Episode 265

full
Published on:

2nd Jul 2024

Stand-Out Strategies That Make a Difference in Business | RR265

Today, I have the pleasure of featuring Chantal Cornelius, the founder of Appletree Marketing. Chantal’s deep-seated curiosity has always been her superpower, helping her build amazing relationships in the business world and discovering what makes a great speaker.

We dive into Chantal’s unique approach to marketing, which is all about meeting the emotional needs of clients and making genuine connections. She shares some great stories from her public speaking experience, the importance of adaptability, and her path to achieving the Certified Speaking Professional (CSP) designation.

We’ll also get the lowdown on her "Standout Strategies" for connecting with clients: certainty, connection, contribution, growth, and significance. These strategies are pure gold for anyone looking to grow their business and connect on a deeper level with clients. Tune in for inspiration and practical advice!

You’ll learn about:

  • The importance of building strong relationships with clients through emotional connections
  • How to you break through initial impressions
  • Strategies for making emotional connections with clients.
  • Marketing strategies for client satisfaction.
  • The power of focusing on meeting clients' emotional needs, not just growth


You can reach Chantal at: chantal@appletreeuk.com

Website: https://appletreeuk.com/

Instagram: https://www.instagram.com/chantal_appletreemarketing/

LinkedIn: https://uk.linkedin.com/in/chantalcornelius


A little about me: 

I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. 


In appreciation for being here, I have a couple of items for you: 

A LinkedIn Checklist for setting up your fully optimized Profile:  

An opportunity to test drive the Follow Up system I recommend by taking the  

3 Card Sampler—you won’t regret it.   


Connect with me: 

http://JanicePorter.com 

https://www.linkedin.com/in/janiceporter/ 

https://www.facebook.com/janiceporter1 


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Transcript
Janice Porter:

Hello, everyone, and welcome to this week's

Janice Porter:

episode of relationships rule. My special guest today is

Janice Porter:

Chantel Cornelius, from Apple Tree marketing all the way from

Janice Porter:

England, and I am so excited to talk to her today. Please,

Janice Porter:

welcome, please let me just welcome you first to the show.

Chantal Cornelius:

Thank you, Janice. It's lovely to be here.

Janice Porter:

You're most welcome. I wanted to tell my

Janice Porter:

audience that, you know, Chantal has been around for a long time

Janice Porter:

in doing the work that she does. She's a pro. She is She founded

Janice Porter:

Apple Tree marketing in 2000. The year 2000, which seems like

Janice Porter:

it was yesterday, but it really was a long time ago now. Oh, my

Janice Porter:

goodness. And and you work with coaches, consultants and

Janice Porter:

speakers that want to grow their business and achieve their goals

Janice Porter:

through making strong emotional connections with their clients?

Chantal Cornelius:

Correct? Yes, absolutely. It? Yeah,

Janice Porter:

I think I think the thing that that when I first

Janice Porter:

came, was introduced to you and your work. The thing that hooked

Janice Porter:

me immediately was that you it says in your bio, that the key

Janice Porter:

to that you believe that the key to standing out from competitors

Janice Porter:

is to build strong, long lasting relationships with clients.

Janice Porter:

Well, obviously, you know what I do my, my podcast is called

Janice Porter:

relationships rule. I couldn't agree more. And so I felt the

Janice Porter:

need to find out more and how you work with that. So please

Janice Porter:

tell me, where did that come from for you.

Chantal Cornelius:

That all came about, because I spent a lot of

Chantal Cornelius:

time looking at HR, I spent a lot of time listening to clients

Chantal Cornelius:

saying I'm really struggling to show people what makes me

Chantal Cornelius:

different to know coaching and speaking, it's a really

Chantal Cornelius:

competitive industry. And so my clients were struggling to stand

Chantal Cornelius:

out from all of the other coaches, consultants, speakers

Chantal Cornelius:

that are out there. A lot of people use USPS unique selling

Chantal Cornelius:

points unique selling propositions. And I just I

Chantal Cornelius:

started listening to what my clients were saying. And they

Chantal Cornelius:

were all saying the same thing. I'm different, because I've been

Chantal Cornelius:

doing it for 20 years, or I, whatever it was, and it was all

Chantal Cornelius:

the same. And I thought there's got to be a better way of doing

Chantal Cornelius:

this. So I started digging and researching. And this was back

Chantal Cornelius:

in 2015, that I started doing this. And what I discovered is

Chantal Cornelius:

that what really makes people stand out in business is the

Chantal Cornelius:

relationships that they build with their clients. And the fact

Chantal Cornelius:

that the relationships are built on emotions. Now that might

Chantal Cornelius:

sound fairly obvious. But the next level that I got to was

Chantal Cornelius:

that these emotions are not what we feel as the the coach, the

Chantal Cornelius:

consultant, the supplier, but it's what the clients want to

Chantal Cornelius:

feel. And there's a there's an important point here that we

Chantal Cornelius:

can't make anyone feel anything, you know, I can't, I can't make

Chantal Cornelius:

you feel happy, Janice, do things that might make you feel

Chantal Cornelius:

happy, but I can't make you feel happy or sad or anything. So

Chantal Cornelius:

it's very much about understanding the emotions that

Chantal Cornelius:

our clients want to feel. And then using that to build the

Chantal Cornelius:

relationship, because the need there needs to be there needs to

Chantal Cornelius:

be a match. So if I have clients who want to feel safe, and

Chantal Cornelius:

looked after, when I deliver that to them, or when I promised

Chantal Cornelius:

that in my marketing, they go, Oh, yes, I want that. Whereas if

Chantal Cornelius:

I had a potential client, and I do get this potential clients

Chantal Cornelius:

come and say, I want to I want to feel inspired and challenged

Chantal Cornelius:

and motivated. And I go, that's not really me. That's not the

Chantal Cornelius:

type of marketing that I do. And I refer them to somebody. It's

Chantal Cornelius:

about it's about it's about finding, finding that common

Chantal Cornelius:

ground that relationship it's it's all about relationships,

Chantal Cornelius:

and you know that

Janice Porter:

yeah, it totally and it's interesting, though,

Janice Porter:

because when you when you first meet people, it's it is a

Janice Porter:

feeling, right? It's it's the connection is either there or it

Janice Porter:

isn't for me right away. And and that's not the same with

Janice Porter:

everybody. Because some people guard their feelings, right? And

Janice Porter:

they're, you know, they're testing the waters before you

Janice Porter:

can get in there and see what they're really like. So, right

Janice Porter:

so how do you how do you break through that? Like, is it

Janice Porter:

through the right kind of questioning? Is it how do you or

Janice Porter:

do you have to teach your clients how to do those those

Janice Porter:

things? It's,

Chantal Cornelius:

it's a bit of both. When I when I started

Chantal Cornelius:

doing the research, I realized that I could quite quickly tell

Chantal Cornelius:

what somebody was wanting to feel by gut feel. You know, I

Chantal Cornelius:

would get a feeling and you may get this you might meet somebody

Chantal Cornelius:

at an event apart. Tea and really quickly you go, Oh, I

Chantal Cornelius:

really like this person, I want to spend more time with them or

Chantal Cornelius:

you get oh, no, I don't want to spend time, right. And a lot of

Chantal Cornelius:

it is because the research that's been done by other people

Chantal Cornelius:

is showing that 95% of our decisions are made

Chantal Cornelius:

subconsciously. So our subconscious brain, before we've

Chantal Cornelius:

even consciously realized what's going on our subconscious brain

Chantal Cornelius:

is going, I don't like this person, or I do like this

Chantal Cornelius:

person, or I don't like what they're wearing. You know, we

Chantal Cornelius:

talk a lot about first impressions being so important.

Chantal Cornelius:

And they are because the subconscious brain is the one

Chantal Cornelius:

that is checking you out. So I might go, Oh, I love your

Chantal Cornelius:

glasses. I love the color of your of your sweater. But my

Chantal Cornelius:

subconscious brain has already gotten I don't like that color.

Chantal Cornelius:

I do, by the way, I love I love the color. So we have to be

Chantal Cornelius:

really careful in listening to our subconscious brain. And

Chantal Cornelius:

it's, it's 95% of what goes on. And it's emotional. Yeah, the

Chantal Cornelius:

conscious brain then chips in with the final 5% of rational

Chantal Cornelius:

decision making of going, well, actually, I think I will talk to

Chantal Cornelius:

this person. But quite often if your gut feel is I don't want to

Chantal Cornelius:

talk to this person. And then your rational brain goes on,

Chantal Cornelius:

we'll give it a go. Actually, the subconscious the gut feel is

Chantal Cornelius:

what's is what's right. A lot. Yes.

Janice Porter:

So we think that, you know, when you said that,

Janice Porter:

Oh, I love your glasses or the color of your glasses or

Janice Porter:

whatever. If it's not coming from a true place. Can you tell?

Chantal Cornelius:

As in?

Janice Porter:

Well, you talked about it. Well, you talk about

Janice Porter:

you know, the majority of the of the feelings come from the, the

Janice Porter:

subconscious. Yeah. And if, if you are a phony about how, Oh,

Janice Porter:

you look lovely today to see and you tell? Yeah,

Chantal Cornelius:

sometimes I can Yeah, I'm getting, I'm

Chantal Cornelius:

getting better at it. And I'm fascinated by people. And by

Chantal Cornelius:

watching people, and I've, I've learned in the last four or five

Chantal Cornelius:

years, I think, to really let go of my barriers, I used to spend

Chantal Cornelius:

a lot of time worrying about what I thought other people

Chantal Cornelius:

thought of me. So I would always be I would always put on a kind

Chantal Cornelius:

of a business face and a front like no, this is this is the

Chantal Cornelius:

this is the business way of doing it. And for various

Chantal Cornelius:

reasons. Over the last five or six years, a lot of those

Chantal Cornelius:

barriers have dropped away and I am much more you know, this this

Chantal Cornelius:

is who I am, if not tough.

Janice Porter:

Well, I think that comes with age. I hate to

Janice Porter:

say this, but yeah, I guess and experience and experience. Yes.

Janice Porter:

And feeling more comfortable in who you are. Right? No. And

Janice Porter:

always, for sure. Because I think I remember those days to

Janice Porter:

back when it was really important what shoes I wore.

Janice Porter:

Yeah, you know, I'm

Chantal Cornelius:

still I am still very conscious of what

Chantal Cornelius:

shoes I wear. You know what I'm speaking on stage. I'm known for

Chantal Cornelius:

wearing a short dress and a pair of knee length boots.

Janice Porter:

Oh, isn't that funny? Okay, yeah. So yeah,

Janice Porter:

that's kind of my uniform.

Chantal Cornelius:

I do it when it's hot. But I still turn up at

Chantal Cornelius:

events and people go, where are you boots? Or the boots you

Chantal Cornelius:

wearing tonight? Yeah,

Janice Porter:

that's cool. So I know that. Sorry. Go ahead.

Chantal Cornelius:

That's right. Gone. No.

Janice Porter:

So um, I know that you work a lot with service

Janice Porter:

based business owners, and you have your system of standout

Janice Porter:

strategies that you use to help people make that emotional

Janice Porter:

connection with their clients. Can you would you share those

Janice Porter:

with us? Would you would you both? Oh, okay. Excellent.

Janice Porter:

Because I'd love to know, how you what they are and how you

Janice Porter:

show people how to use them in order to stand out from the

Janice Porter:

competition.

Chantal Cornelius:

Okay, yep, love to so these these

Chantal Cornelius:

strategies are five that I identified as a result of all

Chantal Cornelius:

the research that I've been doing into the emotional

Chantal Cornelius:

connections and the emotions that clients want to feel. And

Chantal Cornelius:

you did ask me earlier if if I just kind of guessed this or if

Chantal Cornelius:

there's a way of doing it well, there is and this this is it. So

Chantal Cornelius:

the strategies I'll run through them quickly, and generally

Chantal Cornelius:

every business will have one of the five that is the one that

Chantal Cornelius:

makes their business stand out. So anyone who's who's listening

Chantal Cornelius:

to this this episode and actually janitor you can do this

Chantal Cornelius:

too as you're listening to how I explain them out of any any of

Chantal Cornelius:

the fives that really resonate with you any of that you feel I

Chantal Cornelius:

gave a talk about this just yesterday and one of the people

Chantal Cornelius:

in the order He said to me, as I got to number three, he said he

Chantal Cornelius:

felt the hairs on the back of his neck. So that that for him

Chantal Cornelius:

was a real way of knowing that was for him. And once I've run

Chantal Cornelius:

through them, then I'll show you the way to really work out which

Chantal Cornelius:

one it is perfect. Okay, number one is called certainty. And

Chantal Cornelius:

this is where this is about being a safe pair of hands for

Chantal Cornelius:

your, for your customers. I am known as a safe pair of hands in

Chantal Cornelius:

terms of marketing advice for clients, they don't want me to

Chantal Cornelius:

say, Oh, what do you think you should do in your marketing,

Chantal Cornelius:

they want me to tell them, and I'm very strict talking. And I'm

Chantal Cornelius:

very bossy, especially with my boots on. So so that that for me

Chantal Cornelius:

is safe pair of hands. It's about it's where clients want to

Chantal Cornelius:

feel safe and secure and informed and peace of mind. They

Chantal Cornelius:

want it black and white, basically.

Janice Porter:

And they totally trust you. They do Yeah, yeah.

Chantal Cornelius:

And it's because I will say to them,

Chantal Cornelius:

don't do that marketing, do this instead. And then it works. So

Chantal Cornelius:

so they like that. The second one is called connection. This

Chantal Cornelius:

is about when this is when clients want to, they want to

Chantal Cornelius:

feel something, they want to feel part of something bigger,

Chantal Cornelius:

they might want to feel part of a family or an association or a

Chantal Cornelius:

tribe. So networking organizations, this is a great

Chantal Cornelius:

strategy for them. It's not about selling services to people

Chantal Cornelius:

in the room, it's about bringing people together, it's about

Chantal Cornelius:

bringing people of a birds of a feather together so that you can

Chantal Cornelius:

meet the right sort of people that that you that you need to

Chantal Cornelius:

meet. I don't see this very often for people like coaches

Chantal Cornelius:

and consultants, and speakers, it happens more with network

Chantal Cornelius:

with larger organizations. But I did meet an accountancy firm

Chantal Cornelius:

recently. And for them connection is really strong.

Chantal Cornelius:

Their clients work with them because they can connect them to

Chantal Cornelius:

other businesses as what they love about it. Oh, interesting.

Chantal Cornelius:

Okay. Number three is called contribution. And this is where

Chantal Cornelius:

clients want to feel part of something beyond just

Chantal Cornelius:

themselves. A lot of charities use contribution really nicely.

Chantal Cornelius:

And it's about if I, if I want if I support a charity, if they

Chantal Cornelius:

say to me, Oh, just pay me some money. There's no There's no

Chantal Cornelius:

emotional connection there. But if they talk to me about, oh,

Chantal Cornelius:

there's a fabulous charity called lend with care. I don't

Chantal Cornelius:

know if it's a charity, but it's a it's an organization where you

Chantal Cornelius:

can make a small donation and you you lend money to people in

Chantal Cornelius:

developing countries who need I often, I usually pick the

Chantal Cornelius:

projects where it's usually a woman, and she's usually wanting

Chantal Cornelius:

to buy another cattle or a goat

Janice Porter:

is saying, No, that's not Cuba. No, it's

Chantal Cornelius:

called lend with care. All right, I'm just

Chantal Cornelius:

kidding, right? Okay, and I get psyched. So I was first

Chantal Cornelius:

introduced to it by a friend who gave me 30 pounds worth of

Chantal Cornelius:

donation to give to people. And what's really lovely is I get

Chantal Cornelius:

regular updates from the people to whom I've lent money, and I

Chantal Cornelius:

get repayments. Now, repayments might be tiny, it might be $1 a

Chantal Cornelius:

month. But I've supported a lot of people where they've paid off

Chantal Cornelius:

their loan, because they bought the cow, the cow is producing

Chantal Cornelius:

milk, the milk is the milk is going for butter and cheese,

Chantal Cornelius:

whatever, and they're selling it and then they can afford to pay

Chantal Cornelius:

the money back and then buy another cow. So I get this kind

Chantal Cornelius:

of warm, fuzzy feeling. Every time I get a response or an

Chantal Cornelius:

email from from somebody and then with care to say, this lady

Chantal Cornelius:

has you know, she she's doing things. It's just it's fab. So

Chantal Cornelius:

that's, that's an example of contribution. The fourth

Chantal Cornelius:

strategy is growth. Growth is about personal or professional

Chantal Cornelius:

growth. It's often about both. I see this a lot with coaches, you

Chantal Cornelius:

might have a coach for whom growth is a really strong

Chantal Cornelius:

strategy because their clients come to them saying, I need to

Chantal Cornelius:

develop myself, I need to be more assertive or braver or more

Chantal Cornelius:

courageous. And they are attracted to that coach because

Chantal Cornelius:

that coach is all about helping them to grow. I see it a lot

Chantal Cornelius:

with coaches and speakers as well for for corporates. So

Chantal Cornelius:

there might be an organization that says we want to grow, we

Chantal Cornelius:

want to become bigger, so a business coach or consultant

Chantal Cornelius:

might come in to help them grow financially. There's often a

Chantal Cornelius:

link between personal growth and business growth. You might have

Chantal Cornelius:

an organization that says I don't know our team isn't

Chantal Cornelius:

working well together, can you come in and fix them? And the

Chantal Cornelius:

coach will go in and work with the individuals because it's

Chantal Cornelius:

actually the individuals who need support, and then they

Chantal Cornelius:

become a more and more cohesive team. So that's growth. And the

Chantal Cornelius:

final one is called significance which is all about got clients

Chantal Cornelius:

who want to make more of an impact, who want to stand out, I

Chantal Cornelius:

actually see this a lot with restaurants, top class

Chantal Cornelius:

restaurants, I've just written about this in my newsletter,

Chantal Cornelius:

there are a few that I love going to the food is amazing.

Chantal Cornelius:

But what is almost better is the service. They, you know, when

Chantal Cornelius:

you walk into a top class restaurant, and there's somebody

Chantal Cornelius:

there, there's a host there on the door, and they take your

Chantal Cornelius:

coat, and they take you in, and they see you in a beautiful

Chantal Cornelius:

table. And they're just there and they're attentive. And they

Chantal Cornelius:

might even know you, because you might be irregular, you drop a

Chantal Cornelius:

fork on the floor. And within moments, another one appears on

Chantal Cornelius:

the table without you having to say oh, I've dropped my my

Chantal Cornelius:

thought. And it's all just beautifully slick. And Oh heaven

Chantal Cornelius:

and you feel special, you feel really cared for and looked on.

Chantal Cornelius:

So that's that significance. I see it a lot with service

Chantal Cornelius:

businesses, with individuals, but also with things like yeah,

Chantal Cornelius:

restaurants, expensive cars, they're not sold on the car,

Chantal Cornelius:

they're sold on how it makes you feel. Yeah, those those are the

Chantal Cornelius:

fives that

Janice Porter:

so I'm trying to think I'm trying to think what,

Janice Porter:

yeah, so what's the struggle I'm having is that I'm seeing it as

Janice Porter:

the client, but then I'm seeing it as how you work with how you,

Janice Porter:

you're helping them do that for their clients. So, right, so. So

Janice Porter:

it's that it's really important, Keep

Chantal Cornelius:

it keep it keep it simple to start with.

Chantal Cornelius:

Because if we if we take, if we take me as the marketing

Chantal Cornelius:

consultant, I have worked out that my clients want certainty.

Chantal Cornelius:

So through my marketing and my sales, I promised them

Chantal Cornelius:

certainty. I talk about being a safe pair of hands about telling

Chantal Cornelius:

them what to do. I say, in my marketing, I'm going to be

Chantal Cornelius:

really bossy and challenging. And they say, I love that I want

Chantal Cornelius:

it. Where can i Okay,

Janice Porter:

so that makes me think that that's somewhat

Janice Porter:

similar to me, because as a teacher, my background is

Janice Porter:

teaching and, and corporate training. And so I when people

Janice Porter:

say to me, are you a coach, I always say no, I'm not. I'm a

Janice Porter:

trainer, right? Because there's a difference. And there is. And

Janice Porter:

the difference is why I'm leaning towards the certainty

Janice Porter:

piece that you were talking about. Because I tend to teach

Janice Porter:

my clients my way of doing things. So in a sense, I'm

Janice Porter:

bossy, right? And I'm showing them that this is a way that

Janice Porter:

will improve what they've got. Now, let's say I'm talking about

Janice Porter:

training them on LinkedIn, and what to do there. So it's weird,

Janice Porter:

because that doesn't, I'm not sure if that's me, but that's

Janice Porter:

what I that's what I'm leaning towards interests. Yeah. And

Chantal Cornelius:

this is this is all about what our clients

Chantal Cornelius:

want to feel right. And of course, when when I was first

Chantal Cornelius:

digging into this, I thought that my business strategy was

Chantal Cornelius:

growth, I thought that clients came to work with my business

Chantal Cornelius:

because they wanted to grow their companies, because they

Chantal Cornelius:

thought that marketing was a great idea. And they wanted to

Chantal Cornelius:

truckloads of money at it in order to grow their businesses.

Chantal Cornelius:

And I started asking them, why do you work with us? And they

Chantal Cornelius:

were saying things like, well, because you're a safe pair of

Chantal Cornelius:

hands, because you tell me what to do. You don't you don't leave

Chantal Cornelius:

me guessing. It has nothing to do with growth. Most of them.

Chantal Cornelius:

Most of my clients have fabulous reputations. They've been doing

Chantal Cornelius:

what they do for a long time, and they're brilliant at it. I

Chantal Cornelius:

am more about reputation management for them. So that

Chantal Cornelius:

definitely is a safe pair of hands. And what I what I found

Chantal Cornelius:

was that the marketing that I was using, wasn't working

Chantal Cornelius:

because I was going yeah, we can grow your business. And I wasn't

Chantal Cornelius:

meeting the right sort of clients. As soon as I switched

Chantal Cornelius:

the marketing to certainty, peace of mind informed bossy.

Chantal Cornelius:

People People were flooding in. And now I say to potential

Chantal Cornelius:

clients, I'm going to be really bossy and they go, good. I want

Chantal Cornelius:

that. I need accountability. Tell me what to do. Yes. It's

Chantal Cornelius:

it's a bit of a mindset shift that we have to make that it's

Chantal Cornelius:

not about us as the suppliers and the consultants and the

Chantal Cornelius:

trainers. It's about how the client would want to feel. So if

Chantal Cornelius:

your clients are coming to you, Janice and say, just tell me

Chantal Cornelius:

what to do show me how to make LinkedIn better than 70. Yeah,

Chantal Cornelius:

absolutely. Yeah. And

Janice Porter:

it's interesting when you look and analyze your

Janice Porter:

clients and see how many are like this and how many are like

Janice Porter:

this or even and so on, you start to do see things do stand

Janice Porter:

out in that you you've enjoyed that experience, perhaps

Janice Porter:

differently with one client versus another. There's been

Janice Porter:

referrals that have come from right. And so you start to see

Janice Porter:

where, where you fit, but how you how you are seen by those

Janice Porter:

clients. And that's your client, your best client, supposedly.

Janice Porter:

Yeah, that's, that's fascinating. It's really

Janice Porter:

interesting. I know you have a new book coming out, or no, your

Janice Porter:

book just came out.

Chantal Cornelius:

It's not it's not out yet. It is. As as we are

Chantal Cornelius:

doing this recording. We're all it's June 2024. The book is with

Chantal Cornelius:

the proofreader, it should be out in the next month. Okay,

Janice Porter:

do we have a name, what's the name of your

Janice Porter:

new book,

Chantal Cornelius:

The the working title is standout

Chantal Cornelius:

strategies, because that's what it's about. It's about what we

Chantal Cornelius:

just talked about strategy last year, and it goes into, it goes

Chantal Cornelius:

into a lot more detail. It talks about how to identify the

Chantal Cornelius:

strategies, and we'll come on to that in a minute. It talks about

Chantal Cornelius:

how to use it in your sales and marketing, but also how to use

Chantal Cornelius:

it in your delivery. Because if you sell to a client saying, I'm

Chantal Cornelius:

going to promise you certainty, and then you deliver something

Chantal Cornelius:

else, they're not going to stick around. And again, that's,

Chantal Cornelius:

that's where it strengthens the relationship where you build on

Chantal Cornelius:

what they what they bought from you what they wanted to buy from

Chantal Cornelius:

their feelings they wanted when they first signed up with you.

Janice Porter:

So I had an interesting thing happened just

Janice Porter:

recently, where someone reached out to me as I was a referral,

Janice Porter:

actually, someone that I knew years ago, and she had said, I

Janice Porter:

guess they were looking for someone to do a presentation for

Janice Porter:

one of their clients for LinkedIn. And it was to start as

Janice Porter:

a lunch and learn as an intro. And when this person reached out

Janice Porter:

to me and said, You know, I need to I'm looking for this for this

Janice Porter:

type of client. And what would you charge? Well, for me, I

Janice Porter:

can't just like, I want to know all the details first, like

Janice Porter:

who's the audience? And, and, you know, and she said something

Janice Porter:

in her email about how there was a possibility of more work. But

Janice Porter:

the the management team had to buy in to this whole thing about

Janice Porter:

LinkedIn first, as well. She said, as well. And I thought,

Janice Porter:

well, if I'm going to be talking to the, the employees, and the

Janice Porter:

management haven't come on side yet, there's, there's a

Janice Porter:

disconnect, right? And all of this stuff. So before I could

Janice Porter:

even talk to her, I did ask her a bunch of questions. And then

Janice Porter:

she says, Oh, we've decided not to do this right now. And now I

Janice Porter:

don't have to talk money at all. But now I want to talk to her to

Janice Porter:

just to give her an idea of that, like that would have

Janice Porter:

probably been a waste of money. Because, right, do you see? So

Janice Porter:

there's so much around connection? And emotion? Yeah,

Janice Porter:

don't worry about the strategies, because I think it

Janice Porter:

would be speaking to a group of people that weren't ready.

Chantal Cornelius:

Yeah, absolutely. Yeah. And it often

Chantal Cornelius:

happens as well, you know, I might be referred to a company.

Chantal Cornelius:

Or I might have a connection with one person. But they said,

Chantal Cornelius:

Well, I'm not I'm not the person who makes the decision. But if

Chantal Cornelius:

I've got, if I've got a really good connection with them that

Chantal Cornelius:

that's a good start. Sure, they might then pass me on to the

Chantal Cornelius:

finance department, and I don't have a connection with them. And

Chantal Cornelius:

that's, it's about building connections and relationships

Chantal Cornelius:

with everybody in the organization, who is involved in

Chantal Cornelius:

making the decision. This is what I love working with, with

Chantal Cornelius:

coaches and speakers, because there's just them in the

Chantal Cornelius:

business. They're the ones who make the makers agree, I want

Chantal Cornelius:

this. Yes, cuz otherwise, yeah, it can get get tricky when

Chantal Cornelius:

somebody says, I'd love to work with you, but I have to pass you

Chantal Cornelius:

on to the management team. Yeah, in those situations, there's

Chantal Cornelius:

more relationship building to be done. But it's also about using

Chantal Cornelius:

the relationship you've got with whoever you have that

Chantal Cornelius:

relationship with because they'll champion you. And

Chantal Cornelius:

they'll there'll be a raving fan, right? Getting to know them

Chantal Cornelius:

even better and helping them effectively sell you into the

Chantal Cornelius:

into the rest of the business.

Janice Porter:

Right. So I also know that you happen to be that

Janice Porter:

to have a designation that is coveted by amazing speakers like

Janice Porter:

yourself and very difficult to get and that is CSP right. Is it

Janice Porter:

called that over there?

Chantal Cornelius:

It's not no I'm I'm a I'm a member of the

Chantal Cornelius:

professional speaking association in the UK. Yes. And

Chantal Cornelius:

we have a level called fellow. So

Unknown:

sounds so British. That's so it's

Chantal Cornelius:

beautifully brilliant. Yes, I'm a fellow of

Chantal Cornelius:

the PSA. Okay, isn't quite on a par with CSP. Oh, okay.

Chantal Cornelius:

Professional. is a it's a it's an international standard. It's

Chantal Cornelius:

something I am Working towards I'd love to I would love to get

Chantal Cornelius:

to CSB I need to do more international speaking.

Janice Porter:

Oh, okay. Yeah. But I know how huge it is. Yes,

Janice Porter:

yeah.

Chantal Cornelius:

It's massive. I am always looking for what

Chantal Cornelius:

next? What can I do next? I was I was talking to one of my

Chantal Cornelius:

coaches earlier today who saw me speak. I said, right, what next?

Chantal Cornelius:

What do I need to work on next to keep improving? And she said,

Chantal Cornelius:

You did a great job. I said, I know. And it gets even better,

Chantal Cornelius:

even if it's just a tiny little thing, a tiny little step. So

Chantal Cornelius:

always looking to always looking to improve. So

Janice Porter:

when you when you speak for that purpose for, you

Janice Porter:

know, as a keynote speaker correct, because I can't speak.

Janice Porter:

So do you speak on the success strategies, or the standout

Janice Porter:

strategies? Or do you that? Yes. Is it a keynote speech

Chantal Cornelius:

that most of the time I speak about stand up

Chantal Cornelius:

strategies, and I do some keynote, I love running

Chantal Cornelius:

workshops as well, though I love like, Yo, I'm a trainer, I give

Chantal Cornelius:

people worksheets and saying, Hey, you are do do this. Let's

Chantal Cornelius:

have a play with it. I do also sound out strategies. And mostly

Chantal Cornelius:

when I speak about, I've just been invited to speak at a

Chantal Cornelius:

conference in Paris later this year. And I spoke for them

Chantal Cornelius:

recently on the stand out strategies, and they've said,

Chantal Cornelius:

right, we want you to come back to the conference in Paris in

Chantal Cornelius:

December, November. What next? So I'm actually I'm doing

Chantal Cornelius:

something different for them. But it's actually going to be an

Chantal Cornelius:

ABC have marketing for speakers and businesses because that's,

Chantal Cornelius:

that's really important, too. But mostly, mostly, I mean, I

Chantal Cornelius:

can I'm speaking at an online event in Malaysia in a couple of

Chantal Cornelius:

weeks time about networking. I'm flying out to Switzerland later

Chantal Cornelius:

on this month to run a masterclass on presentation

Chantal Cornelius:

skills. I do all sorts of weird and wonderful stuff. It's all

Chantal Cornelius:

around marketing. Sure. Because if a client says, Oh, we know

Chantal Cornelius:

that you're really good at this, can you do it? Okay. Standard

Chantal Cornelius:

strategies is was

Janice Porter:

about Okay, so let's say it's not standout

Janice Porter:

strategies. Now you're talking about some other different

Janice Porter:

things that you just mentioned? How long is the is the run up to

Janice Porter:

getting ready? What does that involve? Oh,

Chantal Cornelius:

that's a fabulous question. Love that.

Chantal Cornelius:

It's something that I realized I don't do enough of I don't do

Chantal Cornelius:

enough preparation. And for that person to that's why I'm asking.

Chantal Cornelius:

Okay, the last time I spoke, I came off stage thinking, I did

Chantal Cornelius:

not do a very good job. Didn't get a properly I didn't get

Chantal Cornelius:

enough engagement from the audience. It just it just didn't

Chantal Cornelius:

feel like I'd been on my A game. And I reflected and thought,

Chantal Cornelius:

like, what what do I what do I need to change? And what I

Chantal Cornelius:

realized was that I'd gone into it thinking, Oh, I know my

Chantal Cornelius:

stuff. I'm okay, I can get up there and do it. And I hadn't

Chantal Cornelius:

spent enough time Pindell in a warm up for a start. So if I can

Chantal Cornelius:

the half hour before I go on stage, I'm backstage somewhere

Chantal Cornelius:

doing vocal warm ups and flailing my arms around really?

Chantal Cornelius:

Yeah. And I don't I don't do enough of that. Sometimes at

Chantal Cornelius:

smaller events, you can't do that. You can't go and hide.

Chantal Cornelius:

Yeah, and then they go out on speaker. So I have I have tricks

Chantal Cornelius:

where I'll be at the back of the room doing breathing exercises

Chantal Cornelius:

where nobody can see me. So that's kind of the half hour

Chantal Cornelius:

before. But what I actually need to do a lot more of is is the

Chantal Cornelius:

day of and the day before and the week before of looking at

Chantal Cornelius:

the next talk and going okay, right, I need to sit and

Chantal Cornelius:

rehearse this. Not so that I know it word for word, but so

Chantal Cornelius:

that if I do lose my way, or if I'm using slides, and the power

Chantal Cornelius:

goes, I still need to be able to get through the session without

Chantal Cornelius:

using slides as prompts. Or if somebody says and I have again,

Chantal Cornelius:

I had this recently, they say I know we promised you 40 minutes,

Chantal Cornelius:

but can you do it in 20? Back back? Yeah, yeah, I get that I

Chantal Cornelius:

had I had that recently. I literally as I went or as I went

Chantal Cornelius:

onstage, they said, Okay, you've still got an hour to do this.

Chantal Cornelius:

We're starting half an hour late, but we still want you to

Chantal Cornelius:

do an hour. And I had a timing screen with me that the audience

Chantal Cornelius:

couldn't see. And I got to 40 minutes. And the emcee walked up

Chantal Cornelius:

to me and said, You've got two minutes to go. You've got to

Chantal Cornelius:

close in two minutes. What Okay, so yeah. Hey, you're the client.

Chantal Cornelius:

I'll do what you say. So

Janice Porter:

do you ever take that personally, like I

Chantal Cornelius:

used to? Yeah, I've learned not to Yeah,

Chantal Cornelius:

because actually you get more brownie points by closing in two

Chantal Cornelius:

minutes and having the organizer go. That was amazing. Thank you.

Chantal Cornelius:

You got up on time. I have seen speakers go No, I'm sorry. I'm

Chantal Cornelius:

here for an hour. Yeah, I saw I saw one last year who started

Chantal Cornelius:

late because there was a technical issue. And I think, I

Chantal Cornelius:

don't know, I think he had 14 minutes. And there was a timing

Chantal Cornelius:

screen in front of him. And after the technical hiccup,

Chantal Cornelius:

which took about five minutes to sort out, he said to the

Chantal Cornelius:

organizer, um, could you reset the timing screen for you? So I

Chantal Cornelius:

get my 40 minutes? No, yeah. Yeah. So there are there are

Chantal Cornelius:

there are there are ways of shaking up look good. And having

Chantal Cornelius:

the organizers love you. So so the preparation, the rehearsal

Chantal Cornelius:

is all about being able to cope with that so that when something

Chantal Cornelius:

goes wrong, let's throw something extra, or even they

Chantal Cornelius:

say, I know, we booked you for 40 minutes, but our next speaker

Chantal Cornelius:

hasn't turned up? Can you do another? 40? It's my favorite I

Chantal Cornelius:

love I need I need to have more rehearsal time is okay. Yeah, I

Chantal Cornelius:

need to do this. There's no set amount of time for preparation.

Chantal Cornelius:

But it's, well, it's often a decent amount definite. So let

Janice Porter:

me ask you this, then you have a loose idea of

Janice Porter:

you know, where things are going to land in the timeframe that

Janice Porter:

you're supposedly have. And then you want to involve the

Janice Porter:

audience, you want to engage with the audience? So I'm

Janice Porter:

guessing I know that I think I know the answer to this. But But

Janice Porter:

I'm curious. What you will say in that. When you start

Janice Porter:

something, when you do that, when you then reach out and ask

Janice Porter:

a question or, you know, get people to raise their hands or,

Janice Porter:

or whatever. Yeah. Does that ever throw you off in the

Janice Porter:

timing? does it send you sideways? Because something

Janice Porter:

happens with you know, somebody's answer or anything

Janice Porter:

like that?

Chantal Cornelius:

Oh, all the time. Yeah. All the time. There

Chantal Cornelius:

are so many there are so many things that can go wrong. You

Chantal Cornelius:

can ask a question, and nobody puts their hand up. Can you get

Chantal Cornelius:

Tumbleweed? You can you can ask a question where you think you

Chantal Cornelius:

know the answer. And everybody gives you the opposite answer.

Chantal Cornelius:

So how many of you experienced this? And they'll go, No, never.

Chantal Cornelius:

We experienced that. Instead. Audience members contradicting

Chantal Cornelius:

you get no that's not right. That's that's a that's a fun

Chantal Cornelius:

one. Audience members asking questions that take you take you

Chantal Cornelius:

off the tangent and they go, Well, I've got a question. It's

Chantal Cornelius:

not actually about the strategies. It's not LinkedIn.

Chantal Cornelius:

Can we talk about LinkedIn? Okay. Yeah. So So again, it's

Chantal Cornelius:

about it's about being prepared for that. And it's, if it's a

Chantal Cornelius:

complete tangent question, I'll say, I'm really sorry. We don't

Chantal Cornelius:

have time to cover that today. Find me afterwards. Yeah. I'll

Chantal Cornelius:

I'll I'll be in the bar on Yeah. Yeah. There's an awful lot of

Chantal Cornelius:

thinking on your feet. Exactly.

Janice Porter:

Yes. And and have you done much speaking in the

Janice Porter:

US?

Chantal Cornelius:

Not yet. No, no, I haven't. I am. I'm coming

Chantal Cornelius:

to a conference in Denver in August 24. That will be my first

Chantal Cornelius:

adventure into the states. No, at the moment, I'm doing a lot

Chantal Cornelius:

in the in the UK and in Europe. And I've also been to South

Chantal Cornelius:

Africa and Singapore. This is

Janice Porter:

well, I was just curious, because every audience

Janice Porter:

in every nation is going to be different, right? And I imagine

Janice Porter:

the US audience will be very different from the UK audience

Janice Porter:

very different. Yeah, very different.

Chantal Cornelius:

The The other thing I'm noticing is that I

Chantal Cornelius:

deliver in English. And I've been asked to present at

Chantal Cornelius:

conferences in France and Germany, where the majority of

Chantal Cornelius:

the audience speaks French or German. Oh, and I did one in

Chantal Cornelius:

Portugal for a Brazilian company, who was who speak

Chantal Cornelius:

Brazilian Portuguese. Now they had translators in the room. So

Chantal Cornelius:

I had to speak slowly and clearly in my best English.

Chantal Cornelius:

Translate, but I've also my most recent one was it was it was a

Chantal Cornelius:

presentation in Paris to a French audience. And they had

Chantal Cornelius:

translation running through PowerPoint. So it was on the on

Chantal Cornelius:

the screen behind me. It worked quite well, because I've learned

Chantal Cornelius:

to speak more slowly. And clearly, it has, but things like

Chantal Cornelius:

like jokes, or various depending on you know, even I have I've

Chantal Cornelius:

had jokes that I've tried that fall flat with an American

Chantal Cornelius:

audience when I presented online in the States, and I've done the

Chantal Cornelius:

same job to a German crowd and they love it. And yeah, so yeah,

Chantal Cornelius:

I had to do a lot of research into what works and what doesn't

Chantal Cornelius:

and what you know, when I'm when I'm taking a briefing from a

Chantal Cornelius:

client from the organizers. Okay, tell me about your

Chantal Cornelius:

audience. Yeah, the Singapore conference was interesting,

Chantal Cornelius:

because we had we had people from India and Malaysia and

Chantal Cornelius:

Australia and the states and Singapore itself is a

Chantal Cornelius:

multinational company. So you've just got to be really aware of

Chantal Cornelius:

what languages people speak how good their English is or not.

Chantal Cornelius:

And I was with the with the French crowd, I translated the

Chantal Cornelius:

key words from the strategies, I translated them into French with

Chantal Cornelius:

some help from from a French speaker that goes down really

Chantal Cornelius:

well, they, you and you try, and you try one of one of the words,

Chantal Cornelius:

so I'm gonna, I'm gonna get this wrong. And my apologies to any

Chantal Cornelius:

French speakers who are listening, because growth in

Chantal Cornelius:

French sounds a bit like cross on that croissant is what I had

Chantal Cornelius:

for breakfast in Paris. So I may because I said to them, how do

Chantal Cornelius:

you pronounce this and they all shouted down to me, and I said,

Chantal Cornelius:

but that sounds like croissant. I had that for breakfast. And

Chantal Cornelius:

that that was a joke that work. They love that little spare part

Chantal Cornelius:

of me. It's about relationship building.

Janice Porter:

Yes. And it's really a lot of just being

Janice Porter:

yourself and and, you know, trying things out and showing

Janice Porter:

that you that you know that they're different from you. And

Janice Porter:

you know that, but we're all the same in the end, you know, like,

Janice Porter:

so let me just ask you this. Before we wrap up a couple of

Janice Porter:

quick things that I like to ask my audience. Well, actually,

Janice Porter:

before I do that, no, I have one more question that came to me,

Janice Porter:

from what you just said. So how much of your time do you spend?

Janice Porter:

Speaking? And how much of your time do you spend working with

Janice Porter:

clients on their marketing based on your standout strategies? And

Janice Porter:

which do you like to do best?

Chantal Cornelius:

Oh, I'm gonna answer the second bit of the

Chantal Cornelius:

question. I love both. Okay, not doing both. I love being on

Chantal Cornelius:

stage and running workshops. I also love mentoring one to one

Chantal Cornelius:

with clients. Because when I see when I see them get it when I

Chantal Cornelius:

see the light bulbs going off, and they go, oh, and now I

Chantal Cornelius:

understand it. And then when they share their successes with

Chantal Cornelius:

me, I get messages all the time from Oh, I got a speaking gig.

Chantal Cornelius:

I've got new client, I've done this. I've done that. I love I

Chantal Cornelius:

love that. So yeah, it's it's, it's and I love the mixture.

Chantal Cornelius:

Because way speaking in Outer Mongolia, and if the Wi Fi is

Chantal Cornelius:

good, I can still do mentoring calls with clients.

Janice Porter:

So you're speaking is your lead into

Janice Porter:

getting those new clients.

Chantal Cornelius:

It's a mixture. There's some there's

Chantal Cornelius:

some paid speaking work. And then there's also some I speak

Chantal Cornelius:

to promote the business. So there's, there's a real a real

Chantal Cornelius:

mixture, so but I love I love the variety. It's it's good fun.

Chantal Cornelius:

Yeah, that's in terms of how much time is spent. I'm probably

Chantal Cornelius:

doing more mentoring at the moment than speaking. Because

Chantal Cornelius:

the actual speaking part, you know, I might be on stage for an

Chantal Cornelius:

hour, 40 minutes. But that takes time is the traveling if I'm if

Chantal Cornelius:

I'm flying somewhere. So that takes time. But I've also

Chantal Cornelius:

learned to sleep on planes and get work done at airports.

Janice Porter:

Yes, I'm sure long

Chantal Cornelius:

trains. I got loads of work done on a train

Chantal Cornelius:

yesterday, I had a two hour train journey. And then an hour

Chantal Cornelius:

between meetings sitting at a hotel. I got loads of work done

Janice Porter:

so well. That's good. If you Yeah, I'm beyond

Janice Porter:

that. Now. I think traveling is I used to travel a lot more when

Janice Porter:

I was young. So okay, so my two questions. One is my curiosity

Janice Porter:

question. I love that word in itself curiosity. And I'm a very

Janice Porter:

curious person. So my question for you is two part one, do you

Janice Porter:

believe curiosity is innate or learned? And what are you most

Janice Porter:

curious about these days?

Chantal Cornelius:

I suspect I've always been very curious. I

Chantal Cornelius:

don't think I've learned to be curious. I think I think I was

Chantal Cornelius:

curious. Anyway, I was nosy as a child. I I'm still nosy I love I

Chantal Cornelius:

love finding out about other people I want to know about

Chantal Cornelius:

them. So I think I had it in me anyway, I've probably learnt to

Chantal Cornelius:

use it more in business, particularly for building

Chantal Cornelius:

relationships. If I'm having a sales conversation with a

Chantal Cornelius:

potential client, I spend most of my time asking questions

Chantal Cornelius:

about them and their business. And eventually they'll go Oh,

Chantal Cornelius:

you're gonna tell me about your business. Oh,

Unknown:

that's perfect, right? Yeah. So

Chantal Cornelius:

what am I curious about? I'm curious about

Chantal Cornelius:

about potential clients. I love I love getting to know them. I'm

Chantal Cornelius:

I'm curious about what makes a great speaker that's that's the

Chantal Cornelius:

other thing and kind of how I'm curious about how I can can get

Chantal Cornelius:

to the get to the top of my game. We Yeah, I haven't won any

Chantal Cornelius:

awards yet for speaking and I need to do that. So yeah. I'm

Chantal Cornelius:

curious for me for it for learning about about what next?

Chantal Cornelius:

I've been doing improv and stand up comedy and all sorts of

Chantal Cornelius:

things as a way of developing my speaking so yeah, that's that's

Chantal Cornelius:

my that's my big curiosity at the moment.

Janice Porter:

Fantastic. I love that. Thank you. Thank you for

Janice Porter:

sharing that. And would you say you in terms of how you get your

Janice Porter:

information or and or enjoy fiction even because I mostly

Janice Porter:

don't do fiction, but that's why I'm asking do you read? Do you

Janice Porter:

listen? Do you watch? Like, what? What is your thing? I,

Chantal Cornelius:

I? I'm very old fashioned. I like reading

Chantal Cornelius:

books. You know, the paper ones? Yes, yes. When I was, when I was

Chantal Cornelius:

a kid, when I got a book for Christmas, the first thing I

Chantal Cornelius:

would do is open it up and smell the inside of the smell of new

Chantal Cornelius:

books. My first weekend job was at a bookstore in England. I've

Chantal Cornelius:

always loved books. I love second hand books as well. So

Chantal Cornelius:

I'm surrounded by books in my office. So yeah, I read. I'm

Chantal Cornelius:

much happier reading. I don't like it when somebody says, Oh,

Chantal Cornelius:

can I send you a PDF to read? No, no. I end up printing it out

Chantal Cornelius:

sometimes. So yeah, paint paint paper books Am I Am I thing? I

Chantal Cornelius:

tend to, I do listen to more podcasts now. Because I can do

Chantal Cornelius:

that while I'm walking the dog or outside in the garden. And I

Chantal Cornelius:

can I can take a podcast with me. And you can't you can't read

Chantal Cornelius:

while you're riding a horse.

Janice Porter:

It's funny. Yeah. You reminded me that the very

Janice Porter:

first book I ever remember, as as a special book was one that I

Janice Porter:

went I was born in England, and I went to school in England from

Janice Porter:

age four to age eight, where I was nine, nine when we came to

Janice Porter:

Canada. And in England, in the school, I went to public school,

Janice Porter:

and they used to have as a teacher, I wasn't an elementary

Janice Porter:

teacher. I'm abhorred by what they did when I was in school.

Janice Porter:

So they they had us sitting in the classroom, in the order of

Janice Porter:

who was the smartest, who sat at the back of the room. And all

Janice Porter:

the way to the front where the less smart children were in our

Janice Porter:

classroom. Everybody knew it, like our kids, we all knew. And

Janice Porter:

it was it was I mean, I think about that now I you know, I

Janice Porter:

just anyway, so they gave awards, academic awards, each, I

Janice Porter:

don't know, each. They weren't semesters, but each year,

Janice Porter:

whatever. And I was always at the top of my class, I was

Janice Porter:

either the first or the second seat, like at the back. And I

Janice Porter:

won an award each time and they were always books, and the very

Janice Porter:

first book that I got was Wind in the Willows. Oh, no. And

Janice Porter:

inside, I've still got it. And inside the book, it was

Janice Porter:

calligraphy first place, Janice, and my last name, you know, and

Janice Porter:

when, what my form was, anyway, but it's, it's kind of

Janice Porter:

frightening in one way. But it was also something I'll never

Janice Porter:

forget, because that my love of books came from there. But I'm

Janice Porter:

with you. I love to read them too. But, but I also love

Janice Porter:

podcasts. And there's so many good ones out there. Thank you

Janice Porter:

so much for being on my podcast. Thank you for being an amazing

Janice Porter:

guest and for sharing your standout strategies. With me

Janice Porter:

very

Chantal Cornelius:

welcome. I've realized that we haven't

Chantal Cornelius:

actually talked about how people can find out what their strategy

Chantal Cornelius:

is. That's

Janice Porter:

right. So go ahead and do it. So you'll have

Janice Porter:

to come back by the way, too, when that's the other thing that

Janice Porter:

we have so much to say. And so little time.

Chantal Cornelius:

I know, I'll come back, but we lovely. So if

Chantal Cornelius:

you go to my website, which is apple tree uk.com. And you click

Chantal Cornelius:

on the take the test link, and there is a page there, where you

Chantal Cornelius:

can take the test, follow the instructions, take the test,

Chantal Cornelius:

send, send it send the form through to me and I put the I

Chantal Cornelius:

run it through a little bit of software, and I will then send

Chantal Cornelius:

out anyone who does it, I send out a report that says this is

Chantal Cornelius:

the strategy of the five that will make your business stand

Chantal Cornelius:

out. It also shows the language that you can then use in your

Chantal Cornelius:

marketing. So we talked earlier about me using the certainty

Chantal Cornelius:

language and it will be the same for you Jannetty and use

Chantal Cornelius:

certainty language in your marketing. And that's what will

Chantal Cornelius:

build the relationship with the potential client when they look

Chantal Cornelius:

at it and go up. She gets me she understands me. So yeah, Bob,

Chantal Cornelius:

pop on over to take the test on apple tree uk.com. And you can

Chantal Cornelius:

go from there. Perfect.

Janice Porter:

And I will put that in the show notes.

Janice Porter:

Absolutely. And I will do that as well. I've got it up now so

Janice Porter:

that I can see it. Yeah. So thank you again, thank you for

Janice Porter:

being here and for sharing your wisdom with my audience. Thank

Janice Porter:

you to my audience for being here. As usual. I appreciate

Janice Porter:

you. And if you like what you heard, please leave a review we

Janice Porter:

always appreciate Keep that and remember to stay connected and

Janice Porter:

be remembered

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About the Podcast

Relationships Rule
It’s always about Relationships!
Imagine that 68% of our clients leave because they feel we don’t care. Then visualize having authentic heart-based retention strategies, proven to minimize client losses, while organically generating a substantial number of loyal clients through referrals.

Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests – heart-based business owners and entrepreneurs. In mere minutes, guests generously share their most sweet and powerful retention systems that you can adopt today!

As a seasoned relationship marketing specialist, Janice invites us to listen in weekly, as she reveals how to nurture and build relationships in real-time.

The Relationships Rule podcast’s aim, is to help you naturally ease your networking fears, so you can adopt strategies that amplify your client list, because the facts are, that today, success is built on a foundation of strong relationships. You can relax now, knowing you can activate your relationship marketing plan, by simply tuning in to Relationships Rule each week.

About your host

Profile picture for Janice Porter

Janice Porter

I began my career as a teacher, was a corporate trainer for many years, and have now found my niche in coaching business owners to network at a world-class level.
My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (offline & online). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected.