Kelly Sinclair’s Authentic Approach to AI-Powered Marketing | RR320

Janice Porter: 00:00:02

Kelly, Hello everyone, and welcome to this

Janice Porter: 00:00:04

week's episode of relationships rule. Today I'm joined by Kelly

Janice Porter: 00:00:09

Sinclair, award winning marketing strategist, brand

Janice Porter: 00:00:12

visibility coach and host of the top ranked entrepreneur

Janice Porter: 00:00:15

entrepreneur school podcast. Kelly's mission is to help

Janice Porter: 00:00:19

purpose driven entrepreneurs stand out authentically in a

Janice Porter: 00:00:22

noisy digital world. Recently, she's been exploring how tools

Janice Porter: 00:00:26

like chat GPT can support, not replace the human voice in

Janice Porter: 00:00:31

branding. In this episode, we'll unpack how entrepreneurs can

Janice Porter: 00:00:35

stay true to their message while using AI to expand their reach

Janice Porter: 00:00:39

and deepen client relationships. Welcome to the show. Thank you,

Kelly Sinclair: 00:00:43

Janice, I'm so excited for our conversation.

Kelly Sinclair: 00:00:46

We've had a few pre chats, and that always gets me fired up to

Kelly Sinclair: 00:00:49

dive in the content.

Janice Porter: 00:00:52

Yes, and actually, you've been on my

Janice Porter: 00:00:53

podcast before. You were one of the early episodes that I think

Janice Porter: 00:00:57

I did. I didn't look it up, but I know it was a few years ago,

Janice Porter: 00:01:00

previous

Kelly Sinclair: 00:01:00

Yes, yes. Congratulations on continuing

Kelly Sinclair: 00:01:03

your podcast for so long. I know it's it's a labor of love to

Kelly Sinclair: 00:01:08

produce a show, especially consistently for a number of

Kelly Sinclair: 00:01:11

years.

Janice Porter: 00:01:12

So five years been five years, five years,

Kelly Sinclair: 00:01:15

that's when podcast started, isn't it?

Janice Porter: 00:01:18

Well, it isn't because Michelle, who we both

Janice Porter: 00:01:21

know, who helped us get started. She's been doing it since like,

Janice Porter: 00:01:25

2012 Wow, a long time. That's a long time, but, but you've been

Janice Porter: 00:01:31

doing yours for a long time, too. Yeah,

Kelly Sinclair: 00:01:33

my show's been two and a half years. I'm like

Kelly Sinclair: 00:01:36

130 episodes ish,

Janice Porter: 00:01:38

yeah. So we'll pat ourselves on the back, and

Janice Porter: 00:01:40

now we'll just keep moving forward. So moving forward

Janice Porter: 00:01:44

really is a great segue into AI. So your message is all about

Janice Porter: 00:01:48

visibility and visibility with heart. So how did you first

Janice Porter: 00:01:52

become curious about using AI tools like chatgpt in your

Janice Porter: 00:01:56

branding process? How did you start to get involved?

Kelly Sinclair: 00:01:59

Okay, so it's a really unconventional story,

Kelly Sinclair: 00:02:02

actually, because I'm not a tech person. Like, I'm not afraid of

Kelly Sinclair: 00:02:07

tech, I understand it and everything, but, like, you

Kelly Sinclair: 00:02:10

wouldn't be like, Oh, I know who to call for that. It's Kelly,

Kelly Sinclair: 00:02:13

yeah.

Janice Porter: 00:02:13

Same with me. Same with me.

Kelly Sinclair: 00:02:15

Like, I'm not an early adopter. I don't have the

Kelly Sinclair: 00:02:17

latest, you know, hardware, things, yeah, those, any of

Kelly Sinclair: 00:02:21

those things. Last summer I was actually, well, honestly, I've

Kelly Sinclair: 00:02:27

been in with, like, pivot for quite a while, like a transition

Kelly Sinclair: 00:02:31

in what my business does and, and it's because, because, quite

Kelly Sinclair: 00:02:35

honestly, it's hard to be a brand strategist. People don't

Kelly Sinclair: 00:02:37

know what brand strategy is. They don't get why they would

Kelly Sinclair: 00:02:41

really need that or and it's not like, you know how they say you

Kelly Sinclair: 00:02:44

should sell medicine and not a vitamin. It's it feels more like

Kelly Sinclair: 00:02:48

a vitamin. Like to have clarity, to have a plan, to to know what

Kelly Sinclair: 00:02:52

you are talking about. Like, that sounds like a nice to have.

Kelly Sinclair: 00:02:55

So I've always kind of struggled because only, like, a small,

Kelly Sinclair: 00:02:58

selective few people, like, get it, and I'm like, Okay, I just,

Kelly Sinclair: 00:03:01

I want to be able to do what I know is really transformational

Kelly Sinclair: 00:03:05

work, to be able to work with clients on really going, like

Kelly Sinclair: 00:03:09

navigating this whole understanding and articulation

Kelly Sinclair: 00:03:12

of who they are and who they're for, so that they can feel

Kelly Sinclair: 00:03:16

really excited about it, so that their business, Like, is

Kelly Sinclair: 00:03:20

attached to that passion, right? And so I was doing my own soul

Kelly Sinclair: 00:03:24

searching of, how do I reinvent myself and find a way to look at

Kelly Sinclair: 00:03:30

how I'm showing up differently, because whatever has been

Kelly Sinclair: 00:03:34

happening, it just doesn't feel like it's been working for me.

Kelly Sinclair: 00:03:37

Okay? So I have a beautiful friend who does human design,

Kelly Sinclair: 00:03:44

among other things, to help you unlock what your actual personal

Kelly Sinclair: 00:03:49

blueprint is and the way that you're supposed to show up in

Kelly Sinclair: 00:03:52

this world. And without going into the whole like language of

Kelly Sinclair: 00:03:55

what human design is, essentially, there's five energy

Kelly Sinclair: 00:03:58

types, and you kind of get a bit of a profile for yourself. And

Kelly Sinclair: 00:04:01

there's some like, standards of what, like, What Works, which

Kelly Sinclair: 00:04:05

I'm, versus what doesn't work. And it's a really interesting

Kelly Sinclair: 00:04:08

not just like, it's not a personality test, but it's kind

Kelly Sinclair: 00:04:12

of like astrology meets personality meets, like, a whole

Kelly Sinclair: 00:04:15

bunch of things put together, and you basically put your birth

Kelly Sinclair: 00:04:17

date in and find out what you are. It's magic. And I like that

Kelly Sinclair: 00:04:21

kind of stuff. So I was exploring this with her, and

Kelly Sinclair: 00:04:24

she, you know, we uncovered, I'm a generator. That's my energy

Kelly Sinclair: 00:04:27

type. And one of the things that a generator needs is to like my

Kelly Sinclair: 00:04:33

strategy to move forward is to respond like, for example, I I

Kelly Sinclair: 00:04:38

hate deciding what's for dinner. I need, like, two options I

Kelly Sinclair: 00:04:42

need. I need, like, close ended questions, like open ended

Kelly Sinclair: 00:04:45

questions. Sometimes, like, make me Twitch, because I just can't,

Kelly Sinclair: 00:04:49

like, feel into what I want. I have to start asking myself, do

Kelly Sinclair: 00:04:52

I want this? Do I want this? Do I want this? So then it was

Kelly Sinclair: 00:04:56

like, my gosh, there's this thing called Chat GBT. I could

Kelly Sinclair: 00:05:00

respond to all day long. So it really, it really started as me

Kelly Sinclair: 00:05:07

experimenting with, like, having something to reflect with, like

Kelly Sinclair: 00:05:10

to have conversations, to get feedback and input and and

Kelly Sinclair: 00:05:14

perspectives, and to not just feel like I was, you know, in my

Kelly Sinclair: 00:05:17

own head all the time, trying to think things through and and so

Kelly Sinclair: 00:05:22

that's where it started, and where I started getting really

Kelly Sinclair: 00:05:25

excited, and I didn't have a blueprint of how I could engage

Kelly Sinclair: 00:05:29

with this. I was like, I'm just going to ask it whatever I want

Kelly Sinclair: 00:05:32

and see how it goes, and then figure things out from there.

Kelly Sinclair: 00:05:36

And so then, essentially, I learned that I really liked

Kelly Sinclair: 00:05:39

having this kind of tool. And the other piece you need to know

Kelly Sinclair: 00:05:42

about me is that I value time more than anything else,

Janice Porter: 00:05:46

right? You have two little kids, two young kids,

Janice Porter: 00:05:49

and I can understand why. Yeah,

Kelly Sinclair: 00:05:50

absolutely. I lost I started my business

Kelly Sinclair: 00:05:53

because I lost my mom to breast cancer, and I have that very

Kelly Sinclair: 00:05:56

personal experience of knowing how short life is, and I'm not

Kelly Sinclair: 00:06:00

willing to create a business or have a career that steals my

Kelly Sinclair: 00:06:05

time away from

Janice Porter: 00:06:06

the people that I love. And makes total sense, for

Janice Porter: 00:06:09

sure.

Kelly Sinclair: 00:06:09

And so I see the opportunity here with how we can

Kelly Sinclair: 00:06:13

have tools like this that can allow us to to, you know, grow

Kelly Sinclair: 00:06:18

in the way that we want, without spending all that time, yeah,

Janice Porter: 00:06:22

for sure. Well, one of the things that I hear a

Janice Porter: 00:06:27

lot is that people worry that AI might make their brand feel

Janice Porter: 00:06:31

generic or robotic. What's your perspective on keeping things

Janice Porter: 00:06:35

human?

Kelly Sinclair: 00:06:36

Yes, so I love this that we're talking about,

Kelly Sinclair: 00:06:38

like authenticity in using a tool like this that can and

Kelly Sinclair: 00:06:43

like, if you've experienced it for a while, and I will only

Kelly Sinclair: 00:06:46

speak to chat GBT because it's the only one I personally use.

Janice Porter: 00:06:50

I do too. That's the only one I use because I'm

Janice Porter: 00:06:53

wanting to get comfortable with one, and not, you know, have to

Janice Porter: 00:06:56

use more than one.

Kelly Sinclair: 00:06:57

Yeah, exactly. And so, for the same reasons.

Kelly Sinclair: 00:07:01

And so it used to be quite robotic, like you can still

Kelly Sinclair: 00:07:05

sniff out an AI created piece of content on the internet fairly

Kelly Sinclair: 00:07:10

easily, right? So we need to think about how to adapt that

Kelly Sinclair: 00:07:17

and and enhance it so that it really understands how to speak

Kelly Sinclair: 00:07:21

our language, right? So that it is

Janice Porter: 00:07:24

say, our language you, I think, probably like me,

Janice Porter: 00:07:27

mean, like the way I speak and the way you speak, not just the

Janice Porter: 00:07:31

way humans speak.

Kelly Sinclair: 00:07:32

Yes, exactly. It needs to understand you, your

Kelly Sinclair: 00:07:37

own tone, your style, your thought process like it needs to

Kelly Sinclair: 00:07:42

it needs to represent you. And so this is where magic has

Kelly Sinclair: 00:07:46

started to happen. Because I I, what I do when I'm working in

Kelly Sinclair: 00:07:52

brand strategy with people, is, is a process of exploration, of

Kelly Sinclair: 00:07:56

understanding who you are, who you're for, why it matters, like

Kelly Sinclair: 00:08:01

to you, to them, like how you're serving, how, how you're showing

Kelly Sinclair: 00:08:05

up. And that really creates a messaging packet for which I

Kelly Sinclair: 00:08:12

call my brand calibration, okay? And that becomes a tool. The

Kelly Sinclair: 00:08:17

process itself is clarity inducing, but then it creates a

Kelly Sinclair: 00:08:21

tool, like a document, yeah, that you can then feed back into

Kelly Sinclair: 00:08:26

AI. So now it has this lens of, now I'm Janice when I'm

Kelly Sinclair: 00:08:31

speaking, right? And this is the way Janice would answer that.

Kelly Sinclair: 00:08:35

This is the way Janice would write that email. This is the

Kelly Sinclair: 00:08:38

way Janice would create her podcast show notes. This is the

Kelly Sinclair: 00:08:42

way Janice would script a podcast,

Janice Porter: 00:08:44

right? So when you're working with a client, a

Janice Porter: 00:08:48

brand strategy, a brand branding client to do this, are you

Janice Porter: 00:08:54

because this to me when I first started, and I was doing some

Janice Porter: 00:08:59

things with LinkedIn training, and I was using AI chat to help

Janice Porter: 00:09:04

me with some of that. At first, I didn't know whether I should

Janice Porter: 00:09:09

tell my client or not tell my client that I'm using that. So

Janice Porter: 00:09:14

what's your take on that?

Kelly Sinclair: 00:09:15

Yeah, I feel like, you know, it's a tool that

Kelly Sinclair: 00:09:19

exists, and leveraging tools that exist is just a smart thing

Kelly Sinclair: 00:09:23

to do. There becomes, you know, I think there's a lot of

Kelly Sinclair: 00:09:27

different opinions on this as far as well. Am I really using

Kelly Sinclair: 00:09:31

my own brain, you know? Am I saying that, you know, a robot

Kelly Sinclair: 00:09:36

is smarter than me any of these things? And the truth is, I used

Kelly Sinclair: 00:09:41

to create like, I worked at a PR firm earlier on in my career,

Kelly Sinclair: 00:09:44

and we would write communication strategies right which basically

Kelly Sinclair: 00:09:49

say, like, what are you trying to say? Who are you talking to?

Kelly Sinclair: 00:09:52

What are the best ways to do that it could map out, like, a

Kelly Sinclair: 00:09:54

timeline, like, for a campaign, those kinds of things. And those

Kelly Sinclair: 00:09:58

would take, we would bill. About 20 to 25 hours for

Janice Porter: 00:10:01

those Yeah, I was gonna say that would take a long

Janice Porter: 00:10:03

time. Yeah, I can do the

Kelly Sinclair: 00:10:05

exact same thing now in under three hours. Yeah,

Kelly Sinclair: 00:10:09

like with, and that is that's without even having built a bot

Kelly Sinclair: 00:10:13

to help me. It's just using, using it to say, change this.

Kelly Sinclair: 00:10:18

This is the goal. Like, these are the sections. This is the

Kelly Sinclair: 00:10:20

way I like it to come in. Here's some examples of ones I've done

Kelly Sinclair: 00:10:23

before, and it's really, I think this is an interesting age to be

Kelly Sinclair: 00:10:26

in, because we are we as humans now have the experience that we

Kelly Sinclair: 00:10:30

have pre having these tools, it's going to be a whole

Kelly Sinclair: 00:10:33

different conversation on like, how our kids grow up using this,

Kelly Sinclair: 00:10:37

right? But I know how I what I want it to create, and I know

Kelly Sinclair: 00:10:40

the right questions to ask it, and so therefore it's still

Kelly Sinclair: 00:10:43

going through my thought process. It's just faster. So to

Kelly Sinclair: 00:10:47

me, the output is just way better with the support. Like

Kelly Sinclair: 00:10:50

I'm able to give you a significantly more robust plan

Kelly Sinclair: 00:10:55

than if I was manually doing it. Otherwise you would have to pay

Kelly Sinclair: 00:10:58

me so much money,

Janice Porter: 00:10:59

right? And for my experience with the LinkedIn

Janice Porter: 00:11:02

clients was when I started to do it, I never said anything. I'd

Janice Porter: 00:11:07

show them what I had put together, but I would never say

Janice Porter: 00:11:10

anything. Now, of course, I only did that for a little while, and

Janice Porter: 00:11:14

then I started to realize that some of my clients would say,

Janice Porter: 00:11:18

Oh, let me put that in chat GPT, and see what it comes up with.

Janice Porter: 00:11:22

So they were on board, right? So then I started to say, Well, I

Janice Porter: 00:11:27

actually took this, this and this, and I've put this in chat,

Janice Porter: 00:11:29

and this is what it came up with, and I'd like to go through

Janice Porter: 00:11:33

that with you so that we can make it really speak to who you

Janice Porter: 00:11:37

are. And so having the guideline has actually been making it move

Janice Porter: 00:11:43

more quickly, because sometimes people aren't that creative, and

Janice Porter: 00:11:46

they're not sure, and I can only put so many words in their

Janice Porter: 00:11:49

mouth, but when they see it on paper and and sometimes I say, I

Janice Porter: 00:11:55

think this is a great piece, but I want to move it down here. I

Janice Porter: 00:11:57

want this to be the you know, so I will reuse it as a as a

Janice Porter: 00:12:01

starting point, but it's never the finished product. And

Janice Porter: 00:12:04

that's, I think, important to note as well, that it's a great

Janice Porter: 00:12:11

it's a great tool to get started, but you have to put

Janice Porter: 00:12:14

yourself into it, or the person that you're working with into

Janice Porter: 00:12:17

it,

Kelly Sinclair: 00:12:18

yeah, and so definitely, like that's where,

Kelly Sinclair: 00:12:22

that's the entry point into using AI is to not have to have

Kelly Sinclair: 00:12:27

a blank screen, to have things to reflect on, to access, like

Kelly Sinclair: 00:12:31

the expansive knowledge base that has been has been created

Kelly Sinclair: 00:12:37

through those tools. But also, there are ways that you can make

Kelly Sinclair: 00:12:43

it a full finished product based on knowing what to tell it what

Kelly Sinclair: 00:12:47

to do. That's true, right? Yeah, so I would say yes and to Yes,

Kelly Sinclair: 00:12:52

yeah,

Janice Porter: 00:12:52

okay, fair enough. And it depends what

Janice Porter: 00:12:54

you're doing with the client, for sure. Yeah. Okay, so let's,

Janice Porter: 00:12:58

let's take a look at your I know you talk about 10 Minute 10

Janice Porter: 00:13:03

minutes a day, visibility strategy. How does AI support?

Janice Porter: 00:13:07

Well, first of all, tell us about that. And then, how does

Janice Porter: 00:13:10

AI support that rhythm without losing the personal touch?

Kelly Sinclair: 00:13:13

Yeah. So we know that if you want to grow your

Kelly Sinclair: 00:13:16

business, you have to show up. You need to tell people about

Kelly Sinclair: 00:13:20

it, right? And so thinking about all of the different places that

Kelly Sinclair: 00:13:24

you can do that, all the different methods for what I

Kelly Sinclair: 00:13:28

blanket call visibility, right? So whether that's LinkedIn,

Kelly Sinclair: 00:13:32

networking events, these are things I know your clients are

Kelly Sinclair: 00:13:35

definitely interested. People who are here, doing

Kelly Sinclair: 00:13:39

collaborations, email list building, being on social media,

Kelly Sinclair: 00:13:43

like, advertising, media relations, public relations,

Kelly Sinclair: 00:13:48

events, all the things right, like, and as somebody who's

Kelly Sinclair: 00:13:52

worked in this industry for like, I mean, in communications

Kelly Sinclair: 00:13:56

for close to 20 years, all of it works, and also all of it

Kelly Sinclair: 00:14:00

doesn't work. So it depends on you. This is where we have to

Kelly Sinclair: 00:14:04

come up with a match, you know, between you and what is going to

Kelly Sinclair: 00:14:07

be in alignment for you and your brand. That's why we do all of

Kelly Sinclair: 00:14:10

that brand calibration work as part of this. But I know that

Kelly Sinclair: 00:14:15

thinking about all of those things, especially when you're

Kelly Sinclair: 00:14:18

not a marketer, naturally, it's like, that's overwhelming. I

Kelly Sinclair: 00:14:22

can't do all of that. And also, do I have to do all of that?

Kelly Sinclair: 00:14:25

Yeah, right. And so I have to tell a story, because a couple

Kelly Sinclair: 00:14:30

of summers ago, I'll be coming up, two years ago, I, for the

Kelly Sinclair: 00:14:33

first time, did not put my kids in camps every single week. And

Kelly Sinclair: 00:14:38

I was like, Oh no, the kids are going to be home. How am I going

Kelly Sinclair: 00:14:41

to keep moving things forward without, you know, while they're

Kelly Sinclair: 00:14:47

here, asking me for snacks and to put set up the sprinkler and

Kelly Sinclair: 00:14:50

to, like, go on play dates and go to the park and all the

Kelly Sinclair: 00:14:52

things. I also bought a paddle board and really wanted to use

Kelly Sinclair: 00:14:55

that. So I was like, hey, I need to figure out a way to, like, I.

Kelly Sinclair: 00:15:00

Really hone in on what is going to be effective, like, what's

Kelly Sinclair: 00:15:03

going to move the ball forward for me and I, I can do it in 10

Kelly Sinclair: 00:15:09

minutes a day, right? This doesn't mean like, hours and

Kelly Sinclair: 00:15:12

hours of content creation, like, I don't have time for that. What

Kelly Sinclair: 00:15:17

I do know is a couple of things. One, the visibility has to

Kelly Sinclair: 00:15:22

involve somebody else. So this could mean like, I reached out

Kelly Sinclair: 00:15:26

to Janice and said, Hey, let's have a connection, like,

Kelly Sinclair: 00:15:30

reconnect, call that kind of thing, right? Where I followed

Kelly Sinclair: 00:15:33

up with a previous client and checked in with how they're

Kelly Sinclair: 00:15:36

doing, which could lead to, oh, I need to do more work with you,

Kelly Sinclair: 00:15:40

yeah, right. Or a collaboration, like, Oh, hey, I really want to

Kelly Sinclair: 00:15:45

introduce you to this other person, because I think you

Kelly Sinclair: 00:15:48

would hit it off and blah, blah, blah, like, those are the little

Kelly Sinclair: 00:15:52

kinds of moves that I'm talking about with visibility. And then

Kelly Sinclair: 00:15:58

fast forward now to incorporating AI into this

Kelly Sinclair: 00:16:01

situation. I now say, like, like, I said, everything works

Kelly Sinclair: 00:16:07

and everything doesn't. There's things that are what I call

Kelly Sinclair: 00:16:09

performative, which is, which is doing things for the sake of

Kelly Sinclair: 00:16:13

feeling like you're doing something, or to be seen to be

Kelly Sinclair: 00:16:16

doing something. And most of the time, that's a random social

Kelly Sinclair: 00:16:20

media post that doesn't have a strategy attached to it, or like

Kelly Sinclair: 00:16:24

commenting on somebody else's post on social like things that

Kelly Sinclair: 00:16:27

we believe that we're supposed to do and be effective, but not

Kelly Sinclair: 00:16:32

by themselves, versus strategic visibility, which we think takes

Kelly Sinclair: 00:16:36

longer, like getting ourselves onto a podcast or speaking on a

Kelly Sinclair: 00:16:40

stage, or securing a collage, JV collaboration, an email bundle,

Kelly Sinclair: 00:16:47

whatever. And I said, now we can do either of those things in the

Kelly Sinclair: 00:16:52

same amount of time with AI. So if you have 10 minutes, you can

Kelly Sinclair: 00:16:57

just as easily pitch yourself to a podcast or write it really

Kelly Sinclair: 00:17:02

nice, email, follow up to somebody or do something like

Kelly Sinclair: 00:17:06

that, versus what you think you have to do on social media.

