Episode 338

full
Published on:

25th Nov 2025

How to Build a Relationship-First Business with Jim Carpenter | RR338

What if the real measure of success isn’t how high you fly but how deeply you connect?

Jim Carpenter has spent decades helping families and business owners build wealth and preserve their legacies — yet what sets him apart isn’t his financial expertise, it’s his heart for people. A lifelong pilot and advisor, Jim built his business not from spreadsheets, but from relationships — flying thousands of miles to meet clients in person and sending simple, meaningful gestures that made them feel seen and remembered.

In our conversation, Jim shares how aviation became a metaphor for life and leadership — one built on preparation, balance, and care. His upcoming book, Beyond the Runway, reveals how small, consistent acts of attention keep us grounded even while we’re reaching for more. From faith and family to business and service, Jim reminds us that connection is what keeps everything aloft.

This episode is a warm reminder that real legacy isn’t written in numbers, but in the lives you touch along the way.

Highlights:

1. The Flight Path of a Relationship-Driven Career - How Jim’s journey from family insurance to aviation taught him that the best business is built on trust, not transactions.

2. What “GUMPS” Can Teach Us About Life - Discover how a pilot’s pre-landing checklist — gas, undercarriage, mixture, prop, seatbelt — became a life philosophy for staying grounded in purpose.

3. Turning Service into Legacy - Learn how charitable estate planning and simple acts of generosity created deeper meaning in Jim’s career — and lasting impact for his clients.

4. Why Connection Always Outperforms Automation - Jim shares how a handwritten card or a thoughtful gesture outshines any corporate campaign when it comes to building loyalty.

5. Living Beyond the Runway - Find out how Jim applies his “quiet maintenance” mindset to relationships, encouraging us all to slow down, check in, and stay true to what matters most.


Connect with Jim:

LinkedIn: https://www.linkedin.com/in/jimlcarpenter/

Facebook: https://www.facebook.com/Jim.Carpenter0417

Instagram: https://www.instagram.com/jcarpenter_0417/


In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it. 


AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!


Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/


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Transcript
Janice Porter:

Jim, hi everyone, and welcome to this week's

Janice Porter:

episode of relationships rule. Today's guest is someone who has

Janice Porter:

spent decades Helping Families and business owners build

Janice Porter:

wealth, preserve legacy, and, most importantly, stay

Janice Porter:

connected. Jim carpenter is a seasoned advisor and licensed

Janice Porter:

pilot, who discovered that the secret to long term success

Janice Porter:

wasn't just about strategies and spreadsheets, it was about

Janice Porter:

relationships, whether flying across states to visit clients

Janice Porter:

in person or using personal touches to stay top of mind,

Janice Porter:

Jim's commitment to connection sets him apart now with his new

Janice Porter:

book Beyond the runway on the horizon, Jim is sharing the

Janice Porter:

principles and habits that have kept him soaring personally and

Janice Porter:

professionally. In this episode, we'll take a look at how he

Janice Porter:

built a business around relationships and the simple but

Janice Porter:

powerful ways he stays truly present in the lives of those he

Janice Porter:

serves. Welcome to the show, Jim,

Jim Carpenter:

thank you, Janice, this is amazing.

Janice Porter:

Well, I love what you're doing. And you know, we

Janice Porter:

think alike, and relationships are important period. They're

Janice Porter:

important to both of us and and I'm going to start by just

Janice Porter:

saying that we both are connected to the same company

Janice Porter:

promptings where, which is an amazing tool that we both use to

Janice Porter:

stay connected to the people in our lives, and that's how we

Janice Porter:

met. So, yeah, so, so that's important. So I want to start

Janice Porter:

though by just looking at the fact that you've logged over

Janice Porter:

5000 hours as a pilot, and how aviation became more than just a

Janice Porter:

mode of travel for you, and I think that's one way for sharing

Janice Porter:

your story, a little bit of background, with us that

Janice Porter:

actually really means a lot.

Jim Carpenter:

Yeah, you know, it was a tool, and that's how

Jim Carpenter:

I've always treated aviation wasn't just something that I got

Jim Carpenter:

into just for the sake of flying. Number one, I didn't

Jim Carpenter:

have the time. Number two, is very expensive,

Janice Porter:

that's for sure,

Jim Carpenter:

so but you know, if I take it back a little bit

Jim Carpenter:

back, you know, I followed after my father in the insurance

Jim Carpenter:

business. I was 18 years old. My father started in the insurance

Jim Carpenter:

business in 1958 and so I was blessed to be able to work with

Jim Carpenter:

Dad side by side for all those years. That's special. It was,

Jim Carpenter:

yeah. And fast forward that to the early 90s. We late 80s,

Jim Carpenter:

early 90s. In that area, we began working primarily in

Jim Carpenter:

churches, doing financial and estate planning. So we spoke

Jim Carpenter:

across the country, in Western United States, in over 100

Jim Carpenter:

churches, ranging in topics, some budgeting, but mostly

Jim Carpenter:

estate plans so forth, with people with wills and trusts and

Jim Carpenter:

that kind of thing. And I had an attorney that would travel with

Jim Carpenter:

us, and we would park right there at the church and stay

Jim Carpenter:

there for anywhere from six to eight weeks, however long it

Jim Carpenter:

took to see all the people in that church. Wow. It was really

Jim Carpenter:

exciting. It was amazing bill to do things where people had a

Jim Carpenter:

desire to not only benefit themselves and their family, but

Jim Carpenter:

they really did have a real desire to leave assets for the

Jim Carpenter:

benefit of their church. And so that led me into what's called

Jim Carpenter:

charitable estate planning and so and so. Of course, then it

Jim Carpenter:

led to more complex type things. Well, after I finished one

Jim Carpenter:

church, we moved on to the next one. I still had work going back

Jim Carpenter:

here this one. So we were working up in Everett,

Jim Carpenter:

Washington, a church up there, and one of our clients, who is a

Jim Carpenter:

building contractor, was also a pilot, and he had an airplane.

