Pricing for Profit and more … with Next Level Coach Jacob Roig | RR267

Janice Porter: 00:00:01

Hello, everyone, and welcome to this week's

Janice Porter: 00:00:03

episode of relationships rule. My special guest today is Coach

Janice Porter: 00:00:07

Jacob, that is Jacob Roig. And he comes to us from Northern

Janice Porter: 00:00:12

California. And first of all, I'm gonna say Welcome, welcome

Janice Porter: 00:00:15

to the show.

Jacob Roig: 00:00:16

Thank you for having me.

Janice Porter: 00:00:17

My pleasure. Jacob is an I can speak from

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experience. He's a successful master, business coach, trainer

Janice Porter: 00:00:25

and mentor, he really cares about the people that he coaches

Janice Porter: 00:00:29

and works with. And it's very evident when you meet him the

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first time because Jacob offers a free introductory call with

Janice Porter: 00:00:41

people and you know, right away, whether you're going to, you

Janice Porter: 00:00:45

know, work with somebody based on that, that conversation, and

Janice Porter: 00:00:48

he just makes it so easy. So I just have to say that upfront,

Janice Porter: 00:00:52

because I have worked with you a little bit compared to some of

Janice Porter: 00:00:56

your clients, but enough to know that it's easy to work with you

Janice Porter: 00:01:00

and you care about your clients. So that I wanted to say upfront

Janice Porter: 00:01:04

now, you're welcome. Now on your I know you you have a pedigree

Janice Porter: 00:01:09

you've been coaching for a long time. But the one thing on your

Janice Porter: 00:01:12

on your bio that you sent me that jumped out at me was that

Janice Porter: 00:01:17

you used to work for lorilynn Meyers or organization live out

Janice Porter: 00:01:21

loud. And I'm sure that was many years ago. But I remember going

Janice Porter: 00:01:26

to an event, a women's event in Vancouver, and she was a guest

Janice Porter: 00:01:31

speaker, I think it was an IE Women event. And she was

Janice Porter: 00:01:35

definitely living out loud. I mean, she was you could miss her

Janice Porter: 00:01:40

in the room. First of all, she's tall. Second of all, she's loud.

Janice Porter: 00:01:43

And she loves you know, she just captures the crowd. So tell me a

Janice Porter: 00:01:47

little bit. I know, this isn't where we were going. But I just

Janice Porter: 00:01:50

am curious how you got involved with her in her organization?

Janice Porter: 00:01:54

Because it makes sense to me because she's all about money.

Jacob Roig: 00:01:57

Yeah, well, I was at a, an event. And it's funny how

Jacob Roig: 00:02:02

things lead to other things. But I was at an event it was a real

Jacob Roig: 00:02:05

estate building seminar. And I was interested in building some

Jacob Roig: 00:02:09

passive income. And she was a guest speaker. And her title at

Jacob Roig: 00:02:15

that time, she was only working with women. But it was a man is

Jacob Roig: 00:02:18

not a plan that that that for wealth. And I love not only did

Jacob Roig: 00:02:23

I love it, but I saw I, I stayed and I listened and and quite

Jacob Roig: 00:02:28

frankly, at that time, she had the best information about

Jacob Roig: 00:02:33

building wealth. And so I connected her with my wife, and

Jacob Roig: 00:02:37

then that led to her participation. And eventually my

Jacob Roig: 00:02:41

wife ran her company for three years. That's amazing. I got

Jacob Roig: 00:02:46

involved in the coaching side of it, and was one of our master

Jacob Roig: 00:02:50

coaches, but also helped in refining some of our coaching

Jacob Roig: 00:02:54

program. So it was interesting circle. Yeah, totally.

Janice Porter: 00:02:58

Because I ended up taking her one day program, I

Janice Porter: 00:03:01

think, in Calgary, maybe I think I don't know. Anyway, I never

Janice Porter: 00:03:06

went to the big table thing or anything, but she was definitely

Janice Porter: 00:03:09

a force to be reckoned with. And I know she's resurface again

Janice Porter: 00:03:13

with Tony Robbins and and his guy, the other guy that's that

Janice Porter: 00:03:17

he works with. But I know she's been around for a long time. And

Janice Porter: 00:03:21

you're right, she's very. She's got some really good information

Janice Porter: 00:03:26

about wealth, and money and so on. But was that where you did

Janice Porter: 00:03:30

the firewalk stuff with her or?

Jacob Roig: 00:03:33

Yeah, no, I thanks for asking that part, a

Jacob Roig: 00:03:36

certified firewalk. Instructor and, and I did it 2019 2024. So

Jacob Roig: 00:03:42

25 years ago, with Harv Eker. One of his events? I

Janice Porter: 00:03:49

did. I did the firewalking at psi psi seminars

Janice Porter: 00:03:56

event in California. But I did the arrow thing with Harv Eker.

Janice Porter: 00:04:02

And the breaking the board with Harv Eker. Yeah, so I

Jacob Roig: 00:04:05

started with it firewalk and her the difference

Jacob Roig: 00:04:09

with her than other people. And I didn't know what at the time,

Jacob Roig: 00:04:12

but most people take you through about an eight foot walk, which

Jacob Roig: 00:04:15

is three to four steps. took you through about a five meter walk

Jacob Roig: 00:04:22

15 feet. And that takes some some more than a few steps. And

Jacob Roig: 00:04:29

then the reason that I got into it was it was exciting. It was

Jacob Roig: 00:04:34

exhilarating. And it was magical for that moment. But then I got

Jacob Roig: 00:04:38

back to my business. It was the first business that I created.

Jacob Roig: 00:04:42

And the next day the first day I was in there my assistant busts

Jacob Roig: 00:04:46

through my door and says we have this big problem. In my

Jacob Roig: 00:04:49

immediate thought was last week when I walked on hot coals. That

Jacob Roig: 00:04:54

was a big problem. This will be nothing. And a light bulb went

Jacob Roig: 00:04:57

off and I go oh I'm Different, I'm handling problems

Jacob Roig: 00:05:02

differently. So that's why I got involved in it because I

Jacob Roig: 00:05:05

realized that I could use that metaphorically over and over and

Jacob Roig: 00:05:09

over again. And it taught me how to handle problems much easier.

Jacob Roig: 00:05:12

And so that's how I teach, which sets me apart from other people

Jacob Roig: 00:05:15

as well.

Janice Porter: 00:05:16

Absolutely. And all of that personal

Janice Porter: 00:05:18

development, training and courses that that people take.

Janice Porter: 00:05:24

And so I didn't know this about you until I read the bio. And so

Janice Porter: 00:05:28

we have that in common because I've done all those things. But

Janice Porter: 00:05:31

again, I did it back, I think in 2009, I did the firewalk. But it

Janice Porter: 00:05:37

is it. It's definitely enlightening, but also lifts you

Janice Porter: 00:05:45

in so many ways. And so I totally identify with what you

Janice Porter: 00:05:49

just said and, and makes it puts things in perspective, which is

Janice Porter: 00:05:52

really cool. So with the work that you do, now, I know that

Janice Porter: 00:05:58

you await I didn't even talk about John Gray and the women

Janice Porter: 00:06:06

are for men and women are from Venus, and men are from Mars,

Janice Porter: 00:06:09

that's another person you worked with, right? In a big way. So I

Janice Porter: 00:06:14

don't want to spend our time on all of the personal development

Janice Porter: 00:06:16

stuff, because I do want to get into what you're doing now with

Janice Porter: 00:06:19

people. And why it's important that people know this because

Janice Porter: 00:06:22

you do such a good job. But it is interesting to me that you've

Janice Porter: 00:06:25

run that gamut of the personal development gurus, let's say.

Janice Porter: 00:06:33

You want to comment on that at all. Last

Jacob Roig: 00:06:35

year, well with John I worked with him for I went to

Jacob Roig: 00:06:39

an event. I trusted my intuition one of the few times it was

Jacob Roig: 00:06:43

really loud, and it said be the last person to talk to him. So

Jacob Roig: 00:06:48

if anybody knows Johnny, he loves to talk, okay. And so at

Jacob Roig: 00:06:52

the end of the event, I waited around two and a half hours, I

Jacob Roig: 00:06:56

kept stepping out more people would come in, I'd stepped to

Jacob Roig: 00:06:58

the back. And I waited to be the last person. And then we talked

Jacob Roig: 00:07:02

for 45 minutes and just connected. And he invited me up

Jacob Roig: 00:07:06

to at the time he had a retreat up in Northern California, way

Jacob Roig: 00:07:11

north. And he invited my wife and I there and we went and I

Jacob Roig: 00:07:16

said I need to be a part of this somehow. And they were like

Jacob Roig: 00:07:18

we're not hiring anybody. One of the things that you do in self

Jacob Roig: 00:07:24

improvement is you have the ready fire aim mentality, right?

Jacob Roig: 00:07:29

You get an idea, you go for it, then you adjust it as you go

Jacob Roig: 00:07:31

along, figure it out later. And so they said no, we don't we

Jacob Roig: 00:07:35

don't need anybody. Thanks for offering. And then I heard one

Jacob Roig: 00:07:38

person saying they were they were giving Reiki foot massages.

Jacob Roig: 00:07:43

And he said, This is my last event. And so I said, Hey, the

Jacob Roig: 00:07:48

next day you need a Reiki massage. She goes, Do you know

Jacob Roig: 00:07:50

how to do Reiki and I go, Yeah, and I had no clue. And so she

Jacob Roig: 00:07:57

said, All right, at the end of this event, you're gonna give me

Jacob Roig: 00:08:00

a Reiki massage. And then I'll grade you from that. And I'll

Jacob Roig: 00:08:04

either tell you, thanks or invite you. And so I just

Jacob Roig: 00:08:07

remembered what this person did and the things that I liked. And

Jacob Roig: 00:08:10

I did that with her. And she fell asleep. Ah, I waited

Jacob Roig: 00:08:15

outside for about 45 minutes, and she came out and she said,

Jacob Roig: 00:08:19

that's the best Reiki massage I've ever had. That led to seven

Jacob Roig: 00:08:25

years. 10 months out of the year, I would fly when i At that

Jacob Roig: 00:08:30

time I lived in the Midwest, I'd fly to northern California and

Jacob Roig: 00:08:33

spend 10 days at this ranch retreat at the top of this

Jacob Roig: 00:08:37

mountain right on the Northern California coast. And I did

Jacob Roig: 00:08:41

everything I worked with them. i There were a couple of times I

Jacob Roig: 00:08:44

did presentations, I was an assistant, I was a cook,

Jacob Roig: 00:08:46

whatever it was just to be a part of this growth. Sounds

Jacob Roig: 00:08:50

amazing. So I spent seven years doing that. Yeah,

Janice Porter: 00:08:53

I'm glad I did get you to share that a little

Janice Porter: 00:08:56

bit. That's great. Okay, so let's talk about the work that

Janice Porter: 00:09:00

you do now. Because I think it's it's especially for, you know,

Janice Porter: 00:09:04

my audience of entrepreneurs and small business owners. There's,

Janice Porter: 00:09:07

you know, there's an solopreneurs you know, there's,

Janice Porter: 00:09:10

there's this thing where we do everything, and we can't keep up

Janice Porter: 00:09:15

and we don't charge enough for what we do. And you certainly

Janice Porter: 00:09:18

showed me about that a little bit. Now, a lot of us don't like

Janice Porter: 00:09:25

to talk about money. I think that's part of it. And so we're

Janice Porter: 00:09:28

uncomfortable with it. Why is it such an important part of your

Janice Porter: 00:09:32

focus? And how does it help a business owner row?

Jacob Roig: 00:09:38

Yeah, this which is a fantastic question. The one

Jacob Roig: 00:09:41

thing I would say is if we're not focused on the money, then

Jacob Roig: 00:09:46

we have no clue and we don't know how successful we are or if

Jacob Roig: 00:09:50

we are at all right, and it catches a lot of people. And so

Jacob Roig: 00:09:55

what I do is I focus on pricing, because you have to do that.

Jacob Roig: 00:10:00

Three things, you have to cover expenses, you have to pay

Jacob Roig: 00:10:04

yourself something immediately, not a year later from day one,

Jacob Roig: 00:10:09

right? And you have to generate a profit at the end of it.

