Episode 263

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Published on:

18th Jun 2024

Creating Top-Performing Ad Creatives – with Industry Expert, Lauren Schwartz | RR263

Lauren is a thought leader in creating profitable creative strategies for e-commerce brands and a design professional with over 16 years of experience within the digital space.

Lauren's passion lies in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Talentless, Obvi, Autobrush, and many more.


We’re going to dive into her journey, her innovative approach to direct-to-consumer advertising on Facebook, Instagram, and TikTok, and of course, she’ll spill some of her top secrets for making ad creatives that truly drive results. Trust me, you don’t want to miss this one!


You’ll learn:

  • How content diversification and emotional storytelling are the keys to success in ads
  • The importance of purchase journeys on social media platforms
  • The relationship between ads and organic content
  • Marketing strategies and consumer behavior of each generation – with a note about Gen Z that surprised me
  • Marketing strategies for small businesses, including ad budget and platform selection


You can reach Lauren at: lauren@theloft325.com

Instagram: https://www.instagram.com/theloft325/

LinkedIn: https://www.linkedin.com/in/lauren-schwartz-07354312/

Website: http://theloft325.com/


A little about me: 

I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. 


In appreciation for being here, I have a couple of items for you: 

A LinkedIn Checklist for setting up your fully optimized Profile:  

An opportunity to test drive the Follow Up system I recommend by taking the  

3 Card Sampler—you won’t regret it.   


Connect with me: 

http://JanicePorter.com 

https://www.linkedin.com/in/janiceporter/ 

https://www.facebook.com/janiceporter1 


Thanks for listening! 

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About the Podcast

Relationships Rule
It’s always about Relationships!
Imagine that 68% of our clients leave because they feel we don’t care. Then visualize having authentic heart-based retention strategies, proven to minimize client losses, while organically generating a substantial number of loyal clients through referrals.

Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests – heart-based business owners and entrepreneurs. In mere minutes, guests generously share their most sweet and powerful retention systems that you can adopt today!

As a seasoned relationship marketing specialist, Janice invites us to listen in weekly, as she reveals how to nurture and build relationships in real-time.

The Relationships Rule podcast’s aim, is to help you naturally ease your networking fears, so you can adopt strategies that amplify your client list, because the facts are, that today, success is built on a foundation of strong relationships. You can relax now, knowing you can activate your relationship marketing plan, by simply tuning in to Relationships Rule each week.

About your host

Profile picture for Janice Porter

Janice Porter

I began my career as a teacher, was a corporate trainer for many years, and have now found my niche in coaching business owners to network at a world-class level.
My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (offline & online). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected.