Trevor Turnbull’s Wake-Up Call: Why Hustling Wasn’t Working | RR322
Burnout can be the wake-up call that shifts everything.
I loved reconnecting with Trevor Turnbull, a long-time entrepreneur who’s done it all—from building a seven-figure agency to living off the grid in Costa Rica. We talked about what happens when business success no longer feels fulfilling and how that realization sparked a full reset. Trevor shared how he’s shifted from hustle to intention, created a new framework called “75 Flow,” and embraced journaling as a tool for clarity. If you’re craving more alignment in your life and work, this one will speak to you.
Highlights:
1. Business Alignment Starts Within - Learn why Trevor believes most business problems are actually personal problems in disguise.
2. From Hustle to Harmony - He explains how burnout forced him to redefine success and rebuild his life around purpose, not pressure.
3. What is 75 Flow? - Discover the mindset behind his latest project—an anti-hustle alternative to 75 Hard.
4. The Power of Morning Pages - Find out how a simple journaling practice helped him reconnect with clarity, creativity, and calm.
5. Subtle Signs You’re Forcing Your Business - Hear how time audits and energy mapping reveal misalignment before full-on burnout strikes.
Connect with Trevor:
Website: https://www.trevorturnbull.com/
LinkedIn: https://www.linkedin.com/in/trevorturnbull/
Instagram: https://www.instagram.com/trevorturnbull
Facebook: https://www.facebook.com/trevortturnbull/
In appreciation for being here, I have some gifts for you:
A LinkedIn Checklist for setting up your fully optimized Profile:
An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.
AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!
Connect with me:
https://www.linkedin.com/in/janiceporter/
https://www.facebook.com/janiceporter1
https://www.instagram.com/socjanice/
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Transcript
Steve, hi everyone, and welcome to this
Janice Porter:week's episode of relationships rule. Today's guest Trevor
Janice Porter:Turnbull has spent the last 20 years launching bold startups,
Janice Porter:scaling a seven figure agency, and guiding others to build
Janice Porter:businesses rooted in purpose and alignment. What sets Trevor
Janice Porter:apart isn't just his entrepreneurial track record.
Janice Porter:It's his belief that most business problems are actually
Janice Porter:personal problems in disguise. In this episode, we explore how
Janice Porter:Trevor helps coaches, consultants, consultants and
Janice Porter:creative founders realign their inner world so their business
Janice Porter:reflects who they really are. If you've ever felt like your
Janice Porter:business is a grind, or that success on paper feels empty,
Janice Porter:then this conversation is for you. Welcome to the show.
Janice Porter:Trevor,
Trevor Turnbull:yeah, thanks, Janice, I'm looking forward to
Trevor Turnbull:this conversation.
Janice Porter:You know, I looked up on my LinkedIn when we
Janice Porter:first connected, and it was in April of 2014 Oh, wow, nine
Janice Porter:years ago, right? That's nine years ago. Is that 666? It's
Janice Porter:more than that. Yeah, 25 right now? 20 Yeah, yeah, 11 years
Janice Porter:ago, yeah. So
Trevor Turnbull:five years into the LinkedIn game at that point
Trevor Turnbull:then, but it was very early,
Janice Porter:yes, and I was just getting into it, and it's
Janice Porter:just, and we both were in Vancouver, and I'm, I know, met
Janice Porter:you at a networking event that you were putting on or
Janice Porter:something. And, yeah, it's just a long lot of water under the
Janice Porter:bridge since then. And if I be, if I can be honest here, I mean,
Janice Porter:I'm always being honest. But the fact that we just reconnected on
Janice Porter:LinkedIn again, which is really cool. I think you've, um, you've
Janice Porter:done a lot of things. You've moved and moved away and moved
Janice Porter:somewhere else. And so what brought you, what's your journey
Janice Porter:to now from when I knew you, like, give me the short version
Janice Porter:of how your life changed?
Trevor Turnbull:Yeah. Well, you know the the LinkedIn side of
Trevor Turnbull:this, I guess I would start with that you're very heavily using
Trevor Turnbull:LinkedIn back in those early days, creating training programs
Trevor Turnbull:around them, doing presentations and speeches and whatnot. That
Trevor Turnbull:was how we got connected. And I learned a lot from you back
Trevor Turnbull:then. I remember, yeah, yeah, well, and it was, it was fairly
Trevor Turnbull:new to a lot of people. There was, you know, those were the
Trevor Turnbull:days when a couple 100 million people was no big deal, right?
Trevor Turnbull:Because books of the world were hitting billions of people. But
Trevor Turnbull:it's, it's evolved over the years, and obviously that's been
Trevor Turnbull:kind of a part of my journey, even too, if I was to condense,
Trevor Turnbull:like, the last 10 years, it's been everything from, kind of
Trevor Turnbull:how you said in the introduction, you know, I built
Trevor Turnbull:up an agency that supported people with LinkedIn lead
Trevor Turnbull:generation and as well as expanded beyond the LinkedIn
Trevor Turnbull:platform and included sales enablement and everything else
Trevor Turnbull:and and then I went through the process of actually packaging up
Trevor Turnbull:and selling a business, which was completely foreign to me,
Trevor Turnbull:until somebody said, Would you be interested in selling your
Trevor Turnbull:business. And I said, I don't know, maybe sounds my business.
Trevor Turnbull:So that was a huge learning curve, and lots of lessons and
Trevor Turnbull:pains along the way with that one. But you know, around 2021
Trevor Turnbull:when you were referencing that we had moved away. We moved our
Trevor Turnbull:family to Costa Rica in 2022 I believe it was 2020 2023 2022 23
Trevor Turnbull:and then we went to Mexico the next year. And now we're
Trevor Turnbull:actually back in Canada in our home in West Kelowna. But, you
Trevor Turnbull:know, I hit a point where I basically, you know, for lack of
Trevor Turnbull:better term, I said that I was burnt out, right? I just the
Trevor Turnbull:Zoom meetings and sales conversations and the just the
Trevor Turnbull:hustle mentality of entrepreneurship caught up to me
Trevor Turnbull:finally, after about 15 years, and when you think about that,
Trevor Turnbull:that's a long time to be in that kind of really high strung Yeah,
Trevor Turnbull:I can go create whatever I want, and I was proving it to myself.
Trevor Turnbull:So therefore it was tough to quit. It was like, and we all
Trevor Turnbull:know that, like, workaholic workaholism is, is an accepted,
Trevor Turnbull:you know, addiction in today's world, exactly, yeah, and I
Trevor Turnbull:honestly could say that's like I was addicted to just the next
Trevor Turnbull:thing, the next idea, the next launch, the next the next bit of
Trevor Turnbull:revenue, whatever it was, right? The next client, success story.
Trevor Turnbull:And I hit a point where I thought I got to get out of
Trevor Turnbull:this.
Janice Porter:Can you just stop there for a second? I don't know
Janice Porter:this about you. Were you ever in corporate?
Trevor Turnbull:Not really. Okay, so
Janice Porter:you always were entrepreneurial. Then, yeah, I
Trevor Turnbull:had a sales job the first two years out of
Trevor Turnbull:university, from like 2003 to 2005
Janice Porter:sports. No, was it? She was sports.
Trevor Turnbull:And then I had a stint there from like 2009 to
Trevor Turnbull:2012 where I had a sports social media consulting company, yeah,
Trevor Turnbull:yeah. And ran a sports recruiting age. See as well with
Trevor Turnbull:Lewis Howes and, yeah, yeah, I've worn a lot of hats, and
Trevor Turnbull:I've started a lot of different things.
Janice Porter:So having, I asked that for a reason, because
Janice Porter:if you've always been the hustler, you know, you knew how
Janice Porter:to make money for yourself, and you, you saw an opportunity, or
Janice Porter:you, you know, made a few mistakes along the way, but
Janice Porter:you've always really worked for yourself other than that first
Janice Porter:couple of years. That's a different mentality than people
Janice Porter:who've come from corporate, right?
Trevor Turnbull:Oh, absolutely, yeah. And it's, you know, I
Trevor Turnbull:don't even know exactly if there was one particular thing that
Trevor Turnbull:kind of set me down this path. There was, there was moments
Trevor Turnbull:along the way, you know, like, I remember when I got my marketing
Trevor Turnbull:degree, because I did actually go to school and get a degree.
Trevor Turnbull:Yeah, okay, never used it, but,
Janice Porter:oh, I'm sure you've used it.
Trevor Turnbull:I'm sure I used it with lots of other major
Trevor Turnbull:benefits, including the entrepreneurship class that I
Trevor Turnbull:took in university. Actually, they even had them back. Then
Trevor Turnbull:they did, yeah, and now that I say that out loud, that was
Trevor Turnbull:probably the first little stint of, like, spark of interest, of,
Trevor Turnbull:oh, I can just come up with an idea and just go create
Trevor Turnbull:something, and all I need to do is really come up with a very
Trevor Turnbull:compelling pitch deck and get in front of the right people. And,
Trevor Turnbull:you know, in this case, it was like, you know, be able to raise
Trevor Turnbull:money. This was a competition thing that I did in university.
Trevor Turnbull:But yeah, so the spark was there early, I guess. But yeah, the
Trevor Turnbull:corporate world, I don't think it ever really attracted me.
Trevor Turnbull:Even coming out of university, all of my friends went off to
Trevor Turnbull:agencies and stuff, working for big companies and marketing
Trevor Turnbull:departments, trying to climb the ladder. And I just went straight
Trevor Turnbull:into sales, and kind of got taught old school by a guy who
Trevor Turnbull:had been doing it for 30 years, pick up the phone book, scan
Trevor Turnbull:through the Yellow Pages. You know, that kind of dates my age
Trevor Turnbull:right now. But yeah, so it's, it's been a lifetime of of
Trevor Turnbull:entrepreneurship, and with that comes all of those right
Trevor Turnbull:conditionings, I guess you would say, which is kind of related to
Trevor Turnbull:what you started with here too. You know, it's very easy to
Trevor Turnbull:become addicted to this idea that you need more ideas and you
Trevor Turnbull:need to launch the next thing and keep growing, growing,
Trevor Turnbull:growing, growing, but then the argument is always at what cost,
Trevor Turnbull:right? And I've had enough breakdowns over the years,
Trevor Turnbull:physically, relationships financially, that I've started
Trevor Turnbull:to just see this in a different lights. And you know what
Janice Porter:was? What was the moment when you realize that
Janice Porter:alignment mattered more than achievement?
Trevor Turnbull:Oh, wow. I think there's been a lot of
Trevor Turnbull:points along the way, but I would even say, in that time
Trevor Turnbull:period, around 2021 when I left the company that I had sold my
Trevor Turnbull:business to, I did a hard pivot. It was like a straight 180 it
Trevor Turnbull:was, I'm going to stop doing this. And I don't know what I'm
Trevor Turnbull:going to do next, but I'm going to lean into asking the
Trevor Turnbull:questions about what I should do next.
Janice Porter:Is that when you moved away, that's when
Trevor Turnbull:you moved away, right before we moved away.
Janice Porter:So was that pivot? Was that like important
Janice Porter:to this story? In that by moving to Costa Rica, you're in a whole
Janice Porter:new environment, you can is the life and and
Trevor Turnbull:it was a that was a piece of it, right?
Trevor Turnbull:Because there was a part of me that at that time was just
Trevor Turnbull:really like, like, I say burnt out, right? It's like, again, I
Trevor Turnbull:don't even like using that term, because what is that? It's like,
Trevor Turnbull:well, you're not interested in what you're doing. You know,
Trevor Turnbull:like, your habits don't match the kind of life that you think
Trevor Turnbull:you should be living, that type of thing. But the move to Costa
Trevor Turnbull:Rica was part of a plan to want to be able to just live in
Trevor Turnbull:different countries, and it was always part of the vision. In
Trevor Turnbull:fact, I read a book in like 2009 it was the Lonely Planet story.
Trevor Turnbull:Can't remember the exact title right now, but that vision was
Trevor Turnbull:planted back then of, oh, you know, you mean I can create a
Trevor Turnbull:business that I can actually do from the beach, which is not
Trevor Turnbull:realistic,
Janice Porter:yeah, the the the biggest money earner in the
Janice Porter:company that I'm with, send out cards, which you're familiar
Janice Porter:with. He wrote a book called beach money, and that's his
Janice Porter:whole thing. Is beach money. And he has literally have places all
Janice Porter:over the world, but, but, yeah, you want to be able to earn a
Janice Porter:living by from the beach. It's beautiful concept, if you like
Janice Porter:the beach. But anyway,
Trevor Turnbull:totally Yeah, and I've, and I've, and it's
Trevor Turnbull:kind of shaped my beliefs on that too, now that we that the
Trevor Turnbull:beach and I've ran my business remotely, in different in
Trevor Turnbull:varying ways, and stuff like, I have a different relationship to
Trevor Turnbull:it and and more so in the context of, do I need to be
Trevor Turnbull:somewhere else in order to actually feel fulfilled and to
Trevor Turnbull:build the business that could be done from the beach? Or can I be
Trevor Turnbull:here right now and be good with it? Or can you stick me in the
Trevor Turnbull:mountains in Alaska and still. Be good with myself. And these
Trevor Turnbull:were much bigger questions than just, how do I make money while
Trevor Turnbull:I'm, you know, drinking margaritas type thing, right?
Trevor Turnbull:Yeah. But no, at that time, the big thing that I was like, I was
Trevor Turnbull:going deep on the questionings of life, really. So,
Janice Porter:did you have a, if I may ask, and you don't have
Janice Porter:to answer, did you have a breakdown, or did you just come
Janice Porter:to a, you know, Hail Mary kind of come to Jesus moment, if that
Janice Porter:I'm not even Christian, so ignore that whole comment. But
Janice Porter:you know what I mean? Like, did something
Trevor Turnbull:just, yeah, it was a combination of a bunch of
Trevor Turnbull:things, but the the work, like the extra stress that I was
Trevor Turnbull:feeling with the work side of things, and just the load of
Trevor Turnbull:being remote and kind of disconnected, like speaking
Trevor Turnbull:about relationships, you know, every conversation I had was
Trevor Turnbull:through a zoom conversation, right? And that started to
Trevor Turnbull:really kind of get to me. But the more I started to look at
Trevor Turnbull:things, I realized that it was, it was a culmination of a lot of
Trevor Turnbull:different things, right? Because of that, I was telling myself
Trevor Turnbull:that I needed to work long hours, and because of that, I
Trevor Turnbull:wasn't spending as much time being an attentive, present dad.
Trevor Turnbull:And because of that, my relationship was breaking down.
Trevor Turnbull:And because of that, you know what I mean, it was all it was
Trevor Turnbull:all connected and and then, yeah,
Janice Porter:some soul searching, obviously. Then you
Janice Porter:went inward, right? For
Trevor Turnbull:sure, and that was one of the ways that I got
Trevor Turnbull:reconnected with Danielle Grant, who, you know, just through some
Trevor Turnbull:of the work that I do now, is Danielle was somebody that I
Trevor Turnbull:turned to when I was really starting to ask those questions,
Trevor Turnbull:not that she had the answers, but she's just really good at
Trevor Turnbull:being able to ask the right questions and hold The space and
Trevor Turnbull:to and to even call up when needed to, when a person's
Trevor Turnbull:navigating that world right? So I want to do what I love. I want
Trevor Turnbull:to make lots of money doing it, because there's nothing wrong
Trevor Turnbull:with me making money because an abundant world and time. I don't
Trevor Turnbull:want to be stressed out about it, and I don't want to work
Trevor Turnbull:long hours. And we look at the world that's mirrored to us, and
Trevor Turnbull:we think, how's that even possible? So you know, asking
Trevor Turnbull:those questions allowed me to at least step back and see what is
Trevor Turnbull:possible and what needs to change. How do I need to change
Trevor Turnbull:in order to create that reality? Not necessarily what around me
Trevor Turnbull:is changing, but right to become
Janice Porter:right. And did you, I mean, how old were your
Janice Porter:kids at that time? Were
Trevor Turnbull:they little? They were four and five,
Janice Porter:okay, and now they are, now they're seven and
Janice Porter:eight. Okay, so it's not that long ago in things, but it's
Janice Porter:still in my estimation, because I'm way beyond that, it's, it's
Janice Porter:still early, and it's a great time to do it, because your
Janice Porter:kids, you still have a long way to go with your kids and to be
Janice Porter:with them, and to be part of a big part of their life. And
Janice Porter:that's so important, so important. Okay, so you talk
Janice Porter:about resonance and frequency in the work that you do. Well,
Janice Porter:first of all, I think I said in the beginning that you work, you
Janice Porter:work, you help coaches, consultants and creative
Janice Porter:founders and and you know, business, probably entrepreneurs
Janice Porter:who are maybe struggling with what you struggled with, what
Janice Porter:you struggled with, and you can help them, because you've been
Janice Porter:there, done that. Yes, okay, yeah. So how does somebody know
Janice Porter:when they're out of sync with their business? Is there a
Janice Porter:pattern that you recognize when people come to you?
Trevor Turnbull:Well, it's interesting. That's an
Trevor Turnbull:interesting question, because I think everything that I'll speak
Trevor Turnbull:about is always in context of what I've experienced. Speak
Trevor Turnbull:from that perspective, yeah, and when I was in the quote, unquote
Trevor Turnbull:grind of my business and really growing, you know, it was
Trevor Turnbull:expanding, and revenues were increasing, and results were
Trevor Turnbull:expanding and everything else. I never thought there was any kind
Trevor Turnbull:of problem. I was just like, This is amazing. This is what
Trevor Turnbull:it's supposed to be like. It wasn't until I actually
Trevor Turnbull:intentionally slowed down, which, to be honest, I'm, I'm
Trevor Turnbull:pretty grateful that I, that I chose to quote, unquote, slow
Trevor Turnbull:down before a major breakdown. Because this, of course, this is
Trevor Turnbull:one of the byproducts that I don't think people think about
Trevor Turnbull:is that usually we don't create change unless, you know, we go
Trevor Turnbull:through something, have a crisis, yeah, like a physical
Trevor Turnbull:crisis, or, you know, you go bankrupt, or you get divorced,
Trevor Turnbull:or, Yes, death in the family, or whatever it might be. So to have
Trevor Turnbull:that, that thought process of like, This doesn't feel right,
Trevor Turnbull:and I need to hard stop right now. It's actually quite
Trevor Turnbull:shocking in my life in general, because even my wife too, she's
Trevor Turnbull:like, What are you talking about? Like, you gotta Yeah,
Trevor Turnbull:where did this come from? Yeah. Where did this come from? And
Trevor Turnbull:people want to label it as like a midlife crisis, but it wasn't
Trevor Turnbull:like. Like that, though it was more, it was more of an
Trevor Turnbull:awakening, right? I started to see what was outside of what I
Trevor Turnbull:was used to on a daily basis. Like, for example, I would look
Trevor Turnbull:and see people that were building businesses but didn't
Trevor Turnbull:seem stressed out. And I was like, that doesn't make any
Trevor Turnbull:sense. Like, if you should be stressed out, yeah. Yeah. I
Trevor Turnbull:thought, well, maybe some people have figured this stuff out.
Trevor Turnbull:And, you know, what are the tells? I think your question was
Trevor Turnbull:really around, like, when does a person understand that they're
Trevor Turnbull:maybe at that point? Yes, it's nothing that screams at you.
Trevor Turnbull:It's a whisper. I love that, yeah, a whisper that. Like, is
Trevor Turnbull:this it like I've got all the things I'm running, the running
Trevor Turnbull:the business, I got the teams I'm I maybe even I moved my
Trevor Turnbull:family to Costa Rica. I've done all the things that seem like
Trevor Turnbull:I'm supposed to be doing on my checklist of you're living your
Trevor Turnbull:dream life, and it still just doesn't feel when
Janice Porter:something's missing. And that's when you
Janice Porter:start to look in inward, and is that and that's when you reached
Janice Porter:out. Did you already know Danielle? Or had you? Yes,
Trevor Turnbull:I had known her for about three or four years
Trevor Turnbull:before that, because she was actually the mindset mentor
Trevor Turnbull:inside of a program that I had called expert selling the expert
Trevor Turnbull:selling machine. Okay, okay, awesome. It's this side of her,
Trevor Turnbull:the more spiritual side, the deeper conversation beyond just
Trevor Turnbull:the mental side. That was all new. I knew that that was kind
Trevor Turnbull:of her jam, and the thing that she had spent two decades really
Trevor Turnbull:going deep on with her own personal experience, but that
Trevor Turnbull:was the first time I had experienced it myself. Yeah.
Janice Porter:Well, now I have to ask that, because most men
Janice Porter:would go, Oh, really, right, you don't solve things that way.
Janice Porter:There's this is woo, woo kind of stuff. But you didn't So had you
Janice Porter:experienced any sort of spiritual side of things in any
Janice Porter:part of your life, like through a parent or through someone in
Janice Porter:your childhood? I'm just curious,
Trevor Turnbull:yeah, not really. Like my mom is very
Trevor Turnbull:spiritual. She's been a yoga instructor for 25 years. So
Trevor Turnbull:there's definitely little pieces of that that you could say,
Trevor Turnbull:like, oh, you kind of grew up around this a little bit. But
Trevor Turnbull:no, that's funny. You say that because I was Mr. Don't feed me
Trevor Turnbull:that woo, woo crap. Like,
Janice Porter:okay, this is good. This is good because,
Janice Porter:yeah, it because it's typical and, and also, a lot of guys
Janice Porter:won't own up to even having that thought process of, you know
Janice Porter:that being of interest or anything, because I know it as
Janice Porter:started for me with my mother when she was searching for
Janice Porter:something beyond and when she I used to, this is probably a lot,
Janice Porter:no, it's a long time ago, like many moons ago, and I used to go
Janice Porter:visit her in California, and she'd say, I want you to go to
Janice Porter:this center and work with this guy and just see what you think.
Janice Porter:And it was her trying to find some kind of spiritual peace.
Janice Porter:And I always, always interested in it. But when she died, I
Janice Porter:thought she was on my shoulder all the time, and I was starting
Janice Porter:to go further into looking into different things. And it doesn't
Janice Porter:mean anything other than you're opening yourself to other, other
Janice Porter:options for things, and for you, I'm guessing it helped with with
Janice Porter:whatever you did has helped you calm down and not be so
Janice Porter:stressed, for
Trevor Turnbull:sure, and I think that was probably the
Trevor Turnbull:starting point, and the hardest thing to do was to actually slow
Trevor Turnbull:down enough to be able to sit with my thoughts and not feel
Trevor Turnbull:like I was going crazy. Because the idea of slowing down when I
Trevor Turnbull:was functioning at such a high pace, like, I called it, yeah, I
Trevor Turnbull:reference it as, like, like, a high, high functioning, high
Trevor Turnbull:producing, you know, workaholic entrepreneur. Like it's a badge,
Trevor Turnbull:you know, you you almost like, work your way into it when you,
Trevor Turnbull:when you get into the entrepreneurship world, they say
Trevor Turnbull:you gotta grind, you know, you want to do this thing. You work
Trevor Turnbull:from nine to five, and then from five to nine you're working on
Trevor Turnbull:your thing. Yeah. So you get indoctrinated into this way of
Trevor Turnbull:being, and then a decade goes by and you go, Holy cow. What
Trevor Turnbull:happens? Yeah, this is who I am, but I'm wired that way because
Trevor Turnbull:of what I've let into my into my brain. Like, who, who I'm
Trevor Turnbull:surrounding myself with, myself with, what I'm hearing and then
Trevor Turnbull:also what I'm telling myself. And like, I say, it's just, it's
Trevor Turnbull:the subtlest of little things I can it's hard to even point to
Trevor Turnbull:one particular thing that allowed me to kind of look at
Trevor Turnbull:business in a different way. It was a combination of a lot of
Trevor Turnbull:stuff, but it was all, you know, it'd be listening to a Tony
Trevor Turnbull:Robbins thing, because he's pretty mainstream, right? You
Trevor Turnbull:listen to a Tony Robbins thing, and every once in a while, be
Trevor Turnbull:like, huh, that makes a lot of sense. Ah, I'm too busy for
Trevor Turnbull:that. I. Would go back to her right, and then you hear another
Trevor Turnbull:one, and you're like, oh, geez, there's that same thing again.
Trevor Turnbull:And before you know it, you're listening to Alan Watts. And
Trevor Turnbull:before you know it, you're, you know, going to a breath work
Trevor Turnbull:session. And before you know it, okay, interesting starting a
Trevor Turnbull:men's group. This is what I Yes,
Janice Porter:that's what you did. Yeah, yeah, you did that.
Janice Porter:Okay, so how do you then help high performing individuals
Janice Porter:shift from being on that treadmill to purposeful action,
Janice Porter:to take some to make some changes?
Trevor Turnbull:Well, there's a there's a lot of pieces to that,
Trevor Turnbull:but I would say that, you know, with the experience and
Trevor Turnbull:background that I have, not just in building my own businesses,
Trevor Turnbull:but in helping other people do the same, I understand the
Trevor Turnbull:principles of of building a business or launch an offer or
Trevor Turnbull:whatever it might be, right there, there's a process that
Trevor Turnbull:you can follow, and as long as you're you go deep enough on
Trevor Turnbull:each piece, or you have enough time or money to be able to
Trevor Turnbull:invest to grow something. It's fairly predictable. But if I was
Trevor Turnbull:to say, you know, what should we ultimately be measuring as
Trevor Turnbull:success in your business and in your life, and ask the person
Trevor Turnbull:that question, you'd get a variety of answers. To some
Trevor Turnbull:people, it'd be, well, I want a million dollars, and I want to
Trevor Turnbull:live in Costa Rica, and I want houses in multiple places, and I
Trevor Turnbull:want this car and all those kind of things. And to the next
Trevor Turnbull:person, it's, I want to be healthy and vibrant, and I want
Trevor Turnbull:really deep relationships. And, you know, I want to be able to,
Trevor Turnbull:you know, one of mine is like, I will surf with my grandkids one
Trevor Turnbull:day. Love it. Yeah. So who do I need to be right now in order to
Trevor Turnbull:make that reality happen in 20 or 30 years? Yeah? So it's, it
Trevor Turnbull:always starts with reflection, and then, you know, what is a
Trevor Turnbull:person ultimately measuring? Because to me, there's these
Trevor Turnbull:layers, right? I call them the Pillars of Wealth is kind of the
Trevor Turnbull:top level, which is your relationship. It's it's your
Trevor Turnbull:it's your finances, to a certain degree, because we still need
Trevor Turnbull:money to live in this world and to buy stuff, to travel and all
Trevor Turnbull:that. But it's also your physical health. It's your it's
Trevor Turnbull:your relationships, it's your connection to self and purpose.
Trevor Turnbull:It's your mental health. And below that, then there's
Trevor Turnbull:foundations of business, your marketing, your sales, your
Trevor Turnbull:operations, all of those things. And then below that is, is just
Trevor Turnbull:the nuts and bolts of like, how do you actually execute on all
Trevor Turnbull:of that? But a big part of its reflection starting with, like,
Trevor Turnbull:the why? It's kind of a cliche thing to say,
Janice Porter:but why are you doing what you do? Yeah, what's
Janice Porter:the vision for the future.
Trevor Turnbull:And then somebody says, and you go, why?
Trevor Turnbull:Like, why? Why do you want that?
Janice Porter:Yeah, and, okay, so, what was I gonna say? Well,
Janice Porter:here's before I get to that, this question interested me when
Janice Porter:I when I came across it. What would you say are some subtle
Janice Porter:ways that entrepreneurs force their business instead of
Janice Porter:flowing with it? Because I want to get into your 75 flow thing,
Trevor Turnbull:subtle ways that they force
Janice Porter:their business instead of flowing with it. So
Trevor Turnbull:I would the one thing that really pops into my
Trevor Turnbull:head, and I actually address this today on a client call, is
Trevor Turnbull:the whole conversation around time. So I find that even people
Trevor Turnbull:that are a little bit more kind of operating from the spiritual
Trevor Turnbull:side of life, where they just, you know, they're they're
Trevor Turnbull:adaptable, and they flow with what is, and they don't get too
Trevor Turnbull:stressed about stuff. They don't actually look at their calendar
Trevor Turnbull:and and, like, intentionally create space for them to be
Trevor Turnbull:creative, or to, you know, have some, I don't even want to say
Trevor Turnbull:control, but just some sense of, like, the direction that they're
Trevor Turnbull:going in, and the opposite side of that is having a calendar
Trevor Turnbull:that ultimately controls your life, right? Because there can
Trevor Turnbull:be extremes on both sides, and that's usually a telltale, if
Trevor Turnbull:you know, whenever I'm working with somebody, that's one of the
Trevor Turnbull:very first things that we do is like a time audit. And then not
Trevor Turnbull:just a time audit of where your time is going, but also an
Trevor Turnbull:energy audit, right? Of these things that you're doing, which
Trevor Turnbull:ones feed you with energy and which ones drain you of energy,
Trevor Turnbull:it tells a lot. Here it is, where a person is, yeah, where
Trevor Turnbull:the misalignment might be to where they say they want to go
Trevor Turnbull:and how they're operating right now, which you'll notice has,
Trevor Turnbull:I'm not saying anything about strategy here, right? It's
Janice Porter:no no, but I like it. And even at that time and
Janice Porter:that piece that you do with them, do you get some aha
Janice Porter:moments? Pretty cool. Quickly about that
Trevor Turnbull:for sure, and also, and also, a lot of
Trevor Turnbull:resistance too. Oh, really, okay, how I've always done
Trevor Turnbull:things, yes, possibly change, or whatever it might be. It might
Trevor Turnbull:even be with a piece of software. The thing that I ran
Trevor Turnbull:in today with one of the clients that I was working with is,
Trevor Turnbull:well, I don't really want to use Google and Gmail and Google
Trevor Turnbull:Calendar. I'm used to using Hotmail and this webmail service
Trevor Turnbull:and this thing and that thing. And I had to say, like, Are you
Trevor Turnbull:committed to being the CEO of your business, or do you just
Trevor Turnbull:want, like, a little side hobby where every once in a while you
Trevor Turnbull:miss a meeting link and you don't know where to find
Trevor Turnbull:something, and you got to email it to yourself, like, are you
Trevor Turnbull:ready to, like, run a business, or do you want to keep doing
Trevor Turnbull:that? Yeah, says I want to run a business. Like, okay, so then we
Trevor Turnbull:got to lean into this thing that you feel so uncomfortable with,
Trevor Turnbull:to actually get yourself more centered into how a seven figure
Trevor Turnbull:CEO of a solo business operator, and that usually has a little
Trevor Turnbull:bit to do with systems, but a whole lot more to do with that
Trevor Turnbull:person's feeling towards, you know, structure and rigidity.
Janice Porter:Oh, I can experience totally identify with
Janice Porter:that. I've been fighting the whole thing of having help do
Janice Porter:the things that I don't like to do because I'm such a control
Janice Porter:freak. It's hard. It's yeah, control freak, yeah. It's really
Janice Porter:hard, I know, because nobody could do it better than me,
Janice Porter:right? Of course, yeah. Anyway, I mean, it's crazy and I and
Janice Porter:with some of those things you you may see it intellectually,
Janice Porter:but it's still really hard to let go. And so that's why they
Janice Porter:need people like you, I think,
Trevor Turnbull:yeah. And with technology, I'll say too, like
Trevor Turnbull:we spent a little bit of time before this call to chat GPT
Trevor Turnbull:stuff and just how to have it better understand what you're
Trevor Turnbull:trying to do so that it, it produces things that in a more
Trevor Turnbull:authentic way. And it's very easy to kind of start to get
Trevor Turnbull:light bulb moments of like, Oh my gosh. This is amazing. This
Trevor Turnbull:used to take me four
Janice Porter:hours. I know, I know that's what I'm finding
Janice Porter:without, but that I'm still in control of that type of thing.
Janice Porter:If I have somebody, I had a VA for a while who did a whole
Janice Porter:bunch of birthday cards for me that were like Facebook friends
Janice Porter:and people that I didn't speak to very often and ever. And I
Janice Porter:created the messages and I chosen sort of the group of
Janice Porter:cards I wanted to use. I still had to look at them before she
Janice Porter:sent them out, right? She'd chosen a picture of the person.
Janice Porter:And I maybe thought, oh, no, that's not very flattering. I
Janice Porter:wouldn't put that picture on there. And so I, you know, some
Janice Porter:like, I'm defeating my own purpose, yeah? So, yeah, it's,
Janice Porter:it's hard some of that stuff, but it's good when you work with
Janice Porter:someone who can help you get through it, for sure.
Trevor Turnbull:Yeah, and those are, those are great examples,
Trevor Turnbull:though, too. I just wanted to acknowledge that as it's really
Trevor Turnbull:speaking about a specific micro example, that when you compound
Trevor Turnbull:that with 100 other things, all of a sudden, shapes an identity,
Trevor Turnbull:and then when your identity is attached to that, it's really
Trevor Turnbull:hard to dismantle that. And my wife is hiring an executive
Trevor Turnbull:assistant right now, a full time one, wow. And so it's not a
Trevor Turnbull:small investment. It's still a very good investment for where
Trevor Turnbull:she's at in the stage of her business. But she said honestly
Trevor Turnbull:to me to the other day, she's like, I know that I could
Trevor Turnbull:probably get 80% of the work that I do off my plate, and the
Trevor Turnbull:part that I'm most worried about is, what am I going to do with
Trevor Turnbull:all that time? And I was like, I appreciate that honesty, because
Trevor Turnbull:the answer is, whatever you want, yeah. But the idea of
Trevor Turnbull:going to the gym, more, taking the kids to the beach or, yeah,
Trevor Turnbull:it just feels so awkward that he's breaking through that. And
Trevor Turnbull:that's really what a big part of what I do is. And there's lots
Trevor Turnbull:of layers to it. Love it, yes. So it's lastly
Janice Porter:about this. This is your newest thing. This 75
Janice Porter:flow. Yes, it's your project, but I think it's teaching it
Janice Porter:too, right? Well, it's going to be, going to be, that's what I
Janice Porter:mean. Talk to me faster. There's a reason
Trevor Turnbull:why it's going to be too, because I don't know
Trevor Turnbull:exactly when you'll publish this, and it'll probably be
Trevor Turnbull:before I'm officially done my 75 days. Yeah, it might be Yeah,
Trevor Turnbull:but when I, when I started this, it was about, well, it's just
Trevor Turnbull:over a month ago. Actually, I think I'm on like day 35 right
Trevor Turnbull:now. But the build up to it was, I've done a really good job of
Trevor Turnbull:changing my identity and going through that uncomfortable ego.
Trevor Turnbull:You know, like facing the ego and and going, Is this who I am?
Trevor Turnbull:Could I operate a business this way? Am I actually showing up
Trevor Turnbull:how I want to? And then I hit a point where I thought, imagine
Trevor Turnbull:if I was to really commit to this new way of being, and do it
Trevor Turnbull:in a way where I had layers of accountability, because I had
Trevor Turnbull:proven to myself that when I surround myself with the right
Trevor Turnbull:people, I put a little bit of structure to something, and I
Trevor Turnbull:have some accountability, and I check boxes, I change, like, I
Trevor Turnbull:just, I change. I don't, I don't make excuses and and say, Oh,
Trevor Turnbull:well, I got busy this week, so I didn't do it. Yeah, so I created
Trevor Turnbull:this structure, and I called it 75 flow. Kind of want to play on
Trevor Turnbull:words to the 75 hard, right? Because most people know about
Trevor Turnbull:75 hard. Are you not familiar with 70 No, no. So 75 hard is
Trevor Turnbull:like so you want to create change in your life. You're
Trevor Turnbull:going to do these. I think it's like six or seven things for 75
Trevor Turnbull:days in a row, and it's, you know, exercise and eating and
Trevor Turnbull:reading a book and working out twice a day. One of them has to
Trevor Turnbull:be outside drink, like, three liters of water. Like, it's
Trevor Turnbull:pretty, pretty extreme, yeah. But it works, and it works
Trevor Turnbull:because it doesn't create any kind of room for error. So if
Trevor Turnbull:you miss one of the things on the 75 days, you failed, and you
Trevor Turnbull:start over again. So it's meant to be this kind of like you want
Trevor Turnbull:to create change. Here you go, 70 5r this will change your
Trevor Turnbull:life, and it does. It changes people's lives. And I've never
Trevor Turnbull:done it officially, but I've done versions of that numerous
Trevor Turnbull:times. When I said I wanted to get into better shape, I posted
Trevor Turnbull:a photo of myself and said, I'm going to put a picture of myself
Trevor Turnbull:up every single month with my progress for the next six
Trevor Turnbull:months. There's no backing out of this. People don't do that,
Trevor Turnbull:right? Because it's almost an extreme level of that. So I kind
Trevor Turnbull:of played it off of that, knowing that people are familiar
Trevor Turnbull:with that. But for me, 75 flow was really about just a new
Trevor Turnbull:rhythm. So the prerequisites of it were audit my calendar, and
Trevor Turnbull:anything that shouldn't be there needs to go like it just has to
Trevor Turnbull:be taken right off the calendar. It was also turn off the news.
Trevor Turnbull:So not that I had any kind of straight up addiction to the
Trevor Turnbull:news, but it was just in my orbit a little challenge. And as
Trevor Turnbull:I started seeing like the elections happen and everything
Trevor Turnbull:and just the, you know, I noticed the people around me and
Trevor Turnbull:the way that they were talking and what I was absorbing, and I
Trevor Turnbull:thought to myself, this is not serving me at all. So I thought,
Trevor Turnbull:I'm just turning this one off completely. Another big one was
Trevor Turnbull:social media. So as an entrepreneur, we think that we
Trevor Turnbull:need to be everywhere and kind of post for exposure. And I
Trevor Turnbull:thought, what if I turned them all off and just focused on one,
Trevor Turnbull:which is ultimately how we reconnected, because I went all
Trevor Turnbull:in and on LinkedIn, and not just to like mass message people, but
Trevor Turnbull:to actually connect with people and build relationships and
Trevor Turnbull:share and comments and all of that stuff. So there was a
Trevor Turnbull:handful of prerequisites, and then the ongoing every day was a
Trevor Turnbull:lot of things I was already doing, but it just gave me a
Trevor Turnbull:little more structure, like reflection in the morning, in
Trevor Turnbull:the evening, and movement, but not necessarily at the extreme
Trevor Turnbull:level of trying to build muscle, but instead doing it
Trevor Turnbull:differently, so like stretching and doing mobility exercises,
Trevor Turnbull:which ironically, four days into starting this I tweaked my back,
Trevor Turnbull:and it was, it was like a reminder of, Oh, You want to
Trevor Turnbull:stretch more, right? Let me give you a reason. So it's things
Trevor Turnbull:like that, and like I say, I can go into all the details, but
Trevor Turnbull:essentially, it's, this is what it's for. It's a rhythm reset
Trevor Turnbull:for the busy entrepreneur just like me, wears a badge of honor
Trevor Turnbull:as a high performing workaholic entrepreneur who makes things
Trevor Turnbull:happen when I put my head down, yeah, but I just know that I
Trevor Turnbull:don't want to operate that way anymore, and at the same time, I
Trevor Turnbull:don't want my business to slow down. I don't want to stop
Trevor Turnbull:serving. I don't want to reduce my my vision and my mission. I
Trevor Turnbull:want it all, yeah, but can I do that from a place where I
Trevor Turnbull:actually take more conscious breaks and I get on the nature
Trevor Turnbull:in the middle of the day, and, you know, I I filter what I
Trevor Turnbull:bring into my ex, you know, into my, my existence, and
Janice Porter:I read, definitely, smell a book in the
Janice Porter:works. Oh, for sure. Yeah, definitely coming after this,
Janice Porter:right? Yeah. Are you a journaler? Do you journal now
Trevor Turnbull:or, Oh yeah, yeah, constantly journaling. I
Trevor Turnbull:feel like I've been creating a book and a documentary for the
Trevor Turnbull:last four years. Really,
Janice Porter:yeah, yeah, it's coming. I know. Okay, one last
Janice Porter:question related to work and to your life, for someone listening
Janice Porter:who feels out of sync, for. But can't articulate why. What's one
Janice Porter:first step that you would recommend they take?
Trevor Turnbull:Well, you already said it, which is to
Trevor Turnbull:start journaling. Oh, okay, it sounds like, and I'm gonna say
Trevor Turnbull:this from the perspective of my old self, that would hear the
Trevor Turnbull:spiritual stuff and say, Yeah, I get that woo, woo stuff out of
Trevor Turnbull:here. The idea of journaling to me four years ago was a waste of
Trevor Turnbull:time. I thought, what's the point of this? Especially I got
Trevor Turnbull:a computer, I could just type my answer. Why would I grab this
Trevor Turnbull:book right here and a pen and actually write in it? And I'll
Trevor Turnbull:tell you why. One, it forces you to slow down again. The person
Trevor Turnbull:listening to this might still be thinking, why do I need to slow
Trevor Turnbull:down? I still don't get this. But one of the best things and
Trevor Turnbull:the easiest things that you can do, from a journaling
Trevor Turnbull:perspective, to like, when you start feeling those, those
Trevor Turnbull:feelings and the whispers of this doesn't feel right, or I
Trevor Turnbull:feel like I'm on the wrong path is just start doing something
Trevor Turnbull:called Morning pages. It's, it's part of a book. What the heck's
Trevor Turnbull:the name of the book? Now, I can't even remember, Oh, the
Trevor Turnbull:artist way. The artist way. Oh, right, yep. Can't remember the
Trevor Turnbull:name of the author off the top. I know that book. Yeah, yeah.
Trevor Turnbull:She's, she talks about this, though, morning pages, and it's
Trevor Turnbull:got really, really simple instructions. First thing in the
Trevor Turnbull:morning, you wake up, you grab your pen and paper, and you just
Trevor Turnbull:start writing. It doesn't matter what you write. I'll give you an
Trevor Turnbull:example. Woke up at 430 today. Madam Mayor retired. My kids
Trevor Turnbull:hardly slept last night. Why won't they just go to sleep and
Trevor Turnbull:stay in their own beds? Anyways, I think I need some coffee. Wow.
Trevor Turnbull:The birds are really chirping this morning. Geez. I can't
Trevor Turnbull:believe the sun's up. Do you know what I mean? It's just,
Trevor Turnbull:just get it out of your head, and then and all the negative
Trevor Turnbull:stuff, all of the oh, I should have done that yesterday, or,
Trevor Turnbull:Oh, man, I got a busy schedule today. How am I going to make
Trevor Turnbull:this happen? You start to release those things, and it
Trevor Turnbull:doesn't make your life's problems go away, no, it just
Trevor Turnbull:brings the load of of your mental capacity down just a
Trevor Turnbull:notch. And if you do it consistently over time, you're
Trevor Turnbull:going to find that it changes your life. Like, I can't explain
Trevor Turnbull:it. You just have to, you just have to do it. And I can only
Trevor Turnbull:personal experience, but it's been like, there's, yeah,
Janice Porter:there's the there's the rub. I've got
Janice Porter:journal after journal sitting here and I don't journal. I have
Janice Porter:to something. Has to hit me over the hit me up beside the head to
Janice Porter:to change, to make some changes. And you know, I don't think
Janice Porter:you're ever too late to do that. It's never too too late to do
Janice Porter:it. I've tried it over the years, never been successful in
Janice Porter:being consistent. I don't know why, so I might try again. You
Janice Porter:might have been
Trevor Turnbull:and morning pages is a good one, but yeah,
Trevor Turnbull:people can be kind of awkward. For people, like, I don't know
Trevor Turnbull:what to write, or even if you if the whole point is, we'll stop
Trevor Turnbull:thinking about it and just start writing it, still can trip
Trevor Turnbull:people up. So even, you know, in my 75 flow, I've got a handful
Trevor Turnbull:of questions that I answer every single morning, same thing in
Trevor Turnbull:the evening, and it takes me like seven to 10 minutes, so
Trevor Turnbull:it's not that much time, but it just gets me into the routine
Trevor Turnbull:and the consistent practice of it and love it. Eventually you
Trevor Turnbull:start kind of craving it. You're like, I gotta go journal before
Trevor Turnbull:I start my day
Janice Porter:Interesting. Okay, I think that's a little
Janice Porter:bit, little bit you have this on your in on your LinkedIn
Janice Porter:profile, which I love, because the goal isn't just to grow,
Janice Porter:it's to build from your being, not get buried in your doing.
Janice Porter:You don't need more tasks. You need clarity, resonance,
Janice Porter:realignment. I think you said that really well. I think it's a
Janice Porter:great place to wrap up. And before we go though, I'm going
Janice Porter:to ask you my question that I like to ask. I don't ask
Janice Porter:everybody, but I'm I'm feeling it right now. So my favorite
Janice Porter:word is curiosity, and I would like you to answer this two part
Janice Porter:question. One, do you believe curiosity is innate or learned?
Janice Porter:And two, what are you most curious about these days?
Trevor Turnbull:I believe curiosity is suppressed. Would
Trevor Turnbull:be my best answer to that. I
Janice Porter:love it. No one's ever said that I love it.
Trevor Turnbull:I don't think it's learned. I think it's
Trevor Turnbull:inside of all of us. I see it my kids every single day. You know,
Trevor Turnbull:when they come out into the backyard and they look down on
Trevor Turnbull:the ground and see that pile of ants, they will stay there for
Trevor Turnbull:hours just staring at them and wondering, how did that little
Trevor Turnbull:one carry that big one? And it's there. It's just gets suppressed
Trevor Turnbull:and squashed as we get older, because it's it's a sign of
Trevor Turnbull:flightiness, or like you're not responsible. You should be more
Trevor Turnbull:focused and committed and driven in a certain direction. But
Trevor Turnbull:curiosity is sparked again through silence. It's sparked
Trevor Turnbull:through reflection, through meditation and. And I'll just
Trevor Turnbull:asterisk this too to say a version of me five years ago
Trevor Turnbull:again, wouldn't talk like this, but I've experienced it, so now
Trevor Turnbull:I can say that you know that creativity, that curiosity,
Trevor Turnbull:comes back when I actually stop, slow down and give myself
Trevor Turnbull:permission to actually be curious. What was the second
Trevor Turnbull:part of the question? I guess. What
Janice Porter:are you most curious about these days? But
Janice Porter:you've probably answered that in one way or another. Go ahead.
Trevor Turnbull:I would honestly say I am most curious
Trevor Turnbull:about how I can best educate and empower my children to grow up
Trevor Turnbull:in this world because we've had them in three different
Trevor Turnbull:scenarios of education, one that was straight up, like on a beach
Trevor Turnbull:in Costa Rica. One that was very structured in Mexico, but a
Trevor Turnbull:private school and really cool experience. And then one that is
Trevor Turnbull:the public system here, and we haven't found the perfect fit
Trevor Turnbull:yet. So there's still a curiosity of, like, I don't
Trevor Turnbull:really know, like, should it be nature school? Should we just
Trevor Turnbull:stick them in the bush for a while and let them pick up
Trevor Turnbull:snakes? I'm not sure
Janice Porter:that's what my granddaughter's year in
Janice Porter:kindergarten has been half in the forest and half in the
Janice Porter:classroom. And believe me, she'd rather be in the forest than in
Janice Porter:the classroom. I know it's really interesting. Now she's
Janice Porter:going to go to public school. It's going to not be a pretty
Janice Porter:sight, I don't think.
Trevor Turnbull:And I would say that the foundation of that
Trevor Turnbull:nature school is to embrace and encourage
Janice Porter:curiosity, exactly, absolutely. I know it's
Janice Porter:fantastic. Yeah, thank you. Thank you for being here. Thank
Janice Porter:you for having this conversation with me. We didn't have coffee.
Janice Porter:I don't drink coffee, but we felt like that kind of a coffee
Janice Porter:chat. Where can my audience find you? If they to reach out and
Janice Porter:find out more about you? Where would you like them to look?
Trevor Turnbull:Sure, yeah, my website, Trevor turnbull.com,
Trevor Turnbull:and I am exclusively right now on LinkedIn. I'm not really
Trevor Turnbull:using the other social platforms. I'll go back to them
Trevor Turnbull:at some point, but, yeah, connect with me on LinkedIn. I'm
Trevor Turnbull:there, you know, a couple of times throughout the day. I'm
Trevor Turnbull:though, I don't live on it, I don't have notifications on but
Trevor Turnbull:it is an incredible tool to connect people and to continue
Trevor Turnbull:conversations and to share ideas. And yeah, yeah, I'm
Trevor Turnbull:grateful that we got reconnected and that we're in advance and
Trevor Turnbull:we'll share more about this conversation and bring more
Trevor Turnbull:awesome people into our lives.
Janice Porter:Thank you so much, Trevor. Thanks for being
Janice Porter:here. If today, if today's conversation with Trevor struck
Janice Porter:a chord, you're not alone, because I enjoyed it immensely.
Janice Porter:The truth is, when our inner world is off, our business
Janice Porter:relationships, whether with clients, partners or even
Janice Porter:ourselves, start to suffer. Trevor's reminder to lead with
Janice Porter:energy, clarity and resonance, is more than advice. It's a call
Janice Porter:to create success that actually feels like success. So thanks
Janice Porter:for tuning in to relationships rule and remember to stay
Janice Porter:connected and be remembered. You.