Jim Carpenter:

It's called a Piper twin, Comanche and Harvey would fly me

Jim Carpenter:

around in his airplane to the places I need to go to to meet

Jim Carpenter:

with accountants and attorneys and, you know, get all the trust

Jim Carpenter:

work done. You know, get on the more sophisticated type of

Jim Carpenter:

plans. And so we're seeing that as my clientele grew in 19

Jim Carpenter:

states, you know, because you're all the way to Texas. I was in

Jim Carpenter:

based in Oregon at the time, so on, all those types of things.

Jim Carpenter:

And I busy. I had to speak at the meetings, meet with the

Jim Carpenter:

people, and then I had stuff to build. I had to be able to get

Jim Carpenter:

back and forth. And so that's when Dad and I discussed about

Jim Carpenter:

getting into aviation. And so we were actually working in church,

Jim Carpenter:

then down in Tucson. And in Tucson, you know, we decided to

Jim Carpenter:

buy it to get into flying. So I started a course in 1991 it was

Jim Carpenter:

called a part 131, 41 course. It's an accelerated course. So I

Jim Carpenter:

literally started flying every day on October 17, and I

Jim Carpenter:

finished my private on December 17, the 100 years later from

Jim Carpenter:

when the kitty cock flew with the Wright brother the exact

Jim Carpenter:

same day. Oh, that's fun. That's fun. I didn't plan it. It just

Jim Carpenter:

happened. I just think it's kind of funny. But so, so anyway, so

Jim Carpenter:

that's was the start. And so that's what, you know, I flew

Jim Carpenter:

every single day. It was really scheduled. So every morning I

Jim Carpenter:

was in. Then I was really, you know, didn't do and then through

Jim Carpenter:

the evening, then working with my clients, you know, and then

Jim Carpenter:

doing a business. So, I mean, it was, it was a big deal to learn

Jim Carpenter:

all that, and so, and go ahead. Yo, you go ahead.

Janice Porter:

Well, it just makes me want wonder, because

Janice Porter:

most people wouldn't really go, Okay, let's buy a plane. Let's

Janice Porter:

start flying lessons, unless they have always like, were you

Janice Porter:

a kid who played with planes? Did you love No,

Jim Carpenter:

no, no. I always had a I had a guy one time take

Jim Carpenter:

me flying. I loved it, and I but I just never, you know it's not.

Jim Carpenter:

It was, and that's the reason why flying did not come easy for

Jim Carpenter:

me. Okay, okay. I had to work at it. That's the reason I had to

Jim Carpenter:

fly every single morning I had, I had, it's really, really dig

Jim Carpenter:

in and study, you know, so I had made, I had re obtained my

Jim Carpenter:

series seven security license. Well, of course, my life and

Jim Carpenter:

health insurance license, yeah, series seven securities license

Jim Carpenter:

was called a series 65 and a series 63 licenses, which are

Jim Carpenter:

all grueling to us. And then I, then I jump into all this

Jim Carpenter:

flying. It was, it's been quite a test.

Janice Porter:

Thank God you were young when you did it.

Janice Porter:

Yeah,

Jim Carpenter:

right. I was 29 years old.

Janice Porter:

Then, yeah. I mean, you can retain things

Janice Porter:

then, right? We can't retain as much anymore. God help us. But

Janice Porter:

anyway, okay, so I'm picturing you. Visiting the different

Janice Porter:

churches and then coming back and visiting those churches

Janice Porter:

again the next year or the next six months or whatever. And so

Janice Porter:

you start to they start to expect you, and you build

Janice Porter:

relationship with these people, correct, as well as they become

Janice Porter:

your clients, of course. And so So in the early days, were you

Janice Porter:

as Did you get it then that you needed to build the

Janice Porter:

relationships and nurture those relationships,

Jim Carpenter:

you know, I think it was more of a natural thing

Jim Carpenter:

for me. And I think that that that come natural to me, flying

Jim Carpenter:

didn't come naturally, right? I wrote the book isn't necessarily

Jim Carpenter:

about flying in aviation. It's about relationships. It's about

Jim Carpenter:

people. It's about ways to be able to serve people in, you

Jim Carpenter:

know, in a in a very good, good way. You know that. You know

Jim Carpenter:

it's just like that, that quote that says people don't remember

Jim Carpenter:

you by what you do you. They remember you by how you make

Jim Carpenter:

them feel. Here's the quote.

Janice Porter:

I use it all the time. It's Maya Angelou. People

Janice Porter:

will forget what you've said, people will forget what you've

Janice Porter:

done, but they'll never forget how you make them feel

Jim Carpenter:

exactly. That's it. And I you know that

Janice Porter:

was in bread. That was in bread fully, yeah,

Jim Carpenter:

with my father, yes. It's always been about

Jim Carpenter:

serving people. And there's a long story on how we got into

Jim Carpenter:

churches and all all those types of things. But the ending result

Jim Carpenter:

of the Flying aspect was the fact to be able to provide that

Jim Carpenter:

service, I got referred from a pastor one time in Moses Lake,

Jim Carpenter:

Washington, that his mom lived in him at California, down in

Jim Carpenter:

Southern California, there was his dad had died and left her

Jim Carpenter:

all these stocks of municipal bonds and all these things, and

Jim Carpenter:

they didn't know what to do, and, you know, and it was just,

Jim Carpenter:

it was just a big mess. So she was the sweetest thing. She

Jim Carpenter:

lived in adult center, and she absolutely loved the fact that I

Jim Carpenter:

would fly to him at California. She would I literally she knew

Jim Carpenter:

when I would fly, because she would see right there by the

Jim Carpenter:

airport from her place. She would, she would drive over and

Jim Carpenter:

meet us for lunch and pick us up, and you know, and so just

Jim Carpenter:

the sweetest lady.

Janice Porter:

So he rewarded you. And because of that, she

Janice Porter:

trusted her son, she trusted you, and then you built a new

Janice Porter:

relationship.

Jim Carpenter:

And I worked with her kids, her other children, as

Jim Carpenter:

well as her, and did all her planning and everything for her.

Jim Carpenter:

It's just amazing, you know, she was really, really fun. Pursues

Jim Carpenter:

in her 80s, you know, and how she was able she was always

Jim Carpenter:

involved in all the events, you know, it was just fun being

Jim Carpenter:

involved in her life and, you know, and being able to be down

Jim Carpenter:

there in Southern California, and then being able to be up

Jim Carpenter:

back up in Washington, wherever I need to go, Yes, I have

Jim Carpenter:

relations like that all over the country.

Janice Porter:

So you retired from active practice or no,

Janice Porter:

because now you're consulting.

Jim Carpenter:

Consulting work with another financial firm,

Jim Carpenter:

right, primarily with financial advisors. So not so much client

Jim Carpenter:

facing, as much as working with advisors and helping them with

Jim Carpenter:

case design so forth. And number one, teaching. You know what?

Jim Carpenter:

It's not about products, it's not about investments. It's not

Jim Carpenter:

No it's about people.

Janice Porter:

Okay, so stop there for a second. Stop there

Janice Porter:

for a second, because we know this, because it comes naturally

Janice Porter:

to us. So with these advisors that you are working with now,

Janice Porter:

um, you probably know this story, but this is a story I've

Janice Porter:

told a few times, and I think that it probably these are maybe

Janice Porter:

some of the people, the types of things that you run across, tell

Janice Porter:

me if I'm right. Um. It's a story that someone told, and

Janice Porter:

it's in Cody Bateman's book about the what's it called State

Janice Porter:

Farm Insurance Guy with the letter that he sent every year.

Janice Porter:

Do you know that story? Yes, I do. Yeah. So is that the kind of

Janice Porter:

thing that you come up against in the financial planning

Janice Porter:

business, where not so much,

Jim Carpenter:

yeah, you know. And so that way basically

Jim Carpenter:

happened in that story was the insurance company was sending

Jim Carpenter:

out letters, standard letters, to all the policy holders, you

Jim Carpenter:

know, hey, you can increase the hey, we're giving you better

Jim Carpenter:

rates on this or whatever you know so forth, and Cody got a

Jim Carpenter:

hold of that letter.

Janice Porter:

No, no, no, no, no, no, no. This is Steve. This

Janice Porter:

is Steve Schultz's story, and he may have been around before your

Janice Porter:

time and send out. Oh, okay, great. Steve Schultz's best

Janice Porter:

friend worked for State Farm Insurance. It's in Corey his

Janice Porter:

book, Cody's book, but it's Steve's story, and it's

Janice Porter:

mentioned as his story. And they sent the letter. So Steve

Janice Porter:

decided to play a joke on his friend, and he went to his

Janice Porter:

office, and he took the letter with him. He said, Hey buddy, I

Janice Porter:

just got this letter. He said, Did you send me this letter? And

Janice Porter:

the guy said, Oh no, that's corporate. He said, But your

Janice Porter:

name's on the bottom of it. He says, Yeah, but corporate sends

Janice Porter:

him. He said, But your name's on the bottom of it. He says, How

Janice Porter:

much business do you get from that letter? None. Yeah,

Janice Porter:

exactly. And that's how the story goes, until he showed him

Janice Porter:

a

Jim Carpenter:

bet, exactly. Thank you for clarifying. Yeah,

Jim Carpenter:

you're right. Yeah. Whole thing. So I teach, like, I teach these

Jim Carpenter:

guys about the relationships, not just, you know, when I say

Jim Carpenter:

relationship, it goes much deeper. Now for me, you know,

Jim Carpenter:

every time I talk to someone on the phone, especially with a new

Jim Carpenter:

advisor, it's not a me, I always immediately send them just a

Jim Carpenter:

quick card, just thank you so much for taking your time to

Jim Carpenter:

meet with me. That's it. And and I had this one guy immediately,

Jim Carpenter:

he called me back. Says, I don't know how you did that. That is

Jim Carpenter:

amazing. I said, Well, I'll show you how to do that. And now

Jim Carpenter:

he's, he calls me all the time, say, how do you do this? How

Jim Carpenter:

long does it take to get that card there? Or, you know, just

Jim Carpenter:

like you received a box of brownies, you know? Yeah, so

Jim Carpenter:

that's exactly, you know, what I've done is, so is, you know,

Jim Carpenter:

like I am. I do work with advisors. And sometimes they'll

Jim Carpenter:

hook me up with their clients, and then I'll meet with their

Jim Carpenter:

clients. Then I'll send them a card. In one case, I sent them a

Jim Carpenter:

box of brownies, it was. And then I actually took a picture.

Jim Carpenter:

He did a he did a YouTube video of what he does and so forth.

Jim Carpenter:

And he wrote, it was just amazing. It was about he's got

Jim Carpenter:

this. It's a really, really program to really help people be

Jim Carpenter:

able to get into housing. And he did this YouTube, and he come

Jim Carpenter:

out on the stage. He laid down on his back, it was a TED talk,

Jim Carpenter:

and he laid down on his back and put his feet up on a bench. And

Jim Carpenter:

that's how he started his talk. And he was injured. He in

Jim Carpenter:

basically reason why he got into an accident and all these things

Jim Carpenter:

and so and he lost his job, he lost everything. He had to start

Jim Carpenter:

all the way zero. And that's how I created this company. And that

Jim Carpenter:

was the beginning. So I took that, did a screenshot of that,

Jim Carpenter:

yes, put it on the front of the card, and sent him, you know, a

Jim Carpenter:

pack of brownies for him. He couldn't believe he says, I

Jim Carpenter:

don't know how you did it. That is amazing. You know what? He's

Jim Carpenter:

always gonna remember because I made because that's how I made

Jim Carpenter:

him feel.

Janice Porter:

Yeah, exactly. So, yeah, so. So I'm wondering

Janice Porter:

if is it. Do you see the light go on with these guys? Because

Janice Porter:

not everybody gets it right. They think there's more wood.

Janice Porter:

Yeah? Yeah, yeah. They're too busy being hungry for the sale

Janice Porter:

and caring about people. Yeah.

Jim Carpenter:

I do have an advisor down here in Arizona

Jim Carpenter:

that does seminars. And, man, every I just turn around. He's

Jim Carpenter:

always sending anybody he he's always sending candies and cards

Jim Carpenter:

and thank you. Gift that guy gets it. And obviously he keeps

Jim Carpenter:

doing it every single month. We start seeing, we seen all his

Jim Carpenter:

Mitch has just been amazing. And he gets it because he, you know,

Jim Carpenter:

when I shared to him, he wasn't real sure. Fact we were helping

Jim Carpenter:

him do his cards. We don't do any of that anymore. He does it

Jim Carpenter:

all because he sees it fantastic. So I see, I see some

Jim Carpenter:

advisors get it, and the ones that do that are successful. And

Jim Carpenter:

the thing is, the ones that do get it are the ones that aren't

Jim Carpenter:

doing it for something in return. I think that is the key.

Jim Carpenter:

Send out. We all come out of business. Yeah, it's all it's

Jim Carpenter:

nice about to earn income. It's nice to be able to increase. But

Jim Carpenter:

you know what it's all about? Just when you serve others, you

Jim Carpenter:

do the right thing, exactly, gonna come back to you anyways,

Janice Porter:

that's true, isn't it? I know I am. I got a

Janice Porter:

strange phone call the other morning, no, a text from a woman

Janice Porter:

that I had met last summer in a bridge tournament, and she I

Janice Porter:

didn't, I don't even remember what she looked like, and it was

Janice Porter:

in another city, and I said, she said. Said, my name is Donna. We

Janice Porter:

met here. I have two people. Are you still doing LinkedIn? And I

Janice Porter:

said, Yes. And she said, I have two people that are need some

Janice Porter:

help. Would you talk to them? And I said, of course. So she

Janice Porter:

gave my information to the two people. One of them has

Janice Porter:

contacted me by email, and we had a quick zoom call the other

Janice Porter:

day, and this woman's been out of work for a year. She's

Janice Porter:

looking for a new job. It's, you know, she's a office manager

Janice Porter:

type position she's looking for. But my daughter's been out of

Janice Porter:

work for almost a year, and it's not easy these days to get a

Janice Porter:

job. So I started talking to her, and I knew that she wasn't

Janice Porter:

going to be able to afford to work with me, so I just said,

Janice Porter:

look, let's spend an hour next week and I'll help you put your

Janice Porter:

LinkedIn together, because it needed help big time. And she

Janice Porter:

said, I haven't found LinkedIn work for me. Well, I looked at

Janice Porter:

why, and so, you know, she doesn't know what she's doing,

Janice Porter:

so I'm just going to help her, because you have to do that. It

Janice Porter:

doesn't matter, right, right? Yeah, so let's, let's talk about

Janice Porter:

your upcoming book. It may even, we're not sure yet, but it may

Janice Porter:

be published by the time this airs, or it's pretty close, but

Janice Porter:

it's very exciting. Your book is called Beyond the runway. Love

Janice Porter:

the title. What inspired you to write it? And who do you hope it

Janice Porter:

reaches?

Jim Carpenter:

You know, it was amazing. It's just one of the

Jim Carpenter:

things that you know that kind of happened. But I, you know,

Jim Carpenter:

I've heard people have told me from time time, Jim, you should

Jim Carpenter:

write a book. After 5000 hours of flying time, 1000s of

Jim Carpenter:

landing, all kinds of events and flying. I'm always telling my

Jim Carpenter:

story to somebody about something, you know, hoping that

Jim Carpenter:

I'm not trying to scare them from not flying. But, you know,

Jim Carpenter:

there and so then I realized, and as I started thinking, you

Jim Carpenter:

know, I think I will start writing a book. And it was just

Jim Carpenter:

amazing how just kind of one step led to another. And then,

Jim Carpenter:

really, it totally been life changing for me personally,

Jim Carpenter:

because although it's nice to be able to pull those memories out

Jim Carpenter:

and realize everything happens for a reason, for me to be able

Jim Carpenter:

to apply it only into my own life today, and it's now I'm

Jim Carpenter:

seeing, you know, I have a lot of metaphors in there, yes, how

Jim Carpenter:

it applies to people today. And so I was speaking at a

Jim Carpenter:

networking group here a few weeks ago. And I said, I'm going

Jim Carpenter:

to talk to you about gumps. What is that? And I said, Well, I

Jim Carpenter:

have 1000s of landings, $5,000 I've never crashed an airplane

Jim Carpenter:

that never landed gear up. And it's because, I mean, I

Jim Carpenter:

approached an airport, I did my gumps check. It stands for gas

Jim Carpenter:

undercarriage mixture props and seat belts. And so the gas

Jim Carpenter:

undercarriage mixture props, seat belts and gums. So I did my

Jim Carpenter:

gums check on the way in, and I did gums check always on. Final,

Jim Carpenter:

because you get so busy in life. I was flying a client one time.

Jim Carpenter:

We're flying into a town called Coos Bay, Oregon. We're in the

Jim Carpenter:

clouds. Was pouring down rain. We're bouncing around like a

Jim Carpenter:

popcorn ball. But guess what? It's so easy to get sidetracked

Jim Carpenter:

like we are in life, that we're get what's really most

Jim Carpenter:

important, I did my gums check my gear was gas on full tank. My

Jim Carpenter:

gear was down. My mixture is full, rich, full prop. And we

Jim Carpenter:

went in there and landed safely. That's what it's about. And so

Jim Carpenter:

that's what it applies in our life. And so I have metaphors

Jim Carpenter:

for each one of those, and I have a checklist exactly in that

Jim Carpenter:

to apply to business owners, entrepreneurs and just anybody

Jim Carpenter:

that is really relationships are important to them. So I have

Jim Carpenter:

created a checklist, and that's on that's on my website. It'll

Jim Carpenter:

be on my website as well free download to be able to have.

Janice Porter:

So is this the the chapter that talks about, I

Janice Porter:

pulled an article from your LinkedIn newsletter, The quiet

Janice Porter:

work that keeps you flying, is that the gumps? Yep, yeah. Okay,

Janice Porter:

so it's beautiful, because the way you, the way you broke it

Janice Porter:

down with the analogy for the the flying and then business and

Janice Porter:

life working the same way. I love that, and I'll just read

Janice Porter:

one little paragraph. Business and life work the same way we

Janice Porter:

celebrate the launch, the deal, the breakthrough. But excellent

Janice Porter:

excellence isn't built at full throttle. It's built in the

Janice Porter:

stillness when no one's watching in those moments when you

Janice Porter:

inspect what you what you expect. And yeah, it's really

Janice Porter:

cool. Oh, and one more paragraph. That's where we

Janice Porter:

tighten the loose bolts of communication, where we clear

Janice Porter:

the corrosion of complacency, where we verify that our why

Janice Porter:

still matches our what. Most turbulence in life doesn't come

Janice Porter:

from the storm ahead. It comes from skipped maintenance, a

Janice Porter:

relationship taken for granted, a process never reviewed, a

Janice Porter:

promise left unchecked. I love that paragraph I did speaks to

Janice Porter:

me so much.

Jim Carpenter:

It's just amazing. It's it's really, it's

Jim Carpenter:

been very, very inspiring. For myself that when I probably for

Jim Carpenter:

the last few months, literally the weekends, my door shuts and

Jim Carpenter:

no one sees me because there's no interruptions. But it is

Jim Carpenter:

amazing how I can go through that and then just start flowing

Jim Carpenter:

in very positive way. It affects my life right now, as much as

Jim Carpenter:

I'm hoping it affects other people too, because that's true.

Jim Carpenter:

Because things do corrode, and there's ways to treat it and

Jim Carpenter:

take care of it if you don't catch it. There's further

Jim Carpenter:

stories about that. In the book, the airplane becomes the

Jim Carpenter:

airplane becomes weak. It becomes unworthy. It's not safe

Jim Carpenter:

to fly. And isn't that true in our life? Yeah, if we don't take

Jim Carpenter:

care of ourselves, physically, emotionally, all those things,

Jim Carpenter:

you know, and so those are things that I wanted to that's

Jim Carpenter:

the reason why I have a real desire to get this book out.

Janice Porter:

Well, I can't wait to read it, because it

Janice Porter:

really does. I mean, yeah, it's, I just love that it just spoke

Janice Porter:

to my heart. And that's really what you're doing and what

Janice Porter:

you're doing in this book. I know I can tell and I see it

Janice Porter:

every time I talk to you, because you're very passionate

Janice Porter:

about it, which is amazing.

Jim Carpenter:

Yeah, I go, I don't know what I'm gonna say on

Jim Carpenter:

this podcast. You don't ever have to worry about that.

Janice Porter:

No, I don't think so.

Jim Carpenter:

It's, you know, and the other thing, so what I'm

Jim Carpenter:

doing, it's okay for me to share this. Yes, if you if you find me

Jim Carpenter:

on LinkedIn, subscribe to my newsletter. I'm taking parts

Jim Carpenter:

from that book and writing for the specific newsletter that

Jim Carpenter:

Janice was just talking about. I'd love to have you subscribe.

Jim Carpenter:

I'd love you be able to read that.

Janice Porter:

Yeah, and that's what first caught my attention

Janice Porter:

when I did subscribe and started to read them, and I can't wait

Janice Porter:

for the book now. So okay, just a couple of quick questions

Janice Porter:

around. Are your belief in relationships in a world that

Janice Porter:

leans heavily on digital communication, how do you keep

Janice Porter:

your relationship building personal and genuine? I know

Janice Porter:

what you're going to say, but to

Jim Carpenter:

say, but Well, of course, I always love, you know,

Jim Carpenter:

cards are always good, but yeah, you know, it's about the

Jim Carpenter:

relationship. It's about talking to people. It's about one on one

Jim Carpenter:

is always the best. And that's what the airplane allowed me to

Jim Carpenter:

do, of course. And but I've always loved to meet with people

Jim Carpenter:

in in person as much as I possibly can. And, you know,

Jim Carpenter:

that's always that in this, you know, as far and it was like

Jim Carpenter:

kind of flying thing. I flew clients to finish and go to

Jim Carpenter:

races. I flew clients to go take care of their family, they had

Jim Carpenter:

needs. I used to fly for an organization called pilots for

Jim Carpenter:

Christ. And there was a lady that was become very ill, and

Jim Carpenter:

she had had to get her home. They couldn't, they couldn't

Jim Carpenter:

take care of her in another country. They flew her into

Jim Carpenter:

commercially, somehow these they got her into Orange County. I

Jim Carpenter:

don't know if she flew there, not Yeah. So I picked her up at

Jim Carpenter:

the Orange County Airport and got all her stuff at the back of

Jim Carpenter:

my airplane, and I flew her back to Oregon, you know. And so I

Jim Carpenter:

love it because I was able to fly around, because I was always

Jim Carpenter:

flying from Colorado to Oregon or wherever that there was

Jim Carpenter:

always people in need, you know, but to, you know, but to really

Jim Carpenter:

answer your question. And, you know, it's just always, just the

Jim Carpenter:

best reason I love the cards. I shoot myself because I built my

Jim Carpenter:

practice over 800 clients. I go, I can't believe that I had

Jim Carpenter:

always wanted to have something like promptings, because I know

Jim Carpenter:

that if I would how much more effective I would have been. And

Jim Carpenter:

I build it primarily on referrals and word of mouth and

Jim Carpenter:

seeing people at their kitchen table. That's how I built my

Jim Carpenter:

practice, you know. So do you

Janice Porter:

think that's sustainable today for the people

Janice Porter:

that you know, that are doing what you doing that job now,

Jim Carpenter:

of course, as long as it, yeah, absolutely, as

Jim Carpenter:

long as they, there's no doubt about it. The you know, the

Jim Carpenter:

biggest thing that I see the is, is, number one, think some of

Jim Carpenter:

the financial guys, they get a little bit of egotism, and it's

Jim Carpenter:

and everything is based upon money, how much money they're

Jim Carpenter:

going to earn, right? They're they've totally missed it. I

Jim Carpenter:

know, I hear it all the time, you know? And so that's where,

Jim Carpenter:

that's my biggest thing is talking to people. I talk, I

Jim Carpenter:

talk very, very complex cases. Talk very sophisticated

Jim Carpenter:

planning, but I still drive it down to look, you know what?

Jim Carpenter:

I'll tell you one thing, it's all this stuff is great. You're

Jim Carpenter:

going to save this much in tax. You do all this client. But do

Jim Carpenter:

you know your client? Yeah, do you really know your client? Are

Jim Carpenter:

you really doing exactly what is the right thing? Not because

Jim Carpenter:

you're getting to earn this over here, but are you doing the

Jim Carpenter:

right thing for your client? That's the number one thing. Mm,

Janice Porter:

hmm. And, and are they? Are they more than just a

Janice Porter:

number? Oh, right. Are they more than just a number? And what

Janice Porter:

actually bothers me around that industry, the the financial

Janice Porter:

planning and the insurance industries, is you get that one

Janice Porter:

letter. A year from 95% of these Right, right? And they expect

Janice Porter:

you to renew. They expect you to maybe buy more insurance, or

Janice Porter:

they send you a letter this has happened to us, to say, well,

Janice Porter:

this type of insurance isn't going to work anymore, because

Janice Porter:

you're getting old, so you should do this. But they

Janice Porter:

haven't. They haven't built into the real they haven't what's the

Janice Porter:

word like they haven't poured into the relationship enough

Janice Porter:

over the years to make me care to do it, and they probably

Janice Porter:

think they're not going to make enough money on us so they don't

Janice Porter:

bother. And I think that's wrong.

Jim Carpenter:

Yeah, it is wrong, and you're and you're

Jim Carpenter:

exactly right. That's the reason why. And if you ask most

Jim Carpenter:

advisors. Everybody talks about doing annual reviews. Most of

Jim Carpenter:

them don't when they, if they, when they a lot of times, what

Jim Carpenter:

they'll do is they'll go and look, go through the file, look

Jim Carpenter:

at through business that they think they're going to write new

Jim Carpenter:

business to get paid again, yeah, rather than, you know, no,

Jim Carpenter:

there it's, that's, that's, that's the problem and, and

Jim Carpenter:

that's the reason why I love the cards, you know? Yeah, you could

Jim Carpenter:

send a card for holidays. You could send a card for birthdays,

Jim Carpenter:

you know, and so forth. But what about that special card? Just

Jim Carpenter:

send them a card. Just say, You know what? I was just thinking

Jim Carpenter:

of you. I just want you to let you know that you matter, you

Jim Carpenter:

are important, you know. And you know what businesses that's, you

Jim Carpenter:

know, the guys that I've talked to that truly do that are very

Jim Carpenter:

successful, but they're really successful in relationships. Are

Jim Carpenter:

successful in people. So that's reason I view aviation as a

Jim Carpenter:

tool.

Janice Porter:

What percentage of people are women now in the

Janice Porter:

in those

Jim Carpenter:

fields, you're getting more and more. It's

Jim Carpenter:

still small. Is it okay? Just curious in our organization,

Jim Carpenter:

just well, my other initially, my organization, there was about

Jim Carpenter:

300 agents, and I would guess that maybe out of 300 maybe 15.

Jim Carpenter:

Wow. Yeah, small, I know so and I've and I did a lot of joint

Jim Carpenter:

work with female advisors that were really, really good. I

Jim Carpenter:

really learned a lot and enjoyed working with them. Did lot, a

Jim Carpenter:

lot of planning with them. Yeah, oh,

Janice Porter:

that's great. Okay, so if someone's listening

Janice Porter:

today and wants to be better at nurturing their network, what's

Janice Porter:

one practice they can start right now,

Jim Carpenter:

even if they're in a financial business or

Jim Carpenter:

anything, is the biggest thing is connecting with their people.

Jim Carpenter:

Even a phone call.

Janice Porter:

Pick up the phone, right? What a novel idea.

Janice Porter:

Pick up the phone. That's it.

Jim Carpenter:

Pick up the phone and be talking to people, you

Jim Carpenter:

know, and be thinking about them. And that's reason why it's

Jim Carpenter:

really, you know. And there's nothing wrong, you know. But I

Jim Carpenter:

think birthdays and all those things some people do, half

Jim Carpenter:

birthday meeting, yeah, stuff like that, which is, it's good,

Jim Carpenter:

and I have no problem. Is whatever is going to work for

Jim Carpenter:

you. Well, you know, we talk you and I are talking a lot about

Jim Carpenter:

promptings, but because we get excited about it, because we

Jim Carpenter:

have a system that they will actually design the cards for

Jim Carpenter:

you. Because I, you know, what's the biggest complaint I hear

Jim Carpenter:

guys say, Oh, I just don't have time. I don't have time to

Jim Carpenter:

figure that out. Look, this is what's so cool. We have a system

Jim Carpenter:

sample. They will set up. They will manage your account, you

Jim Carpenter:

can upload your list. Yeah, they will design your cards. They'll

Jim Carpenter:

design your card backs and everything for you, all simple.

Jim Carpenter:

You can even put your own signature font on there. Simple

Jim Carpenter:

card, not a big, long, drawn out, written letter. It doesn't

Jim Carpenter:

need to be because, remember, it's about how you make your

Jim Carpenter:

people

Janice Porter:

feel, right? I would say it takes people from

Janice Porter:

their head to their heart when they have there you

Jim Carpenter:

go, only 11 inches, yeah, you know. And so

Jim Carpenter:

why not, you know? And that's what's really cool so you can,

Jim Carpenter:

you is that this system will automatically send the cards for

Jim Carpenter:

that for you, you know, I've done, and I've sent out a lot of

Jim Carpenter:

Starbucks coffee cards. I did a lot of, you know, gifts and so

Jim Carpenter:

forth. I use it for my own kids, you know, it's just, you know,

Jim Carpenter:

it's just a, you know, that's what's so amazing about that

Jim Carpenter:

whole system. So to answer your question, I you know, of course,

Jim Carpenter:

phone call any interaction you can do, but it's beyond that.

Jim Carpenter:

It's not just after you make a sale

Janice Porter:

exactly Beyond The Beyond the runway, right

Janice Porter:

beyond the runway.

Jim Carpenter:

Our last chapter, my last chapter you're gonna

Jim Carpenter:

love. It is the other end of the runway.

Janice Porter:

Oh, oh, okay. And I also, I also understand from

Janice Porter:

just brief conversation before that there's going to be more

Janice Porter:

books, which is exciting as well.

Jim Carpenter:

I have two more planned. Yeah, that's crazy.

Janice Porter:

Okay, one last question that I like to ask.

Janice Porter:

Well, I'm going to say two. First of all, second to last

Janice Porter:

question, how do you I don't know whether it's for whether we

Janice Porter:

have time for entertainment, or whether it's for business or

Janice Porter:

what, but how do you get your information these days? Do you

Janice Porter:

read real books? Do you watch TV? Do you listen to podcasts.

Janice Porter:

What do you do? Watch videos. What

Jim Carpenter:

a lot of reading? Okay,

Janice Porter:

you actually have the real book that you Okay,

Jim Carpenter:

yeah, or I do a lot, a lot of i We have a lot of

Jim Carpenter:

regular books sitting. I like to read every morning. So every

Jim Carpenter:

morning, six o'clock, we typically wake up. Can we have

Jim Carpenter:

our personal development time? Coffee and. And I spend time

Jim Carpenter:

reading to her. Right now, we're reading a lot of Wayne Dyer,

Janice Porter:

you know, you know what? I love reading out

Janice Porter:

loud, and that's why I like to read.

Jim Carpenter:

That's what I do. You do? I read to her out loud.

Jim Carpenter:

I do like I do like write. I do like I books because I like to

Jim Carpenter:

be able to highlight. I like to copy and paste and send it. You

Jim Carpenter:

know, just like this, there's so like, I'll print it, but keeps

Jim Carpenter:

us out in front. Okay, okay, make you. And this is actually

Jim Carpenter:

put this in my book. I got this, you know, make, make your future

Jim Carpenter:

dream a present fact by assuming the feeling of the wish

Jim Carpenter:

fulfilled.

Janice Porter:

Oh, that's nice. Was that? Wayne Dyer, yep, I

Janice Porter:

haven't read his stuff for years. I loved,

Jim Carpenter:

we really like Wayne Dyer, yeah, he's great. It

Jim Carpenter:

was amazing. And so that's been life changing for us a little

Jim Carpenter:

literally. And so, you know, really, you know, getting rid of

Jim Carpenter:

our ego. And one of the things that Cindy brought up to my

Jim Carpenter:

attention, Cindy's my wife, yes. And what she she said to me

Jim Carpenter:

their days, you know, I was just reading about getting dropped

Jim Carpenter:

and getting the not, don't be fenced in. Get rid of the fence

Jim Carpenter:

and get rid of the things that you know that are in our way.

Jim Carpenter:

And yes, you know, and it's our ego and all these things. But

Jim Carpenter:

give her the fence. And then she then she says, and lengthen your

Jim Carpenter:

table. And what? Lengthen your table. Lengthen your table. Your

Jim Carpenter:

table. Do things for other people. We're more where you're

Jim Carpenter:

able to serve more

Janice Porter:

people. Lighten your table, lightly, lengthen.

Janice Porter:

Oh, lengthen. That's Lacher, yeah, lengthen your table, yeah.

Jim Carpenter:

Okay, well, that's like beyond your runway,

Jim Carpenter:

just getting along the runway, sometimes you land or take off

Jim Carpenter:

two or three times on some of these runways.

Janice Porter:

Okay, very cool. Okay, one last quick question,

Janice Porter:

curiosity. My favorite word. Do you think curiosity is innate or

Janice Porter:

learned?

Jim Carpenter:

I think it's innate. I've always been

Jim Carpenter:

curious. Okay, I've always been curious about people. Yes. And I

Jim Carpenter:

mean, even when I was a kid, I was always curious about people.

Jim Carpenter:

I was always up and down the street. I knew everybody that

Jim Carpenter:

lived on my street as a kid, you know, I knew all the people. And

Jim Carpenter:

I tell my mom, oh, this person's doing this, and this person's

Jim Carpenter:

and this, because that's just, I was always curious about people,

Jim Carpenter:

and that's the reason why, at the very beginning, you asked me

Jim Carpenter:

about, you know, how I got started in this it was an that's

Jim Carpenter:

something that came natural for me, a coffee curiosity, curious

Jim Carpenter:

about people, curious about what they believe, curious about

Jim Carpenter:

where they are in their life, curious of ways that I could do

Jim Carpenter:

something for them always. You know, I used to as a kid. I used

Jim Carpenter:

to all of you heard of you remember not there used to be a

Jim Carpenter:

newspaper called the grit newspaper, come in rolls and you

Jim Carpenter:

sell for 50 cents. And I'd go up to the grocery store and I'd

Jim Carpenter:

sell I'd buy those, they come out once a month, and I'd stand

Jim Carpenter:

at the grocery table, and it wasn't to sell the paper, it was

Jim Carpenter:

to meet people. That's so true, and that's the way I built my

Jim Carpenter:

whole life has always been that way. Yeah,

Janice Porter:

fantastic. Well, thank you. Thank you so much.

Janice Porter:

Jim and to my listeners. Wow, what a meaningful conversation

Janice Porter:

we've had. Jim and I someone Jim someone who not only understands

Janice Porter:

the importance of relationships in business, but lives it out

Janice Porter:

daily, whether from a client meeting or when he was 30,000

Janice Porter:

feet up in the air. His upcoming book Beyond the runway reminds

Janice Porter:

us that success isn't just about what you're where you're headed,

Janice Porter:

it's about who you're connecting with along the way. If today's

Janice Porter:

episode sparked some new ideas or habits for staying in touch,

Janice Porter:

that's the real win, because, as Jim shows us, when you put

Janice Porter:

relationships first, the rest tends to take off. So you can

Janice Porter:

find Jim on LinkedIn and on his website beyond the runway.net

Janice Porter:

and you'll be able to buy his book there as well. So watch for

Janice Porter:

any further notifications about that in the future. But for now,

Janice Porter:

all the best, Jim with the book, and remember to stay connected

Janice Porter:

and be remembered.

Jim Carpenter:

Thank you very much.

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About the Podcast

Relationships Rule
It’s always about Relationships!
Imagine that 68% of our clients leave because they feel we don’t care. Then visualize having authentic heart-based retention strategies, proven to minimize client losses, while organically generating a substantial number of loyal clients through referrals.

Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests – heart-based business owners and entrepreneurs. In mere minutes, guests generously share their most sweet and powerful retention systems that you can adopt today!

As a seasoned relationship marketing specialist, Janice invites us to listen in weekly, as she reveals how to nurture and build relationships in real-time.

The Relationships Rule podcast’s aim, is to help you naturally ease your networking fears, so you can adopt strategies that amplify your client list, because the facts are, that today, success is built on a foundation of strong relationships. You can relax now, knowing you can activate your relationship marketing plan, by simply tuning in to Relationships Rule each week.

About your host

Profile picture for Janice Porter

Janice Porter

I began my career as a teacher, was a corporate trainer for many years, and have now found my niche in coaching business owners to network at a world-class level.
My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (offline & online). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected.