Chris Bogue Shares the Secret to Authentic Content That Converts | RR311
Video isn’t just about showing up—it’s about showing who you really are.
I had the opportunity to sit down with Chris Bogue, improv performer, video coach, and creator of The Pattern Breaker. Chris brings a fresh, comedic edge to business videos on LinkedIn, helping people ditch stiff scripts and start making real, human connections through short, engaging content. We talk about how improv shapes authentic messaging, why so many people overthink their videos, and how asking your audience one simple question can spark a whole wave of meaningful content.
Chris shares smart, low-pressure strategies to stop the scroll, build trust, and create videos that feel like conversations—not commercials. If video content feels overwhelming or fake to you, this episode might just change the way you think about showing up online.
Highlights:
- A simple 3-part framework to create videos that feel real and engaging.
- How to “yes, and” your audience to co-create more authentic content.
- Why your video hook matters more than your background or camera gear.
- The improv mindset that helps you relax and connect with your audience.
- What it really means to blend value (the broccoli) with entertainment (the cheese).
Connect with Chris:
Website: https://christopherbogue.com/
LinkedIn: https://www.linkedin.com/in/chris-bogue/
Instagram: https://www.linkedin.com/in/chris-bogue/
YouTube: https://www.youtube.com/@chrisbogue
Podcast: https://podcasts.apple.com/us/podcast/chris-sells-his-soul/id1597811456
In appreciation for being here, I have some gifts for you:
A LinkedIn Checklist for setting up your fully optimized Profile:
An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.
AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!
Connect with me:
https://www.linkedin.com/in/janiceporter/
https://www.facebook.com/janiceporter1
https://www.instagram.com/socjanice/
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Transcript
Chris, hi everyone, and welcome to this
Janice Porter:week's episode of relationships rule. This week, we're exploring
Janice Porter:the powerful intersection of video authenticity and online
Janice Porter:connection. My guest is Chris Bogue, a video coach, improv
Janice Porter:performer and sales strategist who helps professionals use
Janice Porter:short, impactful video content to stand out and build real
Janice Porter:relationships on platforms like LinkedIn. Of course, LinkedIn,
Janice Porter:being my favorite, that's where we'll focus in a digital world
Janice Porter:where most people just scroll past, Chris teaches us how to
Janice Porter:stop the scroll and start the conversation. If you've ever
Janice Porter:wanted to show up more confidently and connect more
Janice Porter:meaningfully online. You'll love this conversation. So welcome to
Janice Porter:the show, Chris,
Chris Bogue:thanks for having me. My dog is making a bunch of
Chris Bogue:noise trying to get my attention. That's okay. I can't
Chris Bogue:hear him at all. Or put her in the I might need to put her in
Chris Bogue:the crate. All right, go ahead. Go for it.
Janice Porter:Okay, Chris, so first question I want to ask you
Janice Porter:is, can you take us back to when you first realized video could
Janice Porter:be a relationship building tool, not just a marketing tactic?
Chris Bogue:Ooh, yeah. So I stumbled into video kind of by
Chris Bogue:accident. Do I was not an online content creator. I was doing
Chris Bogue:comedy on the stage. I was not doing anything on video, but I
Chris Bogue:had a little bit of experience on camera. I've done a little
Chris Bogue:bit of work on television. I've done some web series, I've done
Chris Bogue:some things on video. And I was selling to universities. At the
Chris Bogue:time, I was selling AI based software to universities as part
Chris Bogue:of the job that I was doing that was my full time job. COVID
Chris Bogue:happened all of a sudden the three best ways to reach our
Chris Bogue:prospects were no longer available to us. So three best
Chris Bogue:ways to reach college professors and university administrators
Chris Bogue:was visit them on campus, visit them at an educational
Chris Bogue:conference, or call their office, which all three of those
Chris Bogue:suddenly were no longer available, right? Nobody on
Chris Bogue:campus, nobody's in their office anymore. I still had a quota to
Chris Bogue:hit, so I was thinking about, how can I get these people's
Chris Bogue:attention? How can I talk to them? How can I read? I reach
Chris Bogue:these people who've been ignoring me and my company for
Chris Bogue:years? And I got on video, and I started talking straight to the
Chris Bogue:camera, and I started sending super short, like 32nd videos to
Chris Bogue:my prospects, and I quickly realized that I could get a
Chris Bogue:meeting with just about anybody like people who were ignoring my
Chris Bogue:messages and ignoring my company's message, ignoring our
Chris Bogue:cold emails for years, all of a sudden, I was able to get their
Chris Bogue:attention and get them in a conversation, and I hit my quota
Chris Bogue:super early. So
Janice Porter:let me stop you there for a second. So were you
Janice Porter:creating video on your phone and just sending it through in an
Janice Porter:email. What? Yeah,
Chris Bogue:so this was a very primitive version of, like, I
Chris Bogue:was just emailing them like a YouTube link. Okay? I didn't
Chris Bogue:know what I was I didn't know how to film videos. I didn't
Chris Bogue:know how to edit videos. I didn't know how to if anybody
Chris Bogue:goes and watches my stuff on LinkedIn today, it's very fancy.
Chris Bogue:I've got multiple characters and transitions and all sorts of
Chris Bogue:crazy things on screen. I didn't know how to do any of that. I
Chris Bogue:was not a video editor, but I figured out that if you just
Chris Bogue:talk straight to the audience and you send it directly to
Chris Bogue:them, they kind of got to respond to you, or at least when
Chris Bogue:you talk to them and you're like, I'm a guy that sent you a
Chris Bogue:video. Do you have a minute to talk? They will know who you are
Chris Bogue:exactly. And it's this kind of wonderful format where you know
Chris Bogue:when you cold call somebody, they're on the defensive, right?
