How AI Makes Work More Human with Gunnar Hood | RR328

Janice Porter: 00:00:02

Gunner, hello. Hello, and welcome to this

Janice Porter: 00:00:05

week's episode of relationships rule, the podcast in which we

Janice Porter: 00:00:09

explore how strong relationships drive success in business and

Janice Porter: 00:00:13

life. Today, my guest is Gunnar hood, a digital strategist and

Janice Porter: 00:00:18

AI consultant based in Oklahoma City. He is the owner of a WSI

Janice Porter: 00:00:23

franchise and a partner in a global AI up skilling

Janice Porter: 00:00:27

initiative, and he helps small to mid sized B to B companies

Janice Porter: 00:00:31

use technology to do something unexpected, build better human

Janice Porter: 00:00:36

connections. Gunner is known for translating complex technology

Janice Porter: 00:00:41

into simple tools that help people get their jobs done

Janice Porter: 00:00:44

faster without losing the human touch. And in this conversation,

Janice Porter: 00:00:48

gunner and I will explore how AI can save you time, improve

Janice Porter: 00:00:51

productivity and how you communicate, as well as giving

Janice Porter: 00:00:55

you back what matters most, your ability to be present, connect

Janice Porter: 00:00:59

more deeply and lead with intention, wow, I know that was

Janice Porter: 00:01:03

a lot, but welcome to the show.

Gunnar Hood: 00:01:05

Gunner, well, thank you for inviting me to be here.

Gunnar Hood: 00:01:08

Janice, I'm very excited to join you for this conversation.

Janice Porter: 00:01:12

Thank you. I actually wanted to make sure I

Janice Porter: 00:01:16

got in there that you translate complex technology into simple

Janice Porter: 00:01:20

tools that help people get their jobs done faster, because I've

Janice Porter: 00:01:23

experienced that in many ways with you in one of the places

Janice Porter: 00:01:28

where we met, which is a group that is kind of a support for

Janice Porter: 00:01:33

us, LinkedIn trainers, which you were more back before, I think

Janice Porter: 00:01:38

you got more into AI, but anytime you speak on there, you

Janice Porter: 00:01:42

always make things seem easy, more easily understood. So

Janice Porter: 00:01:46

that's what I really appreciate about what you do. So I really

Janice Porter: 00:01:50

think that you're the best person to talk about AI with.

Gunnar Hood: 00:01:55

Well, it's something I enjoy talking with,

Gunnar Hood: 00:01:56

and if I can help make it simpler for people, I consider

Gunnar Hood: 00:02:00

that a win Exactly.

Janice Porter: 00:02:02

So that's great. So okay, well, I guess I want to

Janice Porter: 00:02:08

ask first of all, what drew you to exploring AI as as a support

Janice Porter: 00:02:15

tool, rather than, you know, competition, because lots of

Janice Porter: 00:02:19

people are so you know, still not sure about AI, and those of

Janice Porter: 00:02:23

us who have embraced it in different ways, way I see you

Janice Porter: 00:02:27

using it is like very different to what I've already

Janice Porter: 00:02:30

experienced. So what drew you to that I've I've

Gunnar Hood: 00:02:34

really embraced technology throughout my entire

Gunnar Hood: 00:02:37

career, first in the corporate world, and then as they moved

Gunnar Hood: 00:02:40

into digital marketing, and part of my goal is, how can I bring

Gunnar Hood: 00:02:44

people along on this journey at the same time, for people in the

Gunnar Hood: 00:02:47

digital marketing side, if they didn't understand it, how can I

Gunnar Hood: 00:02:50

educate them? And how can we use technology to get more things

Gunnar Hood: 00:02:54

done? As AI came out really to the forefront a couple of years

Gunnar Hood: 00:02:58

ago, I saw it as both an enabler, you know, that it can

Gunnar Hood: 00:03:02

augment our capabilities, but I also looked at and said, this

Gunnar Hood: 00:03:07

can be transformative in industries, and you know, I want

Gunnar Hood: 00:03:10

to be part of that journey and help people along. And, yeah,

Gunnar Hood: 00:03:15

it'll probably help my marketing business too. So why not do

Gunnar Hood: 00:03:17

both?

Janice Porter: 00:03:18

Got it? Okay? Well, one of your core ideas is

Janice Porter: 00:03:22

that AI can make business more human, believe it or not. So

Janice Porter: 00:03:25

what does that mean in practice?

Gunnar Hood: 00:03:29

You know, it's funny, because it's kind of

Gunnar Hood: 00:03:31

counterintuitive, isn't it? Yes, yes. People go, well, it's just

Gunnar Hood: 00:03:35

technology. It does things for us. But, you know, when you

Gunnar Hood: 00:03:37

think about it, is we all struggle with time we leave the

Gunnar Hood: 00:03:42

office. We've got 10 things on our mind. Maybe you've got kids

Gunnar Hood: 00:03:46

playing sports, and you're thinking about business on the

Gunnar Hood: 00:03:48

sidelines, watching them. It's consuming Well, if AI can take

Gunnar Hood: 00:03:53

away some of those tasks, those repetitive tasks that don't add

Gunnar Hood: 00:03:57

value, now we're freeing up time, and that time can be used

Gunnar Hood: 00:04:02

in many ways, in some cases, more client facing time, so you

Gunnar Hood: 00:04:06

can spend relationship building time with people or with your

Gunnar Hood: 00:04:10

family as well, because it's it's giving you back the time.

Janice Porter: 00:04:14

That's true. That's totally true. So what

Janice Porter: 00:04:17

kind of tasks do you see AI handling best for freeing up

Janice Porter: 00:04:20

that time.

Gunnar Hood: 00:04:22

You know, these are primarily knowledge worker tasks

Gunnar Hood: 00:04:24

that we're looking at. Anything from reporting in the easy thing

Gunnar Hood: 00:04:29

I suggest to people do is just make a tick sheet on a daily

Gunnar Hood: 00:04:33

basis of what do you find yourself doing repetitively day

Gunnar Hood: 00:04:36

after day that is usually your place to start is, how can and

Gunnar Hood: 00:04:41

the easy way to do it is just simply ask, AI, I'm trying to do

Gunnar Hood: 00:04:45

this. I'm struggling with that. How can you help me? Okay, and

Gunnar Hood: 00:04:51

you know, so whether it's a report or emails or things like

Gunnar Hood: 00:04:54

that, and by flipping the question in that direction, what

Gunnar Hood: 00:04:59

you find is. That you haven't limited, AI, you've enabled it

Gunnar Hood: 00:05:03

to tell you all the different ways. And generally, people will

Gunnar Hood: 00:05:05

say, My gosh, when I asked it that question, it came back with

Gunnar Hood: 00:05:09

five things I had never thought

Janice Porter: 00:05:11

of, yeah, that I've experienced that. And

Janice Porter: 00:05:13

actually, even this morning, I was, I was going to write an

Janice Porter: 00:05:17

email to somebody I hadn't talked to for a while to share

Janice Porter: 00:05:20

something with them about one of the projects that I'm working

Janice Porter: 00:05:23

on. And, you know, I never like to start with Hi. I hope this

Janice Porter: 00:05:29

note finds you well, or you know that that's good giveaway, yeah,

Janice Porter: 00:05:33

that I have totally told AI not to ever say, so that it can jump

Janice Porter: 00:05:38

in. But I wanted it to give me some context to make it get to

Janice Porter: 00:05:45

the point, but do it in a friendly, conversational way,

Janice Porter: 00:05:48

and right away, when I asked it, because I feel like it knows me

Janice Porter: 00:05:52

now, it says it will, yes, I can do that in a conversational,

Janice Porter: 00:05:57

relatable manner, or Whatever that it said because it knows my

Janice Porter: 00:06:02

style already, so I feel comfortable that I just have to

Janice Porter: 00:06:05

tweak it a little bit once I've got the rhythm of what I wanted

Janice Porter: 00:06:10

to say. And it gave me that. So I think that does save me time.

Gunnar Hood: 00:06:14

And you've picked up on something important in the

Gunnar Hood: 00:06:16

last two months. If you're using chat GPT, you've noticed

Gunnar Hood: 00:06:20

something that did change. It used to be that memory was

Gunnar Hood: 00:06:23

selective and only certain things, but now it's entirely

Gunnar Hood: 00:06:27

collective. Unless you say, do not remember this. And the

Gunnar Hood: 00:06:31

beauty of that is now most of your answers are more contextual

Gunnar Hood: 00:06:35

and relevant to your circumstances, and as you said,

Gunnar Hood: 00:06:39

it learns how to speak like you, yeah?

Janice Porter: 00:06:41

Which, yeah, it's fascinating to me. Fascinating

Janice Porter: 00:06:45

so you you work with personality profiles like the disc, the DISC

Janice Porter: 00:06:51

personality types. How does AI help us communicate better with

Janice Porter: 00:06:55

different types of people?

Gunnar Hood: 00:06:58

You know? Have you ever found yourself struggling

Gunnar Hood: 00:07:01

to or walk away from a conversation feeling like I

Gunnar Hood: 00:07:05

really didn't. Feel like that went well, or that I got my

Gunnar Hood: 00:07:09

point across. I mean, I think back to even the corporate

Gunnar Hood: 00:07:13

world, when, before I learned about disc, there would be

Gunnar Hood: 00:07:17

conversations I have. Neither one of us connected, and

Janice Porter: 00:07:22

people are and awkward, right? It's so yeah.

Gunnar Hood: 00:07:25

And after I took disc training, the light bulb

Gunnar Hood: 00:07:27

went off and goes, Oh my God, we are exact opposites on the DISC

Gunnar Hood: 00:07:30

profile. And now it's that process or that communication

Gunnar Hood: 00:07:34

tool, has allowed me to adapt how I speak, the questions that

Gunnar Hood: 00:07:38

I asked, to the type of style they prefer. And the beauty with

Gunnar Hood: 00:07:42

AI is it understands the DISC profile. So I'll give you a

Gunnar Hood: 00:07:46

great example of something. I was asked to do a proposal for

Gunnar Hood: 00:07:51

marketing services for an organization. And, you know, I

Gunnar Hood: 00:07:54

use all kinds of AI tools, from otter to capture, you know,

Gunnar Hood: 00:07:58

recordings of our conversations and things. Then I can run it

Gunnar Hood: 00:08:01

through AI and say, help me understand what this person's

Gunnar Hood: 00:08:04

DISC profile is. And it looks at the transcription and says,

Gunnar Hood: 00:08:08

Okay, I think that they communicate this way. Great. I'm

Gunnar Hood: 00:08:11

writing up this proposal. Here's kind of the first draft. How can

Gunnar Hood: 00:08:15

we adapt this in two ways, one for their industry and two to

Gunnar Hood: 00:08:19

align with their DISC profile. Boom, easy, simple revisions

Gunnar Hood: 00:08:23

comes back, and then before I even send it, I go, Okay, now

Gunnar Hood: 00:08:26

let's also create an email in the same style that accompanies

Gunnar Hood: 00:08:30

the proposal, so it's more likely to get read. Boom, I had

Gunnar Hood: 00:08:34

an appointment set not long after that.

Janice Porter: 00:08:36

Wow, now was your DISC profile in the system as

Gunnar Hood: 00:08:40

well. Yes, I think I've told it several times.

Gunnar Hood: 00:08:43

Okay, yeah, okay, I probably just need to make it part of my

Gunnar Hood: 00:08:46

default,

Janice Porter: 00:08:47

right, right, yeah, interesting. I mean, yeah,

Janice Porter: 00:08:52

that's another whole topic, but it that's the thing. The more

Janice Porter: 00:08:56

information that we can outline and give it the better it helps

Janice Porter: 00:09:03

us moving forward. So I love that you've said that AI can

Janice Porter: 00:09:09

prevent burnout burnout by simplifying work. What do you

Janice Porter: 00:09:12

mean by that? And how can our listeners try that? Because I

Janice Porter: 00:09:16

think you started to show me that the other day, and I do

Janice Porter: 00:09:19

want to mention the thing that you helped me with. But let's do

Janice Porter: 00:09:21

this first

Gunnar Hood: 00:09:22

Sure. So I have yet to meet somebody who works in

Gunnar Hood: 00:09:28

their job and tells me that they love every single aspect of what

Gunnar Hood: 00:09:32

they do, right? There's things that we have to do at times that

Gunnar Hood: 00:09:35

we don't necessarily enjoy doing, and they suck energy out

Gunnar Hood: 00:09:39

of us, right? And so if those are the types of tasks that we

Gunnar Hood: 00:09:43

can delegate to our assistant, if you will, yeah, then you know

Gunnar Hood: 00:09:48

that restores time for us to do the creative things that we

Gunnar Hood: 00:09:54

enjoy, the things that give us energy and make us more

Gunnar Hood: 00:09:58

productive. There was. Super cool study done by Harvard and

Gunnar Hood: 00:10:02

Proctor and Gamble recently, they ran a test with 700

Gunnar Hood: 00:10:06

employees broken into a couple of groups, individuals,

Gunnar Hood: 00:10:10

individuals who used AI, teams and teams who used AI. And there

Gunnar Hood: 00:10:15

were some surprising things that the not surprising thing was it

Gunnar Hood: 00:10:18

saved time. They found that one individual with AI could

Gunnar Hood: 00:10:22

outperform a team without AI. That's cool, but what they found

Gunnar Hood: 00:10:27

is the teams working with AI were even more collaborative

Gunnar Hood: 00:10:30

than the teams without it, and it actually improved

Gunnar Hood: 00:10:34

communication and optimism within the company, something

Gunnar Hood: 00:10:38

that's counterintuitive, because a lot of people go, Well, if

Gunnar Hood: 00:10:40

they start using AI, they're going to worry about their jobs,

Gunnar Hood: 00:10:43

right? People were engaged by it and more excited about what they

Gunnar Hood: 00:10:47

could do with it. So it was kind of counterintuitive.

Janice Porter: 00:10:51

Yeah, that is and also that reminds me that you

Janice Porter: 00:10:55

talked about you and I talked about some companies that were

Janice Porter: 00:11:05

were now like making it mandatory to learn AI, yeah,

Janice Porter: 00:11:10

because they see the power that it can have with their

Janice Porter: 00:11:14

companies. Can you share one of those stories with me?

Gunnar Hood: 00:11:16

Yes, so the first one that kind of really broke

Gunnar Hood: 00:11:20

the news was Shopify. The CEO Shopify came out and said, from

Gunnar Hood: 00:11:24

this point forward, all employees are expected to have

Gunnar Hood: 00:11:27

reflexive AI skills, which means it's like a second language to

Gunnar Hood: 00:11:30

them, and it will become part of their performance reviews. And

Gunnar Hood: 00:11:35

before anybody submits a request to hire somebody, they have to

Gunnar Hood: 00:11:39

prove why AI can't do that task. And that sounds maybe a little

Gunnar Hood: 00:11:44

terse to some people, going, oh, you know, that's just like the

Gunnar Hood: 00:11:48

wrong way of thinking. But if you put it into the context that

Gunnar Hood: 00:11:51

this company is growing 20 to 40% of a year, you can't just

Gunnar Hood: 00:11:56

keep throwing people at the equation. You have to find ways

Gunnar Hood: 00:11:59

to scale differently. And for them, they are a technology

Gunnar Hood: 00:12:02

company. AI is going to be their scaling partner, if you will.

Janice Porter: 00:12:09

So that's where people like you who embrace the

Janice Porter: 00:12:14

Digital Learn it to different extents or to a greater extent

Janice Porter: 00:12:21

can help companies do that, do exactly that, find their their

Janice Porter: 00:12:27

ways of saving time, therefore saving money, therefore saving

Janice Porter: 00:12:32

manpower as well, by using AI in in a lot of ways that I hadn't

Janice Porter: 00:12:37

even thought about. So that does bring me now to where you gave

Janice Porter: 00:12:41

me an example of how one podcast, like, I know that that

Janice Porter: 00:12:47

one podcast episode can be used to, I can repurpose the the

Janice Porter: 00:12:55

content, but I'd never done it because it's like one more thing

Janice Porter: 00:12:58

that I have to learn In terms of technology, or, you know, like

Janice Porter: 00:13:02

the little thing that'll help me with a video clips and things

Janice Porter: 00:13:05

like that. I just it just gives me a headache. However, there

Janice Porter: 00:13:10

are you showed me how it could become a you called it a content

Janice Porter: 00:13:14

ecosystem using AI. So can you share that example? Because you

Janice Porter: 00:13:21

can share it better than I can. Yeah.

Gunnar Hood: 00:13:24

So you know, the thing is that anytime you come

Gunnar Hood: 00:13:29

up against the challenge. So we started with the question of,

Gunnar Hood: 00:13:31

hey, I want to accomplish this, but I'm struggling with that.

Gunnar Hood: 00:13:34

How can you help me? It's a great starting point. So in this

Gunnar Hood: 00:13:36

case, I want to be able to publish more content, but I'm

Gunnar Hood: 00:13:40

struggling with how to take what I've got and turn it into other

Gunnar Hood: 00:13:44

content. How can you help me? And that's where AI can break it

Gunnar Hood: 00:13:48

down and say, Well, you know, we can easily create a list of blog

Gunnar Hood: 00:13:52

articles, which can also be social media posts and shorter

Gunnar Hood: 00:13:55

versions and so forth. And it all ties back to potentially,

Gunnar Hood: 00:13:58

the podcast and drives traffic there so it and then it's a

Gunnar Hood: 00:14:02

matter of, you know, having it ask you questions about which

Gunnar Hood: 00:14:06

social channels do you want to appear on. And no, LinkedIn is

Gunnar Hood: 00:14:11

at the top of the list. But there's some others too that

Gunnar Hood: 00:14:13

might be important, and you can even ask it to frame the content

Gunnar Hood: 00:14:19

in ways that are meaningful to those audiences on those

Gunnar Hood: 00:14:23

channels, because each one is different. If you take LinkedIn

Gunnar Hood: 00:14:26

content and throw it on Facebook, it's not going to

Gunnar Hood: 00:14:29

resonate the same way, right? Vice versa. And so it has the

Gunnar Hood: 00:14:32

ability to kind of do apply those filters for you and help

Gunnar Hood: 00:14:36

you do that. So the example I was given is one of my

Gunnar Hood: 00:14:39

colleagues on the AI side said, you know, I need to create

Gunnar Hood: 00:14:44

content for LinkedIn to talk about AI. And they used a tool

Gunnar Hood: 00:14:49

that helped them go through this process. And in the matter of

Gunnar Hood: 00:14:52

maybe less than 30 minutes, they had three months worth of

Gunnar Hood: 00:14:56

content created for them. Wow. And, you know. It was just I

Gunnar Hood: 00:15:01

they gave it the topics. Said, here's the general lanes that we

Gunnar Hood: 00:15:04

want to swim in. Let's create some content. They did a little

Gunnar Hood: 00:15:08

bit of refinement, and they were super happy with the outcome of

Gunnar Hood: 00:15:11

that.

Janice Porter: 00:15:12

So then the question comes up for me is,

Janice Porter: 00:15:15

does it sound like it's AI or generated, or does it sound like

Janice Porter: 00:15:19

that person? So that's where you have to really work at it right

Janice Porter: 00:15:23

to to teach it

Gunnar Hood: 00:15:26

your style. So this is the where the simplification

Gunnar Hood: 00:15:30

needs to come in. Because if we just inherently trust AI with

Gunnar Hood: 00:15:34

everything, you're going to have those emails that come out and

Gunnar Hood: 00:15:37

start out with, I hope this finds you well. And so if we, if

Gunnar Hood: 00:15:42

instead we think of AI in terms of a intern, okay, that has come

Gunnar Hood: 00:15:48

to work for you. You wouldn't just hand off all of your work

Gunnar Hood: 00:15:52

to the intern and say, get it done.

Janice Porter: 00:15:54

Well, I'm such a control freak that I'm having

Janice Porter: 00:15:56

trouble ever having a VA do it for me, but I feel safer somehow

Janice Porter: 00:16:01

with AI,

Gunnar Hood: 00:16:02

yeah, I mean, because you can have more

Gunnar Hood: 00:16:05

context, and it has bigger memory than maybe the VA does,

Gunnar Hood: 00:16:09

but if you treat it like an intern, you have to kind of

Gunnar Hood: 00:16:13

coach and oversee the work of the intern until it gets to a

Gunnar Hood: 00:16:17

level that meets your standards, and it can repeat that over and

Gunnar Hood: 00:16:22

over again. And if people recognize that, that's the

Gunnar Hood: 00:16:27

opportunity. But now they have access to an unlimited supply of

Gunnar Hood: 00:16:32

interns at really no cost, the impact becomes huge. In that

Gunnar Hood: 00:16:37

sense, I can have an intern to write these posts. I can have an

Gunnar Hood: 00:16:40

intern to do this with podcast, I can have an intern do this.

Gunnar Hood: 00:16:43

You still have to supervise them for a period of time, and that's

Gunnar Hood: 00:16:48

what we call the human in the loop.

Janice Porter: 00:16:51

The human in the loop, okay, like that, yeah, or

Janice Porter: 00:16:54

supervisor, either one, yeah, yeah, yeah. Well, that's good,

Janice Porter: 00:16:58

yeah. So, so it's a, I guess it's a question, do you find

Janice Porter: 00:17:02

when you're starting out with companies, the people, excuse

Janice Porter: 00:17:06

me, the people in the companies that you are sharing this with,

Janice Porter: 00:17:11

training them on however? Or do you mostly do? Do you do it with

Janice Porter: 00:17:15

people or for people with okay,

Gunnar Hood: 00:17:19

my goal is to help them learn how to use it and

Gunnar Hood: 00:17:21

become sufficient, self sufficient.

Janice Porter: 00:17:23

So when you're starting out with these people,

Janice Porter: 00:17:26

and I'm sure there's a more than one answer to this, but are they

Janice Porter: 00:17:30

resistant? Are they afraid of it? Because I think there would

Janice Porter: 00:17:35

be some of that with people.

Gunnar Hood: 00:17:37

We have a spectrum that we use to try and assess

Gunnar Hood: 00:17:40

where people are. Think of the five stages of grief. Well,

Gunnar Hood: 00:17:44

we've taken that model and we've applied it to AI adoption, to

Gunnar Hood: 00:17:48

where there's, I guess you could say the first level is

Gunnar Hood: 00:17:51

ignorance, in a sense that they just have, like, discarded it

Gunnar Hood: 00:17:56

all together. The second level is fear. Yeah, you know, is it

Gunnar Hood: 00:18:01

coming to take my job? I don't want it to do these things. I

Gunnar Hood: 00:18:04

don't trust it, that sort of thing. The third level is really

Gunnar Hood: 00:18:08

embarrassment of sorts, because once they realize what it can

Gunnar Hood: 00:18:11

do, it's kind of like, oh my gosh, I could have been doing

Gunnar Hood: 00:18:13

this all along. Or I don't want to tell anybody I'm doing this.

Gunnar Hood: 00:18:17

Then you start to build up confidence after that, to where

Gunnar Hood: 00:18:20

it's like, hey, Janice, let me show you what I just did. This

Gunnar Hood: 00:18:23

is super cool. That's me, yeah? And then you get to the

Gunnar Hood: 00:18:26

transformation stage where they're thinking, AI almost

Gunnar Hood: 00:18:29

first on every application that they have to use to go, how can

Gunnar Hood: 00:18:33

AI help me do this? And so, I mean, it's kind of a five stages

Gunnar Hood: 00:18:37

of grief process, yeah? But yeah, we find people at all

Gunnar Hood: 00:18:40

levels of the spectrum, because sometimes you fear what you

Gunnar Hood: 00:18:44

don't understand. So if we can understand it, we can break down

Gunnar Hood: 00:18:48

the barriers.

Janice Porter: 00:18:51

Yeah, that's very well. Well, now, did you ask AI

Janice Porter: 00:18:54

to create that five step?

Gunnar Hood: 00:18:59

What did you call it spectrum? Yeah? So in

Gunnar Hood: 00:19:03

actuality, yes, because one of the cool things AI can do is it

Gunnar Hood: 00:19:07

can take known frameworks and models and adapt them to

Gunnar Hood: 00:19:10

different circumstances, and then that case, we adapted the

Gunnar Hood: 00:19:13

five stages of grief, yeah, the books that it was based on into

Janice Porter: 00:19:19

Elizabeth Kubler Ross, yeah, exactly. Yeah. Okay,

Janice Porter: 00:19:24

that's very cool. So I asked it actually the other day if it

Janice Porter: 00:19:27

could do something for me, and it couldn't. And it gave me

Janice Porter: 00:19:31

some, a couple of apps to go look at, to help them. So what I

Janice Porter: 00:19:35

wanted to do, and I don't know if I could have done it a

Janice Porter: 00:19:38

different way. So I was at a training, a video training on

Janice Porter: 00:19:43

Saturday on Zoom, and the person was demoing on their phone how

Janice Porter: 00:19:50

to do this, this and this, and it was going too fast, right? I

Janice Porter: 00:19:54

wanted the I'm a visual learner, but I also like to have the

Janice Porter: 00:19:57

steps organized for me. So I was one. Wondering how it could take

Janice Porter: 00:20:01

that video and write the steps for me, but it couldn't, because

Janice Porter: 00:20:05

I don't think it could read the see the video, even though I

Janice Porter: 00:20:07

gave it the link to the video on Facebook or on somewhere. And so

Janice Porter: 00:20:14

I'm now, I'm I'm under or overestimating what it can do.

Janice Porter: 00:20:18

Why couldn't it do that for me? You know, that's what I was

Janice Porter: 00:20:21

thinking, yeah.

Gunnar Hood: 00:20:23

And so there are limitations to what it can do,

Gunnar Hood: 00:20:26

but today is the worst that AI will ever be. Yes. And so what

Gunnar Hood: 00:20:31

may not be possible today might very well be possible a week

Gunnar Hood: 00:20:34

from now. So ways that you could accomplish that is you can have

Gunnar Hood: 00:20:38

it transcribe it, so depending on how articulate the presenter

Gunnar Hood: 00:20:42

was, it might be able to break down the steps. Also, it knows

Gunnar Hood: 00:20:47

what tools or system the demonstrator was using. It can

Gunnar Hood: 00:20:51

reference those online guides potentially and pull out those

Gunnar Hood: 00:20:54

steps and detail those for you as well.

Janice Porter: 00:20:57

Yeah, I don't. I think I asked it to transcribe

Janice Porter: 00:21:00

it, and it couldn't so that, to me, meant it couldn't read it

Janice Porter: 00:21:03

the video, it couldn't watch the video, or something. So I don't

Janice Porter: 00:21:06

know. Anyway, I'll work on that next week again and see what

Janice Porter: 00:21:10

happens. But it's fascinating. It really is. Do you do you use

Janice Porter: 00:21:19

different AI tools for different things

Gunnar Hood: 00:21:24

I do. I mean, that's kind of a job risk, if

Gunnar Hood: 00:21:28

you will, that you you're constantly looking at new

Gunnar Hood: 00:21:30

technologies. And I do it because I'm looking for what is

Gunnar Hood: 00:21:36

the right solution for some people. And, you know, some of

Gunnar Hood: 00:21:38

the clients that I work with live in the Microsoft

Gunnar Hood: 00:21:41

environment, and so that means copilot is usually going to be

Gunnar Hood: 00:21:45

their default. It's not necessarily the best, yes, but

Gunnar Hood: 00:21:48

it's better than nothing for them, especially if they use it.

Gunnar Hood: 00:21:53

And so usually the way that I'll guide clients is don't go out

Gunnar Hood: 00:21:57

and buy a bunch of different large language model tools. By

Gunnar Hood: 00:22:00

that, I mean copilot and chat, GPT, Google, Gemini and cloud,

Gunnar Hood: 00:22:06

anthropic. They're all really good, and they're just

Gunnar Hood: 00:22:08

leapfrogging each other right now to the point that, yes, if

Gunnar Hood: 00:22:11

somebody comes up with a new advancement, the other ones will

Gunnar Hood: 00:22:14

be there shortly. So the best thing that you can do is just

Gunnar Hood: 00:22:18

pick one model and stick with it and learn

Janice Porter: 00:22:20

it. That's the way I felt about it. Okay,

Janice Porter: 00:22:23

that's good to know, okay, and but then you have to know more

Janice Porter: 00:22:28

than one so that you can help teach it, right?

Gunnar Hood: 00:22:31

Well, a lot of the stuff that we teach is platform

Gunnar Hood: 00:22:34

agnostic, copilot, slightly different version, but most of

Gunnar Hood: 00:22:38

what we train people on can work in any platform.

Janice Porter: 00:22:41

Oh, okay, well, then that's good, all right?

Janice Porter: 00:22:44

And, um, so just, just break this down for me a little bit.

Janice Porter: 00:22:50

So I'm on chat, GPT, that's the one I've chosen, because it was

Janice Porter: 00:22:55

shown to me first, and I it's, I'm now understanding some of it

Janice Porter: 00:22:59

taken me a while for some of the technical stuff, like, oh my

Janice Porter: 00:23:03

god, I can't find that that prompt again, or that answer

Janice Porter: 00:23:08

again that it gave me. So now I finally have learned between

Janice Porter: 00:23:13

custom chat gpts and projects. Now I know the difference, and

Janice Porter: 00:23:17

now I can finally deal with that, which is, I think, I think

Janice Porter: 00:23:20

important, but I don't know, is it to you?

Gunnar Hood: 00:23:23

Like, oh, very much. When they launched

Gunnar Hood: 00:23:25

projects, that was huge for two reasons. One, now you have file

Gunnar Hood: 00:23:29

folders that you can put things in, and when you create things

Gunnar Hood: 00:23:33

within those projects, they stay in there, and they ignore what's

Gunnar Hood: 00:23:38

outside of those. So I work with a lot of clients, so I can

Gunnar Hood: 00:23:41

create project folders for each client that doesn't get

Gunnar Hood: 00:23:45

influenced by what we do for another client. That's

Gunnar Hood: 00:23:48

brilliant, okay? And plus, you can have specific instructions

Gunnar Hood: 00:23:51

and knowledge articles that you attach to each project. So you

Gunnar Hood: 00:23:55

talk about tonality, maybe this client likes this tonality and

Gunnar Hood: 00:23:59

this messaging and so forth. Those instructions can remain

Gunnar Hood: 00:24:02

with that particular project. So it's very

Janice Porter: 00:24:05

okay. So where are those instructions put? Is

Janice Porter: 00:24:09

it in the basic chat field when you start asking it for that

Janice Porter: 00:24:14

client, because then you're going to save it in that project

Janice Porter: 00:24:17

folder.

Gunnar Hood: 00:24:18

When you first create a project folder, you

Gunnar Hood: 00:24:21

will see two things underneath the chat input window or the

Gunnar Hood: 00:24:25

query window, and that is, on the right hand side are the

Gunnar Hood: 00:24:28

instructions, and the left hand side is the knowledge articles

Gunnar Hood: 00:24:32

that you can attach

Janice Porter: 00:24:35

on a new folder. Okay, we'll come to that later.

Janice Porter: 00:24:38

I just want to repeat that. Yeah, I think there's two ways I

Janice Porter: 00:24:42

I'm not sure I'm missing something here.

Gunnar Hood: 00:24:44

Okay, and a nice little add on that they did just

Gunnar Hood: 00:24:47

recently is, if you had previous chats you know that you did

Gunnar Hood: 00:24:52

outside of a project, you can now drag many of those into the

Gunnar Hood: 00:24:55

folder. The exception that I found is if it was the result of

Gunnar Hood: 00:24:59

a code. Custom GPT. You can't drag

Janice Porter: 00:25:02

that one in. Yeah, that's all I've learned.

Janice Porter: 00:25:04

But I haven't learned the the project setting up the project

Janice Porter: 00:25:08

parameters, I guess. Okay, that makes sense. See, there's always

Janice Porter: 00:25:11

something new. And so when you just said, Okay, they've just

Janice Porter: 00:25:15

added something new. Where do they do? They tell you that ever

Janice Porter: 00:25:18

anywhere? Yeah, open.

Gunnar Hood: 00:25:20

AI has like a news and update area, but I also

Gunnar Hood: 00:25:23

monitor several podcasts that talk about what's going on. And

Gunnar Hood: 00:25:27

we within WSI, every Monday, we have what we call an AI meetup.

Gunnar Hood: 00:25:32

And so we've got an AI division that's also monitoring for all

Gunnar Hood: 00:25:36

the things that are happening out there and keeping us on top

Gunnar Hood: 00:25:38

of

Janice Porter: 00:25:39

it, and then you share it with your audience

Gunnar Hood: 00:25:42

when it's appropriate. Yeah, I don't want

Gunnar Hood: 00:25:44

to overwhelm it just by saying, here's all the new stuff. But if

Gunnar Hood: 00:25:47

it's

Janice Porter: 00:25:47

no, no, I wouldn't do that. That's what I

Janice Porter: 00:25:49

love about when you explain something, you can, you can dumb

Janice Porter: 00:25:53

it down, so to speak, for the the the masses,

Gunnar Hood: 00:25:58

sometimes I have to ask AI to do that for me.

Janice Porter: 00:26:01

Oh, okay, interesting, yeah, because you

Janice Porter: 00:26:03

are so comfortable with it. Okay. So, where does someone

Janice Porter: 00:26:12

start? So do they start? I think by figuring out what tasks like

Janice Porter: 00:26:20

you said they can give to an intern, so to speak, and what to

Janice Porter: 00:26:26

free them up. So when they do that, they can build those those

Janice Porter: 00:26:30

charts or those instructions for each task for someone else to do

Janice Porter: 00:26:40

or for AI to do?

Gunnar Hood: 00:26:41

Yeah, in fact, AI can even help create those

Gunnar Hood: 00:26:44

standard operating procedures. Yes, that's right. Talk to other

Gunnar Hood: 00:26:47

people. Yeah. From a starting point, the best thing I can do

Gunnar Hood: 00:26:51

is say, do something, even if it's just personal. And an

Gunnar Hood: 00:26:55

example that has resonated with my audiences over time is, you

Gunnar Hood: 00:26:59

know, we're all at a conference, and it's like, some people are

Gunnar Hood: 00:27:01

local. They have to go home. Their family's hungry. They got

Gunnar Hood: 00:27:04

to prepare dinner. And they're like, I don't know what to do.

Gunnar Hood: 00:27:06

It's like, just take chat GPT on your phone, open up your fridge

Gunnar Hood: 00:27:10

and take a picture of the contents of your fridge, and

Gunnar Hood: 00:27:13

then say, Hey, I've got some chicken. What based on the

Gunnar Hood: 00:27:17

contents of my fridge, what's a meal I could prepare for a

Gunnar Hood: 00:27:20

family of four like and it will give you some ideas, and then

Gunnar Hood: 00:27:23

give you the actual ingredient mixtures and instructions to

Gunnar Hood: 00:27:27

prepare the meal. So it takes the thinking out of the process.

Gunnar Hood: 00:27:31

That one assignment I got a lot of feedback from said that was

Gunnar Hood: 00:27:36

the most helpful thing that you shared, which was kind of

Gunnar Hood: 00:27:39

embarrassing, because I thought I had a lot of good stuff. Yeah,

Gunnar Hood: 00:27:42

stuff. But the important thing is, they did it, and now they

Gunnar Hood: 00:27:46

had a new understanding of here's one thing that chat GPT

Gunnar Hood: 00:27:51

can do for me or any of the models that I didn't know was

Gunnar Hood: 00:27:54

possible, and it gets them more curious about what else? What

Gunnar Hood: 00:27:59

else can I do with it. Yeah, and clients have said, the more I

Gunnar Hood: 00:28:02

use AI, the more I use it. It is just a, you know, a perpetual

Gunnar Hood: 00:28:08

motion thing.

Janice Porter: 00:28:09

I actually have had a friend who, she's retired.

Janice Porter: 00:28:13

She's not in the banking world anymore. She's just, you know,

Janice Porter: 00:28:16

she's, she's enjoying life as a grandma and travels somewhat,

Janice Porter: 00:28:21

and she said she wanted to go on this next trip and, and she

Janice Porter: 00:28:25

said, I want you to show me how to use chat GPT. And I said,

Janice Porter: 00:28:29

Okay, bring your iPad over and let's do a project. Let's do,

Janice Porter: 00:28:32

where do you want to go? She said, Ireland. I said, Okay,

Janice Porter: 00:28:36

let's do that. Let's do the trip to Ireland in chat GPT, and it

Janice Porter: 00:28:40

will ask you questions based on, you know, how long you want to

Janice Porter: 00:28:44

be there. Can you you know, what kind of activities can you

Janice Porter: 00:28:47

tolerate? And like, she can't walk very far. She's got bad

Janice Porter: 00:28:51

knees, and it did all of this for her. Included a three week

Janice Porter: 00:28:56

itinerary based on all the questions that it asked her. And

Janice Porter: 00:28:59

she thinks, I'm a guru. Now she thinks, like, That is

Janice Porter: 00:29:02

unbelievable, what that did, what that brought up for us. And

Janice Porter: 00:29:06

she said, and now she's showing all her friends how it did that,

Janice Porter: 00:29:10

and how Janice showed her how to do that. I'm like, Oh my

Janice Porter: 00:29:12

goodness. But it took her though, from being fearful, like

Janice Porter: 00:29:16

you said, that fear of what is it to like, oh my goodness, this

Janice Porter: 00:29:20

is amazing, what it can do. And now she's starting to ask it

Janice Porter: 00:29:24

other questions, so, and I love that. And so I guess, in my own

Janice Porter: 00:29:29

way, I I'm able to help some people as well around AI, when

Janice Porter: 00:29:34

they don't have a clue and are fearful of what it can what it

Janice Porter: 00:29:38

is. So, and that was just the, you know, she we set her up with

Janice Porter: 00:29:41

a free account for for that purpose, to see what, what it

Janice Porter: 00:29:44

could do. So, yeah, that's, I've never done the fridge thing,

Janice Porter: 00:29:47

though. That's kind of fun.

Gunnar Hood: 00:29:49

So you're at the confidence or beyond stage,

Gunnar Hood: 00:29:51

helping those at earlier stages in the first Yes,

Janice Porter: 00:29:55

I can only ideal. Yeah, I can only do what I can

Janice Porter: 00:29:58

do. Then I send them to you. Yeah? Yeah, it's all good. So

Janice Porter: 00:30:01

before we wrap up, I just have to share with my audience a

Janice Porter: 00:30:05

couple of things that that you and I talked about before this

Janice Porter: 00:30:10

episode, because we known each other a little bit through, as I

Janice Porter: 00:30:15

said earlier, the the common bond we have with Bryn Tillman

Janice Porter: 00:30:19

and her group and and then I find out that you live in

Janice Porter: 00:30:25

Oklahoma City, and that you are an okay thunder fan, and that,

Janice Porter: 00:30:31

to me, was like the bond that did it all, because we're a

Janice Porter: 00:30:35

basketball family, and I love basketball, and I know that

Janice Porter: 00:30:39

you've done some work for them, but which came first the love of

Janice Porter: 00:30:42

basketball and the being the fan or getting the work with them.

Gunnar Hood: 00:30:47

I was a thunder fan from the time that it was the

Gunnar Hood: 00:30:51

Hornets here on reassignment from Hurricane Katrina. Okay,

Gunnar Hood: 00:30:56

yeah, I've got, I've got a picture of me down on the floor

Gunnar Hood: 00:31:00

with the game ball is like the, whatever, the, you know, fan

Gunnar Hood: 00:31:05

champion or something for that game, standing beside, I don't

Gunnar Hood: 00:31:08

think it was Chris Paul at the time, but it was a couple of the

Gunnar Hood: 00:31:12

the Hornets, well, one from the Hornets, and I think it was the

Gunnar Hood: 00:31:15

jazz we're playing that night. And so, I mean, we embraced them

Gunnar Hood: 00:31:19

early on, and have been fans all along, even through the tough

Gunnar Hood: 00:31:23

years. But you know, it was, it was a bit of a dream come true

Gunnar Hood: 00:31:28

to actually work with the back office several months last year.

Gunnar Hood: 00:31:33

And a great anecdote about that is, you know, you sense the

Gunnar Hood: 00:31:39

culture in an organization. And, you know, everything that we've

Gunnar Hood: 00:31:42

seen about the current team that just doesn't make sense to

Gunnar Hood: 00:31:46

people is how well they get along. You know, there's no

Gunnar Hood: 00:31:49

prima donnas on the team. Everybody is there to support

Janice Porter: 00:31:52

each other, starting again, right? Yeah,

Janice Porter: 00:31:54

starting with fresh blood, yeah.

Gunnar Hood: 00:31:56

And that same culture exists throughout the

Gunnar Hood: 00:31:59

organization. It's just the way that they're built. And I was

Gunnar Hood: 00:32:04

doing a virtual call with the team one day, and the mascot

Gunnar Hood: 00:32:09

shows up, yeah. And what really tickled me was the fact that the

Gunnar Hood: 00:32:13

mascot comes in, like photo bombs several of their desks

Gunnar Hood: 00:32:17

while we session, and they're just as excited about it as the

Gunnar Hood: 00:32:21

fans are when they see the mascot in the stadium. And it's

Gunnar Hood: 00:32:25

like that really says a lot about these guys.

Janice Porter: 00:32:28

Does that's great, I know. And you know,

Janice Porter: 00:32:30

there's just, I didn't ask you this though, do you have Did you

Janice Porter: 00:32:34

ever play? Or do you have kids? Did they play basketball?

Janice Porter: 00:32:38

Anything?

Gunnar Hood: 00:32:38

No, I'm a horrible athlete. I'm a better geek.

Janice Porter: 00:32:42

You're a good a good armchair athlete, then yes,

Janice Porter: 00:32:46

Chair basketball player. My dad was the armchair quarterback of

Janice Porter: 00:32:50

the world. Yeah, but yeah, it's pretty exciting. And we don't

Janice Porter: 00:32:58

have a team here. We had a team here, then they went to Memphis,

Janice Porter: 00:33:01

right? So we cried a lot. Now we just root for the raptors, and

Janice Porter: 00:33:05

the Raptors are in a rebuild as well, and so we're hoping they

Janice Porter: 00:33:10

made it to the semifinals in the summer league last week, and

Janice Porter: 00:33:13

then they blew it playing Sacramento. No, what's the

Janice Porter: 00:33:19

other? Or Portland? No, Sacramento. Was one of those two

Janice Porter: 00:33:23

that made it to the finals. Okay, okay, was in the finals

Janice Porter: 00:33:27

too, but I don't think they want. I can't remember. Anyway,

Janice Porter: 00:33:30

see, I stopped watching when the Raptors bowed out in the semi

Janice Porter: 00:33:33

finals. But anyway, but I missed basketball. We watch it all

Janice Porter: 00:33:37

year, like all, all of us, the seasons long, but the summer,

Janice Porter: 00:33:41

no, you know, it's it's different without

Gunnar Hood: 00:33:45

it's time to get out and enjoy the outdoors.

Janice Porter: 00:33:48

That's right, and we do that. But that was fun,

Janice Porter: 00:33:50

and I wanted to share, share that with my audience, because I

Janice Porter: 00:33:53

love that we can find, again, with relationships in business,

Janice Porter: 00:33:57

where, if we can find a common bond and something that we can

Janice Porter: 00:34:00

talk about that isn't business that brings the relationship, I

Janice Porter: 00:34:04

think, closer. Oh, absolutely, yeah. So, so I thank you for

Janice Porter: 00:34:10

your time. I thank you for being here and for reminding us that

Janice Porter: 00:34:15

AI isn't about doing more, it's about doing what matters, and

Janice Porter: 00:34:19

whether you're leading a team, running a business or simply

Janice Porter: 00:34:22

trying to stay present with the people around you, the right

Janice Porter: 00:34:25

tech used intentionally can help you show up better. And I know

Janice Porter: 00:34:31

gunner that you have kindly offered free access to the AI

Janice Porter: 00:34:35

workflow practitioner certification that your company

Janice Porter: 00:34:39

offers a beginner friendly program designed to help

Janice Porter: 00:34:41

entrepreneurs and professionals learn how to use AI to save time

Janice Porter: 00:34:45

and boost productivity and and I'm probably going to take it

Janice Porter: 00:34:50

because it sounds really fascinating, and I want you to

Janice Porter: 00:34:52

share with us where they can find that and a little bit about

Janice Porter: 00:34:56

whatever you want to say about it.

Gunnar Hood: 00:34:58

Yeah. So you know, as we talk. About the five

Gunnar Hood: 00:35:00

stages that people go through. Some of those, the fear is, I

Gunnar Hood: 00:35:03

don't know what I don't know. So can we offer them something to

Gunnar Hood: 00:35:07

get them moving forward? It's safe. I mean, nobody's going to

Gunnar Hood: 00:35:11

know but them, so why not try it out? And so we built this nine

Gunnar Hood: 00:35:16

module, workflow, practitioner, course, because what we're

Gunnar Hood: 00:35:20

trying to introduce people to is the use of intentional workflows

Gunnar Hood: 00:35:23

to get specific work done, and that helps them start to think

Gunnar Hood: 00:35:27

about, if I break down my job into specific tasks to be done,

Gunnar Hood: 00:35:32

I can build workflows to address those specific tasks. And now

Gunnar Hood: 00:35:37

I've got the standard operating procedures or things that I can

Gunnar Hood: 00:35:40

hand off to other people, and so it's a great exercise or set of

Gunnar Hood: 00:35:44

tools to help them do that. Now, these are not necessarily daily

Gunnar Hood: 00:35:49

tasks for people, but they're a little bit higher level in terms

Gunnar Hood: 00:35:51

of strategy. You could use one to help develop onboarding

Gunnar Hood: 00:35:55

guidelines for people in the organization. Things like that.

Gunnar Hood: 00:35:58

They give you kind of a mix across multiple dimensions of an

Gunnar Hood: 00:36:03

organization, and it's a starting point, and you can get

Gunnar Hood: 00:36:06

a certification out of it. And you know, normally we would

Gunnar Hood: 00:36:10

charge $1,000 for it, but we want more people engaged, and

Gunnar Hood: 00:36:14

this is a way for us to do that and say we've benefited from it.

Gunnar Hood: 00:36:18

You can too

Janice Porter: 00:36:19

love it, and where can they find that? And

Janice Porter: 00:36:22

I'll put it in the show notes. I think you told me,

Gunnar Hood: 00:36:24

so I created a link for your listeners. It's just

Gunnar Hood: 00:36:27

simply gunnerhood.com and my name is spelled with an A, so

Gunnar Hood: 00:36:31

it's G, U, n, m, A, R, H, O, O, d.com/r, R, P,

Janice Porter: 00:36:38

relationships, rule, podcast.

Gunnar Hood: 00:36:40

Love it. Is exactly it, right?

Janice Porter: 00:36:43

And they also, by that, can see that your website,

Janice Porter: 00:36:46

gunnerhood.com they can check you out there, and they can also

Janice Porter: 00:36:49

check you out on LinkedIn, I'm sure, yeah, if

Gunnar Hood: 00:36:52

they just go to gunnerhood.com they'll see links

Gunnar Hood: 00:36:55

that go to like my WSI website for digital marketing, things

Gunnar Hood: 00:36:59

like that, where we've got other free AI resources. They'll see

Gunnar Hood: 00:37:02

links across all of that, but the RRP will take them right to

Gunnar Hood: 00:37:05

the certification scholarship, perfect.

Janice Porter: 00:37:07

Much appreciated. I your favorite quote. I want

Janice Porter: 00:37:12

you sent to me. What is it? Do you remember?

Gunnar Hood: 00:37:15

Yeah, successful. Come to those who learn new

Gunnar Hood: 00:37:18

technology the fastest versus old technology the best.

Janice Porter: 00:37:21

I love it, and your business advice is

Gunnar Hood: 00:37:25

learn to be adaptable and resourceful,

Gunnar Hood: 00:37:28

perfect.

Janice Porter: 00:37:29

So thank you. Thank you for your time here.

Janice Porter: 00:37:31

And to my listeners again, I think that if you liked this

Janice Porter: 00:37:36

conversation, do let us know and pursue more, because we want you

Janice Porter: 00:37:41

to learn AI and stay with the program. Get you know, stay with

Janice Porter: 00:37:45

with the advances in technology, because it'll help you. It helps

Janice Porter: 00:37:50

all of us do things better and faster and still staying real,

Janice Porter: 00:37:55

relationship driven. So thank you for being here. Thank you,

Janice Porter: 00:37:59

Gunner, for your time and and remember to stay connected and

Janice Porter: 00:38:04

be remembered.

Gunnar Hood: 00:38:05

Thanks for having me.