Jacob Roig: 00:10:12

Because if you don't, then you're reaching into your

Jacob Roig: 00:10:15

pocket. And just like a CEO, a CEO would never go to a company

Jacob Roig: 00:10:21

and work for a year for free. So we should an either as CEOs of

Jacob Roig: 00:10:25

our own company, a CEO, you don't go to the CEOs office and

Jacob Roig: 00:10:29

say we need copy paper or we need a new computer, give me

Jacob Roig: 00:10:33

money. The CEO would have you fired. Right? Because you're

Jacob Roig: 00:10:38

asking them? Yeah, so they take it out of the funds of the

Jacob Roig: 00:10:41

business. Or if there's a new project, it's funded from the

Jacob Roig: 00:10:45

profits of the business. And this is what I do through trial

Jacob Roig: 00:10:49

and error. I almost cost my first company was a seven figure

Jacob Roig: 00:10:53

business the first year, we made 1.2 million, and about five

Jacob Roig: 00:10:57

months into the company. No, it was, I went from Yellow Page

Jacob Roig: 00:11:01

sale sales, working with business owners and helping them

Jacob Roig: 00:11:05

figure out their advertising to running my own bathtub liner

Jacob Roig: 00:11:09

installation company, which I had no clue how to do this, like

Jacob Roig: 00:11:13

the Reiki massage. Okay, yeah, just knew I was going to be a

Jacob Roig: 00:11:16

sales and marketing company, or a marketing and sales company

Jacob Roig: 00:11:19

that happened to do this. And five months into it, we're doing

Jacob Roig: 00:11:24

80 to 120,000 a month in sales, things are going great. And the

Jacob Roig: 00:11:28

growth is crazy. And my my growth was crazy, because I was

Jacob Roig: 00:11:32

a great person, manager, self manager, not a good person

Jacob Roig: 00:11:36

manager, I had to learn it. Okay, so all this stuff's going

Jacob Roig: 00:11:39

on. And I did my numbers. And I realized that for a $4,000

Jacob Roig: 00:11:44

average sale, my company was making $75. That's it. I wasn't

Jacob Roig: 00:11:50

paying myself yet. Because I believe that lie that you don't

Jacob Roig: 00:11:53

pay yourself the first year, right? So I'm funding my own

Jacob Roig: 00:11:57

income. And my company's making $75. And because I'm a nice guy,

Jacob Roig: 00:12:02

right? I wasn't a good person manager. If you are an

Jacob Roig: 00:12:06

installer, and you you mess something up, I'm like, Oh, no

Jacob Roig: 00:12:08

problem, Janice, I'll cover it. I was a nice guy. Nice guys do

Jacob Roig: 00:12:13

lose in business if you're too nice. So I adjusted everything

Jacob Roig: 00:12:17

and realized I had to increase my prices. But it wasn't

Jacob Roig: 00:12:21

dramatic, it was only about $800. And that $800 adjustment

Jacob Roig: 00:12:26

with a few other small adjustments, I was able to pay

Jacob Roig: 00:12:30

myself a living wage, my company was now generating 20% profit on

Jacob Roig: 00:12:36

each sale, and we are covering every single expense. And that

Jacob Roig: 00:12:40

that just stuck with me forever. Because that was the difference

Jacob Roig: 00:12:44

between me being successful and profitable. Or just churning

Jacob Roig: 00:12:49

business, which a lot of people do, and having money in the

Jacob Roig: 00:12:53

bank. But But had we slowed down for three months, we would have

Jacob Roig: 00:12:57

imploded. That's just like with COVID. I do believe personally

Jacob Roig: 00:13:01

that a third of the businesses that failed failed because their

Jacob Roig: 00:13:05

business slowed down, not because they didn't have

Jacob Roig: 00:13:08

business. Because when you rely on churn, if it slows down, the

Jacob Roig: 00:13:13

churn is gone. And now all this money you thought you had

Jacob Roig: 00:13:16

disappears quickly. Right?

Janice Porter: 00:13:19

So I'm curious, did you were you self taught

Janice Porter: 00:13:23

through all this? Or did you have a coach at the time?

Jacob Roig: 00:13:27

I, I fortunately, I play tennis. And tennis usually

Jacob Roig: 00:13:32

attracted a higher level person and a lot of entrepreneurs or

Jacob Roig: 00:13:36

business owners. And so I had a couple of friends who became

Jacob Roig: 00:13:39

kind of mentors. I hired my first coach in 2005. So I went

Jacob Roig: 00:13:49

five years in entrepreneurship on my own with with a couple of

Jacob Roig: 00:13:53

questions I'd asked mentors, successful mentors. So I kind of

Jacob Roig: 00:13:56

had some idea on the value of mentorship. Without them, I

Jacob Roig: 00:14:03

would have folded because when 911 happened, I had just spent

Jacob Roig: 00:14:09

the most I'd ever spent on advertising. I spent $18,000 For

Jacob Roig: 00:14:14

one day at that was coming out the day 911 Hit Oh my goodness.