Chris Bogue:They don't want to tell you the truth, because if they do, maybe
Chris Bogue:you'll keep them on the phone longer. They don't know when
Chris Bogue:like they want to get away. The video is nice, because even if
Chris Bogue:somebody doesn't agree with me, they're listening. They're like,
Chris Bogue:what is this guy? What is he saying? So I'm like, All right,
Chris Bogue:I'm going to be a video sales coach, because I don't see
Chris Bogue:anybody else doing that. So I started coaching people to do
Chris Bogue:the video thing, just like, on a whim, I started making videos on
Chris Bogue:LinkedIn, because I'm like, Well, I want people to hire me
Chris Bogue:as the video guy. They're not going to do that unless they can
Chris Bogue:see that I'm good on video. So I started making video content,
Chris Bogue:and then that just kind of blew up, because I have the secret
Chris Bogue:background as a sketch comedy performer, not only a sketch
Chris Bogue:comedy performer, a sketch comedy writer and director. I
Chris Bogue:spent many years in Chicago's writing shows, directing shows
Chris Bogue:for actors that were not me. And I developed, you know, a set of
Chris Bogue:chops over the years because I just I performed for so many
Chris Bogue:hundreds of audiences, tourists from all over the world come to
Chris Bogue:Chicago to watch these kinds of shows, right? So I got a lot of
Chris Bogue:experience working small rooms do. Doing improv sets with small
Chris Bogue:groups of people trying to bring down the house. And I was like,
Chris Bogue:I don't see anyone doing that kind of stuff on LinkedIn,
Chris Bogue:right? So I started kind of finding my own style on
Chris Bogue:LinkedIn. I was like, I have to teach people how to do sales. I
Chris Bogue:have teach people to do video, but I'm gonna infuse my style
Chris Bogue:into it. And my style involves sketch comedy. It involves a lot
Chris Bogue:of interactive crowd work. A big difference between improv and
Chris Bogue:theater is in improv, the audience is part of the show.
Chris Bogue:You constantly go into the audience and getting ideas from
Chris Bogue:them. You're pulling them up onto the stage and into the
Chris Bogue:games with you sometimes. So I'm very comfortable in a totally
Chris Bogue:live moment with a random stranger, right? Most people
Chris Bogue:aren't. So started doing stuff on LinkedIn. It worked like a
Chris Bogue:charm. Started getting coaching clients, started getting
Chris Bogue:consulting gigs, started getting voice acting gigs, all this
Chris Bogue:stuff. I started getting all these opportunities. And people
Chris Bogue:would hire me, and I would come in. I'm like, Okay, I'm going to
Chris Bogue:teach you video prospecting for sales. You make a little 32nd
Chris Bogue:video, and you send it directly in the What are you doing on
Chris Bogue:LinkedIn? What is this madness you're doing? Yes, in my news
Chris Bogue:feed, because I keep seeing you there. And I want to learn how
Chris Bogue:to do that too. And so I started teaching content, and now I
Chris Bogue:teach this kind of infused system where it is is the
Chris Bogue:outbound and the inbound. They are not separate things. They
Chris Bogue:are connected always. And I have a lot of fun doing it, and I
Chris Bogue:just go out there and try to do things that I don't think the
Chris Bogue:audience will expect well,
Janice Porter:and I think that's, that's the biggest piece
Janice Porter:right there. One, that you're talented at it and and it's
Janice Porter:comfortable for you. But two, it's disruptive, because there's
Janice Porter:nobody out there doing that except you, and you are unique
Janice Porter:in in what you do. I mean, there's a there are other
Janice Porter:comedians or whatever out there trying to be funny, but it has
Janice Porter:to come from. It has to be internal. It's funny. I was when
Janice Porter:I was driving home this afternoon thinking about the
Janice Porter:fact that we were going to be meeting and our interview, I was
Janice Porter:listening to a podcast. And I don't know if you ever do you
Janice Porter:listen to podcast? Well, you have a podcast too, right? Yeah,
Janice Porter:do you listen to smart lists at all?
Chris Bogue:Sounds familiar? It's not on my
Janice Porter:it's probably one of the top podcasts out there
Janice Porter:for actually, entertainment. It's Will, Will Arnett, Jason
Janice Porter:Bateman and Sean Hayes, and they were interviewing Amy Poehler,
Janice Porter:who was married to Will Arnett, actually, right at one point. So
Janice Porter:they were all very funny. And she's, I love her. She's She, of
Janice Porter:course, she's a writer too, at heart. Anyway, it just made me
Janice Porter:think it was ironic, because that's your world Second City,
Janice Porter:right? And that's and she said in that interview, which I was
Janice Porter:surprised at she was never she said on the main stage at Second
Janice Porter:City,
Chris Bogue:now that no, no most, no ground on the main
Chris Bogue:stage, that would mean
Janice Porter:something to you more than me. But yeah, I
Janice Porter:thought that was interesting. Yeah, and she would have
Chris Bogue:been on the main stage she went to start the
Chris Bogue:Upright Citizens Brigade theater.
Janice Porter:That's right, that's right, that's right.
Janice Porter:Which, yeah, she
Chris Bogue:did improv Olympics. She did other stages
Chris Bogue:at Second City. There's a lot of there's like, millions of
Chris Bogue:people, I don't know about millions, but like, a lot of
Chris Bogue:people have done this kind of training. Yes,
Janice Porter:I know, I know. But most of them are not hanging
Janice Porter:out on LinkedIn like you. So let me yes, no,
Chris Bogue:you agree. Want to make your point. I've got, I've
Chris Bogue:got things to jump off on whenever you Okay,
Janice Porter:so what would you say, then, makes a great video
Janice Porter:introduction on LinkedIn. What do you include and what do you
Janice Porter:leave out? So you're doing a video intro with someone, or
Janice Porter:you're doing a video for the first time, or you're
Janice Porter:introducing yourself to this audience right on your news
Janice Porter:feed,
Chris Bogue:right? So let's take a step back and talk about
Chris Bogue:Amy Poehler and improv for Okay, okay, so the reason why I
Chris Bogue:started doing improv out here is because when you see someone
Chris Bogue:like Amy Poehler or Will Arnett and they're doing stuff, you're
Chris Bogue:like, oh my gosh, they're so fantastic. I could never think
Chris Bogue:that fast. I could never do that. But actually, all
Chris Bogue:improvisers are trained in this very simple framework, and that
Chris Bogue:framework is called yes and yes and yes. I do know that yes and
Chris Bogue:yes comma and you have to yes and your partner. There's only
Chris Bogue:and there's all these different schools of improv. Amy started
Chris Bogue:her own School of Theater. So the Upright Citizens Brigade is
Chris Bogue:its own thing. Second City is a different thing. There's the
Chris Bogue:Groundlings, which is in Los Angeles. Us. They are a
Chris Bogue:different thing. Each of the schools has their own kind of
Chris Bogue:philosophy, like the own thing that they emphasize. Ironically
Chris Bogue:enough, in Chicago, we emphasize the relationship. That's
Chris Bogue:probably why I'm on relationship rules, right? But a scene is all
Chris Bogue:about the relationship. Who are you to each other? The
Chris Bogue:Groundlings is more about the character. Okay? All about
Chris Bogue:building a strong character. That's where Kristen Wiig and
Chris Bogue:Will Ferrell and them from the Upright Citizens Brigade, is
Chris Bogue:more about the game of the scene. What are you doing
Chris Bogue:together? What is the thing that you are doing that is really
Chris Bogue:what the what the UCB focuses on. So there's all these
Chris Bogue:different types of schools to play, but you can throw anybody
Chris Bogue:on stage who has been trained in any of these styles, and they
Chris Bogue:can do a scene together, because they are always functioning on
Chris Bogue:that principle of Yes, and you do not get to second guess your
Chris Bogue:partner. It doesn't matter that your partner said something, and
Chris Bogue:you have a better idea in your head. You have to take what they
Chris Bogue:give you and go and then the and comes in, then you add on to
Chris Bogue:that. So how do you make a video for LinkedIn? When I am starting
Chris Bogue:with a new cohort of people, when I am working with people
Chris Bogue:for the first time on LinkedIn, before I have them make any
Chris Bogue:video, the first thing I have them do is go talk to the
Chris Bogue:audience. On week one, I give them assignment. I go go out
Chris Bogue:there and ask your audience one question and report back to next
Janice Porter:session. You mean in a in a post, is that what you
Janice Porter:mean in a
Chris Bogue:post? Make a post. Okay, make a poll. I use the
Chris Bogue:poll feature all the time. I do too. Ask your audience
Chris Bogue:something, and then in session number two, then we make the
Chris Bogue:video, and we're doing it because you are yes, and in the
Chris Bogue:audience, you're gonna go out there and you're gonna say, Hey,
Chris Bogue:I am. I've been thinking about this subject. I want to know
Chris Bogue:what you think. Then your audience is gonna tell you, and
Chris Bogue:maybe you agree with them, maybe you disagree with them. I
Chris Bogue:actually think the most interesting videos are the ones
Chris Bogue:where I disagree with my audience, or I might, hey, 70%
Chris Bogue:of my audience thinks this. Here's why I think they're
Chris Bogue:wrong. Here's what I think they're missing. But,
Janice Porter:but it's a teachable moment in that case,
Chris Bogue:yes, building a shared context. Okay, that's the
Chris Bogue:thing in improv. You have to snap into the scene immediately.
Chris Bogue:That's why it's so important to say yes, because you don't have
Chris Bogue:time for backstory. You don't have time to come up with the
Chris Bogue:funniest idea on Earth. You have to have a shared context that
Chris Bogue:you both agree to. You both need to agree with what reality is.
Chris Bogue:So, yeah, it's like, what do you want to talk to your audience
Chris Bogue:about? Who do you want your audience to be? That is the more
Chris Bogue:challenging question. Usually people want to appeal to
Chris Bogue:everyone, right? A little bit, you got to get a little bit
Chris Bogue:choosy about who would you like to be in the audience. Stop
Chris Bogue:complaining about the algorithm. Let's assume you control the
Chris Bogue:algorithm, right? And you can send your content to anybody you
Chris Bogue:want. On Earth. Who would you want that to actually go to?
Chris Bogue:It's
Janice Porter:a good way to put it, yeah. Start there, yeah. And
Janice Porter:you go
Chris Bogue:ask them a question, and, you know, be
Chris Bogue:creative about the question. I say it's good to ask questions
Chris Bogue:about trends, about controversies. I like asking
Chris Bogue:about things that I don't actually know the answer to.
Chris Bogue:Like, which of these three things do you think is worth
Chris Bogue:spending the most time on? Or which do you think people spend
Chris Bogue:too much time on? Or I've had a lot of my great comedy videos,
Chris Bogue:because I will make a post being like, I do this literally every
Chris Bogue:year, January of every single year, I go, which of these
Chris Bogue:catchphrases are you most sick of? And I give like three of the
Chris Bogue:top buzzwords of the past year. And then the fourth option is
Chris Bogue:comment with your own right. And this gives your audience a
Chris Bogue:chance to become the storyteller they're gonna they're gonna
Chris Bogue:start giving you stuff.
Janice Porter:Yeah, so then it becomes common ground, because
Janice Porter:you brought it up, they've answered you. Now you've got
Janice Porter:this base from which to to talk. And
Chris Bogue:we're gonna talk about how the blank page is the
Chris Bogue:enemy, and how people get in their heads when they have to
Chris Bogue:sit there and think of the most brilliant thing ever. But no,
Chris Bogue:you don't have to think of the most brilliant thing ever,
Chris Bogue:right? You asked a question. Your audience gave you a real
Chris Bogue:answer. They commented and they gave you their real thoughts and
Chris Bogue:feelings and opinions. And now you got to go do 30 seconds
Chris Bogue:about that.
Janice Porter:Got it. And speaking of that, is that the
Janice Porter:average time of a video post you would do between what 30 and 60
Janice Porter:seconds. Usually, I don't
Chris Bogue:like to put a strict time limit on the video.
Chris Bogue:Okay? I will say every five to seven seconds, you could lose
Chris Bogue:your audience. Do you always could. We are in this one. World
Chris Bogue:where everybody is competing for attention. So the longer your
Chris Bogue:video is, or wonderful things, you have to keep putting in
Chris Bogue:there, to keep them going through to the very end. So it's
Chris Bogue:harder sometimes to make a longer video, but if you do it
Chris Bogue:with intention, if there is a reason, and if you have an
Chris Bogue:ability to pull somebody through from beginning to end, you could
Chris Bogue:put a five minute video out there. I think that's fine. The
Chris Bogue:data says somewhere between like 60 to 120 seconds right now at
Chris Bogue:the time of the recording of this is the ideal time. But, you
Chris Bogue:know, don't put yourself in a box if you got a really good
Chris Bogue:idea and it's long like, what's more important is that you
Chris Bogue:actually are intentional with your time and intentional with
Chris Bogue:your message.
Janice Porter:So do you cover in your course? Do you talk
Janice Porter:about the hook? Does there need to be a hook? Can you speak to
Janice Porter:that a little bit?
Chris Bogue:So the three part structure that I explain in my
Chris Bogue:latest course is just hook, substance, call to action.
Janice Porter:Got it makes sense, okay, but the hook is,
Janice Porter:right? That's what makes or breaks it. Yes,
Chris Bogue:it depends. So the hook is, so there's actually two
Chris Bogue:different hooks when you're making videos, right? So hook
Chris Bogue:number one is your first sentence that pops up in the
Chris Bogue:feed, right? So the first this the sentence of your post, the
Chris Bogue:actual text, so people see that, and then there's also the first
Chris Bogue:1.5 seconds of the actual video. So I love video because you have
Chris Bogue:so many options for things you can do in that first 1.5
Chris Bogue:seconds, people are like, one and a half seconds, that's
Chris Bogue:that's not enough time. I said, No, no, that's plenty. That's
Chris Bogue:plenty. You you can you have so many different ways to grab the
Chris Bogue:audience's attention. You can be doing something interesting. You
Chris Bogue:can have text on the screen. You can be in an interesting
Chris Bogue:location. There's all these different things you can do to
Chris Bogue:grab your audience's attention, but you do have to grab their
Chris Bogue:attention somehow, because your audience probably was not coming
Chris Bogue:there to watch a video.
Janice Porter:Okay, that already makes me stressed. Okay,
Janice Porter:so, so when you want someone, when you're coaching them, you
Janice Porter:want them to come across as authentic and relaxed, not
Janice Porter:awkward, right? So if this is new for them, if the video, like
Janice Porter:I've done video I've done off the cuff video, and I've done
Janice Porter:scripted video, which I don't really like, because I don't
Janice Porter:feel like me, I like more off the cuff, but then I lose, I get
Janice Porter:nervous, and so I might lose my my thought or whatever, and be
Janice Porter:umming and AWing that I don't want to but, or so, um, so when
Janice Porter:you're new at it, you're not thinking about being or you
Janice Porter:probably don't have as many ideas as you have. So can you
Janice Porter:just give me? Well, you just gave us some ideas of of what
Janice Porter:you can do, but like, I'm just here with my camera on a tripod,
Janice Porter:and I'm not out in the world, and I just want to try it. So
Janice Porter:what would be a good hook? It's not going to be. Hi, I'm Janice,
Janice Porter:and I want to share this with you today. That's not a good
Chris Bogue:hook, no. So the you can just cut past the
Chris Bogue:exposition, that's an easy thing to remember, is like, yeah,
Chris Bogue:don't even bother with that. Yeah, don't bother with the
Chris Bogue:exposition. If you're somebody who's nervous and you can't
Chris Bogue:really think of a good hook, or it's it's preventing you from
Chris Bogue:getting the video out, then my advice would be, the hook should
Chris Bogue:be the last thing you come up with. And this is also why I
Chris Bogue:come up with the three part structure is because you don't
Chris Bogue:need to do all three of those in the same order. Sometimes I see
Chris Bogue:something, there's a waterfall, and I'm like, oh, cool, I'm
Chris Bogue:right here, but that's such a beautiful waterfall. Of course,
Chris Bogue:like that would be interesting if that reached out and grabbed
Chris Bogue:my so I have the visual, but I don't have anything to teach my
Chris Bogue:audience yet, right? I just know, okay, that would be really
Chris Bogue:interesting. And again, as a comedian, you realize all the
Chris Bogue:time, like, oh, it would be funny if I was out here doing X,
Chris Bogue:Y or Z. You know, sometimes I get the hook first. Normally, I
Chris Bogue:get the substance first. Normally, the substance is the
Chris Bogue:first thing I plan. So do you want to do? Are you going to
Chris Bogue:convey something to your audience? It's usually the
Chris Bogue:substance. Do you have something to say?
Janice Porter:No, I interrupted you. I apologize, and you lost
Janice Porter:it. Okay?
Chris Bogue:So, yeah, you, let's say you want to start with
Chris Bogue:the substance, right? I want to teach my audience one simple
Chris Bogue:thing. Great. Now you've got that's an important part. You've
Chris Bogue:got one of the three parts down, right? So go practice it.
Chris Bogue:Improvise it. However you get that footage out. Your substance
Chris Bogue:is the substance. But. Just because it's really useful
Chris Bogue:substance does not mean it's going to catch the attention of
Chris Bogue:people who are scrolling through the feed. So if you do your
Chris Bogue:substance first, once you have that done, once you have the
Chris Bogue:edited, then I would probably do something like add some text on
Chris Bogue:screen for that first 1.5 seconds. Maybe it's an
Chris Bogue:interesting question. Maybe I've got it framed interestingly
Chris Bogue:there. Oftentimes my attention grabber is an interesting first
Chris Bogue:line of dialog, just one sentence that's a little bit
Chris Bogue:unusual, that can be enough to get someone's attention. And
Chris Bogue:especially if you're posting video, I recommend everybody put
Chris Bogue:subtitles in. If you can put captions in your video, almost
Chris Bogue:all video platforms have it where you can do the auto
Chris Bogue:captions. You can up. You can, you know, change those. You can
Chris Bogue:make sure that the sentences are grammatically correct, but yeah,
Chris Bogue:just an interesting first line of dialog, or again, just
Chris Bogue:putting an interesting question. Sometimes the person is talking
Chris Bogue:about something interesting. If you just put the name of the
Chris Bogue:lesson or the name of the question you're trying to answer
Chris Bogue:on the screen, you just have one more tool to stop a curious
Chris Bogue:person while they're scrolling through their phone, going, huh,
Chris Bogue:that's an interesting question that they maybe don't know the
Chris Bogue:answer to, and they're like, I'm gonna stick her. I'm gonna watch
Chris Bogue:this for another three seconds to see where she's going with
Chris Bogue:this.
Janice Porter:Well, I'm just looking at a video you did about
Janice Porter:him, or, sorry, the post before the video that you did. And
Janice Porter:usually I would scroll through that first and before it looks
Janice Porter:like you're you've got someone else in here with you. I haven't
Janice Porter:gotten that far. So it says at the top, you want to get better
Janice Porter:on video. Cool. Let's start with the thing you hate the most,
Janice Porter:watching yourself. Yeah, my hands up. So I'm your I'm in
Janice Porter:right? So I like that. That's a good hook. And so that's what
Janice Porter:you that's who you want for your audience, right? The people who
Janice Porter:are like that, who? So you, right away you've decided you've
Janice Porter:shown who you are attracting, and those are the people that
Janice Porter:are going to come and watch more and listen more. I love that.
Chris Bogue:The other thing that I want to jump here and say
Chris Bogue:too, so I do in the newest course, I have a lot of material
Chris Bogue:about repurposing. Oh, talk to me about that. So a lot of
Chris Bogue:content creators, they make a lot of wonderful podcasts and
Chris Bogue:live streams, and then nobody ever sees it. That's right, they
Chris Bogue:make a video once it bombs, and then they just never try it
Chris Bogue:again. You can just post the same video with a different hook
Janice Porter:and see if it gets more traction. For example,
Janice Porter:yeah, yeah.
Chris Bogue:Like, literally, sometimes, I mean, I'll look
Chris Bogue:through my videos, and the lowest performing videos are
Chris Bogue:almost always I didn't have something dynamic enough in the
Chris Bogue:first 1.5 seconds. Maybe I just had a title sequence, but they
Chris Bogue:didn't see any human beings there, yeah, me or my guest on
Chris Bogue:there. So they just, they, they kept scrolling. I didn't get
Chris Bogue:them, you know. So sometimes it's just like you chop the
Chris Bogue:beginning off and you put a little On screen text, and the
Chris Bogue:exact same video does way better.
Janice Porter:So if someone's just getting started, though,
Janice Porter:and they don't, it's enough to get used, to get comfortable, to
Janice Porter:be on camera, and to figure out how to do all that. I don't want
Janice Porter:to have complicated technology around putting this on the
Janice Porter:screen as well and doing the special effects. So how do how
Janice Porter:do new people start in when they come to you? Do we keep it
Janice Porter:simple? Well,
Chris Bogue:again, when they come to me that first week, I'm
Chris Bogue:having them ask their question to the audience, so at the very
Chris Bogue:least, you get an easy one for that first video, right? Because
Chris Bogue:your attention grabber can be I asked my audience blank, yes,
Chris Bogue:yeah. And now you give us your reaction. Okay? And it's another
Chris Bogue:thing that I explained in the hooks thing in the hook section,
Chris Bogue:that unexpected emotions, like interesting emotions, those are
Chris Bogue:another thing that stopped the scroll. So you just starting
Chris Bogue:with, I asked the question and it made me feel blank. Yeah,
Chris Bogue:that is inherently a strong hook. Okay,
Janice Porter:that's good. That's great information. Do you
Janice Porter:have, like, an example, a real example, where a short video led
Janice Porter:to a valuable business relationship or opportunity,
Janice Porter:either for you or for one of your people?
Chris Bogue:Yeah? I mean, yeah. I mean all my clients, they,
Chris Bogue:some of them use video better than I do, you know. But for me,
Chris Bogue:it was like I lost my first coaching client because she
Chris Bogue:wanted to pay me and I didn't know how to accept her money. It
Chris Bogue:was the most embarrassing thing. I didn't have a business bank
Chris Bogue:account. I didn't know what to do, yeah, and I asked her to
Chris Bogue:write me a check, and she did. Good, and then we had to re up.
Chris Bogue:And I was just like, Okay, well, just mail me another check. And
Chris Bogue:she's just like, why don't you just call me once you get your
Chris Bogue:act together. But it was like, I lost like, a $12,000 contract
Chris Bogue:because I just wouldn't accept the money. Yeah,
Janice Porter:that naivety, though, got you going. I love
Janice Porter:it. Well, you
Chris Bogue:learn that it's possible. You learn someone was
Chris Bogue:willing to and if you had simply been like, oh yeah, here's the
Chris Bogue:payment link, thanks a lot. Yes, that would have been an extra
Chris Bogue:$12,000 in your bank account. So it's like, once I realized that
Chris Bogue:people wanted this knowledge, and people were willing to pay
Chris Bogue:for it, but I just had to make it easy for them. Then, like,
Chris Bogue:yeah, it changed my life. There's a reason why I'm doing
Chris Bogue:video all the time. There's also a reason why I'm doing
Chris Bogue:entertaining video all the time. So I like to think that I'm very
Chris Bogue:educational. I'm always trying to give my audience practical
Chris Bogue:advice and, like, practical, useful knowledge, but I still
Chris Bogue:always have a little bit of surprising sketch comedy out
Chris Bogue:there. Absolutely, yeah, yeah, because it makes more money,
Chris Bogue:yeah, that's when it's, it's who I am, but it's, it's also like
Chris Bogue:the entertainment is in some ways more valuable than the
Chris Bogue:knowledge, like the ability to grab their attention is half the
Chris Bogue:battle. And, you know, I call this talking about hooks and
Chris Bogue:substance. I call it the broccoli cheese dilemma
Janice Porter:of LinkedIn. So do explain everybody
Chris Bogue:comes to LinkedIn being like, I'm just gonna make
Chris Bogue:valuable content. I'm just gonna make something that's useful for
Chris Bogue:my audience. We all wanna be successful. I'm gonna give good
Chris Bogue:knowledge, and that's the broccoli. That's your substance,
Chris Bogue:right? You're out there giving people broccoli, and people,
Chris Bogue:it's fine, healthy people, ambitious people, are gonna eat
Chris Bogue:broccoli. But somewhere along the line, you notice that people
Chris Bogue:are more likely to eat your broccoli if you just sprinkle a
Chris Bogue:little bit of cheese on so putting cheese on the broccoli,
Chris Bogue:broccoli sales are up. People are eating it all the time.
Chris Bogue:You're doing great. You're getting clients. People know who
Chris Bogue:you are. Maybe you hire a marketing guru. They come in,
Chris Bogue:they look at your analytics, and they're like, man, people really
Chris Bogue:like this cheese. Yeah. Have you considered selling only cheese?
Chris Bogue:And then you do that, and then you lose your audience, because
Chris Bogue:now you have to compete with cheese stores, and you were
Chris Bogue:supposed to be selling broccoli. Yeah,
Janice Porter:that's great story. Okay, gotta have the
Chris Bogue:substance in there, but the hook is the cheese. And
Chris Bogue:unfortunately, even people who love broccoli are not
Chris Bogue:necessarily gonna go grab handfuls of it from the break
Chris Bogue:room. Just because you put it there. You gotta entice them
Chris Bogue:with something a little bit
Janice Porter:tasty. Yes, good point. So you you're a writer,
Janice Porter:you're an entertainer. Do you find with your um, your content,
Janice Porter:that you're getting, because you mentioned this earlier, that
Janice Porter:you're getting more people reaching out in your DMS and
Janice Porter:wanting to connect with you and wanting to find out more. Is
Janice Porter:that how you get your business? Because for me, I'm in the DMS
Janice Porter:trying to connect with people and finding more. Like we met on
Janice Porter:LinkedIn, and we had that I was curious. We had the
Janice Porter:conversation, then we got on Zoom and had one. That's what I
Janice Porter:like to do, to meet people I'm not prolific with with content.
Janice Porter:So I'm looking at the, you know, the the yin and the yang of it
Janice Porter:really, do you get most or more of your clients through your
Janice Porter:content, or does it come down the
Chris Bogue:relationship about 5050, I and like, that's why I
Chris Bogue:teach the courses I do, whereas, like most of my biggest clients,
Chris Bogue:I got through outbound of some kind and like, maybe they're big
Chris Bogue:fans. Maybe they click the Like button all the time. Maybe they
Chris Bogue:click the comment button all the time. I do have to reach out and
Chris Bogue:be like, Hey, we should chat. Yeah, okay, yeah, it doesn't.
Chris Bogue:They don't just jump into the boat.
Janice Porter:No, they know it's funny, isn't it, but you
Janice Porter:have to, okay. That brings me to an, actually, to an interesting
Janice Porter:thing that so somebody reached out to me yesterday to connect.
Janice Porter:I looked at his profile, I saw that he was connected to someone
Janice Porter:that was just on my podcast, so I kind of wondered if maybe
Janice Porter:that's how he'd heard me, because actually, I was on that
Janice Porter:guy's podcast as well, and and he said he just read an ebook of
Janice Porter:mine, and he and great. So I started conversation with him,
Janice Porter:and I. There's a fine line between whether you say, oh,
Janice Porter:like, I asked him what brought you to reach out, you know,
Janice Porter:like, I'm curious. And he said it was something about doesn't
Janice Porter:matter. But it was, you know, it was about my touching base with
Janice Porter:people with cards. You got a card for me, right? And so, so
Janice Porter:So then it was like, Okay, so now I've got to be careful,
Janice Porter:because I don't want to pitch him, but, you know, but he's
Janice Porter:mentioned that, so I kind of said in the next message, so do
Janice Porter:you have that's great. Do you have a system that you use? And
Janice Porter:he said, No, but would you recommend one? So now I'm in
Janice Porter:right to be able to say I do, and if you'd like, I'd be happy
Janice Porter:to share it with you. That's it. I haven't heard back from him
Janice Porter:yet, and that just happened, but, but if you don't ask, you
Janice Porter:don't get but it's a fine line between when to do that. So you
Janice Porter:know what? What do you find in terms of how you balance sort of
Janice Porter:the genuine connection with the prospecting,
Chris Bogue:yeah, I don't really view them as, like, super
Chris Bogue:different things. You know, it's like the calm I try to be well,
Chris Bogue:yeah, I try to just be the same person with everybody, okay? And
Chris Bogue:the call is always more like again, I'm always trying to
Chris Bogue:figure out what my audience wants. And like, you know
Chris Bogue:anything, whether I'm doing a regular call or a sales call, I
Chris Bogue:ask a lot of the same questions, you know? So one of my favorite
Chris Bogue:sales questions, and you can use this in any meeting, as we sit
Chris Bogue:here, and I say, before it starts, like, Okay, well, and
Chris Bogue:again, I'm a sales guy, so usually when I come to a
Chris Bogue:meeting, I have an agenda planned. I have the agenda up.
Chris Bogue:I'm like, Hey, this is what we're going to talk about today.
Chris Bogue:And you did that with me, actually, yeah, it's what I do
Chris Bogue:with that. I don't, I don't have my titles up here, but, yeah, I
Chris Bogue:do. I it's a it's a business thing I learned, like, be
Chris Bogue:intentional with your time. Let people know what you expect out
Chris Bogue:of them. So I always say, here's what I had in mind. Usually it's
Chris Bogue:some variation of, I'm going to ask you some questions about
Chris Bogue:what you're doing, and then I'm sure you have questions for me.
Chris Bogue:And then we'll talk about next steps. Like, that's a pretty
Chris Bogue:generic thing. But before I start, I ask, what were you
Chris Bogue:hoping to get out of this today, or the variation that I go
Chris Bogue:before I get into any of this, I'm curious, what were you
Chris Bogue:hoping to learn during this conversation today? Super easy
Chris Bogue:clarifying question. If somebody's like, Hey, I'm just a
Chris Bogue:big fan, I've been making some sense. I just want to have like,
Chris Bogue:a friendly chat. Then I'm like, Cool. I know. If somebody's
Chris Bogue:like, where do I sign up? Do you have like, a payment link or
Chris Bogue:something? I know this person's
Janice Porter:ready to close. You've got that one managed now,
Janice Porter:yeah.
Chris Bogue:But again, it's like, I have to be open to the
Chris Bogue:audience, and this comes back to Yes, and where I have to accept
Chris Bogue:whatever the audience says. If they if they don't give me an
Chris Bogue:answer that I want, I can't just pretend like they did right,
Chris Bogue:right? You have to say your partner is a genius, and
Chris Bogue:everything they give you is a gift. What gifts is your partner
Chris Bogue:giving you? And gifts is a word I throw around a lot. We say
Chris Bogue:that in improv. Don't ask questions. Give gifts
Janice Porter:is what we say. So set them up for the next
Janice Porter:piece, right?
Chris Bogue:Well, so what you're looking at right now,
Chris Bogue:I've got so many gifts in my setup right here, like that
Chris Bogue:saxophone?
Janice Porter:Yeah, is a gift. Yes, I get it. So anybody
Chris Bogue:who's not who can't see the videos here for this
Chris Bogue:podcast, I've got a saxophone and a clarinet and a synthesizer
Chris Bogue:behind me. I don't need to say anything about that. I can't
Chris Bogue:tell you how many people I've gotten on a call with, and it's
Chris Bogue:the first thing they start talking about. They're like, I'm
Chris Bogue:a musician too. I play saxophone too. They start telling me all
Chris Bogue:this stuff about themselves. Yeah,
Janice Porter:that's a great example. I think we did talk
Janice Porter:about it on our last call. Everybody,
Chris Bogue:yeah, because, yes, it's attention grabbing. Of
Chris Bogue:course, put yourself out there. And again, if it that often
Chris Bogue:leads naturally to a person talking about how they wish they
Chris Bogue:were doing more out there. They wish they were expressing
Chris Bogue:themselves more. They wish they were doing more stuff out in the
Chris Bogue:feed that showcased their talents. And then I just get
Chris Bogue:very curious about that. And do you
Janice Porter:find in your teachings, in your coaching,
Janice Porter:that you are able to easily help people relax and be their true,
Janice Porter:authentic self. That's your gift, one of your gifts, I'd
Janice Porter:like to think so yeah. I think that's yeah. I think that would
Janice Porter:be really fun and and rewarding to watch them grow in that
Janice Porter:respect. Yeah. Yeah, so we came full Sorry. Go ahead.
Chris Bogue:I was say because people are already very
Chris Bogue:talented. People have all sorts of wonderful gifts that they
Chris Bogue:never share with the world. I think the average person feels
Chris Bogue:like they wish they said more or did more, or put themselves out
Chris Bogue:there more. And this style that I'm trained in is a very
Chris Bogue:collaborative thing. It's not like, I know, stand up comedy,
Chris Bogue:where it's a very selfish thing, where it's like Everybody look
Chris Bogue:at me and what I'm saying. It's not like I'm roasting people or
Chris Bogue:insulting people. I let them say anything, and then I say yes.
Chris Bogue:And then we find something together. We discover something
Chris Bogue:together. And it's a very it's a great way to get people to open
Chris Bogue:up, because once people realize that you're not going to cut
Chris Bogue:them down, you're not going to criticize them, you're not going
Chris Bogue:to poke them apart, then yeah, they just kind of relax and
Chris Bogue:start actually saying what's on their mind. And you need someone
Chris Bogue:to get into a state like that before you can sell to them.
Chris Bogue:Because if I'm just assuming what your problems are, then
Chris Bogue:you're probably going to get defensive about it. But if you
Chris Bogue:start telling me what your problems are, yeah, and I have
Chris Bogue:some way to help you with them, well then that is actually what
Chris Bogue:sales is supposed to be, right?
Janice Porter:And you and by being so comfortable drawing
Janice Porter:people out that makes it easy, because they do give you what
Janice Porter:you need to help. So I'm going to test a new question on you.
Janice Porter:It's my last question, but before I do, I need to ask you a
Janice Porter:prelim to that, and that is, Do you ever watch Jeopardy?
Chris Bogue:Yes, not recently. But I you know the game. Okay,
Chris Bogue:I'm familiar with the game. Okay,
Janice Porter:so in I'm a huge Jeopardy fan. But one thing that
Janice Porter:always drives me crazy is the interview he does Ken Jennings
Janice Porter:and before him, Alex Trebek used to do with each of the
Janice Porter:contestants. He does it after the first commercial break, and
Janice Porter:everybody is introduced, and they all have to tell a silly
Janice Porter:story, or some story that's funny, or whatever. What would
Janice Porter:your story be on Jeopardy that you would share with the
Janice Porter:audience? Do you? Do you? Do you remember? Like, do you get an
Janice Porter:idea of what I'm saying? They all have an anecdote that they
Janice Porter:share, and everybody laughs. And, you know,
Chris Bogue:yeah, see, it's like, this is tough too, because
Chris Bogue:I, I am more comfortable talking to somebody about them what
Chris Bogue:happened to them earlier today than me being like, what's the
Chris Bogue:funniest thing that ever happened to you, you know? Or,
Chris Bogue:like, that's the most amazing thing that's ever happened to
Janice Porter:you. Yeah, and they've pre rehearsed this,
Janice Porter:right? They've got the question already set so that they know
Janice Porter:what they're going to say when Ken or before him, Alex would
Janice Porter:prompt them like, I know you traveled a lot when you were in
Janice Porter:university, tell us about that time you right. So that's kind
Janice Porter:of the premise of what so I'm giving you a chance to think
Janice Porter:about something. Okay,
Chris Bogue:so I would probably tell him that whenever I play
Chris Bogue:two truths and a lie. I lie about being on Jeopardy. That's
Chris Bogue:always my go to lie. Okay, I'll tell them. I'll be like, say,
Chris Bogue:Okay, two truths and a lie. I go. When I was in sixth grade, I
Chris Bogue:spoke to the International Space Station through a ham radio I
Chris Bogue:was a college improv national champion, and when I was 14
Chris Bogue:years old, I went on teen Jeopardy and got demolished on
Chris Bogue:national television. Perfect. Those are perfect, okay? And
Chris Bogue:it's because, like, people like, Oh, I could see maybe he's smart
Chris Bogue:enough to be on Jeopardy, but probably not smart enough to win
Chris Bogue:as, no, I was never on Jeopardy, but I have been that has been my
Chris Bogue:go to lie for years, and I have stumped people, often by lying
Chris Bogue:and pretending that I lost on teen it's always teen Jeopardy.
Chris Bogue:I say lost on teen Jeopardy, and it was humiliating.
Janice Porter:Thank you for sharing that with me. I think
Janice Porter:that's perfect, actually. What do you think of my question? Do
Janice Porter:you think it's okay?
Chris Bogue:I think on the spot, well again, I think it's
Chris Bogue:illustrative of how people think improv works and stuff like that
Chris Bogue:too. Where it's like people get really a lot of they try to
Chris Bogue:think of the best thing ever, or the funniest thing ever, the
Chris Bogue:most amusing thing ever, and that's very intimidating, yes,
Chris Bogue:and when I do sometimes companies hire me just to do
Chris Bogue:improv workshops with their team. I do improv storytelling
Chris Bogue:workshops, nothing content created, nothing sales. It's all
Chris Bogue:just like getting people up and having fun and teaching them the
Chris Bogue:improv games. And the first thing I do, and I do this with
Chris Bogue:my clients too, is I get up, everybody gets in a circle. We
Chris Bogue:all like shake it out. We're stretching out. And then I go,
Chris Bogue:Okay, everybody, I want you to take a nice deep breath in, and
Chris Bogue:now I want you to breathe out the need to be funny. Exhale.
Chris Bogue:The need to be funny. You do not need to impress anyone. You do
Chris Bogue:not need to say anything funny. Today. We. Are going to say the
Chris Bogue:100% truth. And when you free people from the need to be
Chris Bogue:funny, and you just start saying, don't come up with a
Chris Bogue:joke, I want you to say the most truthful answer possible when we
Chris Bogue:ask you a question, all of a sudden, everybody's dying of
Chris Bogue:laughter. Everyone is just laughing so hard it hurts
Chris Bogue:because the version of you that is funniest is actually the
Chris Bogue:version that's not trying to be funny, and that's the
Chris Bogue:comfortable version of you. Everybody said, I can't tell you
Chris Bogue:how many times people tell me, Oh, I'm not funny, but when I'm
Chris Bogue:around my friends and family, I'm hilarious. Yeah, it's like,
Chris Bogue:yeah, because that's the funniest version of you. That's
Chris Bogue:the version of you that is relaxed. You are not thinking of
Chris Bogue:being funny, and you just naturally do these things that
Chris Bogue:are uniquely you. And that's the version I try to get on camera
Chris Bogue:of people, because everybody has that version of them. It's just,
Chris Bogue:how can you get into that mindset?
Janice Porter:So tell my audience, please where they can
Janice Porter:find you. And I know LinkedIn is you're on LinkedIn often, so
Janice Porter:that's one place, and you are you have your own website, which
Janice Porter:is yes,
Chris Bogue:so everybody go to Chris bogue.io, if you want to
Chris Bogue:check out my content. I also have a free course that you can
Chris Bogue:check out called the pattern breaker. So if you want to stand
Chris Bogue:out on LinkedIn, make some cool videos, do some things that are
Chris Bogue:going to grow your audience, and create interactive experiences,
Chris Bogue:and create original content that's going to help you stand
Chris Bogue:out from the AI. Go to chrisboog.io get on the
Chris Bogue:newsletter. Check out the free course, and yeah, go check me
Chris Bogue:out on LinkedIn too. Look up Chris Bogue and make sure you
Chris Bogue:ring the bell so you always get updates from my crazy new stuff.
Chris Bogue:Sounds good,
Janice Porter:and I want to thank you for being here. And I
Janice Porter:think that for my audience, I think that Chris has really
Janice Porter:shown us that relationships don't just happen. They've
Janice Porter:they're sparked by showing up, being real and reaching out in
Janice Porter:ways that break the pattern and and he does it so easily. You do
Janice Porter:it so easily, Chris, it's inspiring, actually. So whether
Janice Porter:you're new to video or looking to deepen the online your online
Janice Porter:connections, the key is to stop chasing attention and start
Janice Porter:creating conversation. Thanks for tuning in to relationships
Janice Porter:rule, because in business and in life, it's the relationships
Janice Porter:that matter most, so remember to stay connected and be
Janice Porter:remembered. Thank.