Janice Porter: 00:17:10

Lovely. Yeah, that's great. Use your time

Janice Porter: 00:17:14

wisely. Use it effectively. And as I recall, I think you wrote

Janice Porter: 00:17:19

about that experience, and how, by doing that, that summer, you

Janice Porter: 00:17:23

created a lot more events and then business for yourself,

Janice Porter: 00:17:28

right?

Kelly Sinclair: 00:17:29

Yeah, because visibility is a habit. So this

Kelly Sinclair: 00:17:32

is the other thing, right? Like, we live in a world of instant

Kelly Sinclair: 00:17:34

gratification, where we're, like, just wanting everything to

Kelly Sinclair: 00:17:38

happen right away. And while AI can satisfy that need a little

Kelly Sinclair: 00:17:42

bit, because you're like, I need to write an email. And it's

Kelly Sinclair: 00:17:44

like, here's the email. You also know that relationships, and

Kelly Sinclair: 00:17:50

this is your core philosophy as well, they take time to build,

Kelly Sinclair: 00:17:53

and they are the most important thing that you have when you're

Kelly Sinclair: 00:17:57

thinking about growth, and so when you're building habit, if

Kelly Sinclair: 00:18:01

you're spending 10 minutes a day or less doing visibility, you

Kelly Sinclair: 00:18:04

are creating a habit by doing that regularly. It becomes just

Kelly Sinclair: 00:18:08

part of your daily routine that you're doing, and then you're

Kelly Sinclair: 00:18:12

creating momentum, right? I like to play a game where I track

Kelly Sinclair: 00:18:15

back, like, if I never did this, this would have never happened.

Kelly Sinclair: 00:18:18

And some big things that happened, I can go, oh, that's

Kelly Sinclair: 00:18:22

because I met this person, because I did this thing,

Kelly Sinclair: 00:18:25

because I went here. And now, last year, I spoke on stage in

Kelly Sinclair: 00:18:28

Nashville at a conference, which was amazing. I was just this

Kelly Sinclair: 00:18:32

week today, my episode on a summit called AI unlocked has

Kelly Sinclair: 00:18:38

been released, and that's a huge These are huge platforms. And

Kelly Sinclair: 00:18:42

for me, these were, like, big reaches. And they didn't happen

Kelly Sinclair: 00:18:46

overnight, right? Like, they happen because of the ongoing,

Kelly Sinclair: 00:18:50

intentional effort, which just also becomes easier and easier.

Kelly Sinclair: 00:18:54

And then the other thing about momentum is you get that feeling

Kelly Sinclair: 00:18:57

of it, right? Like, oh my gosh, I'm on fire. I can do

Kelly Sinclair: 00:18:59

everything. I'm going to try, like a big thing just happened.

Kelly Sinclair: 00:19:02

I'm going to do another big thing, like right now, and use

Kelly Sinclair: 00:19:04

that energy for it and and that's where the real magic is

Kelly Sinclair: 00:19:08

happening.

Janice Porter: 00:19:09

So true. So true. Okay, so how are, how are your

Janice Porter: 00:19:14

clients reacting to this integration with AI, when you

Janice Porter: 00:19:20

bring it to them,

Kelly Sinclair: 00:19:21

I think, I think there's a lot of different user

Janice Porter: 00:19:29

what's the word? Well, they're at different

Janice Porter: 00:19:32

levels. Probably,

Kelly Sinclair: 00:19:33

yeah, that's the word levels, right? Like, you

Kelly Sinclair: 00:19:35

know, I spoke at a group, like, in in person, at an event last

Kelly Sinclair: 00:19:40

week, and I was sort of doing an AI pulse check with the crowd

Kelly Sinclair: 00:19:44

on, you know, who's like, played with it a little bit. Who's

Kelly Sinclair: 00:19:49

trying to advance, like, enhance it, who's like, I've never

Kelly Sinclair: 00:19:52

touched it. And it was like, a third, a third, a third. Okay,

Kelly Sinclair: 00:19:56

the room, right? In different places, and that's. It's, that's

Kelly Sinclair: 00:20:00

what's really interesting about being in something that's so

Kelly Sinclair: 00:20:04

fast moving and evolving, is that that that's the thing,

Kelly Sinclair: 00:20:08

right? It is, like, you can jump onto this train at any point,

Kelly Sinclair: 00:20:12

but it's going to keep moving forward as well. So like, I

Kelly Sinclair: 00:20:16

guess, don't feel behind, know that there's opportunities, and

Kelly Sinclair: 00:20:20

then just be open minded to how to integrate it is what I would

Kelly Sinclair: 00:20:23

say. Well,

Janice Porter: 00:20:24

I think there's a lot of fear with the, probably

Janice Porter: 00:20:27

the first third of those people, right? They're not sure what to

Janice Porter: 00:20:30

do. They don't know, so they'll just sort of hang back for

Janice Porter: 00:20:33

another while. I don't know. They feel like they're

Janice Porter: 00:20:36

intrigued, but afraid that it might dilute their voice or

Janice Porter: 00:20:40

dilute their brand? I don't know.

Kelly Sinclair: 00:20:43

Yeah, I haven't had enough conversations

Kelly Sinclair: 00:20:46

directly with people to in that particular space, because, as

Kelly Sinclair: 00:20:50

I've been learning it myself, I've put myself into rooms and

Kelly Sinclair: 00:20:54

spaces with people who are, you know, really exploring with

Kelly Sinclair: 00:20:57

things and building custom gpts and doing things that are

Kelly Sinclair: 00:21:02

perhaps a little bit more advanced as well, but I think

Kelly Sinclair: 00:21:07

there's, there's still an appetite, for sure, because,

Kelly Sinclair: 00:21:10

because I had conversations with people who asked me to do

Kelly Sinclair: 00:21:13

workshops for them on, you know, teaching them the basics and

Kelly Sinclair: 00:21:17

helping them figure out how to what they need in order To make

Kelly Sinclair: 00:21:20

it work for them, right? It's hard when it's a like, dream it

Kelly Sinclair: 00:21:24

and it can be it can be achieved, basically, is the

Kelly Sinclair: 00:21:26

answer. But like, where do there's no boundaries,

Janice Porter: 00:21:29

right? And I find that, like with my LinkedIn

Janice Porter: 00:21:34

training, for example, I often when I'm talking about building

Janice Porter: 00:21:38

relationships on LinkedIn and and and reaching out to people,

Janice Porter: 00:21:43

to establish those you know, those relationships, and talk to

Janice Porter: 00:21:47

people that I'm still amazed at, how many people don't feel

Janice Porter: 00:21:52

comfortable knowing what to say to people like they don't know

Janice Porter: 00:21:56

how to start a conversation. That doesn't mean that they're

Janice Porter: 00:21:58

way behind or that it's just part of their personality.

Janice Porter: 00:22:01

They're not as outgoing as you and I, perhaps, and it's not as

Janice Porter: 00:22:04

easy for them to start a conversation if, if and and I'm

Janice Porter: 00:22:09

sort of seeing this being integrated in the work that I

Janice Porter: 00:22:14

do. Is that if I can show them how they could say, take a post

Janice Porter: 00:22:19

that somebody wrote, and they want to comment on it

Janice Porter: 00:22:23

intelligently. They want to show their viewpoint. They want to

Janice Porter: 00:22:27

add value to what that person has written. They could put that

Janice Porter: 00:22:31

post into chat, for example, and have that conversation with chat

Janice Porter: 00:22:36

and say, Look, I want to, you know, contribute, but I don't

Janice Porter: 00:22:40

know how to start the conversation. Can you help me?

Janice Porter: 00:22:42

It will. And then you got something to start with that you

Janice Porter: 00:22:47

can then mold into your own.

Kelly Sinclair: 00:22:50

Well, absolutely, it's helping you

Kelly Sinclair: 00:22:52

take action, right? Because if your current objection is, I

Kelly Sinclair: 00:22:55

don't know where to start, yeah, then you now don't have that

Kelly Sinclair: 00:22:59

objection

Janice Porter: 00:23:00

exactly. You just have to feel comfortable enough

Janice Porter: 00:23:03

to know what to do, to get it to help you. And then it will

Janice Porter: 00:23:07

become easier, and you'll find that you'll be able to do it

Janice Porter: 00:23:09

yourself on but again, it's part of the habit thing that that you

Janice Porter: 00:23:13

have to, you have to be out there engaging on other people's

Janice Porter: 00:23:17

posts, because you have to be visible. And that's one way to

Janice Porter: 00:23:19

be visible in other people's audiences, yes. So, yeah, it's

Janice Porter: 00:23:24

brilliant. It's really, quite, quite brilliant. So what's

Janice Porter: 00:23:28

happening for you this summer? Kelly, are you? Are the kids in

Janice Porter: 00:23:31

camp this summer? Are you making big plans for work or no?

Kelly Sinclair: 00:23:36

Um, I don't know. Like I said when I started

Kelly Sinclair: 00:23:39

this conversation, is I feel like I'm in a transition, but I

Kelly Sinclair: 00:23:43

also feel like I'm on the like edge of a breakthrough, yeah,

Kelly Sinclair: 00:23:46

something exciting. And for me, with my generator energy, if I'm

Kelly Sinclair: 00:23:50

excited about something, I'm going to go all in and do that.

Kelly Sinclair: 00:23:53

So it could mean like that I'm launching a new offer right

Kelly Sinclair: 00:23:57

away. I i might be building a software company I don't even

Kelly Sinclair: 00:24:01

know right now. Effort, the marketer, yes, I love it. I

Kelly Sinclair: 00:24:04

like, I'm ready to do it all, and also I'm ready to do nothing

Kelly Sinclair: 00:24:07

like I can. I feel like I can, you know, do both.

Janice Porter: 00:24:12

Yeah, no, that's fantastic. It's exciting,

Janice Porter: 00:24:14

because there's so much out there right now that people can,

Janice Porter: 00:24:18

can take hold of, they just and I know I in a way of feeling the

Janice Porter: 00:24:23

same, like I'm feeling like it's time to just sort of step back

Janice Porter: 00:24:27

for a little bit. And I rarely do that, because I, I don't know

Janice Porter: 00:24:33

fear or something, but I I feel like it's time to step back to

Janice Porter: 00:24:37

take a look at what, how I want to create the next the next time

Janice Porter: 00:24:45

frame, you know, the next year or whatever. And it's funny,

Janice Porter: 00:24:49

because I was listening to a podcast this morning. I'm

Janice Porter: 00:24:54

interviewing a guy later today that he's he calls himself a

Janice Porter: 00:24:57

creator. And there's a lot of creators. Out there, and they

Janice Porter: 00:25:00

talk about and they're CR they're content creators. They

Janice Porter: 00:25:03

write so easily, and that's not something that I do easily by

Janice Porter: 00:25:08

myself. So I'm fascinated by people who have and they all

Janice Porter: 00:25:12

have their own styles, right? Like everybody's different, but

Janice Porter: 00:25:16

it's finding a way to learn from those people I find fascinating,

Janice Porter: 00:25:21

but I don't think I'd ever call myself a creator. I don't know

Janice Porter: 00:25:25

my the way I create is through my podcasts. I think,

Kelly Sinclair: 00:25:28

yes, yes, because you're a teacher, yeah,

Kelly Sinclair: 00:25:32

right, like, and that's part of your brand identity, too, yeah.

Kelly Sinclair: 00:25:37

And I think that there's also, like, a a preconceived notion of

Kelly Sinclair: 00:25:41

what it means to be a creator, like when Instagram is talking

Kelly Sinclair: 00:25:44

to creators, like your whole purpose is to create content,

Kelly Sinclair: 00:25:48

versus using content to help you get across a key message to help

Kelly Sinclair: 00:25:54

you reach an audience that's more of using those tools as a

Kelly Sinclair: 00:25:58

communication strategy, right, like from an old school, my

Kelly Sinclair: 00:26:02

schooling, university, degree perspective,

Janice Porter: 00:26:06

well, and for me, it's just my just my wisdom and

Janice Porter: 00:26:11

the age that I am. I mean, I'm a I'm a communicator, but mostly I

Janice Porter: 00:26:15

like to talk to people. I like to build relationships with

Janice Porter: 00:26:18

people through conversation. And so I think that's why I love my

Janice Porter: 00:26:21

podcast more than writing things, you know, and and I get

Janice Porter: 00:26:25

my energy from other people as well. Okay, so

Janice Porter: 00:26:35

there was one thing I wanted to ask you, and I've gone blank.

Janice Porter: 00:26:38

Oh, it was that you said that this, I think you were doing

Janice Porter: 00:26:42

when we talked last you were about to do, I'm not sure if

Janice Porter: 00:26:45

it's a podcast that came out today or if it's a summit that

Janice Porter: 00:26:48

you were doing. I think it was a summit right around using chat

Janice Porter: 00:26:53

for and with someone who's right you were learning from, I can't

Janice Porter: 00:26:58

remember.

Kelly Sinclair: 00:26:59

Oh yes. So the summit is called AI unlocked.

Kelly Sinclair: 00:27:02

Oh,

Janice Porter: 00:27:02

right. Oh, so that, that was the thing that

Janice Porter: 00:27:04

you're talking about. Okay, how did it? How did it go for you?

Janice Porter: 00:27:07

Because you probably listened to other people as well. I

Kelly Sinclair: 00:27:10

just listened to one right before I got on with,

Kelly Sinclair: 00:27:13

like, oh my gosh, my mind is going in a whole way. I was

Kelly Sinclair: 00:27:17

dictating an email the other day because I have an actual buzz

Kelly Sinclair: 00:27:22

from my work right now, like I feel like, like my energy is is

Kelly Sinclair: 00:27:27

floating around me. I'm speaking like, 10 times faster than I

Kelly Sinclair: 00:27:31

normally am, because I can't even keep up with my own brain

Kelly Sinclair: 00:27:35

and the ideas that are be being generated by thinking about what

Kelly Sinclair: 00:27:40

the opportunities are here, and also, like, I'm a person who

Kelly Sinclair: 00:27:43

likes to go fast, like, when I like something, I'm like, I'm

Kelly Sinclair: 00:27:45

gonna, I'm just going all in, right? I'm gonna do it all day.

Kelly Sinclair: 00:27:48

And I want to build things. I want to, like, I said, Maybe I

Kelly Sinclair: 00:27:51

have a tech company now, I don't know to identify with that being

Kelly Sinclair: 00:27:55

like a software person, but yeah, essentially, I see the

Kelly Sinclair: 00:28:00

that's how innovation happens. When you see a problem and you

Kelly Sinclair: 00:28:04

see a solution, and you bring those things together, right?

Kelly Sinclair: 00:28:08

And it's like, what I know is that I work, I'm I want to

Kelly Sinclair: 00:28:12

support entrepreneurs who are trying to get their name out

Kelly Sinclair: 00:28:17

there, grow their business, become known for the thing that

Kelly Sinclair: 00:28:20

they do, and also to do that in a way that feels really aligned

Kelly Sinclair: 00:28:24

and and, you know, correct for you, and that there's tools that

Kelly Sinclair: 00:28:30

can help you, like, hit the easy button to make that happen.

Kelly Sinclair: 00:28:34

Well,

Janice Porter: 00:28:34

I was just, I know that you've already created

Janice Porter: 00:28:37

a couple of products that you're selling around that exact thing

Janice Porter: 00:28:44

of helping people make it easier for them. How's that going? And

Janice Porter: 00:28:48

do you see that as sort of part of what your your intention?

Janice Porter: 00:28:54

Yeah, yeah,

Kelly Sinclair: 00:28:55

definitely is. I think it's like the perfect

Kelly Sinclair: 00:28:57

bridge where I was for that. You know, it was, has been

Kelly Sinclair: 00:29:01

challenging to to sell myself as a brand strategist or even a

Kelly Sinclair: 00:29:06

visibility coach, like sure, I know that people are aligned

Kelly Sinclair: 00:29:09

more with that phrasing of visibility. I need to be more

Kelly Sinclair: 00:29:12

visible. I need to figure out what I'm talking about, how to

Kelly Sinclair: 00:29:14

how to show up those kinds of things. But now I can, like,

Kelly Sinclair: 00:29:18

create tools that support implementing the strategies that

Kelly Sinclair: 00:29:23

I previously would be creating. So it's now a married up sort of

Kelly Sinclair: 00:29:27

full service offering, and the I see a in an entire suite of what

Kelly Sinclair: 00:29:34

I call the visibility bot squad, so tools that are built with

Kelly Sinclair: 00:29:38

best practices in place that that accommodate your brand

Kelly Sinclair: 00:29:44

collaboration, like calibration of your voice and everything

Kelly Sinclair: 00:29:48

about you and who you're talking to, that is part of the work

Kelly Sinclair: 00:29:51

that we do together. And then they can, they can implement the

Kelly Sinclair: 00:29:54

things. They can write your emails, they can they can write

Kelly Sinclair: 00:29:57

you podcast pitches. They can update your bio. Can write

Kelly Sinclair: 00:30:00

LinkedIn posts or whatever like tool you want to use, like we

Kelly Sinclair: 00:30:04

can create an entire suite of these that you can have access

Kelly Sinclair: 00:30:09

to. And for now, I've just started playing with a few of

Kelly Sinclair: 00:30:12

them that are specific to, like, little micro tasks that I

Kelly Sinclair: 00:30:15

personally use. I've created a whole bunch specific to

Kelly Sinclair: 00:30:18

podcasting and podcast planning and promotion and production.

Kelly Sinclair: 00:30:24

And then I also have one that I sell called Valerie, the

Kelly Sinclair: 00:30:28

visibility auditor. And her job really is to be like a

Kelly Sinclair: 00:30:32

strategist in your pocket and help you analyze and see, like

Kelly Sinclair: 00:30:37

where the opportunities for more ROI on your visibility are. So

Kelly Sinclair: 00:30:41

you'll go in there and you'll say, she'll be like, What did

Kelly Sinclair: 00:30:43

you do this week? And you'll be like, I did three LinkedIn posts

Kelly Sinclair: 00:30:46

and I messaged four people directly and I spoke on a

Kelly Sinclair: 00:30:50

podcast. And then she'll give you a score of like, what that

Kelly Sinclair: 00:30:54

is in terms of strategic versus performative visibility tasks.

Kelly Sinclair: 00:30:58

She'll give you ideas on how to lean into the things that

Kelly Sinclair: 00:31:02

actually created opportunities for you. Means like a follow up

Kelly Sinclair: 00:31:07

email to that host, summit host, or the like the podcast. So I

Kelly Sinclair: 00:31:11

know that's part of your strategy, too, with the cards

Kelly Sinclair: 00:31:13

and everything that you also talk about, right? Like she'll

Kelly Sinclair: 00:31:17

remind you to do these little, easy things. So she's your

Kelly Sinclair: 00:31:20

accountability partner. She's accountability but she also

Kelly Sinclair: 00:31:23

gives you, like, strategy tips. Yeah, yeah. I've built in an

Kelly Sinclair: 00:31:27

entire like scorecard and suggested strategic visibility

Kelly Sinclair: 00:31:33

opportunities that she can help assess based on your style.

Kelly Sinclair: 00:31:36

Like, what do you actually like? And also, like, how are you

Kelly Sinclair: 00:31:40

feeling today? Like, is this a low energy day? Because on a low

Kelly Sinclair: 00:31:44

energy day, you might just send an email right. On a high energy

Kelly Sinclair: 00:31:49

day, you might be like, I gotta pitch myself for 16

Janice Porter: 00:31:52

podcasts. Yeah, I love it. Yeah, I love it. That's

Janice Porter: 00:31:56

amazing. Okay, you got me hyped now to talk to Valerie. So any

Janice Porter: 00:32:03

last words for my audience, because you just inspired me.

Janice Porter: 00:32:07

So, anything else you'd like to say to inspire my audience to

Janice Porter: 00:32:10

take a look at those things, perhaps, and where they can find

Janice Porter: 00:32:13

you?

Kelly Sinclair: 00:32:14

Oh, absolutely. I think that being open to using

Kelly Sinclair: 00:32:20

AI in an authentic way. There's so many opportunities to help

Kelly Sinclair: 00:32:25

you to move faster towards your goals that you don't have to

Kelly Sinclair: 00:32:29

sacrifice your time with the people that you love and having

Kelly Sinclair: 00:32:35

the life that you love like that's what I really am here all

Kelly Sinclair: 00:32:37

about. I believe the world will be a better place if there are

Kelly Sinclair: 00:32:41

more entrepreneurs who find success doing things that they

Kelly Sinclair: 00:32:44

love, right? If we all loved our jobs, we would all be happier.

Kelly Sinclair: 00:32:48

So let's create those businesses that allow us to feel the way

Kelly Sinclair: 00:32:52

that we wanted to be in the world, in the way that we want.

Janice Porter: 00:32:55

Yeah, to do it on our on our own terms.

Janice Porter: 00:32:57

Absolutely.

Kelly Sinclair: 00:32:58

Yeah, absolutely. So you can find me

Kelly Sinclair: 00:33:01

at the entrepreneur school podcast, anywhere that you get

Kelly Sinclair: 00:33:04

podcasts, podcast friends on this player that you're

Kelly Sinclair: 00:33:08

listening to right now, my Instagram, though, I am going

Kelly Sinclair: 00:33:12

off of social media for the summer. This is an experiment

Kelly Sinclair: 00:33:15

I'm about to do. But you can find me on Instagram at ks CO,

Kelly Sinclair: 00:33:19

underscore Kelly and at ks co.ca ks co.ca

Janice Porter: 00:33:25

Perfect. Thank you again. Thanks for being on

Janice Porter: 00:33:28

the show, Kelly. It was it was informative and it was

Janice Porter: 00:33:31

inspirational and it was fun. And you remind us that

Janice Porter: 00:33:35

automation doesn't mean not doesn't mean impersonate,

Janice Porter: 00:33:40

impersonation. That's I didn't write that that's not right,

Janice Porter: 00:33:43

does not mean being impersonal. I think I would say it that way,

Janice Porter: 00:33:47

in a world of algorithms and digital shortcuts, staying

Janice Porter: 00:33:50

connected to your message and your audience is truly what

Janice Porter: 00:33:53

builds a brand. Whether you spend 10 minutes a day or a full

Janice Porter: 00:33:57

campaign cycle, tools like chat GPT can support your voice, but

Janice Porter: 00:34:02

never replace your vision. And I think you can always be true to

Janice Porter: 00:34:06

yourself is the key. Being true to yourself is the key, and I

Janice Porter: 00:34:10

know that you agree with that. So thank you. Thank you for

Janice Porter: 00:34:13

being here. Thank you to my audience for being here. As

Janice Porter: 00:34:16

always, I appreciate you, and if you like what you heard today,

Janice Porter: 00:34:19

please let us know, and we will. We will bring more of the same.

Janice Porter: 00:34:25

You know we appreciate you and remember to stay connected and

Janice Porter: 00:34:29

be remembered. Thank you. Janice, you're welcome. Bye.