Jacob Roig: 00:14:21

And so I had all my eggs in this basket, because it was working.

Jacob Roig: 00:14:24

It was newspaper advertising and TV advertising combination. And

Jacob Roig: 00:14:28

you know, what happens? Is everything shut down for three

Jacob Roig: 00:14:31

weeks, at least. Yes. So nobody saw it. Right. And so without a

Jacob Roig: 00:14:37

mentor, I would have folded up shop. It's like it's over. And

Jacob Roig: 00:14:41

it's like, no, this is where, you know, you circle the wagons

Jacob Roig: 00:14:44

and you get busy. And we did and we called all of our old leads

Jacob Roig: 00:14:47

that we didn't sell. And it kept us in business. It didn't grow

Jacob Roig: 00:14:51

our business. It kept us in business. So three weeks passed.

Jacob Roig: 00:14:55

And then the encouragement was spend as much as you did before.

Jacob Roig: 00:15:00

which was not easy to do, and I wouldn't have done it without

Jacob Roig: 00:15:03

the suggestions of strong suggestions and mentors, for

Jacob Roig: 00:15:05

sure.

Janice Porter: 00:15:07

Yeah, it's pretty scary. I know, that's one of the

Janice Porter: 00:15:10

hardest things that I struggle with is investing in yourself.

Janice Porter: 00:15:16

And, you know, and sometimes I do it impulsively, and you know,

Janice Porter: 00:15:25

I go from one extreme to the other, and then I go, what, I've

Janice Porter: 00:15:28

just spent money on this course, I'm never going to do it, you

Janice Porter: 00:15:30

know, like, and I've done that just not long ago, and I'm, I'm,

Janice Porter: 00:15:35

you know, I'm not sure whether it's going to make itself work

Janice Porter: 00:15:39

or not, you know, what I mean? Like, part of that is not being,

Janice Porter: 00:15:44

I think, focused enough, on my path, because I get bored, so I

Janice Porter: 00:15:49

want to learn something new. But that's not where I should be

Janice Porter: 00:15:55

heading, I should be staying on path. And maybe, you know, so

Janice Porter: 00:15:59

when people come to you, you know, with that possibility of

Janice Porter: 00:16:05

they're going to work with you, they need help with their, their

Janice Porter: 00:16:09

money, they're there. To grow their business, they need to

Janice Porter: 00:16:13

increase their revenue, they need to increase their profits.

Janice Porter: 00:16:16

And you say that you can do that by over 30% in 30 days, how is

Janice Porter: 00:16:21

that possible? Because if you, if you in that initial

Janice Porter: 00:16:25

conversation, you know, are telling people this, they're

Janice Porter: 00:16:28

gonna hire you for sure. But they have to, you have to do it,

Janice Porter: 00:16:31

you have to come across in an authentic way to do that. And so

Janice Porter: 00:16:34

I know you do. So tell me about that?

Jacob Roig: 00:16:37

Well, the most authentic ways I guarantee it,

Jacob Roig: 00:16:40

that's good. If you don't do it, within 30 days, if you don't get

Jacob Roig: 00:16:44

these things in place in 30 days, that I keep working with

Jacob Roig: 00:16:48

you for free, I'll pay you back all the money, and I work with

Jacob Roig: 00:16:51

you for free until you do. And the reason you can do that

Jacob Roig: 00:16:55

anyone can do it. If you're 100% sure that it works. Yeah, so it

Jacob Roig: 00:17:00

works every single time. So I'm going to share with you the

Jacob Roig: 00:17:03

secrets, there's five areas that you focus on lead generation,

Jacob Roig: 00:17:07

lead conversion, your pricing, your profit margin, and

Jacob Roig: 00:17:15

frequency of sale, not necessarily in that order. But

Jacob Roig: 00:17:20

if you if you tweak those or adjust them 10%. So as an

Jacob Roig: 00:17:24

example, if you get 10 leads a month, 10% increase would be can

Jacob Roig: 00:17:28

you do something to get one more lead a month, that's 10%. If you

Jacob Roig: 00:17:32

do that, and you add your numbers up, you will increase

Jacob Roig: 00:17:36

your revenue percentage by 30 to 45%, easily. Within 30 days, you

Jacob Roig: 00:17:42

can have this all in place, and your profits will increase 50

Jacob Roig: 00:17:46

are usually 40 to 65%, but average at least 50% increase in

Jacob Roig: 00:17:51

your profitability. And some of it is putting attention to it.

Jacob Roig: 00:17:56

Another factor is raising prices, very few business owner

Jacob Roig: 00:18:01

entrepreneurs, whatever we call ourselves, rarely raise our

Jacob Roig: 00:18:04

price, even though we incur more expenses. And so those those

Jacob Roig: 00:18:11

five areas, which is the areas a CFO would work on in a

Jacob Roig: 00:18:15

corporation. There's a few others, but those are the five

Jacob Roig: 00:18:19

main ones. And if you increase those by 10%, I guarantee you

Jacob Roig: 00:18:23

you will increase your revenues by 30 plus and your profits by

Jacob Roig: 00:18:27

50. Plus

Janice Porter: 00:18:29

it comes back in my mind to even paying attention

Janice Porter: 00:18:33

to the numbers again, right. It's so important. Yeah. And so

Janice Porter: 00:18:38

when you're working with your clients, are you bringing them

Janice Porter: 00:18:42

to that focus every time you talk to them?

Jacob Roig: 00:18:46

Not every time, but it's the first area that we

Jacob Roig: 00:18:50

focus on, like you and I worked strictly on pricing. Yeah. But

Jacob Roig: 00:18:54

even if I work with somebody long term, the first area that

Jacob Roig: 00:18:57

we work in, and then at least once a year, usually twice a

Jacob Roig: 00:19:01

year, or as new products or services expand or contract or

Jacob Roig: 00:19:05

come in, we focus on the pricing. And what I used to do

Jacob Roig: 00:19:10

because I was really good at numbers was I would just tell

Jacob Roig: 00:19:12

you, Oh this this, this and this and then you by the time I got

Jacob Roig: 00:19:15

done it was like the deer in the headlights. Yes, yes. Overwhelm

Jacob Roig: 00:19:20

Yes. So I created a calculator that visually allows you to see

Jacob Roig: 00:19:24

your expenses, visually allows you to see the income that you

Jacob Roig: 00:19:29

desire, the profitability percentage that you want, and

Jacob Roig: 00:19:32

also the taxes or in Canada, that's called GST, right? Your

Jacob Roig: 00:19:38

GST that you have to pay, factor all of that in because that's an

Jacob Roig: 00:19:42

expense. And it tells you exactly what you need to charge,

Jacob Roig: 00:19:47

Earth sale per client. And how many customers is the sweet spot

Jacob Roig: 00:19:52

of numbers for you to work with, so that your prices aren't

Jacob Roig: 00:19:55

exorbitant or out of reach? And so we both win require the right

Jacob Roig: 00:20:01

pricing and the right amount of people to work with to make it

Jacob Roig: 00:20:04

all work. And it's really easy to do. And even with pricing,

Jacob Roig: 00:20:08

which is different than increasing revenue and profits,

Jacob Roig: 00:20:11

even with pricing, you can easily start implementing and

Jacob Roig: 00:20:15

have it finished within 30 to 60 days, and your pricing is all

Jacob Roig: 00:20:18

set and the confidence and belief that you gain from

Jacob Roig: 00:20:22

knowing exactly what you need to charge, and how many people you

Jacob Roig: 00:20:26

need to work with that makes your business successful, is

Jacob Roig: 00:20:30

great. And then the added bonus of all of this is once we figure

Jacob Roig: 00:20:36

out your pricing, then we forecast your growth. And this

Jacob Roig: 00:20:40

is where the magic happens, because 50% of the reason

Jacob Roig: 00:20:43

business owners don't grow is because they don't think they

Jacob Roig: 00:20:46

can afford it yet. And I show them With That Calculator how

Jacob Roig: 00:20:50

easy it is to afford your growth and start paying for it now,

Jacob Roig: 00:20:54

before you ever hire it. So it takes 50% of the problem away.

Jacob Roig: 00:20:59

That was That wasn't even a planned benefit, or bonus. It

Jacob Roig: 00:21:02

just came about afterward. And I said oh, let's play right. And I

Jacob Roig: 00:21:05

go oh, figure out your growth. Let's do it. Yes.

Janice Porter: 00:21:10

So on average, how long do you work with a

Janice Porter: 00:21:13

client?

Jacob Roig: 00:21:15

My average clients two and a half years? I'm really

Jacob Roig: 00:21:18

fortunate I have. I have four clients right now that I've

Jacob Roig: 00:21:23

worked with 10 plus years.

Janice Porter: 00:21:26

Well, that speaks to relationship, doesn't it?

Janice Porter: 00:21:28

Yeah.

Jacob Roig: 00:21:29

Thanks. Yeah. When you become family, you really

Jacob Roig: 00:21:32

do.

Janice Porter: 00:21:32

Yes. Relationships. Definitely rule.

Janice Porter: 00:21:35

And I think that, that that speaks to it very much. And in

Janice Porter: 00:21:40

that timeframe? Have those long term clients referred other

Janice Porter: 00:21:46

clients to you?

Jacob Roig: 00:21:48

Yes, yes, for sure. Well, one of the things, you

Jacob Roig: 00:21:51

know, I practice what I preach, you have to walk the talk in

Jacob Roig: 00:21:56

order to be able to teach somebody else or guide them the

Jacob Roig: 00:21:59

right way. So I have a referral process or process that I've

Jacob Roig: 00:22:04

created. And I share it with all my clients, you should have some

Jacob Roig: 00:22:09

form and keep it simple. Some form of process that you

Jacob Roig: 00:22:13

incorporate, where at least a few times a year, you're asking

Jacob Roig: 00:22:16

the people that have worked with you or know you do they know

Jacob Roig: 00:22:19

anybody else who could use this benefit or need this problem

Jacob Roig: 00:22:24

solved. You know, it's as simple as that. But if you don't ask

Jacob Roig: 00:22:27

you don't get this is

Janice Porter: 00:22:29

true. This is awesome. Yeah, this is this is

Janice Porter: 00:22:31

really cool. So just a couple of quick questions before we we

Janice Porter: 00:22:36

wrap up. The more generic than then specific, I like to get to

Janice Porter: 00:22:44

know my my guests a little bit through, you know, what do you

Janice Porter: 00:22:49

What's your preferred method of? of gathering information these

Janice Porter: 00:22:55

days? Do you like to read real books? Do you use like an e

Janice Porter: 00:22:58

book? Do you listen to podcasts? Do you watch videos? What's your

Janice Porter: 00:23:01

favorite method of

Jacob Roig: 00:23:03

all of the above, but I'm a book reader. Yeah, but

Jacob Roig: 00:23:06

part of my routine every day is I get up early. A coffee head so

Jacob Roig: 00:23:12

I have my coffee. And I read and I I only read things that helped

Jacob Roig: 00:23:19

me or improve me, okay. And I usually read between three pages

Jacob Roig: 00:23:24

and a chapter that I absorbed implement as much as possible.

Jacob Roig: 00:23:30

But right now, I'm reading. This is actually the third or fourth

Jacob Roig: 00:23:36

time in a row this year. I'm reading another book too. But

Jacob Roig: 00:23:40

the fourth time in a row. Success in succession. I'm

Jacob Roig: 00:23:43

reading this book again. And I've had this book for probably

Jacob Roig: 00:23:47

15 years, which is Florence Scovel Shinn, it was written in

Jacob Roig: 00:23:51

1925. And it's called the game of life and how to win it. That

Jacob Roig: 00:23:57

one, and it's pretty amazing. It's, you know, it's about self

Jacob Roig: 00:24:01

improvement. And she uses biblical references from the

Jacob Roig: 00:24:07

Bible, and then puts them in metaphysical context. So that it

Jacob Roig: 00:24:13

takes out it takes out the action, but not the spiritual

Jacob Roig: 00:24:17

aspect of it. Interesting. Yeah, it's very, it's I highly

Jacob Roig: 00:24:21

recommend, you could probably buy it for five, six bucks, and

Jacob Roig: 00:24:23

it was written in 1925. And it's, you know,

Janice Porter: 00:24:25

so many people talk about Napoleon Hill's book

Janice Porter: 00:24:28

and you know, it was 1937 Lakes people are still reading these

Janice Porter: 00:24:32

books is says a lot really, doesn't it? Excuse me. Ah

Janice Porter: 00:24:44

sorry about that. So, two things. One, I know people can't

Janice Porter: 00:24:50

see this but you have guitars on the wall behind you. You are a

Janice Porter: 00:24:54

musician. And and you mentioned this earlier, an avid tennis

Janice Porter: 00:24:58

player. I think you Were on the tennis circuit, weren't you in

Janice Porter: 00:25:01

your day or you played a lot of tennis? competitively? Yes. I

Jacob Roig: 00:25:07

still play. I was never on the circuit. Okay, but

Jacob Roig: 00:25:11

I do. I played competitive tennis for the last 25 years.

Jacob Roig: 00:25:18

And this year is probably the best tennis year I've ever had.

Jacob Roig: 00:25:25

And these, that's amazing. Old Dogs can learn new tricks. There

Janice Porter: 00:25:30

you go. So you're not going to switch to pick them

Janice Porter: 00:25:32

all. You're gonna stay with tennis, switch. And

Jacob Roig: 00:25:37

don't use tennis courts, please.

Janice Porter: 00:25:39

Yeah, got it. Right. Yeah. No, no, you're a

Janice Porter: 00:25:42

purist. I understand actually just started watching breakpoint

Janice Porter: 00:25:45

on Netflix. Have you seen that? Oh, yeah. Yeah. It's quite

Janice Porter: 00:25:49

interesting, actually. Because we do watch to me,

Jacob Roig: 00:25:53

it's a it's a great teacher. Yeah. Tennis is about

Jacob Roig: 00:25:57

having a certain skill set, and you meet somebody else with a

Jacob Roig: 00:26:00

certain similar skill set. But it's really about the

Jacob Roig: 00:26:04

adjustments that you're able to make and how calm you stay

Jacob Roig: 00:26:08

depends on how easy or tough the matches are, if you win or not.

Janice Porter: 00:26:13

Yeah, it's all in all how you mentally deal with

Janice Porter: 00:26:16

things right. And business. That's right, exactly. So this

Janice Porter: 00:26:21

has been amazing. I have one last question for you. What

Janice Porter: 00:26:25

would be your one last question and to let my audience know

Janice Porter: 00:26:30

where they can find you, which I will put in the show notes. So

Janice Porter: 00:26:33

the one last question is basically, what piece of

Janice Porter: 00:26:37

business advice would you leave with my audience as as sort of

Janice Porter: 00:26:40

your last parting thoughts?

Jacob Roig: 00:26:45

Realize fear is going to show up. It's not

Jacob Roig: 00:26:50

necessarily avoiding fear. It's about working through it.

Jacob Roig: 00:26:57

Failure is probably bound to show up if not failure mistakes.

Jacob Roig: 00:27:03

And one thing to think about is, maybe they're supposed to

Jacob Roig: 00:27:07

happen. In order for you to get to this next place. Maybe you're

Jacob Roig: 00:27:10

supposed to have this mistake, or this failure that comes about

Jacob Roig: 00:27:14

because the only way we find out the right path is by going down

Jacob Roig: 00:27:19

the path. And so be willing to take the risk, find somebody to

Jacob Roig: 00:27:23

help you. It doesn't have to be me. It doesn't have to be

Jacob Roig: 00:27:26

Janice, but find someone that will help you because this was

Jacob Roig: 00:27:29

never meant to be a solo journey. Fantastic.

Janice Porter: 00:27:33

And where can people find you, Jacob?

Jacob Roig: 00:27:36

You can find me on LinkedIn quite often. Hey, it's

Jacob Roig: 00:27:39

just Jacob Rodriguez. Just type in my name. Yep, perfect Roig

Jacob Roig: 00:27:44

and you'll find me pretty quickly. Do a Google search or

Jacob Roig: 00:27:48

find me at my website, which is Jacob roi.com. And

Janice Porter: 00:27:51

I will put that and your email address in the

Janice Porter: 00:27:54

show notes so that people if they want to reach out and I do

Janice Porter: 00:27:57

recommend they do have a conversation with you cuz it's

Janice Porter: 00:28:01

worth it. So thank you. Thank you for being here. Thank you to

Janice Porter: 00:28:05

my audience, as always, and if you like what you heard, please

Janice Porter: 00:28:08

let us know. And remember to stay connected and be

Janice Porter: 00:28:12

remembered. Thank you. You're welcome.