Janice Porter: 00:31:43

Well, I would think that that it might be kind

Janice Porter: 00:31:47

of a necessity for some people who are writers, because it

Janice Porter: 00:31:50

keeps their skill honed right in the in a different way than

Janice Porter: 00:31:54

doing it for someone else. So that's why I asked and are you a

Janice Porter: 00:31:58

reader? What do you like to read?

Danielle Hutchinson: 00:32:01

Oh, I mean, if I'm reading for myself, it's,

Danielle Hutchinson: 00:32:03

you know, everywhere I love, you know, dystopian novels, my

Danielle Hutchinson: 00:32:07

favorite. I am also a big fan of young adult literature, okay, I

Danielle Hutchinson: 00:32:14

went to the midnight release party of the latest Hunger Games

Danielle Hutchinson: 00:32:17

book. Oh, you did.

Janice Porter: 00:32:18

Oh, fun. Okay, so that's sort of books, but

Danielle Hutchinson: 00:32:21

I mean only because on a daily basis, I'm

Danielle Hutchinson: 00:32:24

also reading, you know, very formal business books into nice

Danielle Hutchinson: 00:32:28

to have a little silly change. So

Janice Porter: 00:32:30

do you prefer to read like real books, or do you

Janice Porter: 00:32:33

read on on an e book? Or do you listen? Or do you watch videos

Janice Porter: 00:32:38

like, which is your favorite? I

Danielle Hutchinson: 00:32:40

do prefer the print books. You know,

Danielle Hutchinson: 00:32:42

there's something about just, you know, turning the feeling it

Danielle Hutchinson: 00:32:45

in your hands. It's not as convenient. You know, of course,

Danielle Hutchinson: 00:32:49

you're looking for convenience. You know, audio books have been

Danielle Hutchinson: 00:32:51

a huge part of my life, too, but I do like the print versions.

Janice Porter: 00:32:56

Awesome. That's great. Do you watch? I'm just

Janice Porter: 00:33:00

curious because I I've, I have a reason for asking this. But do

Janice Porter: 00:33:04

you watch TV at all? Do you or do you watch streaming? Uh,

Janice Porter: 00:33:08

mostly streaming. Yeah. Okay, so you don't have cable TV?

Danielle Hutchinson: 00:33:13

Oh, no, cable, download, whatever it is

Danielle Hutchinson: 00:33:17

we want to watch.

Janice Porter: 00:33:18

And you don't necessarily watch it on a

Janice Porter: 00:33:20

television. You watch it on your phone or on your iPad or

Janice Porter: 00:33:23

something like that.

Danielle Hutchinson: 00:33:24

I will say, would you use our TV? Sometimes?

Danielle Hutchinson: 00:33:28

My boyfriend only uses phone and then, like, project it

Janice Porter: 00:33:31

got it, yeah. Okay, fair enough. I just

Janice Porter: 00:33:35

started watching something that I came across last night that I

Janice Porter: 00:33:39

think I'd heard on I think it was the might have been the

Janice Porter: 00:33:46

Golden Globes or something, but I heard the title, and I didn't

Janice Porter: 00:33:50

know what it was, and I liked the actress that was in it.

Janice Porter: 00:33:53

She'd been a child actress, and she was very good. And I

Janice Porter: 00:33:55

thought, I'm going to watch the first episode. It was on

Janice Porter: 00:33:57

Netflix, and it's called apple cider vinegar. Have you

Danielle Hutchinson: 00:34:01

heard of it? I have not. I'm currently

Danielle Hutchinson: 00:34:04

looking it up though.

Janice Porter: 00:34:07

Well, then there's a reason why I'm telling

Janice Porter: 00:34:09

you about this, because it's apparently a true story about a

Janice Porter: 00:34:14

young woman who made a fortune telling a lie about something,

Janice Porter: 00:34:20

and it was about our health, but the way that the show is shot,

Janice Porter: 00:34:25

it's got very hip music, it's got some emoji stuff going on

Janice Porter: 00:34:29

and whatever. It's very hip and different from what I'm used to

Janice Porter: 00:34:32

watching, but it's really good. And so I was curious if you'd

Janice Porter: 00:34:36

heard of it, because it's aiming at the younger audience. There's

Janice Porter: 00:34:39

no question. So I was just, yeah,

Danielle Hutchinson: 00:34:42

no, I haven't yet. Check it out. Check

Danielle Hutchinson: 00:34:44

on my list? Yeah, I guess this is actually one that I do not

Danielle Hutchinson: 00:34:48

subscribe to. We're more like Hulu people, but, um, no, I'll

Danielle Hutchinson: 00:34:51

put that on the list because, uh,

Janice Porter: 00:34:54

check it out. The girl that plays the the stars is

Janice Porter: 00:34:56

a very good actress. And so I was, I've forgotten her name

Janice Porter: 00:34:59

now. But anyway, does it show there?

Danielle Hutchinson: 00:35:04

Oh, yeah, well, I looked it up. What's her

Danielle Hutchinson: 00:35:06

name, I closed it out.

Janice Porter: 00:35:12

It's okay. Yeah,

Danielle Hutchinson: 00:35:14

I'm sorry I don't have it doesn't matter.

Danielle Hutchinson: 00:35:16

It's

Janice Porter: 00:35:17

all good. So, all right. Last question, what would

Janice Porter: 00:35:23

you say about the word curiosity? Would you say it's

Janice Porter: 00:35:26

innate or it's learned?

Danielle Hutchinson: 00:35:29

It is 100% learned. Have a reason for

Danielle Hutchinson: 00:35:32

saying that, and maybe that's not something you usually hear.

Danielle Hutchinson: 00:35:35

Yeah, I've heard it all. I grew up kind of, you know, coasting

Danielle Hutchinson: 00:35:41

by, you know, just taking life as it comes. I was, I am

Danielle Hutchinson: 00:35:46

currently also a teacher, just based on, you know, that's what

Danielle Hutchinson: 00:35:49

people kind of said would be a good role for me. And I enjoyed

Danielle Hutchinson: 00:35:52

it. I was like, Okay, sure. And kind of just like, took that,

Danielle Hutchinson: 00:35:55

you know, normal path for a while. I was very happy with

Danielle Hutchinson: 00:35:58

that. I was never curious about what else is out there. Soon as

Danielle Hutchinson: 00:36:02

I started to be curious, what happens if I start writing books

Danielle Hutchinson: 00:36:05

for people? What happens if I start doing a little bit more

Danielle Hutchinson: 00:36:07

after we get home from work? I mean, look at me now. Like you

Danielle Hutchinson: 00:36:10

said in the beginning of this podcast, I got to travel the

Danielle Hutchinson: 00:36:12

world, and I get to meet all these people. I get to talk to

Danielle Hutchinson: 00:36:15

you. So you know, that's where the curiosity comes from. If I

Danielle Hutchinson: 00:36:18

wasn't curious about that, where would I be? Not only that's the

Danielle Hutchinson: 00:36:21

one I'm writing books for business people, and you know

Danielle Hutchinson: 00:36:24

anybody else, you gotta be curious to understand where all

Danielle Hutchinson: 00:36:27

these topics are coming from. So learning helps.

Janice Porter: 00:36:31

So what though, did somebody inspire you to be

Janice Porter: 00:36:35

curious, or did that come from you? Um,

Danielle Hutchinson: 00:36:38

not to be too corny, but honestly, my

Danielle Hutchinson: 00:36:40

boyfriend did. He was like, what are you gonna do now, you know,

Danielle Hutchinson: 00:36:44

and the school's over, and I'll be like, um, watch TV, yeah. So,

Danielle Hutchinson: 00:36:48

you know, it gives you something that pushes you, like, Okay, let

Danielle Hutchinson: 00:36:51

me see what else is out there that I could, you know, explore

Danielle Hutchinson: 00:36:54

and find out about myself. So it really helped. And, you know,

Danielle Hutchinson: 00:36:58

it's

Janice Porter: 00:36:59

good influence.

Janice Porter: 00:37:01

He's a good yeah, he's a good one, I guess.

Janice Porter: 00:37:05

Well, this has been delightful. Danielle, thank you so much.

Janice Porter: 00:37:08

Thank you for your for your take on everything that is, all about

Janice Porter: 00:37:15

your company and about sharing some of your things of yourself.

Janice Porter: 00:37:19

I appreciate that. I think you've reminded us that writing

Janice Porter: 00:37:22

a book isn't just about sharing expertise. It's about creating

Janice Porter: 00:37:25

connection. It's about trust. It's about, you know, learning

Janice Porter: 00:37:29

about the person that you're working with, and when done

Janice Porter: 00:37:32

right, a book can be the bridge between you, who you are and the

Janice Porter: 00:37:36

people you're meant to serve. So if you're an entrepreneur,

Janice Porter: 00:37:39

thinking about how to stand out, build trust and scale your

Janice Porter: 00:37:42

impact. Your story may just be your greatest asset. Make sure

Janice Porter: 00:37:46

that you reach out to Danielle at authors on mission and have

Janice Porter: 00:37:50

that conversation if you think it's time for you to start

Janice Porter: 00:37:53

writing a book, and where will they find you at authors on

Janice Porter: 00:37:56

mission, Danielle, I'll put it in the show notes so it's, is it

Janice Porter: 00:38:01

just authors on mission.com

Danielle Hutchinson: 00:38:03

authors on mission.com we also are on

Danielle Hutchinson: 00:38:06

Instagram and Facebook as well. The same handle, authors on

Danielle Hutchinson: 00:38:09

mission, yeah, and my personal Instagram is at we like books,

Danielle Hutchinson: 00:38:14

so

Janice Porter: 00:38:15

Okay, perfect. Just get that all to me, and

Janice Porter: 00:38:17

we'll put it in the show notes. Much appreciated. And remember

Janice Porter: 00:38:21

to my audience, thank you for being loyal listeners and to

Janice Porter: 00:38:25

stay connected and be remembered. Thank.